Presto

19
PRESTO
September 5, 1925.
SMALL GOODS AND SUPPLIES
THE SMALL GOODS FIELD
Best Methods as to How to Enter It Taught
By Many Dealers Ambitious for More
Profits.
The advantage of adding musical merchandise has
been proven by thousands of exclusive piano mer-
chants but there are still quite a^ few of the latter
little more than interested in the scheme. How to
go about establishing a musical merchandise depart-
ment is a problem for many dealers true to the up-
rights, grands and players but who have become
awakened to the profit possibilities of the band and
orchestra instruments. Many ambitious sheet music
dealers are in a similar quandary. The proper way
to realize the general music store plan is an important
one for the sheet music dealer or the piano dealer
who believes in carrying out his plans thoroughly.
Of course there are men who possess the business
instinct which involves the ability to expand any
kind of business. If they know what to buy they
know how to set about establishing the new depart-
ment. The piano dealer with a big business would
possibly hire a capable man in musical merchandise
and place him in charge of the new section. It is a
feasible and sensible way.
An ideal man for the head of the new department
is a band or orchestra musician who wishes to enter
a business where his professional abilities may be
valuable. The professionals know instruments and
their uses and if to this ability they add a gift for
buying and selling, obviously they are highly suitable
for the position of manager of a musical merchandise
section.
The selection of professional players for sales and
managerial positions in big city musical merchandise
stores is general and the custom may be followed
with profit by the stores in the smaller towns. A
strong feature in the appeal of the big city musical
merchandise stores is in the fact that both profes-
sional and amateur feel confidence in the judgment
of the salesmen in the various departments who usu-
ally are expert players and possibly members of
some local band or orchestra.
It may be set down as an axiom that no piano,
phonograph or sheet music dealer should embark
in the musical merchandise business except in a lim- Manager Hunt of Chicago Store Is Elated
Over Fine Demand Accorded Gennett
ited way, until he has selected a competent man-
ager.
Records in Northwest Territory.
For the dealer who must depend upon his own
The
consistent
arrival of liberal orders for Gennett
ability the best course is to start in a small way and
feel his way to bigger things. But even at the records from Chicago and vicinity and also the
start the department must be representative. "Every- Northwestern states which are supplied by the Chi-
thing in Music" is a matter of wisdom in selection cago wholesale branch, 234 South Wabash avenue,
rather than in quantity. Beginning with small goods, of the Starr Piano Co., Richmond, Ind., is proof that
band goods should be added as soon as possible. the popular slogan, "the latest on Gennetts," is not
And for the dealer everywhere a good rule is to merely a slogan but a reality to record purchasers.
Manager Hunt in commenting on present condi-
co-operate as much as possible with the teachers and
tions in a recent interview stated that the record
professional musicians.
trade was far better than at any time this year, and
The Daynes-Beebe Music Co., of Salt Lake City, that the fall season promised to be one of the best
recently held its sixty-fifth anniversary and factory ever experienced. Dealers in the territory supplied
by the Chicago store have increased their efforts in
co-operative sale.
displaying the merits of Gennett records to the pub-
lic and met with such success that the Chicago store
found it necessary to carry a double stock.
Reports of the Gennett sales from Milwaukee,
Minneapolis, St. Paul and other trade centers of the
Northwest have been most encouraging and "pros-
pects for a bigger and better business in the coming'
INCORPORATED
months now seem a certainty.
GENNETT RECORD SALES
SCHOIZ^MOEMG
MANUFACTURES AGENT*
EXCLUWE
JOBBLRS
IMPORTERS
Unusual
Service
MUSICAL MERCHANDISE
207 SouthWabask Av.
CHICAGO
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO ACTIONS
COLUMBIA CREDIT MANAGER RESIGNS.
H. C. Cox, president of the Columbia Phonograph
Company, Inc., 1819 Broadway, New York, announces
that E. O. Rockwood, general credit manager of that
organization, has resigned. Future work of the Gen-
eral Credit Department will be handled through the
treasurer's office under direction of F. J. Ames.
RADIO IN POLITICS.
Radio is playing an increasingly important part in
political campaigns. James J. Walker, candidate for
the Democratic mayorality nomination in New York
City has a Freed-Eisemann neutrodyne installed in
his headquarters in the Hotel Commodore, and can
tune in every time that Mayor Hylan talks from
WNYC—the municipal station.
The (new) Buckeye Sill Piano Truck
The New Buckeye Sill
For Grands and Uprights and best for
stair work.
ONE GRADE ONLY
HIGHEST GRADE
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
ME*W
45th St.,
10th Are.
46th. 1 1 E l VV
It 10»h
A» &W
JtWifilK
V T I D IT
1 VSIX.IV
OFFICE,
417
jar W.
W. 4S*9taMt
43* S
Comstock, Cheney & Co.
Ivory Cutters and Manufacturers
Piano Keys, Actions and Hammers
Better your SERVICE with a new Buckeye Sill. We have re-
built and greatly improved, for longer service, the handles, center
rock shaft and the uprights of both ends.
Send for circular.
Eight styles of End Trucks, Piano Hoists, Covers and special
made straps.
Manufactured by
Self Lifting Piano Truck Co.
FINDLAY, OHIO
IVORY AND COMPOSITION-COVERED ORGAN KEYS
Th« only Company Furnishing the Kays, Actions, Hammers and Brackets Compute
Telegraph and R. R. Station: Essex, Conn.
Office and Factories: Ivory ton, Conn.
THE O. S. KELLY CO.
Manufacturers
of
High
Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
JULIUS BRECKWOLDT & SON, ING,
Manufacturer! of
and
Tupper Lake
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLF GIESE WIRE
WESTERN REPRESENTATIVE:
CENTRA! STEEL & WIRE CO.,
119-127 N. Peorla Street,
J. BRECKWOLDT, Pres.
Chicago, 111.
W. A. BRECKWOLDT, Sec. & Trea«.
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