September 12, 1925.
PRESTO
12
STRUCTURAL MERITS OF
SCHUMANN DESCRIBED
Approved Ways of Securing Tensile Strength
In Wood Used Pointed Out and Other
Excellences Told in Detail.
The Schumann piano is described in a highly in-
teresting way in a new booklet issued by the Schu-
mann Piano Co., Rockford, 111. The methods of
booklet making followed are artistic, novel and im-
mensely suited to the unique characteristics of the
Schumann, the piano "built like a violin."
"There is more in the building of a piano than just
the desire to accomplish a task. Supplementing the
actual materials employed in building Schumann
pianos, there are further scientific steps contributing
to their tonal mellowness," says an introductory para-
graph. The booklet points to the prevalent belief that
the highly skilled artisans of the sixteenth and sev-
enteenth centuries developed and perfected the art
of ply wood. "Let us say rather that they revived
it after the science had lain dormant for 2,800 years,"
says the booklet, which adds:
"And the principles employed during these periods
are carried out in their entirety in the fabricating
processes of Schumann pianos, to the remotest de-
tail. The result is the vital, tensile strength of the
growing tree, combined with a surface showing none
of the high spots or depressions due to warping—
and warping is the most deadly enemy of a durable
finish."
The booklet states many instructive facts for the
benefit of the piano prospect. It tells, for instance,
how tannic acid and foreign substances in uncured
wood form resistance in the wood; and resistance is
responsible for warping and twisting as the wood
dries, and adds: "All lumber used in Schumann
Pianos for the past eighteen years has been prepared
by a steam bathing process."
Commenting on the great tension of bass piano
strings and the immense pressure on bridge and
sounding board the buyer of the Schumann is as-
sured as follows:
Because the ribs—spruce braces that preserve the
crown or convex shape of the sounding board—are
attached fan shape to the Schumann board, there arc
five ribs instead of three under the bass bridge;
thereby giving added support to the sounding board
at the point most needed. Furthermore, ribs and
bridge are anchored to the sounding board, not by
metal nor by glue alone. Wooden pins which go
DECKER
mJ
EST. 1856 & SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
New York
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
through bridge, sounding board and ribs, make a
permanent unit of the whole.
Other features of Schumann construction which
make for excellence of tone and durability are
pointed out:
Schumann pin blocks are equalized by building up
on both sides of the core, thus avoiding warping.
The rims of Schumann Grand pianos are built up
of five thicknesses of wood—ply wood again—with
the alternate grains running at right angles to each
other. So are the backs, or frames, on which the
sounding board rests, built up; and corresponding
rim and back for each piano are shaped together in
a mold while the glue is wet. After they have dried,
having been molded together, they cannot creep or
vary; they positively fit one another. There is no
patching—so deterrent to good tone—to be done.
Likewise, no metal is used in assembling the reso-
nant parts of Schumann Pianos.
ARTISTIC
LOCAL NEWSPAPER TELLS
OF THE PIANO'S APPEAL
IN EVERY
DETAIL
Write-up of Retail House at Muncie, Indiana,
Contains Suggestions for Other Dealers,
in Whatever Locality.
In an article on the Bell Music Company, of
Muncie, Ind., the Daily Star, of that city, presents
some good local "stuff" on the subject of the piano.
While it refers to the Muncie business, dealers else-
where will find suggestions in it applicable to their
own dilatory prospects:
The piano is a real need in every home. It is
the foundation instrument for all musical education.
The child or grown-up can soon learn the piano
sufficiently to play simple melodies and popular tunes
and later study and practice become an accomplished
musician if they so wish.
The playerpiano (ills a long-felt need, as it gives
people who have no musical training the ability to
create music as it should be played correctly. In
the home the phonograph supplies music for the en-
tire family. All sorts of music to fit every mood
and each individual like.
The piano and phonograph will create within a
child the love of music and secondly the desire to
make music for themselves. If a small child has
that desire it should be fostered and his efforts
praised and encouraged.
Give them the musical instrument they want and
provide competent instruction. You will be more
than repaid, for your dividends will be an honest
pride and the realization that you have helped your
child to realize his ambition.
The field is large for musicians and opportunities
are many. In addition the happy home life musical
education brings it gives the child social status as he
grows older and a means of making extra money
and a pleasant and good paying profession.
NEWSY FACTS ABOUT THE
MEN WHO RETAIL PIANOS
Items gathered From Various Sources Relate Inci-
dents in the Trade Activities.
The Louisville Music & Radio Co., Louisville, Ky.,
is now advertising a special sale on Victrolas.
Raimundo Marquez, Jr., eight-year-old piano
wizard, gave a concert recently at Chickering Hall,
Los Angeles, under the auspices of the Southern Cali-
fornia Music Co.
The Knight-Campbell Music Co., of Cheyenne, of
which Mr. and Mrs. Charles B. Reed are managers,
recently placed a Steinway Duo-Art grand in the new
hotel at Parco, Wyo.
Brook Mays & Co., 820 Travis street, Houston,
Tex , is featuring summer specials in new pianos, new
playerpianos, slightly used grand pianos, benches,
cabinets, music rolls.
The Emporium, San Francisco, Cal., recently
brought to a close its series of free afternoon con-
certs offered to stimulate interest in good music and
to help increase the sales volume.
The Adam Schaaf Piano Co., located for some
years at the corner ground floor, Main and Linden
streets, of Hotel Chisca, Memphis, Tenn., is holding
a sale.
A number of concerts were given at the Schmidt
Music Co., Davenport, Iowa, booth at the exposition
grounds during fair week, held recently. The
Schmidt Music Co. Concert Orchestra, which played,
was composed of firm members.
J. Raymond Smith, San Francisco, Cal., dealer, is
taking on a full line of Starr pianos.
HADDOKFF PIANO CO.
KOCKFORD.ILL.
Wholesale
New fork Cil
130 W. 4ZndS*
Offices:
Chirifo
410 S. Mknigan A*..
San Fr«n- »n
I I I California St.
Schaff Bros.
Players « nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because <
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
The Good Old
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit
ADDS REPAIR DEPARTMENT.
The Home Music Co., Canton, Ohio, has opened
an up-to-date repair department for the repair of all
makes of talking machines and radios. The new de-
partment has been given the requisite space in the
rear of the store. The Home Music Co. is one of
Canton's newest retail music stores, and is located in
North Market avenue.
Smith & Nixon Piano Co.
1229 Miller St., Chicago
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