Classic Mode

Presto

Issue: 1925 2042

Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
PRESTO
E.tabli.hed 1884. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
tO Cent,; $2.00 a Year
CHICAGO, SATURDAY, SEPTEMBER 12, 1925
NEW ELLINGTON
PIANO PUBLICITY
Series of Sales Messages to Be Printed in Na-
tional Magazine Offers Profit-making
Opportunity for Local Tie-up for
Energetic Piano Salesmen.
AIDS TO DEALERS
Cooperative Plan of Baldwin Piano Co. Includes
Striking Posters, Electros and Other Means of
Impressing Local Prospects.
When an announcement comes from the Baldwin
Piano Co. there must he in it something of more than
everyday importance to the piano trade and to the
piano huying public. That is not a novel statement,
for the House of Baldwin has been conspicuous for
its progressiveness too long to require any assurance
of that kind.
But just now the Baldwin Piano Co. makes an an-
nouncement which must prove of rather unusual in-
terest to a large army of dealers and their energetic
HLMNOTON .MODEL W>.
salesmen. It is the announcement of a newly im-
proved Ellington piano. It is the Model 326, and in
its manner of promotion there is so much that is
new and so clearly the evidence of a kind of promo-
tion in dealers' interests as to seem decidedly an
advance step.
An Improved "Ellington."
The Ellington piano stands well with the music
loving public. The trade recognizes it as one of the
money-making class of instruments, because it sells
well and "stays sold,".while helping to sell others. It
is a modern instrument—looks up-to-the-minute, is
beautifully finished and sturdily made, with the tone
quality that satisfies the discriminating.
The product of perfectly appointed factories and
the work of skill, experience and capital, this im-
proved "Ellington" is a reliable instrument and has
every advantage in the salesman's hands. A look at
the new Ellington Model 326 will be sufficient to
awaken attention, and what has been here said will be
fully justified.
local dealer than ever before. And the dealer realizes
that to profit most from Ellington advertising he
must tell his prospects that he is an Ellington dealer.
Tie-Up for Dealer.
To make the tie-up of the dealer with Ellington
national advertising easier, the Baldwin Piano Co.
has prepared an effective plan of co-operation. One
strong feature of this co-operation is a window
hanger to be mailed to the dealer each month in ad-
vance of the appearance of the Ellington national
advertising. The hanger will be a reproduction, in
an enlarged form, of the magazine ad and a decora-
tive and striking poster for the store window. An
extract from the big poster is to the point here:
"To every dealer who knows the real value of link-
ing-up his local newspaper advertising with Elling-
ton national advertising, we will furnish free news-
paper electros. These electros will be complete ad-
vertisements, featuring the Ellington, and with ample
space for a commanding display of your name."
The New Ellington.
The Baldwin Piano Co. announces fourteen new
and distinctive improvements in the Ellington piano.
"To the Ellington tone, which for nearly four decades
has won high favor among the discriminating for
its purity, have been added new brilliance and greater
volume," says the announcement. "The piano is en-
hanced by a smartness of style and refinement of de-
sign that appeals to advanced American taste. Al-
though the Ellington has attained the enviable meas-
ure of success that stamps it a leader, the improved
Ellington now strengthens that position with a new
standard of pianoforte construction and musical
excellence."
Appeal to School Heads.
The power of the Ellington piano in its appeal to
school heads is pointed out in the window hanger
giving details of the Ellington national advertising.
On a green ribbon of color on the hanger appear the
names of some of the 446 music schools, conserva-
tories, colleges and other institutions that use Elling-
ton pianos. The list includes school users in all parts
of the country. It is a remarkable demonstration of
favor for the Ellington by judges who discriminate
keenly in the chosing of a school instrument. It is
a test that convinces prospects and wins the support
of local teachers and musicians. As one of the para-
graphs in the giant poster says:
"This remarkable endorsement of the Ellington
piano, and many reasons why it is the outstanding
piano for the home, constitute the series of sales
messages to be broadcast to more than two and a
quarter million homes, during August, September,
October, November and December, through the
Saturday Evening Post. Full page and quarter page
advertisements will be used."
THE CLEVELAND TRADE
CONTRIBUTES SOME NEWS
Masonic Club Buys Baldwin Grand, Starr
Store Makes Fine Display and Adler
Royal Instruments Open Shop.
Joe J. Broestl has become manager of the Euclid
Music Co.'s downtown store, on East Ninth street,
and the Lakewood Store on Detroit avenue and
Warren road. Mr. Broestl is well-known to the
trade and has successfully managed the Lakewood
stores of the company. Recently the Euclid Music
Co. consolidated their two stores in Lakewood, and
their Detroit-Warren road store is conceded to be
one of the finest in the suburb. Mr. Broestl, who is
now a partner in the Euclid Music Co., announces
that business is improving right along.
Mr. Randolph, manager of the piano department,
has just sold to the Acacia Country Club a Baldwin
Grand piano. This club, which is a strictly Masonic
club, is one of the most popular places of its kind in
the city, and the selection of the Baldwin piano will
give that instrument very desirable publicity.
The entire stock of the Radiovox Co. is now prac-
tically all disposed of by the receiver appointed by
Municipal Court. This concern was one of the larg-
est radio jobbers in Cleveland and was distributor for
a number of nationally known sets and accessories.
Cleveland will soon become acquainted with the
Adler Royal line of phonographs and combination in-
struments. The Buehl Distributing Co., East 66th
street, near Euclid avenue, has been named distributor
for this section, and samples of the various models
are now on their way. These instruments will be
shown by the Buehl Co. at the Cincinnati show, and
also at the Radio Exposition in Cleveland in
November.
The Starr Piano Co. has installed a very unique
window that is attracting much attention. It is an
Indian window, and consists of a display of Indian
music and paintings, the latter by Elton Howard,
well-known local artist. The display has been ar-
ranged by Miss Renie Burdett, of the Starr Piano
Co., who has won much fame as a singer of Indian
songs and is a star of Station WTAM.
PROVING THE VALUE OF
A GOOD TRADE SLOGAN
"Buy for Less in the Mission," a Phrase Which
Brings Business to San Francisco District.
A ROCKFORD CORPORATION.
The value of a good slogan is said to be proved
in the case of the merchants of the Mission district
in San Francisco, whose "Buy for Less in the Mis-
sion" has been broadcasted as well as advertising
type can do it.
The Mission branch of Kohler & Chase presents
the evidences that the slogan is far-reaching in its
effect on piano prospects. The company is holding
an anniversary sale to commemorate the firm's
Diamond Jubilee, which is coincident with that of the
BEN WITLIN, STARR ENTHUSIAST.
city of California. During July as many as seventy-
Ben Witlin, head of the Witlin Musical Instru- one pianos were sold. The figures for August were,
ment Co., 904 Walnut street, Philadelphia, recently a shade better, but a correct estimate of sales has not
visited at the headquarters of the Starr Piano Co. in yet been made.
Speaking of these seventy-one pianos sold in July,
Richmond, lnd. Mr. Witlin is an enthusiastic Starr
dealer and is confident of a big fall and winter busi- Manager Tenney said that they went as far as Hilo,
in the Hawaiian Islands, as far north as Bend, Ore.,
ness for the nroducts of the Starr Piano Co.
Comprehensive Publicity.
as far south as Los Angeles, and they were also
The most striking phase in the publicity of the
purchased for many points in the Valley sections.
Baldwin Piano Co. is the national and local character
PARTNERSHIP DISSOLVED.
The slogan of all the Mission district merchants
of the advertising for the Ellington pianos and play-
The partnership between W. C. Brehm and E. P. helped the sales along, in the opinion of Mr. Tenney.
ers. According to the comprehensive scheme of the
He stated that collections are good and that August
company Ellington national advertising will be made Melvin, doing business as the musical merchandise has been a better month than was July.
retail
and
wholesale
firm
of
Brehm
&
Melvin,
Los
local for every dealer handling the instruments. To
the fame of an old name is added the distinction of a Angeles, Cal., has been dissolved and the business
will in future be conducted by W. C. Brehm, who
TUNER BUYS STORE.
new effort for sales achievement.
will continue to do business at 231 South Broadway.
Cecil Burton has bought the Pearson Piano Store
Every intelligent music dealer knows the meaning
at Columbus, I ml. Karl Elkins, manager of the
of "national advertising." He knows that an ad ap-
The Buescher Music Co , Huron road, Cleveland, store, will remain with Mr. Burton for a time. Mr.
pearing in a widely read magazine is in reality local
advertising. For instance, when people in a commu- Ohio, has taken over the music store operated by the Burton, who is an experienced piano tuner, plans to
nity read an Ellington advertisement in a national Euclid Music Co. at Euclid avenue near East 105th run the store on much the same scale as it has
hitherto been operated.
magazine they become more likely prospects for the street in that citv.
A. G. Ogren Music Store, 415 Seventh street, Rock-
ford, III., has incorporated with a capitalization of
$5,000 to manufacture and deal in music. Stockhold-
ers are A. G. Ogren and Mrs. J. E. Ogren, Rock-
ford, and Arthur H. Uhe, Lindsborg, Kan. Ogren
and Uhe have operated as a partnership, publishing
music, for about two vears.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
WEAVER PIANOS FOR
PEKING UNIVERSITY
Two Weaver Upright Grands Shipped from
the Factory at York, Pa., to Yenching
University, Peking, China.
Last week the Weaver Piano Co., Inc., York, Pa.,
shipped two Style 57 Weaver Pianos to Yencbing
University, Peking, China.
This institution is conducted under the auspices
of the Board of Foreign Missions of the M. E.
Church. Its faculty is made up in part of Chinese
graduates of American Universities and in part of
Americans. Among these American teachers is Rev.
Bliss M. Wiant, a graduate musician who went out
to China several years ago to establish the first music
department for instructing Chinese students in west-
ern music.
Before sailing for China, Rev. Wiant, whose home
is in Springfield, Ohio, visited the Weaver factory in
York, Pa. He made a careful study of materials and
workmanship as well as tonal quality in Weaver and
York Pianos. He was convinced they would stand
up under the severe climatic conditions in China.
Shortly after arriving in China, Rev. Wiant ordered
a Weaver Grand and a York, 15. These have both
been in constant use and proven their right to Rev.
Wiant's confidence.
Therefore, when additional
music rooms were planned for the Winter term, Rev.
Wiant immediately ordered these two Weaver Up-
right Grands.
The Weaver style 57 is 4 feet 10 inches high. This
permits the greatest possible string length and sound-
ing board area in an upright piano. With this as a
basis, R. A. Gleitz, the Weaver Piano Company's
acoustical engineer has developed a tonal power and
quality that has earned the approval of musicians for
work even where it was formerly supposed only a
large grand would be adequate. The saving in floor
space is one of the obvious advantages of this upright
grand.
INTERNATIONAL EFFORTS TO
PROTECT PATENT RIGHTS
Plans for Regulating International Business Customs
in All Countries Proposed.
International measures for the safeguarding of pat-
ents and trademarks and the prevention of unfair
trade practices are being considered by the American
Section of the International Chamber of Commerce
in anticipation of the meeting of the full committee
on the Protection of Industrial Property, which is to
be held in Paris soon, and the discussion of the sub-
ject by the Economic Section of the League of Na-
tions.
The American Section has announced the appoint-
ment to membership on its committee of Edward S.
Rogers, of Chicago, chairman of a similar committee
of the American Bar Association dealing with the
same question. Mr. Rogers has returned from Europe
where he consulted a number of business men and
public officials on the feasibility of the adoption of an
international policy.
The question is of particular interest to the United
States in view of the fact that this country is not a
signatory to the Madrid convention which provides,
through an international agency established at Berne,
Switzerland, for the International registration of pat-
ents and trademarks.
It is expected that the International Chamber will
formulate a policy approved by the business interests
of the countries represented in its membership which
will eventually be submitted to the League and to
non-member governments for approval and adoption.
EUROPEAN GOVERNMENTS
PROTEST TREASURY ACTION
September 12, 1925.
INDUSTRY APPRECIATES
STRAUCH BROS. ACTIONS
Pneumatic Action of Old New York House
Considered One of High Quality and
Dependability.
The continuous demand of piano manufacturers for
the Strauch Bros. Pneumatic Action is a high tribute
to the products of Strauch Bros., Inc., New York,
Secretary Mellon Asked by Foreign Interests to Ex- whose piano action has been known to the trade and
plain Section 510 of Tariff Act.
appreciated by musical folk for close to sixty years.
The right of the L T uited States to prohibit the im- As all niano manufacturers and piano merchants
portation of all products of foreign manufacturers familiar with the comparative values of piano parts
who refuse to permit Treasury agents to secure cost in past years have recognized the value of the Strauch
information from their books is challenged by Euro- Bros, name on a piano action, so the industry and
pean governments, with which protests have been trade today express a like estimate for the Strauch
filed regarding the methods followed by Treasury Bros. Pneumatic Action.
Like the famous piano actions of the name, the new
agents in carrying out the provisions of the tariff
pneumatic product is constructed of the finest mate-
law.
The matter is now being given consideration by rials by skilled workmen equipped with the most ad-
Secretary Mellon, who has been asked to determine vanced facilities. The Strauch Bros. Pneumatic Ac-
whether Section 510 of the Tariff Act gives the tions are remarkable for their simplicity in construc-
Secretary authority to bar all the products of a manu- tion, a feature that appeals to manufacturer, dealer
facturer who refuses to give cost information, or is and customer. The very name of the product is an
confined to the specific commodity regarding which assurance of dependability. As the Strauch Bros,
the information is refused. It is possible that the piano action has been associated with quality and
question may be laid before the Attorney-General for merit for over half a century, so the pneumatic ac-
tions of the company today possess the badge of high
a legal opinion as to the scope of this section.
Foreign governments who have raised the ques- character.
tion point out that a manufacturer may produce two
widely varying commodities, on one of which he re-
fuses to give cost figures, but for the other is willing
to furnish all information desired. Trade secrets enter
into the question and have been, in many cases, the
controlling factor in the refusal of a manufacturer to
open his books to representatives of the Treasury A Few of the New Ventures in the Best Business in
the World.
Department. Under the present policy of the depart-
ment, however, all the products of such a manufac-
H. Stcinicheu, Jr., and W. Rittcr, for a number of
turer would be barred from entry into the United
States, while the foreign governments contend that years connected with music houses in Atlanta, Ga ,
only the commodity on which data is refused should have opened a music store at 54 Auburn avenue, At-
lanta, under the name of Ritter Music Co.
be shut out.
The United Music Co. recently opened a branch
in the new Bigelow Building, Brockton, Mass. The
STARR STYLE D POPULAR.
lines featured are the Gulbransen, Lester and Leonard
At the Starr Piano Co.'s Chicago headquarters C. pianos; Victrolas, Brunswick and Sonora phono-
R. Hunt reports that Starr Style D upright is selling graphs, and Atwater Kent and Stromberg-Carlson
in a lively way. This instrument is only three feet radio receivers.
eight inches high, but its tone volume is amazing, as
The Bensberg Music Shop at El Dorado, Ark., also
in quality, material, workmanship and finish it is in has stores in Camden and Fordycc.
every respect equal to the so-called "standard size"
The Dalrymple-Mishlcr Radio Corp. has succeeded
Starr pianos.
to the business of the Dalrymple-Whiteney Radio
Corp., according to an announcement made by A.
Dalrymple,
president. Robert J. Mishler is secretary
NEW STORE FRONT.
and treasurer of the new company.
The Des Moines Music Company, 810 Walnut
Nels Martin has purchased the interests of Leo
street, Des Moines, la., has installed a new store Monroe in the M & M Music Shop, at Kenosha,
front. The entrance is now in the center with a Wis., and has taken over entire management of the
large show window on either side. The windows shop.
are plate glass on three sides with French doors at
the rear. The base is faced with marble and the
NEW NAME FOR OLD STORE.
panels with walnut.
The name of the Krieger, Ayer Music Co , Long
Beach., Calif., has been changed to the Ayer Music
PROGRESSIVE DES MOINES FIRM.
Co., following reorganization and the removal of the
The Massey Piano Co., Des Moines, la., will business to new and larger quarters at 530 Pine ave-
occupy the new building being constructed by T. I. nue. F. B. Ayer is president and W. A. Heck secre-
Stoner and W. J. Massey at 914 Walnut street, Des tary-treasurer.
Moines, Iowa. This building, to cost from $80,000
to $100,000, will be five stories high, with 22 feet
Chas. W. Bell, of Findlay, O., has sold many Pack-
frontage on Walnut street and 132 feet deep.
ard Grand Reproducing pianos the present season.
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
THE BEST PIANO SEASON
is with us. Dealers and salesmen who take advantage of it—and most agree that this season will be a good one—
must have the proper facilities for displaying and delivering- the instruments. The only complete equipment is the
latest fool-proof Loader. It may now be had for only $95. Satisfaction guaranteed.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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