PRESTO
June 6, 1925.
IMPORTANT LETTER
FROM KRAKAUER BROS.
"We
to the
loving
point.
fully,
Progressive New York Manufacturers Tell
Trade About Incorporation of Sustenuto
Pedal Device in Styles 54 and 56.
The letter is a'l the more enlightening when it is
remembered that the manufacturers of the Kra-
kauer Bros.' piano are all practical musicians and
piano makers and that their ambition is to make
instruments of admirable construction in which tonal
merit and durability are equally prominent. The
Krakauer piano is the product of a family of musi-
cians as well as craftsmen of rare skill in the art
of piano building.
For over fifty-six years the Krakauer Bros, pianos
have maintained a high place among meritorious
American instruments. They are splendid specimens
of piano design and in their tone quality and volume
they challenge admiration and meet the highest com-
mendation of the most critical. The addition of the
Sustenuto Pedal Device to the popular styles 54 and
56 provides another strong talking point for the
dealer and salesman.
Under date of May 29, 1925, Krakauer Bros.,
piano makers, Cypress avenue, 136th and 137th
streets, New York, sends the following letter "To
Our Good, Friends":
"We desire, at this time, to call your particular at-
tention to the fact that on our Upright Pianos, Styles
54 and 56, we have incorporated the Sustenuto Pedal
device.
"There are but very few other upright pianos, if
any, manufactured in America with this device, and
even though the Krakauer upright has always com-
pared favorably with a good grand, now it can be
classed as the complete hand performing instrument.
believe that if the Sustenuto device is called
attention of the artist, musician, or any music
person that it will be a most salient talking
With every best wish, we are, yours respect-
"KRAKAUER BROTHERS."
CABLE=NELSON IN
LOS ANGELES DISPLAY
Flatt Music Co. Features 150,000th Production
in Notable Window Show That Proved
Wonderful Store Attraction.
The Platt Music Co., Los Angeles, Calif., recently
featured the 150,(X)Oth Cable-Nelson piano in a
notable window display. Running simultaneously was
a series of newspaper ads which told the readers
about the merits of the Cable-Nelson piano made by
the Cable-Nelson Piano Co., Chicago. In calling
attention to the window display this was printed:
"A true work of art built for the home—Cable-
Nelson. The beautiful gold embellished Cable-Nelson
grand representing the 150,000th piano made by the
Cable-Nelson Piano Co. is now on exhibition in
Platt's Broadw r ay window.
"To signalize this epoch in their history the Cable-
Nelson Piano Co. put into the construction of this
particular piano the very finest materials, including
specially selected veneers and gold plated metal parts,
that the instrument may ever represent the highest
ideals of their piano craftsmanship.
"As the largest exclusive Cable-Nelson representa-
tive, this beautiful piano has been allotted to the
Platt Music Co. for display and disposal. You are
invited to view this special grand in Platt's Broadway
windows; also inspect the splendid display of Cable-
Nelson grands, players and upright pianos at the
seven Platt music stores any day or evening."
MASON & HAMLIN PIANO
AS JUNE BRIDE GIFT
cMaqnet
QM NATURALIV flflracfe
Cook's Music Shop, Fresno, Calif.
Cumberland Music O u t e r , I um-
herlaiul, Md.
...
De.ntur Mus.c Shop. 1 > e ^ t u ' ; " ' •
<;ulW•k-Mtu'Ku.rlancl t <>•. **• Madi-
son, Iowa
.
,
Folsom Music House, liramenl
.Minn.
Linn Bros., Dennison, Texas
M
Keiguson Music House, San Jose,
I'omeiov's Inc., Harrisburg, I'enna.
Musicians Sup. Co., Boston, Mass.
It F Lent Music Co., Ithacu, N. ^ .
uidkuul Saxophone Shop, Mom
l u l l s , S. 1>.
...
Benedict Music Co., (Jalesburg, 111.
Wilbur Van Seoytic, Tyrone, l a
llavis Studio and Music, Taun-
ton, Mass.
Odell M. Chapman. U lllimaiitic
Conn.
C. K. Woods, N e w t o n . Tex.
F H. H o c h m a t h , Milwaukee, W is.
Soh*idelmeyer Music House, Pitts-
burgh, l'u.
w>
The
lirunswick Shop, Dubuque,
Iowa
< hristensen Music Store, YVash-
iiiKton, I>. C.
MnnganHi's
Music
Shoo,
>ew
Kensington, l*a.
llumboldt
Music
Co.,
Eureka,
B L. Rich Co., F i t e h b u r g , Mass.
K. .1. Sibert & Co., Cedar Kapids
Cable Piano Co., Lansing, Mich.
Greenland's Music Shop, White
1'lains, N. Y.
Miiler Music- Co., Lebanon, P e n n a .
Meyer
Music Shop,
Kulamazoo,
Mich.
Jiiluis & March, York, Penna.
A l l i n g t o n Music Store, Fre**port,
111.
B o o l h - I ' a d d o c k Co., Clinton, Iowa
Spemer
Studios,
New
I^ndon,
Conn.
B l a k e Music Co., Bedford, lows)
Ilurtman-W'hnylen Music, Water-
loo, I o w a
C luxate
Music
Co.,
Waterville,
Maine
Nelson Music House, Algona, Iowa
F. K. Taintor Co., Lewiston, Maine
Park's .Music House Co., Hannibal.
Mu.
Wieler's Inc., Quincy, III.
(Jraf's Music Slioppe, Olean, N . Y.
S:ilisbury .Music Shop, Salisbury
Md.
Old Colony Piano Co., B r o c k t o n ,
Mass.
Peg Meyer Music Co., Cape Oirae-
d e a u . Mo.
Southwestern Music Co., Corsicana,
Texas
Woodwurd
Music
Co.,
Mineral
Wells, T e x a s
Schell Music Co., Jefferson City,
Mo.
Furer's
Music
Shop,
Stamford,
Conn.
The Music Shop, AVooster, Ohio
Henry H. S a v a g e & Sons, B o s t o n
Mass.
Good DEALERS
Through word-of-mouth pra ; sc from dis-
criminating players, through careful, studied
comparisons made by beginners and pro-
fessionals, through a carefully worked out
plan of merchandising, the fame of Martin
Handcraft Instruments is spreading on a
mighty wave of popular approval. Good
Dealers,—men who analyze public sentiment
in terms of dollars and cents,—are mindful
of this trend toward Martin Handcraft. They
realize that merchandise which gains stead-
ily in public approval without being un-
naturally forced by the blare of publicity,
is the kind of merchand : se that returns the
greatest measure of pleasure and profit for
the handling. And the result is a steady in-
crease in the number of reputable successful
dealers who are representing Martin Hand-
craft Instruments.
From Maine to California this
general
recognition
of
Martin
Handcraft quality is increasing
sales, profits and prestige for Mar-
tin Dealers, as is shown by the
list of new Martin centers of dis-
tribution established since Janu-
ary 1st.
Perhaps you'd like to
add your store to this list.
Cable Piano Company, Chicago, Makes Beau-
tiful Window Display of Fine Instruments
with Useful Suggestions.
A June disp'ay of the Mason & Hamlin by the
Cable Piano Co., W'abash and Jackson, Chicago, is
suggestive of many things that usually occur in that
month. The principle object, however, is to depict
this fine instrument as the supreme gift for the June
bride or as a graduation present.
The large corner window is utilized for the pur-
pose of displaying a beautiful Mason & Hamlin
grand piano with cards bearing the following sugges-
tions.
'"The celebrated Mason & Hamlin is the supreme
gift for the June bride," also "Friend Husband, are
you forgetting an important anniversary?"
A large bridal bouquet adds to the beauty of the
display. Window display and suggestions of the
most effective manner have long characterized the
activity of the large Chicago store in exploiting the
Mason & Hamlin instrument to the public. It has
now become one of the most conspicuous pianos in
the Cable Piano Co.'s warerooms and has attained a
high standard from the standpoint of sales.
GULBRANSEN WITHSTANDS FIRE.
A Gulbranscu piano got rather ro-igh treatment
in the big fire which destroyed the Breakers and
Palm Beach Hotels, Palm Beach, Fla. It was thrown
out of a three-story window of the Black, Starr &
Ernst building, struck a rock fence, bounded from
that to the cement sidewalk. There is a bad gash
on one side and a few hammers are torn off, but
outside of that the piano survived the severe treat-
ment and is in good mechanical condition. It is in
fair tune and the iron plate and sound-board are
perfect.
BUILDS UP WHOLESALE TRADE.
J. K. Berg, of the Zona Berg & Sou Music Co. of
Superior, Nebr., returned recently from Chicago and
other eastern points, buying pianos and various mu-
sical instruments. Several shipments bought have
already been received and others arriving daily.
This progressive Superior music firm has recently
added a wholesale department which is operated
under the name of the Nebraska-Kansas Piano Co.,
and which is enjoying a nice wholesale business
throughout southern Nebraska and northern Kansas.
NEW WINTER BRANCH.
The Martin Band Instrument Co.
ELKHART, INDIANA
The Winter Piano Co., with stores in Conneaut, O.,
Ashtabula, O., and Olean, N. Y., recently opened an-
other branch in Painesville, O., under the charge of
Hunter Darling, who was formerly sales manager of
the Erie, Pa., store of the same company, and more
lately general manager of the Ashtabula and Con-
neaut stores. Assisting Mr. Darling is J. A. Bar-
tholomew, of Ashtabula, who has also been with the
Winter Piano Company several years.
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