Presto

Issue: 1925 2018

March 28, 1925.
PRESTO
WHERE DOUBTS ARE DISPELLED
Under This Head Presto Will Answer Any Question Pertaining to Pianos, or
Other Subjects of Direct Interest to the Trade and Musical Public
Inquiries must bear the signature and address of
writer in order to receive attention. Answers thought
to be of general trade interest will be published. If an
answer is not of general interest it will be mailed pro-
vided stamp is inclosed.
SELL FINE LINE.
El Dorado, Ark., March 19, 1925.
Editor Presto: Six copies of Presto, issue of the
7th, received and I'm making use of them and it sure
helps. Placed another $965 "Vose" grand yesterday.
Of course ours is a wonderful line and it isn't strange
that we do the business.
I wish a book that contains names of pianos and
players and names of makers. Does the "Presto
Buyers' Guide" cover what is wanted?
I. D. O'NEILL.
What you say about trade is gratifying. We be-
lieve that Presto Buyers' Guide is the very book
you want, for it contains the names of all pianos
and playerpianos, and in Part 3 there is descriptive
mention of most of the manufacturers. It is a great
help to salesmen.
* * *
A "KOHLMANN" GRAND.
Milton, Pa., March 20, 1925.
Editor Presto: Will you please tell me the name
of the company which makes the Kohlmann Baby
Grand piano. I will thank you very much for this
information.
J. CLYDE BOSTIAN.
price of each and any other comparative information
between the two pianos. Understand we are asking
for no trade secrets nor selling helps for either. We
simply desire what might be termed public informa-
tion about the two pianos. Are they in about the
same class and valued about the same, or is there
a difference and approximately how much?
DR. D. B. K L I N E T O B .
A number of years ago pianos bearing that name
were made by a New York industry. It is prob-
ably now employed by some New York manufac-
turer on popular pianos, but not knowing the origin
of the instrument at this time we can not pass upon
its merits. If you. can ascertain by whom the instru-
ment is made and will let us know we can tell you
just about what it is. It may be a thoroughly good
one—depends upon the character of the makers.
About the Livingston piano there can be no ques-
tion, for that instrument is the product of the Weaver
Piano Co., of York, Pa. The Weaver Piano Co. is
an industry of unquestioned stability, whose instru-
ments have won a good place in the musical world.
As to the retail price of either of the pianos which
you name; we regret to say we can not impart that
information because it is a rule with this publica-
tion never to discuss prices, largely because that is
a matter between the retail buyer and the dealer
with whom he deals. If you buy a reliable instru-
ment, of an established piano dealer, you will get
full value for whatever you may invest. As to a com-
parison of the two pianos which you name, as al-
ready stated, there is no way to judge a piano's
character unless we know who makes it.
About the "Kohlmann" piano, in order to answer
your question with any assurance, it will be neces-
sary to know whether the instrument is an old or a
new one. Instruments bearing- that name were at one
time manufactured by the Ward Piano Co., in New
York, but that concern has long been out of ex-
istence.
In all probability the instrument about which you Several of the Industries at the Hub Report
ask, if a new one, is what is ordinarily termed a
Unwonted Activities and the Retailers
"stencil." Of course that may not necessarily mean
Do Not Complain.
it is not a good instrument, but there is no way of
locating its manufacturer by the name only and con-
Boston is moving along serenely, as Boston al-
sequently impossible for us to judge its character.
ways does. At the piano factories there are signs
* * *
of activity and some of them declare that more
CHURCH ORGANS.
business could not be taken care of. Considering
some other statements, this sounds almost fabulous,
Sisseton, S. D., March 16, 1925.
Editor Presto: Will you please give us the name but the evidence is apparent.
The annual meeting of the Hallet & Davis Com-
of some manufacturer that makes some good church
pany was in progress on Monday of this week. C. C.
organs. We are in the market for one.
Conway was over from New York to attend.
STAVIG BROS.
Alva Poole, president of the Poole Piano Co., said
There are many fine church organ industries. We that trade is fair, with every indication of improving.
suggest any of the following, for such information
The factory of Vose & Sons is very busy, the
as you may want:
Estey Organ Co., Brattleboro, V t , an admirable call for Grands being more than the average at this
old industry whose instruments are beyond question; season.
John Anderson, of the Checkering factory, re-
W. W. Kimball Co., 300 So. Wabash Ave., Chicago;
Schuelke Organ Co., 522 16th St., Milwaukee, Wis.
turned from Chicago, where he attended the meet-
There are, of course, many other makers of church ing of the committee on pitch, last week. Mr.
organs in this country and a complete list may be Anderson is the technician of the Chickering factory
found in Presto Trade Lists No. 3.
and his son is the regular factory superintendent.
* * *
The Boston retailers are not boasting, but most
THE "VOIGHT" PIANO.
of them are doing business steadily, and it is usually
the better instruments that they sell.
Bartlett, Tex., March 18, 1925.
Editor Presto: Will you please let us have infor-
mation as to the manufacturers of the "Voight" piano,
made by some Chicago firm. Information concerning
same will be greatly appreciated.
T. M. RANDOLPH.
While we have a record of the piano which bears Sales Manager of The Cable Company, Chicago, Re-
the stencil "Voight," we cannot tell now just what
ports Widespread Activity of Cable Dealers.
factory is producing it. It has been our understand-
ing that the name is one which has been used by
C. E. Jackson, sales manager of The Cable Co.,
various industries for the use of the retail trade.
Jackson and Wabash, Chicago, has expressed his
Some time back it was made by a Chicago manu- satisfaction of the present trend of the piano trade.
facturer who is now out of business, but from where
"Conditions point to a spring and summer of steady
it emanates at present we have been unable to dis-
cover, though we have asked a number of the larger activity, as dealers are making a successful effort to
manufacturers. Of course, not knowing the origin increase sales at the beginning of spring. Good
weather and roads have reflected materially on the
of the "Voight," we cannot pass upon its quality.
piano trade in rural communities.
* * *
"Dealers selling the Cable line have taken this as
THE "KOHLMAN" AGAIN.
an incentive to push for trade, and, as a result, our
Milton, Pa., March 20, 1925.
Editor Presto: You are referred to us as the wholesale department is very busy filling- require-
ments" said Mr. Jackson to a Presto representative
proper place to obtain the following information:
Who makes the Kohlman piano and what is the this week.
popular retail price to consumer? Particularly the
Kohlman Baby Grand, size about 4 feet \\ l A inches.
ACTIVE BRANCH MANAGER.
Any information as to the quality of the above
B. L. Barnhouse, formerly sales manager for
piano, its reputation or standing, or the class it is Thomas Goggan & Bro., Waco, Tex., has been made
in, as well as the history of its manufacturers, will manager of the branch store of Kohler & Chase,
be greatly appreciated.
maintained in the Mission district, San Francisco'.
We would also appreciate the above information Under Mr. Barnhouse's active management this
about the Livingston Baby Grand.
branch is steadily gaining in importance and is be-
If we have asked too much, we will be pleased if coming a splendid outlet for the regular lines of mer-
you will send us by return mail, the suggested retail chandise.
BRIEF NOTES FROM
BOSTON PIANO CIRCLES
C. E. JACKSON IS OPTIMISTIC
AS SPRING TRADE INCREASES
WITH THE MUSIC
MEN OF MANHATTAN
(Continued from page 3.)
of our old pianos? Can't we send them to Hayti or
Borneo, or to Hades or somewhere?
At any rate it is plain to be seen how the auto-
mobile trade and output can continue to boom or be
kept lively.
*

*
Gus Behning is now at the head of the Behning
Piano Co., and of course will confine his labors more
to the factory and offices, although he will visit the
trade from time to time. Mr. Spanier, who was
with the Behning Piano Co some years ago. has
again joined the traveling staff of the house.
* * *
New York manufacturers are holding back on
preparations for exhibiting at the Chicago convention.
Not all have yet decided fully as to their intentions,
but the list of intending exhibitors published contains
quite a good representation from Manhattan and the
east generally.
* * *
Even the Radio trade shows a tendency to slow up.
This is the report in eastern cities. Some of the
piano men also are "listening in" trying to get a
valid reason why trade lags. But all agree that there
will be recovery as suddenly as the set back started.
Tonks for Export.
At the factory of William Tonk & Bro., Inc., on
Tenth avenue, there are evidences of the activity re-
quired to prepare urgent shipments. In the shipping
department the eagerness to send the goods on their
way was more particularly noticeable. The regular
shipments for Australia were being put into shape
for the long journey and a shipment to Cuba was
an added reason for activity.
* * *
A. W. Johnston, of the Cornwall & Patterson Mfg.
Co., Bridgeport, Conn., manufacturers of piano and
organ hardware, was visiting the trade in New York
last week and meeting him was a stimulation. Of
course one usually associates optimism with Mr.
Johnston, for it is a pleasure to him to explain the
causes of his sanguinity. When he talks he does it
so convincingly, with facts in shape of orders booked
that the energetic supply travelers' statements have
significance for the dealers, because the "supply man"
can be better equipped with the information to enable
it to judge in advance the business in pianos than the
rest of us.
* * *
Among the eastern men enjoying a winter vacation
are J. W. Stevens, of the Mathushek Piano Manufac-
turing Company, who is in the south and not expected
home for some three weeks or more; Julius Breck-
woldt and William A. Breckwoldt of Julius Breck-
woldt & Son, Inc., Dolgeville, N. Y., who are both in
Florida to remain there until about April 1. F. E.
Edgar, manager wholesale, Aeolian Co., is on a
Pacific coast trip and will not return for three weeks.
He is combining business with the pleasures of a
well earned vacation.
* * *
The many old-time friends and later acquaintances
of Herman Leonard, who for years represented the
house of Alfred Dolge among the piano manufac-
turers, will be pleased to know that he is happy and
contented, living the life of a well-to-do bachelor in
the high class district of New York City. Mr.
Leonard's home there is at No. 121 East Seventy-
Eighth street.
* * *
A. L. Bretzfelder, treasurer of Krakauer Bros., and
son of I. E. Bretzfelder, president of that house,
sailed for Europe last Saturday. Mr. Bretzfelder will
be away for some time and will study piano condi-
tions abroad.
GEORGE J. DOWLING RETURNS.
George J. Dowling, president of The Cable Co.,
Chicago, returned this week from an extended tour
of the Pacific Coast states. Mr. Dowling spent the
greater part of his time in California, among his
friends in the trade. One of the pleasant things en-
countered by Mr. Dowling was the optimism and pro-
gressive spirit of the Pacific Coast dealers, many of
whom are representing the Cable line.
TOMPKINS WITH CHICKERING.
Lionel Tompkins, late with The Cable Co., at the
Chicago store, has joined the house of Chickering &
Sons, at New York, as assistant manager to C. Alfred
Wagner, the president and general manager of Chick-
ering & Sons. Much of Mr. Tompkins' time will be
at the new Chickering Hall in West Fifty-seventh
street, New York.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March 28, 1925.
PRESTO
CHRISTMAN
The First Touch Tells
CHRISTMAN
Reproducing Grand
Equipped with
Action
Has advantages for any Dealer or
Salesman. It is a marvel of expressive
interpretation of all classes of compo-
sition, reproducing perfectly the per-
formances of the world's greatest
pianists.
The Famous
Studio Grand
(only 5 ft. long)
Remains the foremost of all the dainty
little pianos for Parlor and Music
Room. It has no superior in tone
quality, power or beauty of design.
CHRISTMAN
Players and Pianos
"The Fint Touch Tells"
1U«. U. S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
NEW BALDWIN HOUSE
AT INDIANAPOLIS, IND.
Will Occupy Entire Building on Monument
Circle and Will Be One of the Finest
in Middle West.
The signing of a long-time lease by the Baldwin
Piano Company for the Circle Building, in Monument
Circle, was announced Monday by Edward G. Hereth,
vice-president of the company. The building will be
remodeled, and the Baldwin Company expects to be
in its new home about July 1st.
When it became imperative that the Baldwin Piano
Company acquire a larger amount of floor space offi-
cials of the company studied all the available down-
town sites and finally decided on Monument Circle.
George W. Armstrong, Jr., of Cincinnati, president of
the Baldwin Company, came to Indianapolis to study
the situation before the decision was made.
Every floor of the Circle building is to be remod-
eled. On the first floor a large space is to be used as
a reception room. Immediately back of the recep-
tion hall, the phonograph and record departments will
be placed, with salesrooms that will be among the
largest in the state.
A number of innovations will be introduced in the
upper floors of the building, Mr. Hereth said. One
of them is to be the placing of separate parlors for
the display of reproducing grand pianos. Each of
these parlors will be furnished with a special living
room setting, designed to show the customer the exact
appearance of the piano in home surroundings. Other
specially designed private rooms will be used for the
display of grand pianos, uprights and players.
The Baldwin Piano Company has been engaged in
business in Indianapolis fifty-one years. Its first
home was established in Monument place, in 1874, at
No. 4 Circle Hall, on the northwest segment of the
Circle.
MANAGER PROVIDES
SPECIAL ATTRACTION
W. N. Purnell, of the Starr Cincinnati Branch,
Shows Exposition Visitors How Music Is
Recorded and Gennett Record Finished.
With the opening of Cincinnati's Annual Radio
Exposition came that city's first opportunity to see
not only how broadcasting was done but to see how a
phonograph record was actually recorded. This
interesting feature of the great radio show was
promoted under the direction of W. N. Purnell, of
the Cincinnati branch of the Starr Piano Company,
as a special attraction for the grand opening of the
Radio Show Monday night, March 9th.
The Chubb-Steinberg Orchestra of Cincinnati, ex-
clusive Gennett Record artists, were selected for the
event and the interest shown by the 5,000 in attend-
ance exceeded the greatest anticipations in this re-
spect by those in charge.
Special recording equipment was brought from the
Starr Piano Company factories at Richmond, Ind.,
for the occasion, and this was placed on the main
platform in the center of the show where broad-
casting equipment had also been set up.
Everybody present was eager to see how record
making was accomplished and from the comments
heard on all sides it was apparent the spectacle was
considered a treat.
After playing a program of dance music which was
broadcast through Station WSAI, Cincinnati Music
Hall, the actual phonograph recording was an-
nounced and the Chubb-Steinberg Orchestra played
"Because They All Love You," which was sent over
the air simultaneously with the recording on the
wax. The wax was then played for the interested
spectators on the recording machine just as it is in
the Starr Laboratory and the various processes in
Gennett Record recording and manufacturing were
explained by the official announcer to the crowd and
to the thousands of listeners-in all over the country.
It was further announced the finished record would
be on sale as soon as possible after being sent to the
Starr factories for pressing. A display of recording
waxes, copper plates, test records, "mothers" and
masters and material from which the record is
pressed was also displayed and labeled and augmented
very materially by actual visualization the explana-
tions of the announcer.
Reports which have since poured in to W. N. Pur-
nell, congratulating him on the innovation, indicate
the experiment was a great success, the radio public
appreciating the first opportunity it has had to learn
the principle of record making.
Incidentally the demands for Gennett Record, "Be-
cause They All Love You/' which is now in the regu-
lar Gennett catalog, being released as soon as pos-
sible after its recording at the Exposition, have
reached great proportions not only from the Cincin-
nati district but from many other Starr branches
and dealers all over the country and Mr. Purnell
and the Starr Piano Company as a whole are very
much pleased with the outcome of the whole affair.
QOOD SUGGESTION
FOR WINDOW DISPLAY
Estey Organ Company Tells How a Strong
and Timely Retail Sales Appeal May
Easily Be Presented.
The Estey Organ Company, of Brattleboro, Vt.,
has been sending out a handsome folder, in which a
timely suggestion is presented to the trade every-
where. The circular is accompanied by six illustra-
tions of wareroom window displays by prominent
houses in different parts of the country, showing what
a forceful effect a well arranged grouping of organs
may make. The text of the letter affords a stimu-
lant to business of a fine order. Dealers who secure
copies of the window illustrations, and follow suit,
will be sure to reap results.
Window display is an inexpensive method of pub-
licity, and, unlike most methods of advertising, you
can trace immediate results. Window display makes
a strong sales appeal, and your windows will work
for you long after the store doors are locked. Let
the public know that you have Estey organs to offer
and your house will soon be known as "The Organ
House" in the territory, and naturally prospective
buyers will call upon you first.
The value of show window display in promoting in-
terest in Estey organs that resulted in sales is attested
to by some of our most progressive music houses.
George J. Birkel Company, of Los Angeles, wrote
that they sold the organ displayed in one week's
time; Lyon & Healy, of Chicago, reported many in-
quiries and three sales; Grinnell Brothers, of Detroit,
reported quite a few inquiries and some sales, and
Why not stage an Easter window featuring the
we might continue offering a mass of such evidence.
Estey organ exclusively? Some splendid examples
of window display are inclosed. You may say you do
not employ an expert window decorator. Why not
start with a modest display? Use the Easter colors,
purple and White, as a color scheme, and add a
generous supply of Easter lilies and palms—go a step
further and use manikins—the figure of an organist
seated at the keyboard—a surpliced choir boy hold-
ing an open book in the act of broadcasting glorious
Easter hymns—an artistically-lettered placard read-
ing "Does your church need an organ for Easter?" or
some similar message. Wouldn't the passer-by stop
—look—listen—if they got the opportunity—and pos-
sibly buy?
It is worth the trial.
We advise that you look over your prospect file,
and if you have any church organ prospects urge an
Easter installation. This argument ofttimes will bring
a wavering church organ committee to a decision.
You will be interested to know that we sold more
Duo-Manual organs in 1924 than in any previous year
in our history, which fact ought to strengthen your
resolve to put additional sales energy back of this
very profitable line. We shall shortly issue a booklet
listing a few of the 452 installations in the years
1923-24. Tell us how many copies you can use and
we will forward.
Every year since 1921 has shown a satisfactory in-
crease in shipments over the previous year. With
your hearty co-operation we expect to make 1925 a
year of normal business.
We have the instruments—you have the selling or-
ganization. Let's go.
A KRANICH & BACH HANGER.
The Chicago showrooms of the fine old New York
house of Kranich & Bach is doing some good pub-
licity work. The latest is the reproduction of a full-
page display which appeared in the Chicago Evening
Post of Saturday last. It is a full-sheet poster, hand-
somely illustrated, showing six beautiful art styles of
the Kranich & Bach pianos. The announcement is
made of eleven styles of the famous instruments.
FOSTER AND WADE ABROAD.
Frank E. Wade, vice-president and a director of the
American Piano Co. was booked to sail for Europe
on Wednesday of this week. Mr. Wade intends to
remain abroad several weeks, and before his return
will probably meet George G. Foster, president of
the American Piano Co., who at the present time is
in Italy.
AN OFFICIAL DECORATOR.
Miss Anna B. Baggs, official decorator of the Wiley
B. Allen Co., San Francisco, spent several weeks at
the Portland, Ore., store recently to provide a proper
setting for the Mason & Hamlin with the Ampico,
which has recently been added to the Wiley B. Allen
line of pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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