Presto

Issue: 1925 2029

June 13, 1925.
PRESTO
BETTER BUSINESS
BUREAU'S WORK
EEBURG
TYLE«L"
The KEY to
OSITIVE
ROFITS
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
"Bait" Advertising in Music Trade Not So
Much in Evidence Owing to Vigilance of
This Admirable Department of Music
Industries Chamber of Commerce.
The concentration of trade attention upon the prob-
lems presented by "bait" piano advertising was the
outstanding development of the year's Better Busi-
ness activities of the Chamber, according to C. L.
Dennis, manager, in the annual report of the Better
Business Bureau of the Music Industries Chamber of
Commerce. The report continues in part:
An increasing volume of misleading price advertis-
ing brought the piano field to its lowest morale of
recent years, with a consequent revulsion of feeling
on the part of the legitimate trade. Not since the
picture puzzle contest and coupon scheme was rooted
out of the industry has it been so thoroughly aroused.
A year ago the Bureau's annual report included a
warning against "dishonest and unwise methods under
threatening business conditions," noting as the first
item "the 'bait' of low price advertising." In Octo-
ber, the Board of Directors ordered an investigation.
The Bureau submitted a "Report and Recommenda-
tions with Reference to Low Price and 'Bait' Piano
Advertising," which was approved by the Advisory
Committee of the Bureau and accepted and adopted
by the Board of Directors at its January meeting.
The recommendations have been carried out.
Flood of Bait Subsiding.
The Bureau believes that the great flood of "bait"
advertising is subsiding, partly because of organized
activities and exposure of the "bait" methods of sell-
ing, partly because the wavering ones of the trade
are turning away from it instead of toward it as a
business stimulant, and chiefly because the public is
not as much attracted by "bait" offers and conse-
quently such advertising does not pay as it did.
The greatest factor enlisted by the Chamber in the
drive against "bait" piano offers and other advertising
evils of the music trade is the National Vigilance
Committee (now National Better Business Bureau)
of the Associated Advertising Clubs of the World and
the 43 affiliated local Better Business Bureaus.
The Chamber has been striving toward the end of
a better working relationship, -which has been taking
shape rapidly since the first of the year.
Cases Handled by Chamber.
The Chamber gave attention to 156 better business
matters during the past year, of which 83 related to
merchandising problems and 73 to the song swindle.
The principal merchandising cases had to do with
the "bait" piano offers, complaints arising in the band
instrument field from the agreement against secret
subsidies to musicians, a special sale repetition of
"wholesale price" claims involving a prominent
dealer, trade name violations several "credit check"
or coupon schemes which were stopped, and a radio
selling scheme which appeared to be the outgrowth
of past phonograph company operations
which made
trouble for several small town w r estern dealers.
Complaints of advertising by piano tuning schools
were taken up.
An effort to assist the passage of a fraudulent ad-
vertising law by the Illinois legislature was made
upon request of the Illinois Music Merchants' Asso-
ciation.
The Song Swindle.
The finish of the song swindle, so far as volume
operations are concerned, was foreseen in last year's
report. The indictment on June 30, 1924, of George
Graff, Jr., and Albion S. Keller of the Broadway
Composing Studios, New York Melody Corporation
and World Music Publishing Corporation, followed
by a postoffice fraud order in October, was the first
decisive action in New York and removed one big
operator. Another big one changed his plan and the
smaller ones are having a hard struggle. Several
have closed up shop. While it is difficult to end such
an elusive fraud, the volume business is stopped and
the post office authorities have the situation in hand,
with prospects of further arrests and examples being
made of New York offenders.
Features of Swindle.
Offers of music roll cutting service to amateur song
writers and mail order schemes for selling sheet
music to local "agents" are side issues of the song
swindle which are being watched.
The Chicago post office authorities closed up the
last of the song swindlers there. The New Era
Music Co. and Music Sales Co., of St. Louis, both
operated by Robert A. Bell, were closed by post
office fraud order. The Chamber campaign against
the song swindle was given wide publicity, including
an article in the Saturday Evening Post and two
radio talks from Station WGBS by the undersigned.
Hundreds of inquiries about song sharks were an-
swered, and many warnings sent to amateur song
writers.
Stock Selling Schemes.
The Chamber was partly responsible for the ex-
posure of the stock-selling scheme of the Hearst
Music Publishers of Winnipeg, Canada, with offices
in New York and Chicago. Hearst is a fugitive from
justice. Several other stock selling schemes have
been given attention.
Book of Business Standards.
Through the Chamber's representation in the Com-
mercial Standards Council, to whose executive board
the writer was re-elected in February, we have taken
an active part in the publication and distribution of
"The Book of Business Standards," by J. George
Frederick, which is receiving widespread attention in
trade organizations and the world of business
generally.
AMERICAN PIANO CO.
AT THE CONVENTION
Great Number of Visiting Dealers See Numer-
out Fine Piano Exhibits and Others En-
joy Social Pleasures Provided.
The American Piano Company, New York, ar-
ranged events for the convention as follows: On
Tuesday morning, June 9, R. K. Paynter, president
of Wm. Knabe & Co., gave a breakfast for his Knabe
dealers at Hotel Drake.
The American Piano Co. gave a theater party, sup-
per and dance for all of their dealers at the Hotel
Blackstone on Tuesday evening, June 9.
As to exhibits, the Mason & Hamlin Company ex-
hibited at the warerooms of The Cable Piano Co.,
Wabash and Jackson, Chickering & Sons exhibited
at the warerooms of the Bissell-Weisert Piano Co.,
26 So. Michigan avenue, and Wm. Knabe & Co. at
the warerooms of the Raymond Music Co., 300 N.
Michigan avenue.
The Foster-Armstrong lines were shown as fol-
lows: The Franklin and Fischer at the warerooms
of the Raymond Music Co., the Marshall & Wendell
at the warerooms of the Bissell-Weisert Piano Co.,
and the Haines Bros, at the warerooms of The Cable
Piano Co.
A YOUNG PIANO MAN
FROM AN OLD TOWN
An M. Schulz Enthusiast Who Is Filling a Section
of Indiana with Good Pianos.
Peter F. Schneider, a dealer in M. Schulz Co. pi-
anos, is a young man from an old city, Vincennes,
Ind. This place is the oldest town within the limits
of the state of Indiana.
With the exception of Detroit, Michigan, which
was settled by the French in 1670, and of Kaskaskia,
111., which was also settled by the French in 1673,
it is the oldest town in that vast expanse formerly
known as "The Territory Northwest of the River
Ohio," out of which the five great states of Ohio,
Indiana, Illinois, Michigan and Wisconsin have been
formed.
Vincennes was settled by the French from Canada
about 1735, and it was the capitol of Indiana Terri-
tory from 1800 to 1813. There are many historical
landmarks present, including the old home of Wil-
liam Henry Harrison and the old cathedral. The In-
dian name for the town was Chippe Coke, meaning
Brush Wood. No part of our country is richer in
hitorical interest than Vincennes, a town which is one
of the oldest on the continent; one for the possession
of which the greatest nations of the earth have con-
tended—France, England and the United States.
And "Alice of Old Vincennes"—why, she lived there,
too!
SHOWS PIANO WITH
THRILLING TORNADO RECORD
Oldendorf Music House, Mt. Carmel, 111., Features
Storm-Scarred Piano Taken in Trade.
On display at the Oldendorf Music House, Mt.
Carmel, 111., is a piano which went through the tor-
nado of last March 18. The piano was sold eight
years ago by Mr. Oldendorf to Arthur Keneipp, who
lived a mile west of Owensville.
When the storm struck the house was destroyed
as well as barn and outbuildings, and the piano was
blown for some distance and shows the effects of the
storm. Mr. Keneipp was blown through a window
but did not suffer serious injury. Mrs. Keneipp was
found some distance from the house in an orchard,
unconscious, and Mr. Keneipp carried her for almost
half a mile to get help. She is now recovering at the
home of her mother.
The piano which went through the storm lay in
the open where it was blown for two days before
being taken to shelter. It has been returned to Mt.
Carmel and a new piano is taking its place.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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June 13, 1925.
PRESTO
Presto
THE AMERICAN MUSIC TRADE WEEKLY.
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. D A N I E L L and F R A N K D. A B B O T T
.
Editors
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, Illinois, under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4.
Payable in advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current
week, to insure classification, must not be later than
Wednesday noon.
Address all communications for the editorial or business
d e p a r t m e n t s to P R E S T O P U B L I S H I N G
Dearborn Street, Chicago, III.
representatives, eligible to attend, grow and
this year the combined trades organizations
embrace more men than ever before. And
some of the branches of the music business
this week turned out stronger than at any
earlier convention.
There was some unofficial talk during the
week about the advisability of splitting up the
Music Industries Chamber of Commerce and
a return to the original plan of independent
associations, to meet at different times, just
as the sheet music men, the tuners and some
other branches are doing. The argument in
most instances was that the present combina-
tion is almost unwieldy and presents complex-
ities which make it difficult for the various
departments to cover enough ground in the
brief time of the convention.
But that is something the heads and com-
mitees of the organizations will look after,
and individual members can help most by sus-
taining the interests of the industry and trade
in whatever manner the recognized officers
may elect. When Mr. Paul B. Klugh first pro-
posed the present plan of a Chamber of Com-
merce, he could have had little idea to what
an extent his suggestion might eventually
expand.
CO., 417 South
SATURDAY, JUNE 13, 1925.
CHEERFUL SOUNDS
In one important respect at least this week's
convention was the best in the history of the
trade. It was in the fact that the feeling with
nearly every man present was one of cheerful
optimism. The general remark was to the
effect that things are brightening up in the
piano business. The managers of the displays
in the Drake rooms, almost without exception,
reported orders, some of them in almost sur-
prising numbers.
In fact, it would have been difficult to wring
a groan out of any piano men who attended
this week's meeting. The keynote was dis-
tinctly that of the major scale, without the
suggestion of the minor.
It was good to be present and to hear the
remarks, often enthusiastic. The only impres-
sion was one of satisfaction with things as
they are, and still more satisfaction with what
is promised. Of course there were the regular
calamity howlers, but they were not singing
very loudly and the chorus of cheer was such
as to drown out any other sounds.
THIS WEEK
It has been a big week. There have been
more of the leaders in the music business
gathered together than has been customary
since the annual conventions attained their
greatest momentum in the times of the Buf-
falo and Atlantic City meetings.
The conventions have assumed a more se-
rious tone than formerly. This week, while
there has been enough of the spirit of a vaca-
tion, and good feeling generally, it has not
been like the older meetings of the kind that
made memorable the Baltimore affair of 1902,
and a few others. But no music man who has
been in Chicago will have any regrets on the
score of a good time. It has been a succession
of events without one hour's dullness.
It is too early yet to say that the week's
gathering was vastly larger than those at
earlier conventions. This applies especially to
the piano men, because as the interests, or or-
ganizations, multiply and increase, the trade
ALL YOUNGSTERS
When Mr. Geo. P. Bent characterized his
event of Tuesday night as a "dinner to and
for the aged," he probably had no idea that he
was—as is usual with him—giving the trade
something to talk about along many more
lines than the feast itself suggested. When
the invitation first appeared in Presto a lot
of wit was let loose, and where before we all
confessed to some age to the aft of rosy
youth, it later became apparent that there
wasn't an old man within the entire circle of
the trade. Even such as were ready to admit
that Time had made familiar advances,
laughed him off and wrote jolly jingles in de-
nial of any effects of his dalliance.
There wasn't a crutch, cane, ear-trumpet or
set of adjustable molars anywhere in sight.
All the acceptances to Mr. Bent's party were
but skittish youngsters who marvelled at the
symbols "B. Y. O." by which the invitations
were embellished. Only age, and a good deal
of it, could decipher a sign like that. The
nearest to an answer was "Bring your onions"
which, considering that a banquetter's breath
is no longer a question of cloves, was not in-
telligible to many of them.
And when Tuesday night came, and the
"dinner for the aged" was on, there was jus-
tification of the presumption of youth. For
the gathering bubbled with animation, and not
a man present gave any more evidence of
Time's inroads than in the days when the
same guests to the same host met to celebrate
the first of his several famous dinners a good
many years ago.
Certainly Time seems to deal kindly with
the piano men. And had Mr. Bent failed to
make it clear that his dinner also marked an-
other birthday of his own, no one present on
Tuesday night could have guessed that he had
passed any milestone of Time since the time
when, as president of the association of piano
manufacturers, he told them what was good
for them as long ago as the 1904 convention.
It is easy to say, also, that no one who shared
in Tuesday's "dinner for the aged" will forget
it, even if, because of it, he is not really as
much younger as the occasion made him feel.
Anyway, "the youth of the soul is everlasting,
and eternity is youth." So there really could
be no "dinner to the aged"—not for men of
music.
A very full report of Mr. Geo. P. Bent's
dinner to the Youngsters appears in this issue.
It deserves the space, and more than a full
thousand extra copies of this week's Presto
were required to fill the demand. Last Sun-
day's special convention train from New
York alone brought enough to make a good
meeting.
* * *
Suppose the convention had been in some
inland town, where good old Lake Mich, could
not swish upon the sandy shores. In Chicago
the breeze from over the waters kept things
well cooled off, in and near the Drake. Next
year the old Atlantic may do it for us at
Little Old New York.
* * *
It was the largest in the history of the
trade. The first invoice of manufacturers
from the east came in on Monday and every
train thereafter brought a lot more. It has
been a warm week in more senses than one.
* * *
There was certainly a demand for The Min-
iature Presto, copies of which were in every-
one's hands. If you need more copies tell us
so. Someone said it is a "trade tonic." We
dunno.
* * *
The convention week had just started when
an order for 1,000 pianos—and good ones—
was given to the representative of a mid-west
industry. Is business so bad?
30 YEARS AGO IN THE TRADE
From the Files of Presto
(June 13, 1895.)
Mr. If. L. Story, who has resided at San Diego,
California, for several years past has located at Alta-
dena. near Pasadena, that state.
The Lester Piano Co. are about completing an addi-
tion to their plant at Lester, in Tinicum township,
near Chester, Pa. The plant will be doubled in size
and the list of employes increased to one hundred.
It is not that pianos cannot be made cheaply
enough in New York. The danger to the Eastern
piano manufacturers lies in quite a different direction.
They have been making them too cheaply. They
have forced a condition which in self defense the Chi-
cago manufacturers have endeavored to meet and
overcome.
We believe that the first attempt at producing a
miniature upright piano with overstrung bass, and
the other modern features, is that of the Apollo Piano
Co., of Bloomsburg, N. J. We have examined the
little five-octave instruments of this concern and
found their tone, all things considered, really sur-
prising.
20 YEARS AQ0 THIS WEEK
(From Presto, June 15, 1905.)
Arrangements for the big Put-In-Bay Convention
are about perfected. It will be a great event and one
never before equaled in the annals of the piano trade,
if the present promise is fulfilled.
Doctor Thaddeus T. Cahill has perfected at his
laboratory in Holyoke, Mass., a mechanism to make
and distribute music by electricity. By Dr. Cahill's
invention, which represents his life work, music, he
claims, with full, clear tones may be sent hundreds of
miles from the central station and produced in a thou-
sand or ten thousand hotels, clubs, apartments or
homes simultaneously.
Michigan is fast becoming a piano producing state.
Another of Chicago's big industries has made ar-
rangements to remove the factory across the lake and
work will be begun at once to that end. The Bush
& Lane Piano Co. is the latest to migrate from the
West Side in Chicago to the east side of the inland
sea. The location chosen is Holland, Mich., a thriv-
ing little city populated largely by descendants of the
sturdy race suggested by the name.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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