Presto

Issue: 1925 2036

August 1, 1925.
PRESTO
12
FINDLAY, 0., MANAGER
IS PACKARD ENTHUSIAST
Chas. W. Bell, of Trout, Cheseboro & Bell,
Points to Fort Wayne Instrument as
Result of Evolution.
Considerable success in sales of Packard pianos
made by the Packard Piano Co., Fort Wayne, Ind.,
are rewarding- the vigorous efforts of Charles W. Bell,
manager of the piano department of Trout, Chese-
boro & Bell, piano and furniture dealers, Findlay,
Ohio.
"In addition to actual sales we are having many in-
quiries for Packard pianos daily," said Mr. Bell this
week, "and our success in placing one after another
of them iri appreciative homes the county over, and
farther away, is rapidly spreading the fame of the
Packard products hereabouts, and adding immeasur-
ably to the prestige of Trout, Cheseboro & Bell, as
dependable dealers in fine musical instruments.
"Evolution" was a timely topic in Findlay last
week and Mr. Bell gave a reporter of the Findlay
Republican an appropriate talk on niano evolution
from the monichord through various forms to the
grand piano.
"And" he said, "in its yet more refined super-con-
ception, the reproducing piano, it has become the
acme of instrumental musical means, bringing into
thousands of homes the opportunity of hearing the
compositions of every land, by the world's great vir-
tuosos, and every ringing melody and each popular
dance or song.
"The Packard grand reproducing piano," Mr. Bell
continued, "is the standard of perfection among in-
struments of this character. And our firm lias had
the good fortune to deliver a large number of them
hereabouts."
KNABE GRAND IS PRIZE
Doris Maclean, sixteen-year-old Los Angeles pian-
ist, has just been declared winner in the Fitzgerald
piano trophy contest, sponsored by the -Fitzgerald
Music House of Los Angeles. Mr. Fitzgerald, head
of the concern bearing his name, presented Miss Mac-
lean with a Knabe grand piano, valued at $1,700.
The exceptional talent and ability displayed by Miss
Maclean places her on the honor roll of our most
promising young artists. She is a puyil of Yernon
Spencer.
The judges of the contest, which has attracted
nation-wide attention, comprised such well known
Each contestant played three compositions, Grieg's
"Concerto A Minor," Yon Weber's "Perpetual Mo-
tion," Rondo from Sonata, and Liszt's "Liebstraum"
Nocturne No. 3. Three separate recitals were given
and the winner was judged by the elimination method.
Mr. Fitzgerald said:
"We were deeply gratihed in the interest and the
exceptional talent shown by the music students of
the Southwest in our first annual piano trophy con-
test.
"We believe a contest of this kind will greatly
stimulate the desire for personal study and practice.
GEORGE LIEBLING MAKES
WELTE=MIGN0N RECORDS
Artist of Remarkable Powers, Is Recording Exclu-
sively for Auto Pneumatic Action Company.
Last year, George Liebling came to the United
States, from Kurope, where critics acclaimed him a
musician of highest rank. His technique is brilliant,
he plays the most difficult passages with fluent ease,
and his interpretations set a standard for appealing
beauty and commanding eloquence.
Mr. Liebling's first recordings were made in the
Welte-Mignon (Licensee) Laboratory shortly after
his arrival here, and he is under contract to record
exclusively for The Auto Pneumatic Action Com-
pany. He was amazed, upon listening to his first
recordings, at the accuracy with which his playing
was reproduced, even to the elusive feeling he im-
parts to his playing.
Mr. Liebling looms large as an important factor
in the Welte-Mignon (Licensee) Library. In a long
list that bristles with a host of great names of piano-
forte virtuosi, his is an outstanding name. His play-
ing is marked by profound individuality and the
utmost knowledge and command of his instrument
and its possibilities.
Those who attended the banquet of the National
Association of Music Merchants during the conven-
tion at the Drake in June witnessed a demonstration
of the captivating power of Liebling's playing. He
was recalled again and again, and after he finished
each number there was a spontaneous burst of ap-
plause. There are but a few artists of Liebling's
magnitude alive today, and it is most fortunate that
his playing is preserved in all its beauty for the pres-
ent and future generations to enjoy.
Contestants in Kitzgerald-Knabe Piano
contest. Winner, Miss Doris Maclean, is at
the extreme right of picture.
At l-ight: .T. T. Fitzgerald uresenting the
Knabe Grand Piano to Miss Maclean.
Below — The judges: Modest Altschuler,
Carl Bronson, Charles Waken 1 eld Cadman,
O.ige Christopher. Mrs. Susan M. Dorsey,
Mrs. Wm. I. Hollingsworth, Hugo Kirch-
holer. Florence J-awrenoo. Kenneth MeGaf-
fey, Jose Rodriguez. Walter Henry Roth well,
Edwin Sehallert. Alexander Stewart, Kuth-
ryn A. Stone and David Bruno Ussher.
GERMAN PIANO DEALERS' UNION.
They call the piano merchants' association in Ger-
many a "union," but in its purposes it does not differ
from our own national association. At the general
meeting of the German Piano Dealers' Union re-
cently, Otto Krause said of the piano business in
1924: It had suffered severely early in the year, which
the Union greatly assisted to withstand; but much
remained to be done. The membership of the Union
had risen in the year from 1,030 to 1,135 and the
organization has been extended and strengthened.
NEW OMAHA MANAGER.
A. W. Fischer is the new retail sales manager of
the piano and talking machine departments of the A.
Hospe Company, Omaha, Neb. Mr. Fischer, who
has been with the company for the past fourteen
years, knows every phase of the music business. He
started in as a tuner, but the selling end of the piano
business lured him, and in time he became expert at
closing sales as well as locating prospects.
critics and musicians as: Modest Altschuler, Carl
Bronson, Gage Christopher, Mrs. Susan M. Dorsey,
Mrs. W r m. L. Hollingsworth, Hugh Kirchhofer,
Florence Lawrence, Walter Henry Rothwell, Edwin
Sehallert. Alexander Stewart, Kathryu Stone, David
Bruno U'ssher. They were unanimous in their opin-
ion that it was one of the fairest and the most suc-
cessfully executed contests that they had ever par-
ticipated in. Each contestant was announced by a
number and no spectators were allowed entrance.
This eliminated the personal element and allowed no
demonstration from friends and teachers.
Naturally Mich a valuable prize will lead to the best
work of which the talented pupil is capable.
"We are glad of an opportunity to do our share in
developing future concert artists, who will eventually
take their nlace in spreading the message of culture
with music. Our main purpose, however, is to fill
11 Ie- heart and soul of the young men and women of
today with the spirit and love of the beautiful, that
they may live more abundantly and seek wholesome
and attractive entertainment in their leisure hours. To
this end we have decided to make the Fitzgerald
piano trophy contest an annual event."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
PRESTO
August 1, 1925.
EFFECTIVE GULBRANSEN
ADV. IN JULY PUBLICITY
Pictorial Promotion of the New Registering
Grand Proved Helpful to Local Repre-
sentatives and Dealers Everywhere.
The accompanying cut is reduced from a page used
in Gulbransen National Advertising for July. It
appeared in the Saturday Evening Post of July 18.
The Registering Grand is the instrument featured.
The ad tells, in effective and convincing fashion, of
middle of the aisle, said "scat," accompanying the
word with a gesture the bees took to mean "get out."
The attitude was injudicious. It was a mandate no
self-respecting swarm of bees would hesitate to re-
sent. In a second the keenest observer could not
distinguish bees from manager. Then unaccountably
the bee raiders disassociated themselves from Mr.
Schlichter, who was left standing like a defensive
pioneer covered wagon while the bees like hostile
Indians circled and circled in anger, led by an in-
sulted and infuriated queen. The girls said it was
just like a film at the picture show the night before.
From an equally unaccountable cause the bee army
wheeled in a graceful evolution and ascended to the
second floor. It didn't pause there but continued to
the third floor where Mr. Mundt was diligently tun-
ing an upright. Here the queen led her forces in
wide swooping tactics while a trained bayonet batta-
lion reasoned bee-like with Mr. Mundt. He saw the
point. Or rather he felt a million of them and quickly
evacuated the terrain and left the invaders to begin
their hiving job in the piano action.
It was only when Mr. Schlicter had reorganized
his forces and with Mundt successfully carried out a
gas attack on the invaders, that the store was de-
clared ready for the resumption of music selling
operations.
Grand and
Reproducing
Grand Pianos
are the last word In
musical perfection.
Lester Piano Co.
1806 Chestnut St.
Philadelphia
WORKERS WANTED IN THE
GOOD OLD PIANO TRADE
Steadily Increasing Demand for Salesmen and Other
Experts Proves That Business Grows Better.
the superior quality and performance of tin's new in-
strument, It points out a way for Saturday Evening
Post readers to get more information by sending- the
coupon, and it gives the national prices of the com-
plete Gulbransen line. It is an ad that is being suc-
cessfully used, locally, by Gulbransen merchants.
SWARM OF BEES INVADES
BURLINGTON, IA., STORE
Led by Enraged Queen They Terrorize Sales
Force and Customers and Capture
Piano from Tuner.
The salesmen and saleswomen of the Guest Piano
Co., Burlington, la., emulate the busy bee in their
attention to duty, and Carl Mundt in the seclusion of
the workshop on the third story of the building is
equally persistent in a bee-like attitude towards work.
Hut neither the active young men and young women
in the Guest wareroom nor the diligent repairman on
the third floor have a bit of admiration for the in-
trusive character of bee activities.
One day last week a swarm of bees, led by a queen
in a gorgeous black and orange sweater, came in a
buzzing phalanx through the front door of the Guest
store, thereby interrupting business in every depart-
ment. They swooped in close formation from end
to end of the store a few times while the girls in
the roll and sheet music departments squeaked in
unison but in different keys.
Charles Schlichter, the manager, standing in the
Under the head of "Wanted—Piano Salesman" a
large-space advertisement appeared in last Saturday's
Chicago Tribune, which read as follows:
"To act as special representative of large Chicago
piano factory in prosperous Illinois city; will be fur-
nished with stock of goods, piano and talking- ma-
chines of highest grade, as well as medium and low
priced instruments; married man preferred; must be
experienced piano salesman and good handler of men.
Address P. O. Box No. 172, Chicago."
The demand for salesmen and other piano workers
is increasing. It proves the betterment taking place
in the industry and trade, as is also indicated from
week to week in the classified columns of Presto on
page 26.
A GERMAN TUNER STORY.
From Germany comes an old piano trade story
with a new rendering. A piano tuner had a case in
court which he lost, through the neglect of his law-
yer. When the latter presented his bill, amounting
to 63.20 marks, he requested the tuner to come and
tune his piano. The tuner went and returned poor
service in kind. The contra bill was made up of:
Removing hat, 5 marks; removing coat, 5 marks;
opening the piano cover, 5 marks; testing the black
notes, 15 marks; ditto white notes, IS marks; closing
the piano cover, 5 marks; testing piano strings, 5
marks; putting on hat, 5 marks; putting on coat, 5
marks; total. 65 marks. The lawyer insists on pay-
ment and won't pay the tuner.
AMBITIOUS MUNCIE, IND., FIRM.
The Bell Music Co., Muncie, Ind., carried a full
line of band and orchestra instruments and supplies,
as well as sheet music, records and player rolls,
pianos, playerpianos and phonographs. The store is
admirably located at 205 Walnut street. A repair de-
partment is one of the features of this ambitious
firm. The principle of this company is told in this
way: "Our mission is to give the best service to
musicians of this citv and the nearby vicinitv."
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHERN BRANCH: 730 Gindlcr Bidg., ATLANTA. GA
The True Test
Newman Bros.
Compare the new Jesse French & Sons Piano
Grands and Uprights
with any other strictiy high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Jesse French & Sons Style BB
For a
Bigger and Better
Business
Write today fai catalog and prices
Guarantee
Quality, Profit and
Satisfaction
"They are the one best buy on the market"
JESSE FRENCH & SONS PIANO CO.
NEWCAJSTIF,
INDIANA
Newman Bros. Co.
816 Dix St.
Est. 1879
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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