April 11, 1925.
PRESTO
REMINDER FOR ROLL BUYERS
Vocalstyle Music Co., Cincinnati, Advises Dealers to
Put Salesmanship to Work.
21
the core showing through the face veneer is rushing
the core stock from the glue-clamps to the jointer or
planer to be finished off for the veneer. The glue
used in pointing up these pieces, causes the wood to
swell along the line of the joint and for a short dis-
tance back; and if the stock is leveled off before this
swelling has been reduced by drying the shrinking
will take place some time after the leveling off has
been done, either before or after the veneer has been
laid; and when it does take place it leaves a depres-
sion along the line of the shrinkage. As in the other
case referred to, the matter could still be corrected
provided the stock were allow r ed to dry out thor-
oughly before the next leveling off was done, and the
veneer was thick enough to stand the necessary
amount of scraping. But the time is seldom allowed
after laying the crossbanding, and the face veneer
is too thin to permit the necessary amount of scrap-
ing or sanding.
Another trouble arising is loose veneer, especially
where animal glue is used and there is no properly
equipped drying room. Stock with only the cross-
banding on is taken from the press or retaining
clamps within ten or twelve hours after being glued
up and sent to the drum sander to be made ready for
the face veneer.
The Vocalstyle Music Co., Cincinnati, has mailed a
card to the trade bearing the following reminder:
"Mr. Dealer: Do you give careful thought to the
rolls that you handle? Or do you give all your
thought, energy and attention to thesale of the bigger
items only, such as uprights, grands and playerpianos
along with phonographs and radio outfits?
"Your experience should decide the line you handle;
and don't overlook the smaller goods you sell. You
know the value of the roll beautiful—Vocalstyle—in
showing the playerpiano to best advantage. Also
you know Vocalstyle rolls are easy to sell and turn a
real profit to you.
"Good rolls—Vocalstyle rolls—make it easy to close
playerpiano deals. Put salesmanship to work in your
roll department and make money. Cut out the cheap
rolls. Read our house publication Vocalstyle Notes.
It comes every month with the advance bulletin.
Watch for it! It's interesting!"
New special releases in Vocalstyle rolls are: Ala-
bamy Bound (fox-trot); If You See That Gal of Mine
Send Her Home (waltz-fox-trot chorus); I'll Take
Her Back If She Wants to Come Back (fox-trot);
Moonlight and Roses (Bring Mem'ries of You) (fox-
trot) ; Tintina (Je Cherche Apres Titine) (one-step)
Wessell, Nickel & Gross, the Unchangeable Choice of
(from "Puzzles of 1925"), Elsie Janis' big show.
Many Makers of Fine Instruments.
"HIGHEST GRADE" ACTIONS
AVOIDING VENEER MISTAKES
The activity in the factory of Wessell, Nickel &
Gross, 45th street, 10th avenue and West 46th street,
Trouble Arises in Many Ways, But Expert Tells New York, reflects a satisfactory condition in the
piano trade at this time—the favor for pianos of the
Source and Suggests Ways to Avoid It.
high grade kind. The fine instrument is the one that
Evading the blame for improper use of veneer is most interests the piano buyers, and dealers who have
a common practice in piano factories and cabinet- built up trade in instruments of that classification are
making plants, according to a writer in Veneers. And not affected by any distraction to other commodities
notwithstanding the fact that a great deal of trouble included in the musical category.
in connection with veneered work arises from some-
The relation of the Wessell, Nickel & Gross action
thing over which the veneer room itself has no con-
trol, this department receives the blame, and, as the to fine tone results in a piano is understood by trade
and public. The name alone long ago became an
matter rests there, no serious effort is made to correct
additional guarantee of a piano's power, and Wessell,
it. Continuing, the article says:
The product of some veneer rooms shows, espe- Nickel & Gross is a strong and convincing talking
cially after it is varnished, the outline of each piece point for salesmen.
of wood in the core. When men do not understand
the cause of anything of this kind the all too common
practice is to try and find someone on whom to shift
the blame and let the matter rest there. The proper
thing to do is to investigate until the cause is thor-
oughly understood and have it corrected. There are
two causes for the outline of each piece of wood in
the core showing through the veneer, one of which
is the mixing of woods used in the core. Frequently
a batch of cores is made up of a lot of scrap lumber
that is not considered suitable for any other particular
use—birch, maple, basswood, popular and chestnut
are all glued up together, with the idea that veneer,
like charity, will cover a multitude of sins; forgetful
of the fact that, also like charity, it may cover them,
but does not entirely hide them.
Another cause of outlines of the different pieces in
HANDCRAFT BRASS BASS
New Booklet of Martin Band Instrument Com-
pany, Elkhart, Ind., Tells Reasons for
Artist's Favor for Its Line.
"The minute you play a Martin you know it's
built by hand," is a phrase suggesting high merit in
Handcraft instruments used in the new folders of the
Martin Band Instrument Company, Elkhart, Ind.
This is said about the brass line of the company:
In the development of the tremendous popularity
of orchestra music of today the brass bass has come
to be considered as indispensable and capable bass
players arc in great demand. Without the brass bass
it would be impossible for the orchestra to produce
that organ like balance of tone combinations which
make them so popular and, therefore, bass players
are entitled to a great deal of credit for this popu-
larity.
Every bass player has a great deal of responsi-
bility in the continued success of the orchestra or
band of which he is a member as the bass is the
foundation of the tonal structure of the band, and it
naturally follows that he must have an instrument
that is in perfect tune in all registers, that has a big,
rich tone without that tendency to "crack" in double
forte passages which so many basses have, an instru-
ment that responds readily to the light attack in
double piano, and which has also the desirable, me-
chanical features, short, light and dependable valve
action, good balance, symmetrical proportions, etc.
Among bass players who know, it is generally con-
ceded that Martin "Handcraft" basses, all models,
have built into them every feature of desirability.
The design of bore and taper with the iinely hand
tempered metal give them a richness of tone and an
ease of blowing and tone control that is a revelation
to any player trying his first Marlin bass. The in-
struments are so formed as to give them perfect bal-
ance, the position of the valves eliminating chance
of tired fingers even after hours of continued play-
ing. The shortness of the Martin bass valve action
is a wonderful help to the player, enabling him to
easily acquire and demonstrate a degree of technical
proficiency that enhances his professional reputation
and increases his income.
Take a tip from the many top notch bass players
who are glad to give their Martin basses credit for
helping them succeed and get in right yourself by
playing a Martin "Handcraft." Just try one and
you'll readily see why you should own and play one.
SLINGERLAND
May Bell
Slingerland Banjos
VIOLIN, CELLO AND DOUBLE
BASS WOUND STRINGS
OF SUPERIOR QUALITY
Guaranteed for thirty days after they are sold
SEND FOR CATALOG
are sold the country over because
they are Highest quality and sold
at a reasonable price.
Over 40 Styles of Banjos, Banjo Mandolins, Tenor Banjos
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Write for Catalogue
S. SIMON
8106 Chappell Avenue,
CHICAGO, ILLS.
SLINGERLAND BANJO CO.
1815 Orchard Street
CHICAGO
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
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THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
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C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
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