13
PRESTO
August 1, 1925.
EFFECTIVE GULBRANSEN
ADV. IN JULY PUBLICITY
Pictorial Promotion of the New Registering
Grand Proved Helpful to Local Repre-
sentatives and Dealers Everywhere.
The accompanying cut is reduced from a page used
in Gulbransen National Advertising for July. It
appeared in the Saturday Evening Post of July 18.
The Registering Grand is the instrument featured.
The ad tells, in effective and convincing fashion, of
middle of the aisle, said "scat," accompanying the
word with a gesture the bees took to mean "get out."
The attitude was injudicious. It was a mandate no
self-respecting swarm of bees would hesitate to re-
sent. In a second the keenest observer could not
distinguish bees from manager. Then unaccountably
the bee raiders disassociated themselves from Mr.
Schlichter, who was left standing like a defensive
pioneer covered wagon while the bees like hostile
Indians circled and circled in anger, led by an in-
sulted and infuriated queen. The girls said it was
just like a film at the picture show the night before.
From an equally unaccountable cause the bee army
wheeled in a graceful evolution and ascended to the
second floor. It didn't pause there but continued to
the third floor where Mr. Mundt was diligently tun-
ing an upright. Here the queen led her forces in
wide swooping tactics while a trained bayonet batta-
lion reasoned bee-like with Mr. Mundt. He saw the
point. Or rather he felt a million of them and quickly
evacuated the terrain and left the invaders to begin
their hiving job in the piano action.
It was only when Mr. Schlicter had reorganized
his forces and with Mundt successfully carried out a
gas attack on the invaders, that the store was de-
clared ready for the resumption of music selling
operations.
Grand and
Reproducing
Grand Pianos
are the last word In
musical perfection.
Lester Piano Co.
1806 Chestnut St.
Philadelphia
WORKERS WANTED IN THE
GOOD OLD PIANO TRADE
Steadily Increasing Demand for Salesmen and Other
Experts Proves That Business Grows Better.
the superior quality and performance of tin's new in-
strument, It points out a way for Saturday Evening
Post readers to get more information by sending- the
coupon, and it gives the national prices of the com-
plete Gulbransen line. It is an ad that is being suc-
cessfully used, locally, by Gulbransen merchants.
SWARM OF BEES INVADES
BURLINGTON, IA., STORE
Led by Enraged Queen They Terrorize Sales
Force and Customers and Capture
Piano from Tuner.
The salesmen and saleswomen of the Guest Piano
Co., Burlington, la., emulate the busy bee in their
attention to duty, and Carl Mundt in the seclusion of
the workshop on the third story of the building is
equally persistent in a bee-like attitude towards work.
Hut neither the active young men and young women
in the Guest wareroom nor the diligent repairman on
the third floor have a bit of admiration for the in-
trusive character of bee activities.
One day last week a swarm of bees, led by a queen
in a gorgeous black and orange sweater, came in a
buzzing phalanx through the front door of the Guest
store, thereby interrupting business in every depart-
ment. They swooped in close formation from end
to end of the store a few times while the girls in
the roll and sheet music departments squeaked in
unison but in different keys.
Charles Schlichter, the manager, standing in the
Under the head of "Wanted—Piano Salesman" a
large-space advertisement appeared in last Saturday's
Chicago Tribune, which read as follows:
"To act as special representative of large Chicago
piano factory in prosperous Illinois city; will be fur-
nished with stock of goods, piano and talking- ma-
chines of highest grade, as well as medium and low
priced instruments; married man preferred; must be
experienced piano salesman and good handler of men.
Address P. O. Box No. 172, Chicago."
The demand for salesmen and other piano workers
is increasing. It proves the betterment taking place
in the industry and trade, as is also indicated from
week to week in the classified columns of Presto on
page 26.
A GERMAN TUNER STORY.
From Germany comes an old piano trade story
with a new rendering. A piano tuner had a case in
court which he lost, through the neglect of his law-
yer. When the latter presented his bill, amounting
to 63.20 marks, he requested the tuner to come and
tune his piano. The tuner went and returned poor
service in kind. The contra bill was made up of:
Removing hat, 5 marks; removing coat, 5 marks;
opening the piano cover, 5 marks; testing the black
notes, 15 marks; ditto white notes, IS marks; closing
the piano cover, 5 marks; testing piano strings, 5
marks; putting on hat, 5 marks; putting on coat, 5
marks; total. 65 marks. The lawyer insists on pay-
ment and won't pay the tuner.
AMBITIOUS MUNCIE, IND., FIRM.
The Bell Music Co., Muncie, Ind., carried a full
line of band and orchestra instruments and supplies,
as well as sheet music, records and player rolls,
pianos, playerpianos and phonographs. The store is
admirably located at 205 Walnut street. A repair de-
partment is one of the features of this ambitious
firm. The principle of this company is told in this
way: "Our mission is to give the best service to
musicians of this citv and the nearby vicinitv."
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHERN BRANCH: 730 Gindlcr Bidg., ATLANTA. GA
The True Test
Newman Bros.
Compare the new Jesse French & Sons Piano
Grands and Uprights
with any other strictiy high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Jesse French & Sons Style BB
For a
Bigger and Better
Business
Write today fai catalog and prices
Guarantee
Quality, Profit and
Satisfaction
"They are the one best buy on the market"
JESSE FRENCH & SONS PIANO CO.
NEWCAJSTIF,
INDIANA
Newman Bros. Co.
816 Dix St.
Est. 1879
CHICAGO
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