PRESTO
June 20, 1925.
CHRISTMAN
tt
The First Touch Tells"
A SCORE OR MORE
New Representatives
Were Added to the
List of Live Dealers Who
Sell The Famous
CHRISTMAN
Line of Pianos, Including the
Studio Grand
(only 5 ft. long)
It will Fascinate any Discriminat-
ing Customer and Insure the Sale.
And in the List of Modern Musical
Marvels there is no more satisfying
than the
CHRISTMAN
Reproducing Grand
Equipped with
IF BAIT ADVERTISING IS
BAD, WHAT ABOUT THIS?
"Lovely Baby Grands," with Things Thrown
in, Freights and Free Cartage, for
Three Hundred Dollars Even.
An advertisement that appeared recently in the Los
Angeles Sunday Times occupied about a half-page
in the newspaper, and is the announcement of "The
World's Largest Music House"—that of Wurlitzer—
and it is made conspicuous by a large cut of a small
grand, which forms the center of a railroad train,
over all of which is "$300," in giant figures.
Three hundred dollars for a grand piano with free
duet bench and "free delivery within 100 miles of his
store." Nor is that all. The terms are given as
"pay $5 down, $5 a month!" And the text that fol-
lows is this:
"Think of the big savings to be made by those who
act promptly! Think what it will mean to have a
high quality Grand Piano in your home—at such a
little price! Can YOU afford to miss a chance like
this? A beautiful Grand Piano—bought for a life-
time of prideful happiness—at less than the regular
cost of an upright piano! You owe it to yourself
and to your family to investigate this most amazing
offer!"
"Amazing" seems to be right, considering what
it costs to deliver a piano made near Chicago—or
anywhere in the east—and then deliver it, and the
"duet bench," "within 100 miles from the store" at
$5 down and the same per.
E. Q. V0GEL POINTS
OUT FINANCIAL EVILS
Official of Commercial Investment Trust, Inc.,
Talks to Gulbransen Dealers About
Causes of Failure in Business.
That forty-five per cent of all failures in business
are due to poor financing was one of the points
brought out at a dinner-meeting of Gulbransen de-
partment heads and salesmen and members of the
Commercial Investment Trust, Incorporated, last
week at the Drake Hotel, Chicago.
Edwin G. Vogel, vice-president of the Commercial
Investment Trust Incorporated, of New York,
through which company Gulbransen dealers are able
to finance their retail sales contracts under favorable
conditions, was host of the occasion. Twenty-two
were present.
Gulbransen dealers' problems of financing and ways
and means of solving them, were discussed. There
was a round-table conference, in the course of which
each point brought up was thoroughly thrashed out.
Emphasis was placed on the number of Gulbransen
dealers who had been helped to build up weak busi-
nesses, to improve their sales activities and to mod-
ernize their bookkeeping methods as a result of Com-
mercial Investment Trust, Inc., financing helping. On
all ordinary transactions, remittance of amount due
is made to dealer the same day the paper is received.
LOS ANGELES FACTORY
OF TONK COMPANY
Chicago Piano Bench Industry Establishes Branch
in California City to Serve West,
Action
It is a marvel of tone and expressive
interpretation of all classes of com-
position, reproducing perfectly the
performances of the world's great-
est pianists.
"The First Touch Tells"
!Uf. U. 8. Pat. Off.
Christ man Piano Co.
597 East 137th St.
New York
Central Manufacturing District, Inc., of Los Ange-
les, announced on June 6 the completion of a modern
furniture factory at 4627 E. 50th street, for the Tonk
Manufacturing Company. The Tonk Manufacturing
Company was established in Chicago in 1873, and is
everywhere known to the music trade. The factory
in Los Angeles is the only branch the Tonk Manu-
facturing Company has opened, a fact of which Los
Angeles may be proud, as Percy A. Tonk, president
of the company, spent considerable time on the Pa-
cific Coast before deciding upon the Central Manu-
facturing District as the logical site for the new
plant.
Tonk benches have been manufactured in Los An-
geles for several months, as the Tonk Manufacturing
Company took over the plant of the M. E. McCreery
Company, at 7322 Maie street, pending the comple-
tion of the new plant. The new building contains ap-
proximately 20,000 square feet of floor space and is
of brick and concrete construction, conforming in
general style of architecture to the other buildings in
this industrial terminal. It is served by the Los An-
geles Junction Railway.
From the Los Angeles branch, the Tonk Manu-
facturing Company will serve the entire Pacific Coast
and export to Hawaii and Mexico. It is planned to
operate this plant as much as possible as an inde-
pendent unit. It will have a complete selling organ-
ization covering this western territory as far east as
El Paso and Salt Lake City.
The Los Angeles plant is in charge of G. E.
Patterson, who was with the M. E. McCreery Com-
pany prior to the sale of the McCreery factory to the
Tonk Manufacturing Company. Mr. Patterson has a
wide acquaintanceship with music dealers throughout
the West and has a personality that makes you like
him the first time you shake hands with him.
CASH IN PIANO SALES
GOOD BUSINESS GAUGE
E. A. Ray, Cisco, Texas, Dealer, Calls it the
Best Plan and Cites His Own Happy
Experiences.
The ability of the piano customer to pay for his
instrument in the real coin of the realm is the best
indication in the business barometer, according to
E. A. Ray, the Cisco, Tex., music dealer.
"When the piano business is good it is the best
business gauge a town can have," said Mr. Ray
to a newspaper reporter. "Musical instruments can-
not be classed as necessities, and when people pay
cash for pianos it is an indication that there is sur-
plus money in the country.
"I have sold six pianos in the last eight days, and
most of these were cash sales. Today there is not a
piano in my store, as I have sold every instrument I
had. I have others coming, of course, but could have
made another sale had the instrument been here.
"I am well pleased with the business I am doing in
Cisco, and feel there is a decided improvement in the
past few weeks. I was somewhat discouraged soon
after opening business here, but recent improvements
in business convinces me that I made no mistake in
locating in Cisco."
CLUB HOLDS FIRST MEETING
FOLLOWING CONVENTION
Piano Club of Chicago Hears John T. Richards Talk
on Interesting Topic.
After praiseworthy efforts for a wonderful con-
vention The Piano Club of Chicago held a meeting
Monday, June 15th, at the Illinois Athletic Club,
when John T. Richards spoke on "Lincoln and the
Constitution."
Mr. Richards is a prominent barrister and was for-
merly president of the Chicago Bar Association and
Illinois State Bar Association. He has a national
reputation as an orator and the committee is to be
contgratulated on securing such a famous man who
made the luncheon memorable by a most interesting
talk.
OKLAHOMA MUSIC STORE
IS FORMALLY OPENED
McDowell & Castator Company Succeeds the Can-
trell-North Company in Enid.
Official opening of the McDowell & Castator Music
Company, 110 South Independence avenue, successor
of the Cantrell-North Musical Company, Enid, Okla.,
was held last week.
The three-story building occupied by the firm has
been compeltely remodeled and the company's head-
quarters now are established there. Other music
stores are maintained by the firm at several other
cities.
Flowers were given as favors to all the ladies and
a portable phonograph was presented to the person
fortunate in meeting the requirements of a contest.
Music was furnished by the orchestra.
BEN REYNOLDS' VACATION.
Ben Reynolds, proprietor of the Ben Reynolds &
Co. music house of Washington, Penna., is at Atlantic
City, N. ) . , accompanied by Mrs. Reynolds. Mr. and
Mrs. Reynolds are enjoying their vacation at the sea-
shore and hope to remain for several weeks; perhaps
until early autumn.
GOOD ORDERS FOR JESSE FRENCH.
E. P. McDonald, general traveler for Jesse French
& Sons Piano Co., took several good orders at last
week's convention. He had charge of the exhibit at
the Drake and he took several customers down town
to see more of the pianos at Ralph White's ware-
rooms, 218 S. Wabash avenue, Chicago.
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