July 11, 1925.
11
PRESTO
KURTZMANN
Grands—Players
PLAYER CUSTOMERS'
RESPONSIBILITIES
Manufactured by
Considered Equal of Those of Retailer Who
Sells Him His Playerpiano Whose Plain
Duty It Is to Impart a Proper Under-
standing of the Instrument.
C KURTZMANN & CO.
AROUSING OWNER'S PRIDE
On That Depends the Sum of Player Roll Sales as
Well as the Growth in Favor for
Playerpiano.
Factories and General Offices
526-536 Niagara Street
The dealer should recognize his own and the cus-
tomer's responsibilities when he sells a playerpiano.
The latter should not be left with the possible idea
that all he has to do to make fine music is to sit
down and strenuously pump; the dealer should im-
part the information about the requirements for
playing. And the more the playerpiano owner con-
siders himself important in the playing of the instru-
ment the greater will be the measure of his enjoy-
ment.
Instead of being a passing fancy, as it becomes in
too many cases, the playerpiano may be made a
source of constant joy to its owners. This is accom-
plished when the dealer teaches his customer to play
his instrument properly, using every advantage pro-
vided by the manufacturers.
BUFFALO, N. Y.
STRICH & ZEIDLER, Inc
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
Grands
-
Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF
PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
/Patented in the United States, Great BrltatBi
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA. PA.
Joint Interests.
It is a fact that the playerpiano manufacturer and
the roll maker stand together in the field of sales.
The fortune of one affects the success of the other.
Every playerpiano sold increases the calls for music
rolls; every roll sold to an owner who is a competent
player of the playerpiano, adds to the sum of musical
joy somewhere. The pleasures derived from hearing
the rolls are reflected in playerpiano sales sooner or
later. The playerpiano owner who understands his
instrument and takes a pride in playing it properly,
is a potent influence for playerpiano sales.
The dealer should explain to his customer that a
most delightful form of personal endeavor is required
from the performer on the playerpiano; that there is
more required than putting on a roll and pumping;
that understanding and practice are requirements for
proficiency. The duty of the dealer and his salesmen
is plain.
The Wrong Idea.
Many dealers have sold and a few still sell player-
pianos with the understanding that this lever did this
and that lever did something else. They say so much
about tempo and dynamics, stops and controls, that
the customer is filled with wonder at the mechanical
character of the instrument and doesn't see the possi-
bilities for artistic joys in playing it. Making him
acquainted with the mechanical character of the
player would be all right if the knowledge of the
parts were accompanied with instruction in the ways
to use them in getting the best out of the player.
When the customer is impressed with the fact that
pumping and working the levers are not the end of
the requirements for properly playing the player-
piano.
Teaching Player Use.
Teaching the playerpiano customer to get all the
joy out of his playing is providing insurance in roll
sales. Roll sales are in equal ratio to the joys of the
playerpiano owners. The music dealers should keep
this fact uppermost in their minds. Where the
playerpiano owner's education is started properly,
every day adds to the joy in its use. Every time the
owner who has learned to play properly sits down
to his instrument he gives a demonstration that may
create the buying desire in some prospective buyer
who is listening. And when he influences player
sales he at the same time influences music roll sales.
The Dealer's Thought.
The dealer should proceed on the understanding
that he is not selling a mere machine but an in-
genious contrivance by which the cause of good
music may be served. The customer should be made
to understand that there is something delightfully
ADAM SCHAAF, Inc.
REP
P?ANOS NG
Established
GRANDS AND UPRIGHTS
Reputation
FACTORY
1020 So. Central Park Ave.,
Corner Flllmore Street
%£^s
and Quality Since 1873
STULTZ & BAUER PIANOS
FOR ASBURY PARK HOTEL
Two Fine Grands Chosen by Appreciative
Owners of Hostelry and Bought from
Local Dealer.
Two Stultz & Bauer grand pianos, made by Stultz
& Bauer, 338-340 East Thirty-first street, New York,
have been sold to the new three million dollar hotel
nearing completion in Asbury Park, N. J., by John
N. Burtis, the dealer of that city. The pianos had a
leading part in the opening ceremonies this week.
"The Stultz & Bauer piano enjoys deserved dis-
tinction in this part of the country and the choice of
the grands for the hotel was made by judges of
appreciation and practical musical knowledge," said
Mr. Burtis this week. "To the buyers for the hotel
the name of Stultz & Bauer was in itself a guarantee
of merit and security. They knew of the personal
supervision over every instrument built by members
of the family controlling the manufacture."
The Stultz & Bauer factory is one of the more
modern structures devoted to the piano industry in
New York and the company is very optimistic over
the prospects for a lively fall business. "Orders for
the fall business are now keeping the force working
full time and the fact is an assurance of the business
of the coming season," said W. C. Golden, general
traveler for the company, when seen at the factory
this week.
NEWSY FACTS ABOUT THE
MEN WHO RETAIL PIANOS
Items gathered From Various Sources Relate Inci-
dents in the Trade Activities.
G. C. McKinnon recently opened a store in Troy,
Ala., w ? here he will handle everything in music.
The Mason Music Co., Barron, Wis., has moved to
larger quarters.
Edward Jackson has opened a music store at 566
Massachusetts avenue, Indianapolis.
A new music store was opened in Flint, Mich.,
recently by John Fyfe and Alfred Lindholm.
The music department of Crooks & Ware, Danville,
Va., has been enlarged.
Extensive improvements have been made by the
Smith-Billings Music & Jewelry Co. of Pittsfield, 111.,
including a new store front.
The new Frank M. Tiller Piano Store on Third
street, Louisville, Ky., was opened this week.
Smith's Book Store, Fergus Falls, Minn., recently
added a music department.
The Bidinger Music Store is settled in its new
home on Market square, Kenosha, Wis.
H. S. Wick recently opened the Music Exchange
at El Dorado Springs, Mo., as the successor to D. I.
Netkerow.
Preparations for the formal opening of his new
music store are being made by Ralph Ballinger, music
dealer of Oskaloosa, Iowa.
The Elko Repairing & Music Co. last week moved
to the Biancani Building, Eureka, Nev.
A. G. Reynolds & Son are preparing to move to
its new home at 407 North P avenue, Fargo, N. D.
Herbert Launspach has engaged in the music busi-
ness at 211 West Jackson street, Medford, Ore.
FEATURING
GULBRANSEN.
The Parks Music House Company Louisiana, Mo.,
had an effective June window display, showing how
pretty a bride can be and what would make her
most happy on her wedding day, that it was shown,
was a beautiful Gulbransen piano tied with a large
white ribbon. This was a very attractive window.
RADLE TONE—The Musician's Delight
Whenever you hear the name RADLE you immediately
think of a wonderful tone quality, durabili y and design.
OFFICES AND SALESROOMS
Musicians insist on RADLE
319-321 So. Wabash Ave.,
CHICAGO, ILL.
personal in the using of a playerpiano. That point
of view should be impressed on the customer, for
therein lies the basis of his future pleasures. His
joy in his playing will be in equal proportion to his
pride in his acquired ability to play in the way that
achieves the greatest clement of art. Rolls are a
means to an end when played by the person with
understanding of the way to play.
New Adam Schaaf Building,
F. RADLE, Inc.
Est. 1850.
609-11 W. 36th St., New York City
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