July 18, 1925.
PRESTO
9 o'clock. This train will leave from the Polk and
Dearborn depot.
The following are the officers of :he association:
Chas. Deutschmann, president, 26 East Oak street,
Chicago, 111.; C. T. Backus, first vice-oresident, 212
W. 36th street, Minneapolis, Minn ; E. L. Seagrave,
second vice-president, 5200 Theodosia avenue, St.
Louis, Mo.; W. F. McClellan, secretary-treasurer,
22 Quincy street, Chicago, 111.
Railroad rates of fare-and-one-half for the round
trip have been granted to the National Association
of Piano Tuners, Inc., members and dependent mem-
bers of their families for the convention in Detroit
by the following passenger associations: New Eng-
land, Central, Southeastern, Southwestern, Trunk
Lines, and Western. The reduced return rate may
be had by securing a "Certificate" from the ticket
agent at the time of purchasing your one-way ticket
to Detroit.
Advice to Members.
Be sure to get a "Certificate" when you buy your
one-way ticket to Detroit. These certificates may
be used as one-half payment on your return tide and
will be issued between July 30 and Aug. 5. Do not
make the mistake of asking for a "receipt."
Present yourself at the railroad station for tickets
W. P. MCCLELTJAN
Secretary.
and certificates at least 30 minutes befo:e departure
of train on which you will begin your journey.
Certificates are not kept at all stations. If you
inquire at your home station, you can ascertain
whether certificates and through tickets can be ob-
tained to place of meeting. If not obtainable at
your home station, the agent will inform you at what
station they can be obtained. You can in such case
purchase a local ticket to the station which has cer-
tificates in stock, where you can purchase a through
ticket and at the same time ask for and obtain a
certificate to place of meeting.
Immediately on your arrival at convention head-
quarters, in the reception hall, Hotel Statler, Detroit,
present your certificate at the registration desk, as
the reduced fares for the return journey will not
apply unless you are properly identified as provided
for by the certificates.
Agent in Attendance.
It has been arranged that the special agent of the
carriers will be in attendance on Aug. 3 to 6 from
8:30 a. m. to 5:30 p. m. to validate certificates. If
you arrive at the meeting and leave for home again
prior to the special agent's arrival, or if you arrive
at the meeting later than Aug. 6, after the special
agent has left, you cannot have your certificate vali-
dated and consequently you will not obtain the ben-
efit of the reduction on the home journey.
So as to prevent disappointment, it must be under-
stood that the reduction on the return journey is not
guaranteed, but is contingent on an attendance of
not less than 250 members of the organization at the
meeting and dependent members of their families,
holding regularly issued certificates obtained from
ticket agents at starting points, from where the regu-
lar one-way adult tariff fares to place of meeting
are not less than 67 cents on going journey. Certifi-
cates issued to children at half fares will be counted
the same as certificate held by adults.
Half-Fare Return.
If the necessary minimum of 250 certificates are
presented to the special agent, and your certificate is
SHOWING Q R S ROLLS IN SPOKANE
The above window display of Q R S rolls, made
by the Sherman, Clay & Co.'s branch in Spokane,
Wash., proved to be invaluable from an advertising
standpoint. As shown in the cut, the reduction in
price of Q R S player rolls is prominently featured,
which has been a big factor in stimulating roll sales
in that locality. In its consistent effort in depicting
the musical merits, attractiveness and convenience
of Q R S rolls, with the reduction in price, Sherman,
Clay & Co. has not only increased the sale of rolls
but has noted a gain in player-piano sales.
duly validated, you will be entitled up to and includ-
ing Aug. 10 to a return ticket via the same route
over which you made the going journey at one-half
of the regular one-way tariff fare from the place of
meeting to the point at which your certificate was
issued.
Return tickets issued at the reduced fares will not
be good on any limited train on which such reduced
fare transportation is not honored. No refund of
fare will be made on account of failure to obtain
proper certificate when purchasing going tickets nor
on account of failure to present validated certificate
when purchasing return tickets. Every one who at-
tends the Tune Up America Convention at Detroit
should make it a particular point to secure a certifi-
cate at the time of purchasing ticket.
GULBRANSEN PUBLICITY
DURING CONVENTION
Exhibits with Room Number Added.
Following is a list of manufacturers who will ex-
hibit at the convention. Each exhibitor will have
a staff of experts, on hand to explain the features
of their products:
Gulbransen Co.. 1332; American Piano Co., 1304;
Anipico School, 1306; Danquard School (Kohler In-
dustries), 1336; Aeolian Co. (Duo-Art School), 1310;
Q R S, 1319; Story & Clark, 1325; Pratt-Reed, 1327;
M. Schultz, 1311; Baldwin Co., 1334; A. B. Chase,
1328; Starr Co., 1330; Angelus, 1303; Simplex, 1305;
Strauch Bros., 1317; DeKalb Co., 1375; Straube Co.,
1315; Cable-Nelson, 1371; Julius N. Brown, 1331;
J. Reynolds, 1312; Sigler Co., 1308.
CHARLES D. ISAACSON'S ACTIVITIES.
Charles D. Isaacson, widely known for his activities
in encouraging fine music, has just returned from a
trip through ten cities of Virginia, eight in North
Carolina, six in South Carolina and a half dozen in
each of Alabama, Georgia, Kentucky and Tennessee,
where he interviewed all the leading figures in music.
Last season Mr. Isaacson spent most of his time in
Chicago with the Chicago Civic Opera Company,
and then in all their road cities and lectured on the
opera to more than 1,000 audiences in Chicago alone.
He has completed some new articles and stories, and
his new volume, "Face to Face with Great Musi-
cians," will shortly be issued.
KIMBALL GRAND IS PRIZE.
On the occasion of the annual outing of the Fore-
men's Club of the W. W. Kimball Company, Chi-
cago, to be held at Glenwood Park, on the Fox
River, near Batavia, Aug. 1, a Kimball grand piano
is announced to be given away as a prize. The picnic
is open to all and everybody is welcome. The event
is advertised all along the line of the Chicago, Au-
rora & Elgin electric railway line, with the result
that a big crowd is looked for.
The Dodge Music Co., of Anacortes, Wash., has
acquired the Vernon Piano Co. in the Pioneer Build-
ing, Mt. Vernon, Wash., and will operate it as a
branch store. F. A. Ellsworth will continue as man-
ager.
Interesting Check-up of Broad Effects of Start-
the-Day-with-Music Idea Is
Published.
One of the recent features of the music trades
convention in Chicago that seemed to attract much
attention was the rap taken at jazz. A check-up on
the newspaper publicity during the convention period
seems to bear out that statement. While A. G.
Guibransen's interview regarding jazz music did
receive the widest publicity, it is interesting to note
that the Gulbransen Registering Piano received a big
share of space in the newspapers. Stories containing
mention of the Gulbransen Registering Piano and
W. A. Gulbransen reached the enormous total circu-
lation of 4,638,966.
News stories appeared in the Chicago Daily News
on May 29, June 2, 10, 11, 15 and 19. Items appeared
in the Chicago Tribune on June 10 and two items on
June 15. The Chicago Herald & Examiner used a
Gulbransen item on June 12 and the Chicago Daily
journal used one on June 11.
While this showing of Gulbransen publicity in
Chicago during the convention period is a very nota-
ble one, the clippings are just starting to come in
from all over the country, where news stories regard-
ing jazz type of music and the "Start The Day with
Music'' idea of the Gulbransen company were widely
used. This publicity, when finally compiled, will
swell the total by a good many millions, for the first
new clippings received show that the stories have
gone over in a big w r ay.
The "Start The Day with Music" idea gave the
Gulbransen convention publicity in other ways be-
side newspaper publicity. The photographic repro-
ductions herewith show how the slogan was used
on window strips in forty music stores in Chicago,
on tags worn on coat lapels, on the taxicabs, in news-
paper advertising, on banners on building, etc. It
will be noticed that the Edison Electric Shop at
Adams and Dearborn streets had a Gulbransen win-
dow display with placards on which the "Start the
Day with Music" idea was used. One of the most
gratifying uses of the slogan was by such State
street stores as Henry C. Lytton & Sons, the cloth-
ing merchants. This brought the music spirit into
the business circles in general, in Chicago. It may
conservatively be said no music slogan ever gotten
up vas used in such a widespread way in Chicago,
with so little preparation and time in w T hich to work
as was the ''Start the Day with Music" thought.
PLEASURE FROM STEINWAY.
Paige's, 642 Wabash avenue, Terre Haute, Ind.,
ably features the Steinway piano in its advertising.
"The Steinway returns to any owner a full dividend
of pleasure and delight. And to this it adds the defi-
nite gift of permanency. You will never want and
you will never buy another piano," is the statement
in a handsome display in the newspapers this week.
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