12
PRESTO
OPPORTUNITIES IN
PIANO SALES FIELD
George Eucker, General Sales Manager of Re-
tail Stores of the Story & Clark Piano
Co., Cites Facts.
That piano selling offers a splendid opportunity for
the young man of ambition and energy is pointed
out by George Eucker, general sales manager of the
retail stores of the Story & Clark Piano Co., in the
April number of The Story Book, published by that
company.
"As an example of what T mean, take Mr. Louis
Schoenwald right here in New York," says Mr.
Eucker. "He came with us just as hundreds of
others are coming today—a young fellow determined
to make his life's work that of piano selling. He was
successively advanced from sub-salesman to closer,
to floor salesman, to crew manager, to retail sales
manager of the Philadelphia division, and, finally,
when I was promoted to general sales manager of all
our retail stores, Mr. Schoenwald succeeded me as
manager of the New York division with three other
main stores under his supervision and many branches
in outlying sections.
"Did you ever realize the hundreds of homes in the
United States without a piano or playerpiano? What
a field for intensive sales effort! What an almost un-
tapped source of prospective purchasers there is! The
piano industry right now is only in its infancy, al-
though we of the music industry can point with pride
to our immense factories and the tens of thousands
of workers on our payrolls.
"And the whole question of the future seems to me
to be summed up in men and more men—the kind
who will look at the future in the light of a great
opportunity and who want to make money today as
well as tomorrow. What we need in the piano busi-
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Facfory and Offices, 304 W. 42nd Si
NEW YORK
ness today is—less pessimism and more optimism—
less looking at past history and more shooting for
new high marks.
"The business is there—who is going to get it?"
HA. A J. LINDERMAN, JR.
HbADS CONVENTION COMMITTEE
VIOLIN IN MANY
MILWAUKEE HOMES
Appointment Made on General Committee at Meeting
This Week of Chicago Piano Club.
Stringed Instrument Comes Next to Pianos in
the Affection of the People of the
Wisconsin City.
Fine Electric Self-Players of eye-
catching design and perfect perform-
ance. Also
COIN OPERATED
NEWS ABOUT THE MEN
WHO RETAIL THE PIANOS
Brief Items of Trade News Gathered Here and
There in Music Field.
The Henry F. Miller store, 395 Boylston street,
Boston, recently opened a branch at Salem, Mass., in
charge of C. S. Berry.
Paul Rawlinson has opened a general music store
in Stroh, Ind.
The Palmer Piano Co., Ashland, Ore., has ac-
quired new quarters in the new hotel building re-
cently erected there.
Landay Bros, is in new quarters at 36 Main street,
Meriden, Conn. The concern has just concluded a
removal sale of new and used pianos and phono-
graphs.
A branch was opened at 2629 Westfield avenue,
East Camden, N. J., by D. Tattersdill, who conducts
music houses in Camden, N. J.
The R. G. Hessel Music Shop, Manitowoc, Wis., is
now located in new quarters in the Dempsey Block.
The Arkadelphia Music Co., 706 Clinton street,
Arkadelphia, Ark., recently acquired the stock of the
music department of Gem Jewelry Co.
V. G. Gaines is manager of the Baldwin Music Shop,
recently opened at 717 Travis street, Houston, Tex.,
The full line of Baldwin uprights, grands, players and
reproducing pianos is shown in an admirably ar-
ranged set of showrooms. C. H. Fantham is city
sales-manager and Mrs. C. L. Lyle head of the floor
sales force.
The Good Old
SMITH & NIXON
for places of entertainment, Theatres,
Movies, Ice Cream Parlors, Etc., Etc.
The best line including the famous
Pianos and Player Pianos
"PIAN-O-GRAND"
"BANJ-O-GRAND"
and "HARP-O-GRAND"
Better than ever, with the same
"Grand Tone In Upright Case."
Wide-awake Piano D e a l e r s find
them easy sellers in every community.
Send for illustrated
descriptive circulars.
The reception committee for the Convention June
8-12, consisting of upwards of one hundred individ-
uals representing every line of the music industries
and music trades in Chicago and cities near Chicago,
Next to the piano, the playerpiano, and the phono-
graph, the violin is the musical instrument most fre-
quently found in urban homes.
A survey made by the Merchandising and Research
Bureau of The Milwaukee Journal and just pub-
lished in the form of a consumer analysis shows that
of Milwaukee families owning a musical instrument
other than those named. 22.74 per cent had a violin.
This represents 17,880 families in Milwaukee's metro-
politan district.
Next to the violin in favor is the mandolin, with
15.8 per cent distribution in these Milwaukee families,
followed closely by the ukulele with 14.43 per cent.
The banjo finds favor with 9 29 per cent and the
guitar and saxophone with 8.58 per cent each. The
cornet, drum, clarinet and zither come next, in the
order named. No other instrument is owned by as
many as 2 per cent of the greater Milwaukee families
who have some instrument other than a playerpiano,
regular piano or phonograph.
NEW HOUSTON STORE.
There's Money
for the Dealer in
Automatic Pianos
April 18, 1925.
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit,
Nelson-Wiggen Piano Co.
Smith & Nixon Piano Co.
1731 Beimont Ave.,
CHICAGO
1229 Miller St., Chicago
HARRY J. LINDERMAN, JR.
of which committee Harry J. Linderman Jr. is
the chairman, was announced by the general com-
mittee of the Piano Club this week.
The jewelry department of the Paragon Jewelry &
Music Co., 1074 East 105th street, Cleveland, Ohio,
has been discontinued and the stock of musical in-
struments and radio increased.
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete anr* simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
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