Presto

Issue: 1925 2029

June 13, 1925.
PRESTO
Presto
THE AMERICAN MUSIC TRADE WEEKLY.
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. D A N I E L L and F R A N K D. A B B O T T
.
Editors
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, Illinois, under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4.
Payable in advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current
week, to insure classification, must not be later than
Wednesday noon.
Address all communications for the editorial or business
d e p a r t m e n t s to P R E S T O P U B L I S H I N G
Dearborn Street, Chicago, III.
representatives, eligible to attend, grow and
this year the combined trades organizations
embrace more men than ever before. And
some of the branches of the music business
this week turned out stronger than at any
earlier convention.
There was some unofficial talk during the
week about the advisability of splitting up the
Music Industries Chamber of Commerce and
a return to the original plan of independent
associations, to meet at different times, just
as the sheet music men, the tuners and some
other branches are doing. The argument in
most instances was that the present combina-
tion is almost unwieldy and presents complex-
ities which make it difficult for the various
departments to cover enough ground in the
brief time of the convention.
But that is something the heads and com-
mitees of the organizations will look after,
and individual members can help most by sus-
taining the interests of the industry and trade
in whatever manner the recognized officers
may elect. When Mr. Paul B. Klugh first pro-
posed the present plan of a Chamber of Com-
merce, he could have had little idea to what
an extent his suggestion might eventually
expand.
CO., 417 South
SATURDAY, JUNE 13, 1925.
CHEERFUL SOUNDS
In one important respect at least this week's
convention was the best in the history of the
trade. It was in the fact that the feeling with
nearly every man present was one of cheerful
optimism. The general remark was to the
effect that things are brightening up in the
piano business. The managers of the displays
in the Drake rooms, almost without exception,
reported orders, some of them in almost sur-
prising numbers.
In fact, it would have been difficult to wring
a groan out of any piano men who attended
this week's meeting. The keynote was dis-
tinctly that of the major scale, without the
suggestion of the minor.
It was good to be present and to hear the
remarks, often enthusiastic. The only impres-
sion was one of satisfaction with things as
they are, and still more satisfaction with what
is promised. Of course there were the regular
calamity howlers, but they were not singing
very loudly and the chorus of cheer was such
as to drown out any other sounds.
THIS WEEK
It has been a big week. There have been
more of the leaders in the music business
gathered together than has been customary
since the annual conventions attained their
greatest momentum in the times of the Buf-
falo and Atlantic City meetings.
The conventions have assumed a more se-
rious tone than formerly. This week, while
there has been enough of the spirit of a vaca-
tion, and good feeling generally, it has not
been like the older meetings of the kind that
made memorable the Baltimore affair of 1902,
and a few others. But no music man who has
been in Chicago will have any regrets on the
score of a good time. It has been a succession
of events without one hour's dullness.
It is too early yet to say that the week's
gathering was vastly larger than those at
earlier conventions. This applies especially to
the piano men, because as the interests, or or-
ganizations, multiply and increase, the trade
ALL YOUNGSTERS
When Mr. Geo. P. Bent characterized his
event of Tuesday night as a "dinner to and
for the aged," he probably had no idea that he
was—as is usual with him—giving the trade
something to talk about along many more
lines than the feast itself suggested. When
the invitation first appeared in Presto a lot
of wit was let loose, and where before we all
confessed to some age to the aft of rosy
youth, it later became apparent that there
wasn't an old man within the entire circle of
the trade. Even such as were ready to admit
that Time had made familiar advances,
laughed him off and wrote jolly jingles in de-
nial of any effects of his dalliance.
There wasn't a crutch, cane, ear-trumpet or
set of adjustable molars anywhere in sight.
All the acceptances to Mr. Bent's party were
but skittish youngsters who marvelled at the
symbols "B. Y. O." by which the invitations
were embellished. Only age, and a good deal
of it, could decipher a sign like that. The
nearest to an answer was "Bring your onions"
which, considering that a banquetter's breath
is no longer a question of cloves, was not in-
telligible to many of them.
And when Tuesday night came, and the
"dinner for the aged" was on, there was jus-
tification of the presumption of youth. For
the gathering bubbled with animation, and not
a man present gave any more evidence of
Time's inroads than in the days when the
same guests to the same host met to celebrate
the first of his several famous dinners a good
many years ago.
Certainly Time seems to deal kindly with
the piano men. And had Mr. Bent failed to
make it clear that his dinner also marked an-
other birthday of his own, no one present on
Tuesday night could have guessed that he had
passed any milestone of Time since the time
when, as president of the association of piano
manufacturers, he told them what was good
for them as long ago as the 1904 convention.
It is easy to say, also, that no one who shared
in Tuesday's "dinner for the aged" will forget
it, even if, because of it, he is not really as
much younger as the occasion made him feel.
Anyway, "the youth of the soul is everlasting,
and eternity is youth." So there really could
be no "dinner to the aged"—not for men of
music.
A very full report of Mr. Geo. P. Bent's
dinner to the Youngsters appears in this issue.
It deserves the space, and more than a full
thousand extra copies of this week's Presto
were required to fill the demand. Last Sun-
day's special convention train from New
York alone brought enough to make a good
meeting.
* * *
Suppose the convention had been in some
inland town, where good old Lake Mich, could
not swish upon the sandy shores. In Chicago
the breeze from over the waters kept things
well cooled off, in and near the Drake. Next
year the old Atlantic may do it for us at
Little Old New York.
* * *
It was the largest in the history of the
trade. The first invoice of manufacturers
from the east came in on Monday and every
train thereafter brought a lot more. It has
been a warm week in more senses than one.
* * *
There was certainly a demand for The Min-
iature Presto, copies of which were in every-
one's hands. If you need more copies tell us
so. Someone said it is a "trade tonic." We
dunno.
* * *
The convention week had just started when
an order for 1,000 pianos—and good ones—
was given to the representative of a mid-west
industry. Is business so bad?
30 YEARS AGO IN THE TRADE
From the Files of Presto
(June 13, 1895.)
Mr. If. L. Story, who has resided at San Diego,
California, for several years past has located at Alta-
dena. near Pasadena, that state.
The Lester Piano Co. are about completing an addi-
tion to their plant at Lester, in Tinicum township,
near Chester, Pa. The plant will be doubled in size
and the list of employes increased to one hundred.
It is not that pianos cannot be made cheaply
enough in New York. The danger to the Eastern
piano manufacturers lies in quite a different direction.
They have been making them too cheaply. They
have forced a condition which in self defense the Chi-
cago manufacturers have endeavored to meet and
overcome.
We believe that the first attempt at producing a
miniature upright piano with overstrung bass, and
the other modern features, is that of the Apollo Piano
Co., of Bloomsburg, N. J. We have examined the
little five-octave instruments of this concern and
found their tone, all things considered, really sur-
prising.
20 YEARS AQ0 THIS WEEK
(From Presto, June 15, 1905.)
Arrangements for the big Put-In-Bay Convention
are about perfected. It will be a great event and one
never before equaled in the annals of the piano trade,
if the present promise is fulfilled.
Doctor Thaddeus T. Cahill has perfected at his
laboratory in Holyoke, Mass., a mechanism to make
and distribute music by electricity. By Dr. Cahill's
invention, which represents his life work, music, he
claims, with full, clear tones may be sent hundreds of
miles from the central station and produced in a thou-
sand or ten thousand hotels, clubs, apartments or
homes simultaneously.
Michigan is fast becoming a piano producing state.
Another of Chicago's big industries has made ar-
rangements to remove the factory across the lake and
work will be begun at once to that end. The Bush
& Lane Piano Co. is the latest to migrate from the
West Side in Chicago to the east side of the inland
sea. The location chosen is Holland, Mich., a thriv-
ing little city populated largely by descendants of the
sturdy race suggested by the name.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
June U, 1925.
TREASURE CHEST OF
THE WORLD'S MUSIC
Interesting Bit of History Intermingled with
Sketch of the New Schulz Grand with
Aria Divina.
THINGS SAID OR SUGGESTED
Nobody cares to inherit an empty treasury; no-
body likes enthusiasm so rank that it downs every-
thing else in its mad hysterics; nobody likes a piano
that sounds like a battle between a cayuse and a
coyote.
* * *
George P. Bent is a man who can keep a little com-
pany in an enchanted atmosphere of mirth and mu-
tual delight with one another and with him. In the
days when he was head of a great piano factory in
Chicago he was secretly guiding and inspiring his
men.
* * *
Better than to be taught how to see and what to
think and feel, is to be so aroused that one is forced
to see, think and feel for oneself. So any good mu-
sic teacher will tell you.
* * *
The "Drake-A-Day," house organ of the Drake
Hotel, added to the interest of the men of music.
It printed fine portraits of a fine lot of gentlemen,
as well as the arrivals as they put their names on the
"dotted line."
* * *
A Slip in the Statement.
In the Miniature Presto a somewhat peculiar error
of statement appeared with relation to the time of the
first convention at Manhattan Beach. The item
started with "it is just fifty years," etc. Of course
every one knows that it will be just 28 years ago,
on the 18th of August, that the representatives of
exactly 50 piano industries, and about one-sixth as
many music trade editors, gathered at the Beach and
formulated the National Piano Manufacturers' Asso-
ciation of America. The manufacturers later met in
secret conclave while the trade editors cooled them-
selves outside. That caused one of them to print
this stanza:
"Did you hear the piano makers' talk,
While outside the editors did walk,
And when the talk was through
How they all did kick and balk—
There was a hot time in the old trade that night!"
* * *
It was very, very dry about the Drake all week.
The jokes too, were dry, someone saying that even
Platt Gibbs' puns seemed to have been growing
alfalfa because of the arid spell.
* * *
A young fellow named Myers ran about saying
that he represented the Piano Trade Something. Few
had long to Waite, however, to get his meaning for
the Piano Trade Magazine was there in all its beauty.
'Scuse this ancient joke; it's a Louis IV style square.
* * *
A type-hunter among mankind does not necessarily
mean that such a man will make the best hunter for
piano prospects or the best closer.
* * *
Leanings of Music Men.
They all lean different ways, these music trade men
in convention at Chicago, in spite of their unanimity
and oneness of purpose. In his home town the pi-
ano dealer is apt to live too smug a life; he does not
recognize that sustained self-denial is dangerous,
nor that the good is always the enemy of the best.
They have come to Chicago to procure material, new
and old, with which to "carry on," to use an ex-
tremely English phrase. They do not need to do any
uplifting after they return home. If they have been
uplifted themselves enough to put in a nice stock,
the goods will speak for themselves. That's the ad-
vantage in dealing in goods that give voice.
* * *
When a piano or phonograph salesman is rolling
along smoothly, with his chariot hitched to a star, he
is apt to think he is "some pumpkins." It is only
when he is thrown upon his own resources that
either he or the staring critical world can piece those
resources together into an airship in such fashion
as to sail away again.
* * *
In hiring a new salesman it is well to give the
fellow a trial in his own way. There are mannerisms
and restraints which mask altogether from some eyes
the fine substance and quality of the man.
* * *
Chicago is the greatest convention city of them all.
Its cohesion, due to being the greatest railroad center
of the world, draws the man who would go any-
where into it. Its former frightful ugliness has been
replaced already by the most startling magnificence
of architectural outline, and yet those who are be-
hind the future of developing things here tell us that
"The Chicago Plan" has been but barely begun. If
this is only a beginning, with Detroit and New York
both attempting to eclipse it, what, oh what will
the completed plan look like?
* * *
A man who has neither interest nor patience with
views that differ from his own is like a piano with
only one string; he travels in a monotone. A man of
that type is wrong from ignorance, but thinks he
must be firm. Detroit takes that sort of conceit out
of a man; Flint takes that sort of conceit and throws
it into the tall weeds.
* * *
Making standardized goods has progressed so far
that the world no longer will take a young fellow
blessed with third-rate ability in the hope that it may
make of him a serviceable lieutenant of an industrial
enterprise. It is no longer true that "blood is yoost
so thicker like water."
* * *
He of Circus Grand Fame.
In a descriptive circular concerning the new M.
Schuiz Co. creation,—the Bardini Grand with the
Aria Divina,—there is a very interesting bit of his-
toric story. It reads as follows, and a picture of the
new instrument may be found elsewhere in this issue
of Presto:
Charles of Austria and Louis XIV of France
strove for the possession of northern Italy at the
close of the Seventeenth Century. Piedmont and
Venetia were a rich prize, lands blessed with the
achievements of the Renaissance. For three cen-
turies sculpture, painting, and architecture had flour-
ished and, in addition, Milan, Genoa, and Venice
harbored fortunes in tapestries, glass and silverware.
But no craft succeeded more admirably in enriching
future generations with the beauty of its handiwork,
than the wood-carvers and cabinet-makers of Italy's
cathedral cities.
The inspiration for the Bardini Reproducing Grand
piano was found in a group of late Seventeenth Cen-
tury furniture which now forms part of the Bardini
collection in Florence. It is the work of Piedmont
guild, and in adapting the design for piano case-work,
every care was taken to retain the graceful symmetry
and elaborate wealth of detail that characterized the
original. The result is no ordinary period case, but
a faithful re-creation of authentic antique craftsman-
ship.
Fitted with the Aria Divina Reproducing Action,
the Bardini grand piano becomes a veritable treasure
chest of the world's music. An uncanny fidelity to
the technique of the artist, and tone, exquisite for its
lucid purity, provide an irresistible fund of glorious
entertainment.
It is only a few years since Platt P. Gibbs was
the chief functionary in the preparation of pro-
grammes for entertainment, dinners and excursions
among the music trade men.
Now that those things have outgrown a one-man
job, the Chicago Piano Club has taken over that
work. Mr. Gibbs, at 434 So. Wabash avenue, Chi-
cago, is still publishing singing-school books, anthem
and male-quartette selections. At conventions he
Donahoc & Donahoe, music dealers of Fort Dodge,
is still silent and solemn as ever.
la., moved from 907 to 917 Central avenue. A new
store front has been installed in the new quarters,
* * *
The bulletin board at the convention was w r ell- which has 5,750 square feet of floor space.
filled with names from A to Z. A full bulletin board
always is an indication of a large number of exhibits
letter to the Fort Wayne Organ Works—it makes
at a convention.
the Packard organs."
* * *
Mr. Bond later became the head of the industry at
They gathered by the placid lake
Fort Wayne, and now the name Packard, thus ac-
And mingled as they orter,
quired, graces the fallboards of fine pianos.
But not a man was seen partake
If Frank Jordan could take a straight order for a
Of one wee drop of water.
thousand of the fine Schillcrs, what kind of a piano
* * *
salesman would it require to cross that Jordan?
What has become of the old-fashioned salesman
* * *
who longed for a customer who longed for a piano
The Piano Travelers' Association badge of mem-
with the longings of a child? What has become ot bership was the most elaborate yet. It presented
the rural salesman who could always summon forti- the Chicago skyline in solid gold—or some other
tude to his aid? What has become of the old-fash- metal—with some boats loaded with pianos in the
ioned boss so mean that the only thing that redeemed offing.
him of his meanness was his suavity?
* * *
* * *
When Dick Lawrence said that the piano industry
It was noticeable that among the subscription-
takers for the trade papers at the convention were had "absorbed" a lot of other big industries, or their
several ex-vacant-lot salesmen recently connected products, he didn't mean that the piano trade had
with Detrpit's biggest suburban booms. There were digested the auto, and phonograph and radio, but
no more-persistent go-getters at this convention than that, notwithstanding them all, the piano trade was
these boys, who later may be drafted into the piano still alive and "kicking."
* * *
game itself.
"Better
than
all
the
measures
of delightful sound,
* * *
Better than all the treasures that in books are found,"
Tips Given in Variety.
Music trade manufacturers and dealers are not was the friendship seen and felt at this convention.
stingy when out having a good time; this was made It was a grand holiday for all parts of the country
plain by the tips given in Chicago. "Look at my in pianodom, with "nary" a second-hand man poking
tips," said a bell-boy at a leading hotel. "Here are and rummaging among them.
* * *
bawbees and iron men; pistoles and pounds, United
Two old men sat in the lounge of the Drake in a
States and Canadian quarter dollars, rigsdalers and
rins, yens and yirmiliks, xeraphims and zehners, sous discussion concerning the comparative influence of
and stivers, taels and testones, liras and leg dollars, natural organization and artificial education, each
marks and moidores, nickels and nobles, annas and influenced by a certain superstition of his own. They
angelets, fuangs and franks, dimes and dinars, julios must have been action makers, for one of them
and jacobuses, kopecks and krones, doubloons and gravely wiped his spectacles, put them on again and
ducats, guineas and gulders, half dollars and hard- said: "The whole process of the action was mechan-
heads, centavos and crazias, unicorns and pesos, on- ical and necessary."
luks and onces, buboos from Japan and bits from our
* * *
own Southern States."
The Zenith Radio Corporation distributed pictorial
folders showing the perspective of the new Straus
* * *
building, in which it has its executive offices and broad-
Precision of Mr. Bates.
studio on the twenty-third floor, 310 So. Mich-
A conversation between A. S. Bond, of the Pack- casting
igan avenue, Chicago. It asked all visitors to the con-
ard Piano Company, Fort Wayne, Ind., and W. B. vention
to visit the thirty-story tower in that building
Price, of Price & Teeple Piano Company, Chicago, "and look
over Chicago and Lake Michigan."
brought out the precision that had always character-
* * *
ized the work of J. A. Bates, of Ludden & Bates
The design on George P. Bent's menu card for his
fame, who was one of the oldest men in attendance
dinner to the aged Tuesday night showed an old be-
at the convention.
Mr. Price related an incident of his own service in spectacled traveler in Holland Dutch costume with his
the Bates house when a mere youth. Mr. Bates cotton umbrella in one hand and his other hand at his
had asked him to write for some Packard catalogues, mouth studying the sign "Dinner to and for the aged."
and young Mr. Price had addressed the envelope to He is evidently thinking well of it, judging from the
expression the artist put into the silhouette.
the Packard Organ Co., Fort Wayne, Ind,
"No,
_young
man,"
said
Mr.
Bates,
"address
your
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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