April 18, 1925.
EXPERTS SAY GOOD-BY
AT CHICAGO MEETING
Farewells Said by Commander McDonald
and Lieut Schnell, Both Soon to Sail with
Important Expeditions North and South.
The accompanying cut shows Commander E. F.
McDonald, Jr., president of the National Association
of Broadcasters (left) bidding good-bye to Lieut.
Frederick H. Schnell, traffic manager of the Ameri-
can Radio Relay League (right), who was selected
by the United States Navy to accompany the United
States fleet on its manoeuvers in the Pacific this sum-
mer. Lieut. Schnell takes with him for experimental
purposes a short wave radio transmitter, capable of
transmitting as low as twenty meters.
Commander McDonald sails with the MacMillan
Arctic Expedition in June, which expedition is also
equipped with twenty meter, short wave transmit-
ters, and it developed at the meeting of McDonald and
PRESTO
not to be displaced in a manner contrary to the agree-
ment.
When a manufacturer finds that he has made a
mistake in the selection of the agent, and if the
defect is not of a character that cancels the agree-
ment automatically, he should take up the matter
frankly with his distributer and then proceed to make
his new arrangements after having obtained a valid
release.
C. E. JACKSON SEES BETTER
TRADE AMONG FARMERS
Sales Manager of The Cable Co., Chicago, Re-
ports Wholesale Representatives and
Dealers Are Becoming More Active.
C. E. Jackson, sales manager of The Cable Co.,
Wabash avenue and Jackson boulevard, Chicago, has
expressed an optimistic viewpoint as to the conditions
of the piano trade in the near future.
"We are satisfied with our efforts and can see a
general improvement in the trade in the near future.
Better weather and better road conditions are bound
to come and that will have a great influence on the
farmer trade. Dealers will be able to reach many
prospects that have been practically isolated on ac-
count of bad roads.
"Our wholesale representatives have reported a
bright outlook for the spring, as well as the many
dealers carrying our products, said Mr. Jackson, to a
Presto representative this week.
ADMEN TO TALK SHOP.
One of the most constructive programs to be held
in conjunction with the World Advertising Conven-
tion at Houston, Texas, May 9 to 14, has been an-
nounced by the Associated Retail Advertisers, a de-
partment of the Associated Advertising Clubs of the
World. The talks -and discussions are so arranged,
starting with the concrete fundamentals of merchan-
dising, that they constitute virtually a complete course
in written salesmanship.
HIGH PRAISE FOR THE
BUSH & LANE STYLE 32
Will L. Bush Meets with Success in Represen-
tation of Little Grand, as Well as for
His Own Line.
A very strong letter from Mrs. Bertha Becker
Caugnard, a prominent professional vocalist and pian-
ist, formerly of Buffalo, N. Y., also affiliated for sev-
eral years with the Ward University and School of
Music at Nashville, Tenn., and at present occupying
a prominent position in the faculty of the Sherwood
School at Los Angeles, records a triumph of the little
upright grand pianos, Style No. 2, Bush & Lane,
which is creating for itself an enviable position among
musicians and expert judges of piano construction.
In a letter to Will L. Bush, 328 N. Michigan avenue,
Chicago, general representative of the Bush & Lane
instruments, Mrs. Caugnard says:
"The Bush & Lane Style No. 32 arrived about the
middle of February in splendid condition. It is a
most beautiful little piano and possesses a really sur-
prising and marvelous volume of tone, and I con-
sider it a most delightful little creation that I am be-
coming more fond of each day that I use it."
Such a testimonial, from an artist and musician of
exceptional taste and ability, is very gratifying, and
Mr. Bush says that everywhere that he has placed
this little Style 32 it creates favorable comment and
most gratifying criticism among expert piano men
and professional musicians.
On his recent trip, of about two weeks, through
portions of Iowa, Nebraska, Kansas and Missouri, in
spite of the somewhat quiet and in some places stag-
nant condition of trade, Mr. Bush also succeeded in
placing a dozen new agencies for the W. L. Bush
line of instruments and he has every reason to feel
gratified at obtaining such results under present
conditions. The dealers are all optimistic and look-
ing forward to a decided improvement in trade in the
near future.
FRANK F. STORY TO EUROPE.
Schnell that the United States fleet in the Pacific will
be off Tasmania and Australia, while McDonald with
the MacMillan Expedition will be between 60 and
80 degrees north latitude in Davis Straits in the Arc-
tic Circle in twenty-four hour daylight. In other
words, at points exactly opposite each other on the
earth.
On these two expeditions radio history will un-
questionably be made. It is hoped, regardless of day-
light, to establish communication between the two
ends of the world. Schnell and McDonald wished
each other luck and expressed the hope that the next
time they heard from each other it would be over a
distance equal to half the circumference of the earth.
WARNING TO EXPORTERS
BY BUREAU OF COMMERCE
Care Should Be Taken to Properly Investigate
Distribution Before Signing an Arrange-
ment Contract Abroad.
The Bureau of Foreign and Domestic Commerce
reminds the exporting manufacturer that the problem
of distribution abroad presents various aspects.
Rivalry of foreign agents in the distributing field is
an element of potential trouble for the too trusting
American exporter. In recent months there have
been several instances of conflicts arising out of this
rivalry.
For this reason it appears to be advisable to issue
a warning to American manufacturers who have con-
tracts under which the exclusive selling rights in a
territory are given to a distributer for a period of
time, says Commerce Reports. They should see:
First, that no such arrangement is made without a
thorough investigation.
Second, if it is experimental, that the principal does
not bind himself for a very long period:
Third, that every such agreement provides for a
lawful method of cancellation under certain eventu-
alities.
Fourth, that no new arrangement is made while the
older one is still in force.
As a matter of good business practice, the manu-
facturer should not be too ready to listen to a man
who tells him that his agent is not doing as well as
he might, but that he, the informer, could do better.
A man who desires to displace another very seldom
has an unbiased opinion as to the manner in which
the present incumbent fills the position.
Incompetent or not, a distributer has a basic right
Frank Story, of the Story & Clark Piano Co., with
his wife left Chicago on Tuesday of this week for the
East, whence they will sail on the Olympic for
Europe, to be gone until late June. When they re-
turn they will bring back with them their daughter,
Miss Jane Story, who has been at Miss Risser's
school in Rome for the last two years.
GETS DUO-ART AGENCY.
The W. T. Duker Company, Quincy, 111., has been
given the agency for the Duo-Art Reproducing
Piano, according to an announcement by the com-
pany, which says it is given exclusive distribution
for the counties of Adams, Pike and Brown, in Illi-
nois, and Marion and Lewis, in Alissouri.
GOOD CLEVELAND REPORT.
Since the recent formal opening of the new store
of the Schulz Piano Co., at 1906 Euclid avenue, Cleve-
land, the business in all lines has been of a satisfac-
tory kind, according to F. L. Stelker, secretary and
general manager of the concern. D. M. Free, who
has had about 25 years' experience in the Cleveland
trade, is a sales manager. Mr. Stelker reports that
the new store is doing a nice volume of business. The
Schulz Piano Co. features the M. Schulz Co., Werner
Piano Co., Irving and Maynard lines.
The music department of the Krause Furniture Co.,
5218 West Twenty-fifth avenue, Cicero, 111., has been
enlarged following the remodeling of its store.
Auto de Luxe Expression Grands
and Welte Mignon( licensee >
Reproducing Grands
Jflorep
SMALL GRANDS
Manufactured by Experts for the Best Class
of Trade. No effort to compete with indif-
ferent pianos, but an unfailing striving to
produce as fine a musical instrument as
money and skill can create.
A Trial Is What We Ask
Inquiries Solicited.
Not Quantity Production, but QUALITY GRANDS,
by the Pioneer Small Grand Piano Industry
If you have discriminating compe-
tition please write for literature.
Movtv
Washington
New Jersey
Grands Exclusively Since 1909
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