April 25, 1925.
PRESTO
H. C. DICKINSON BACK
FROM TRIP TO ALGERIA
Vice-President of Baldwin Piano Co. Arrives
at Office in Chicago this Week After
Interesting Experiences.
:«j»:mi»i
H. C. Dickinson, vice-president of the Baldwin
Piano Co. reached Chicago Saturday of last week
after a two months journey in the countries bordering
on the Mediterranean sea.
Mr. Dickinson, who was accompanied by his wife,
sailed from New York, Feb. 7, on the S. S. Conte
Roso, to Naples, Italy. The greater part of the
journey, however, was spent in Algeria, where Mr.
Dickinson motored through the Algerian mountains
and deserts, taking many interesting pictures and
thoroughly enjoying himself. When interviewed by
a Presto representative soon after his return, Mr.
Dickinson said: "The trip was enjoyed by Mrs.
Dickinson and myself, but we were glad to get back
to Chicago. I feel much rested after the vacation.
CLEVELAND ACTIVITIES
ARE OF INTEREST
New East End Music Store, Change of Man-
ager of Star Branch House and Project
for Large Music Hall.
Modern methods
and quantity pro-
duction enable us
to give you greater
value than would
otherwise be pos-
sible.
We give a dollar's
worth for a dollar.
A splendid twelve-story studio building has just
been opened in Cleveland under the name of Carnegie
Hall. It is right in the middle of Music Row, on
Huron Road, and but a few steps from Euclid avenue.
A feature of importance to the occupants of the
building will be the radio broadcasting studio which
will be operated in connection with different local
broadcasting stations.
* * *
O. M. Nusly, formerly assistant sales manager of
the Cleveland branch of the Starr Piano Co., has been
appointed sales manager, succeeding O. E. Klingler,
who recently resigned. Mr. Nusly has been in the
piano business for many years, and his friends wish
him every success in his new promotion.
•
*
•
Cleveland's newest East End store, known as the
Wright Music Co., at East 102nd street and Euclid
avenue, has the distinction of being one of the most
handsomely finished in the city. The woodwork is
all walnut, in its natural state, and makes a pleasing
background for the rest of the interior furnishings.
The Wright Music Co. are exclusive agents for
Brunswick phonographs and Radiolas, and Conn band
instruments. They also handle Hallet & Davis and
Kurtzmann pianos, Ludwig drums, Weymann banjos
and Atwater-Kent, Sleeper Monotrol, and Strom-
berg-Carlson radio sets.
W. Murstein, manager, is well known to the trade,
having been general manager of the five stores of
the Euclid Music Co.
MOTIVES GOVERNING
THE PIANO PURCHASER
TONK MFG. CO.
1912 Lewis St., CHICAGO, ILL
In Letter to Its Dealers This Week the Weaver
Piano Co., York, Pa., Cleverly Analyzes
Promptings of Customer.
The motives which govern piano buyers provide a
theme for a clever bit of analysis in a letter to dealers
from the Weaver Piano Co., Inc., York, Pa. Here
are a few motives set down in the letter:
P R O F I T . You buy merchandise to sell at a profit.
Parents buy pianos and give lessons to children in
the hope they may become great artists or teachers
and make large incomes because of developed musi-
cal talents. A very strong motive which you can use.
LOVE AND AFFECTION. Parents deny them-
selves all but bare necessities to give their children a
better chance in life. This is one of the strongest
buying motives you can use in selling pianos.
UTILITY, which is closely allied to profit, but in-
cludes such things as adding machines and telephones
which increase efficiency or enjoyment. This motive
leads families to select playerpianos so that everybody
may enjoy music while the students are learning.
PATRIOTISM sold Liberty bonds, but is not a
useful motive now or in the sale of pianos.
PRIDE, VANITY OR PRESTIGE. One family
must have a sedan because their neighbors have just
bought one. The ownership of a Weaver paino
arouses the favorable comment of the purchaser's
friends. Not the least pleasure of owning a fine
piano is the pride of knowing that musical friends
11
commend the judgment which selected that fine piano.
This is also a very powerful motive to use.
TASTE which leads one man to drink coffee,
which another does not like—or one to smoke and an-
other not. We know little about the reason for taste.
But the piano man can use it in selling. He can
arouse a taste for a certain tone or quality or appear-
ance that mill be irresistible for the prospect.
ACQUISITION TO
FRISCO MUSIC CIRCLES
Theodore Strong, Genius of the Organ, Now
with Kohler & Chase, Will Broadcast
Ampico Studio Recitals.
Theodore Strong, recently associated with the well
known San Francisco music house of Kohler &
Chase, in charge of their pipe organ department, was
formerly organist at Town Hall and Aeolian Hall,
New York, a position unique in prominence among
Metropolitan organists. California is no strange land
to Mr. Strong, for several years ago he lived at Santa
Monica at the conclusion of a transcontinental con-
cert tour as recitalist and accompanist.
In addition to his work as organist and musical
director of several New York churches, including
Ninth Church of Christ, Scientist, and Grace Metho-
dist, the largest Methodist church in New York, Mr.
Strong acquired executive and sales training through
his association with the music department of the
New York Evening Mail, in its concert activities, and
with the Chickering Division of the American Piano
Company.
Born in New York City, in 1891, Mr. Strong's en-
tire musical training has been in America. He is a
staunch booster for the American organist and
American composer, and on his recital programs
American compositions usually appear in the major-
ity. For a number of years he has been active in the
American Guild of Organists and National Associa-
tion of Organists and two articles written by him
were enthusiastically received by music lovers. They
were "The Dawn of a New Era for the Young Artist
of Today," and "A Tour of America's Pipe Organs."
Kohler & Chase have planned a series of organ re-
citals on the new Welte Philharmonic pipe organ now
being installed in their O'Farrell street studios, many
of which are to be broadcast by Mr. Strong through
the General Electric Company, Station KGO, Oak-
land, by direct wire from the Kohler & Chase Ampico
Studio at 26 O'Farrell street, San Francisco.
LORAIN, OHIO, DEALER
IS GULBRANSEN VISITOR
A. D. Witt, of the Witt Music Co., Reports a Lively
Trade There.
A. D. Witt, of the Witt Music Co., Lorain, Ohio,
was a visitor to the offices and factory of the Gul-
bransen Co., Chicago , this week and made an excel-
lent report of the trade conditions in his locality.
The amount of business done by the progressive
Lorain, firm in the first quarter of the year has sur-
passed any year on record. The Gulbransen line has
been a leader in sales, and while in Chicago, Mr. Witt
arranged for requirements for the summer trade.
The Witt Music Co.'s store was practically de-
stroyed by the tornado that struck Lorain last year,
but the energetic firm rebuilt and began placing pianos
in many homes that were partially wrecked by the
storm.
OPENS IN NEW PHILADELPHIA, O.
Paul Winters, New Philadelphia, O., held a formal
opening April IS of his new piano store at 444 W.
Fair street, New Philadelphia, where he is handling
a full line of several well-known makes of pianos, in-
cluding Bush & Lane, Cable, Conover, Kingsbury,
Wellington, Sohmer, Brambach baby grand and Story
& Clark Repro-Phraso. He will feature the Bush
& Lane reproducing instruments and also carry a line
of phonographs and radios.
BUYS MUSIC GOODS STOCK.
Carl Strauss, manager of the Meriden, Conn., store
of the Mathushek Piano Co. has bought the entire
stock of the J. A. V. Thomas Co.'s store, dealers in
Victrolas and sport goods. Although Mathushek
Piano Co. purchased the entire stock, it will only
maintain the Victrola department.
HAS SEEBURG AGENCY.
The Glentzer Music House, 1108 Central avenue,
Fort Dodge, Iowa, will in future concentrate on dis-
tributing automatic coin-operated pianos. The Glent-
zer concern, composed of W. F. Glentzer and his
sons, W. P. and E. J. Glentzer, has obtained the See-
burg agency for Iowa and will establish headquarters
at Fort Dodge.
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