10
September 5, 1925.
PRESTO
SPENCER
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
Firs* Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-First St. and First Ave.
OFFICES: 338 East 31st Street, New York N. Y.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St.
NEW YORK
"Built on Family Pride"
Doll & Sons
WOULD REVOLUTIONIZE
PHONOGRAPH INDUSTRY
Victor Talking Machine Company and Bruns-
wick Company Announce Application of
Radio Methods to Playing of Records.
The Victor Talking Machine Company announced
details this week of its invention for applying the
principle of vacuum tube amplification, as used on
the radio, to the reproduction of sound from a talking
machine record. About a week ago both the Victor
and the Brunswick-Balke-Collender Company an-
nounced inventions which they said would revolu-
tionize the talking machine industry by using radio
methods to prolong the time during which records
could be played.
E. R. Fenimore Johnson, vice-president of the Vic-
tor company, pointed out that the new Victor inven-
tion followed closely on the invention of the me-
chanical orthophonic talking machine by the Victor
company.
It was asserted that the vacuum tube amplifica-
tion method and the mechanical reproduction had
succeeded for the first time in realizing the full poten-
tialities of the disk record. The new instruments are
capable of reproducing from the record every sound
audible to the human ear, it was said.
The latest instrument is an electrical one, with the
vibrations taken from the 1 record groove by a needle,
as in the old types. The vibrations are then trans-
mitted into electrical impulses, however, which are
picked up and amplified by vacuum tubes in the same
manner as are audio frequency impulses in a radio
amplifier. Instead of the orthophonic horn employed
by the new type of mechanical instrument, however,
the electrical amplifying type uses the principle of the
radio loud-speaker. The current needed for vacuum
tubes may be drawn either from dry cells or stand-
ard electric light sockets.
Mr. Johnson said that the Victor company had in
its laboratories devices for sound reproduction, based
on the use of light rays and photographic films, to-
gether with a fine groove record designed to play
for more than an hour, but that these are only in an
experimental stage.
J. P. SEEBURO TO SAIL
HOME ON NEW STEAMSHIP
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODART
WELLSMORE
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH & LANE CECIUAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
MJ8H ft LANE PIANO CO.
HOHMNI,
Midi
Dealer with Twenty-five Years' Experience Moves to
Handsome Quarters at Third and Walnut.
Frank M. Tiller, piano dealer, Louisville, Ky., is
now located in handsome new quarters at Third and
Walnut street, an ideal position for a music house.
The building his been remodeled and Mr. Tiller has
the advantage of a fine show window and a store ex-
terior that is striking and dignified. The move was
made from Second and Walnut, where he had been
located for many years. He opened in the music
business at Fifth and Walnut twenty-five years ago,
so his name is a familiar one in that section of Loais-
ville.
Mr. Tiller has provided a suitable atmosphere for
his tasteful array of pianos, players and reproduc-
ing pianos. The interior is very attractive and com-
fortable furniture and handsome rugs provide the
restful feeling conducive to the closed sales.
THE AUSTRALIAN MARKET.
"By reason of the strict import conditions, Aus-
tralia is still impossible for us as a musical field,"
says Dr. Herbert Schmidt, writing in the German
trade paper, Zeitschrift fur Instrumentenbau. "It is
only by a roundabout way with the renaming of Ger-
man products as English or American that it has been
possible hitherto to do business there, in which
manipulation naturally no great advantage was re-
served to the German producer. Australia would be
a fine field for German musical instruments, for the
Australian dealer knows as well as any other that the
German production can hardly be attained by the
foreign maker. Further, the German exporter is
much more careful in the despatch of his goods, both
as to packing and correct freighting."
SALES AT INDIANA FAIR.
DECKER
Schumann
QUALITY
FRANK M. TILLER IN NEW
STORE IN LOUISVILLE, KY.
Numerous sales of pianos and players are reported
by the Butler Music Co., Marion, Ind., as a result of
its activities in the attractive booth at the Warren
Tri-County Fair, held at Warren, Ind., recently.
With Mrs. Seeburg the Chicago Manufacturer Will Clever entertainment features were put on at the
booth during two days by an orchestra. Pianos,
Embark on Gritzholm on September 26.
phonographs and radios were displayed. Robert But-
J. P. Seeburg, president of the J. P. Seeburg Piano ler and Walter Locke were in charge.
Co., Chicago, and Mrs. Seeburg will conclude their
enjoyable visit to Sweden on September 26, on
Salak Bros. Piano Warerooms, Racine, Wis., will
which date they will sail for America on the "Gritz- held
formal opening of new quarters at 418 Sixth
holm" of the Swedish-American line, in which Mr. street a this
week.
Seeburg is one of the largest stockholders.
Mr. and Mrs. Seeburg arrived in Europe last Janu-
ary at first visiting Taormiua, in Sicily, a delightful
and healthful resort, where they remained for several
months. The subsequent itinerary included visits to
Jacob Doll & Sons, Inc.
Southern Boulevard, E. 138rd St.
E. 134th St. and Cypress Ave.
NEW YORK
large cities and sojourns in many important places in
Europe.
Air. Seeburg made it a point to sail home on the
Gritzholm, as it is the initial trip of the new steam-
ship, considered the largest and finest in the grow-
ing fleet.
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Thia Trade Mark la cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringe™
will be prosecuted. Btware
of imitations auch as Schu-
mann & Company, Schu-
mann & Son, and also
Shaman, as all stencil
shops, dealers and users of
pianos bearing a name ID
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to til*
fullest extent of th« law.
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, III
mJ
EST. 1856
81 SON
Grand. Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a D«cker Since 1856
699-703 East 135th Street
New York
WILLIAMS
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does* however, win the
hearty approval and support of a very desirable
and substantial patronage.
i
WILLIAMS *;i:;; rth h 1. Piano*
--i Eter:
s ™! and
Ortfans CHICAGO
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