May 30, 1925.
53
PRESTO
ADVERTISING AT
THE CONVENTION
A New Feature to Which Dealers Have Been
Invited to Contribute Specimens of Their
Publicity Matter and Entries for Dis-
play at the Drake.
AWARDS TO WINNERS
Eastern Members of Committee on Awards for Retail
Exhibit Complete Work and Western Men
Go Over Copy.
The eastern members of the Committee on Awards
for the 1925 Retail Advertising- Exhibit to be shown
at the National Music Industries Convention in Chi-
cago during the week of June 8th, completed
their work in the offices of the Music Industries
Chamber of Commerce in New York last week, and
the entries have been taken to Chicago by C. L.
Dennis, of the Chamber's Trade Service Bureau for
judging by the western members.
It is stated that the exhibit this year will constitute
the finest collection of retail music store advertising
that has been assembled in the three years since the
winning entries became a convention feature.
Owing to the illness of Thomas H. Fletcher, of
Wanamaker's piano department, chairman of the
committee, he was unable to take part in the judging,
which was done by H. E. Lawrence of the Kohler
Industries, New York City; A. L. Walsh of Thos.
A. Edison, Inc., Orange, N. J.; F. J. Heppe of C J.
Heppe & Son, Philadelphia; Jesse H. Neal of Asso-
ciated Business Papers, Inc., the secretary-treasurer
of the Associated Advertising Clubs of the World,
and John Clyde Oswald, now manager of the New
York Employing Printers Association. The latter
two arc members of the committee appointed by Lou
Holland when he was president of the Associated
Advertising Clubs. Another member, Earl Pearson
of the Advertising Development Department of the
Advertising Clubs, is still in the west following the
^ X J S | onduring-
HE
recent convention at Houston, Tex., and he will act
with the judges in Chicago or arrange for an alter-
nate to do so.
New Western Judges.
The western members of the Trade Committee on
Awards, with the exception of C. E. Byrne of Steger
& Sons Piano Mfg. Co., are newly appointed by
President R. W. Lawrence of the Chamber, and in-
clude A. J. Kendrick of the Brunswick-Balke-Col-
lcnder Co.; E. L. Hadley of the Cable Co., and H. H.
Roemer of the Zenith Radio Corporation, all of Chi-
cago, and W. K. Lamport, representing the Straubc
Piano Co. of Hammond, Ind.
All of the other committee members are hold-over
appointees of the administration of President Law-
rence, which coincided with the continued adminis-
tration of President Holland of the Associated Ad-
vertising Clubs until his successor was elected at
Houston this month.
The judging of the retail advertising is done by a
point system based on the order of choice of the
individual committee men, who form separate opin-
ions. It is interesting to note that in both classes of
retail advertisers, the independent music merchants
in one, and the group store and factory warerooms
in the other, are running so close in the judging so
far that it is a toss-up who may win the silver
trophies. The Certificates of Award will also mean
much for the winners this year.
New Direct Mail Display.
in addition to the Retail Advertising Exhibit and
the National Advertising Display, which have been
features of the two previous conventions, there has
been added this year a direct-by-mail advertising dis-
play which was suggested by E. I. Kaiper of the
Vocalstyle Co. of Cincinnati. A number of interesting
entries of form letters and mailing pieces have been
received, from both manufacturers and retailers, but
only mailing literature going direct to the prospect
from either is eligible.
The object of both the National Advertising and
Direct-by-Mail displays is to show what is being done
by advertisers in the music industries to reach the
public with the message of music.
Another advertising exhibit of a different nature,
which was inaugurated last year with the first National
Music Week, is a collection of photographs of win-
dow displays prepared for the week of May 3' to 9.
These photographs, with letters describing the adver-
tising tie-up to Music Week, are in competition also,
and will be judged by a special committee at the
convention.
Special Service Exhibits.
In addition, the Trade Service Bureau of the Cham-
ber will have two exhibits of special advertising of
co-operation effort in promotional ideas, such as
Music Week and the Better Homes movement, and
of service helps available to the trade through Cham-
ber activities and other sources.
It is expected that the six Chamber exhibits in the
various lines will attract the serious attention of
members of the trade, especially advertising men
looking for ideas.
FRANK M. HOOD WILL
TELL ABOUT SCHILLER
Vice-President of Schiller Piano Co. and Its
Enthusiastic Road Representative to Be
Present at Drake.
The line of the Schiller Piano Co., Oregon, Jll.,
will he on display during convention week at the
Drake Hotel, where officials of the company will at-
tend to greet the visiting dealers.
The interesting character of the Schiller pianos will
he eloquently described by Frank M. Hood, vice-
president of the Schiller l'iano Co., and chief of sales,
FRANK M. HOOD.
with headquarters in the Republic Building, 209 S.
State street, Chicago.
Mr. Hood's enthusiasm for the line is founded on a
supreme faith in the instruments, and in that way his
sales talks are always convincing. Mr. Hood de-
serves much of the credit for the success of the
Schiller line in the fact that many enterprising deal-
ers were secured for the Schiller line in every sec-
tion of the country.
Earl Poling, Akron, Ohio, an active Victor dealer,
was recently the subject of a long feature article in
the "Sunday Times-Press," which told of Mr. Pol-
ing's acquaintance with many of the world's most
famous musical artists met in his promotion of art in
Akron. Mr. Poling is sponsor of the popular artist
course which is given in Akron each year.
The LEADING LINE
SHardman
The Yardman dZine
is a complete line
It comprises a range of artisti-
cally worthy instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
^f{ardman!peck &Co.
NEW YORK.
WEAVER PIANOS
Qrand*. Uprights and Players
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Uprights and Player Piano*
A high grade piano of great
value and with charming tone quality.
Livingston Pianos— Uprights and Player Piano*
A popular piano at a popular price.
Over 70.000 instruments made by this company are sing-
Ing their own praises in all parts of the civilised world.
Write for catalogues and state on what terms you would
like to deal, and we will make you a proposition if yea are
located in Open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, P \ .
Established 1870
W. P. Haines & Co.
Manufacturers of
BRADBURY, WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OirrHEOM BRANCH: 780 (huaht Bid*. ATLANTA. GA
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