June 20, 1925.
13
PRESTO
I POOLE GRANDS FOR BROADCASTING
ARTISTIC
IN EVERT
DETAIL
s
II
HADDORFF PIANO CO.
ROCKFORD,ILL.
Wholesale Office*:
New Tsrfc CM
I M W.
Chicago
410 S. MiciMfan AT*.
San Pranrisri
I l l Calibrate Si.
POOLE PIANO IN STATION WNAC.
Schaff Bros.
Players $ nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because <
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
The Good Old
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit
Smith & Nixon Piano Co.
1229 Miller St., Chicago
The two broadcasting studios of Station WNAC,
the Shepard Stores, Boston, have selected Poole
grands, and radio fans have been commenting regard-
ing the piano, its pleasing tone, and the exceptionally
good receipt of same from WNAC, one of Boston's
large broadcasting stations.
That the selection of pianos for broadcasting sta-
tions should be given most careful consideration, is
a feature recognized by radio fans. A piano, unlike
other musical instruments, must necessarily become
a permanent part of the broadcasting station equip-
ment.
EASY PAYMENT PLAN
OF SELLING PIANOS
The Head of Large New York Department
House Tells Why Credit to Buyers
Has Made Popular Business.
The newspapers of New York City, as well as
some of the weekly magazines have been devoting a
good deal of space to the discussion of the instalment
plan of selling goods. Of course, pianos have been
as conspicuous by reason of the easy terms allowed
to buyers as any line of trade.
Following is a very interesting letter by the head
of the great department store of Bloomingdale Bros.,
New York, which appeared in a recent issue of the
New York Times:
May I take issue with an article which appeared in
your editorial columns headed "Instalment Buying
Condemned"?
Credit is the cornerstone of our economic structure
—the basis of 90 per cent of the country's business,
according to accredited authorities.
It is like strychnine, which, taken wisely, promotes
health and life; taken unwisely, destroys. Would
you bar strychnine?
Would you ban steam engines, automobiles, elec-
trical service devices of various kinds because, un-
fortunately, they are the cause of a great number of
fatal accidents every year?
Bloomingdale's have sold millions of dollars' of
pianos, phonographs, radios, sewing machines, vacuum
cleaners, furniture and rugs on credit. And our ex-
perience, extending over many years, r has beer, that
the people who have overbought w ere a negligible
minority.
As a matter of fact, our experience also shows that
people who buy for cash overbuy quite as much as
those who buy on credit. And, by the way, can you
tell me how many people who pay cash for store
purchases have paid on the dot for other contem-
poraneous expenses incurred, such as life insurance,
rent, gas, food, etc.?
Look at the positive advantages credit has brought
to the people. It has enriched their lives by putting
better furniture in their homes, by giving them music,
by putting them in touch with the great world of
information and entertainment provided by the radio,
by piling them into automobiles for y comfortable,
healthful trips to the seashore, to the w orld of trees
and flowers, to great mountains where the air is pure,
"Where every prospect pleases
And only man is vile."
The piano plays a most important part in prac-
tically all musical programs, and there are many be-
ing used in broadcasting stations that can justly be
severely criticized by the artist whose talent is being
broadcasted, and by the radio fans who are listening-
in.
Station WNAC should be congratulated on its se-
lection of Poole grands for the two studios, and the
Poole Piano Company should feel .well pleased that
its instruments should be the selection of such a
prominent and popular station.
Don't tell me that this uplifting of envrionment,
this broadening of contact, has had no influence in
the making of happier people, better citizens.
Another thing. The increased distribution of goods
caused by selling on credit has given wider employ-
ment and has reduced prices, cutting down the cost
of living.
Cut off credit and see what will happen. Less
production, less employment, less happiness for the
millions. A reversion to social conditions which,
bearable when the population of the country was
small, would be intolerable today.
Credit is an essential force in the twentieth century
life of the nation. Like all great forces, it needs a
safety control. And that safety control is almost
automatic in the retail field. Every merchant desires
"satisfied" customers. Encouragement to overbuy
most often results in dissatisfied customers. Consult
your own best interests and you will conserve the
best interests of the people.
To sum up, credits wisely given are a service to
all concerned. Credits unwisely given are a detri-
ment.
STEQER WINDOW LEADS
TO BIGGER SALES
Special June Showing of Steger Grand with
Bridal Wreath Is Fine Advertising
Feature in Wabash Avenue.
The new Steger Small Grand which is one of the
latest additions to the wide Steger line is being dis-
played in the role of a gift for the June bride by the
Steger & Sons Piano Mfg. Co., Jackson and Wabash,
Chicago.
The show windows of the Chicago industry have
the best location on Chicago's piano row, and the
recent alteration of its windows have added mate-
rially to the attractiveness essential to drawing the
attention of passers-by.
The new Steger creation has already caused a
marked increase in both wholesale and retail sales
and is destined to become a leader in the warerooms
of many enterprising dealers.
The Chicago retail department, in suggesting the
Small Grand as the supreme gift for June brides,
has depicted the true worth of the instrument. A
beautiful model has been arranged to attract the at-
tention from both Wabash avenue and Jackson
streets and with the appropriate bridal gown, in ad-
mirable fashion.
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