23
PRESTO
March 28, 1925.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
FAST GROWING BUSINESS
That of Band Instruments Steadily Increasing
as a Result of Energetic Methods of
Manufacturers and Dealers.
A satisfactory phase of the music business in the
United States is that of band instruments. A most
notable impetus to the movement for the furtherance
of the band instrument business are the organizations
in the retail trade and manufacturing industries. Ac-
cording to the estimate of a prominent dealer, the
business in band instruments is still in its infancy.
The band instrument business of the United States
is now considered a big one, but in reality the surface
of things has only been scratched. In the big indus-
trial plants, the schools, the fraternal organizations,
the municipalities, and even the rural communities all
offer almost boundless opportunities for the music
dealer ambitious to achieve a business in band and
orchestral instruments.
The organizations have done one thing- that helps
the profitable growth of the trade and industry. As-
sociation with their fellows in both the retail and
manufacturing phases has given a clearer and saner
understanding of competition. The men in the busi-
ness are no longer unduly alarmed about their com-
petitors. Competition used to have a fallacious mean-
ing. Today, clean-cut, fair, honest competition not
only stimulates business, but creates and enlarges it.
The energy that used to be wasted on harmful com-
petition. The men in the business are no longer un-
duly alarmed about their competitors. Competition
used to have a fallacious meaning. Today, clean-
cut, fair, honest competition not only stimulates busi-
ness, but creates and enlarges it. The energy that
used to be wasted on harmful competition is now ex-
pended on the development and promotion of bands
and orchestras where the opportunities plainly invite
or in seeking new sources of sales.
Today it is the ambition of every music house with
energy to include a band instrument department
among the stocks. But the ambition does not stop
at wishing. In every community there are possibili-
ties for the sale of band instruments independent of
the calls of the professional bandsmen. Developing
the band instrument business is a matter for sugges-
tion followed by organization.
The live dealer is conversant with the influences
that govern the growth of the band spirit. In the
formation of a band there is always some impelling
cause. Different reasons animate the heads of an in-
dustry and the school boards when the formation of
a band becomes a purpose. The music dealers' part
in the scheme is to use his business acumen, com-
monly called wire-pulling, to get close to the pro-
moters. If a dealer is in at the birth of a band for-
mation idea it usually follows that he gets the order
for the outfitting of the organization. The manager
or owner of a general music store should be a general
who formulates his plans of campaign ahead of the
first activities.
PHONOGRAPHS IN MEXICO.
Mexico is now considered one of our best markets
for talking machines and records, according to ad-
vices from American trade representatives there.
The fact that it is a market worth cultivating is
evidenced by the keen competition of England, France
and Germany, our chief competitors. Notwithstand-
ing the fact that, of a population of slightly over
P
e er 1 e s s
Player Actions
Embody Five Cardinal Features?
Tiny Coinola
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14,000,000, probably not more than 3,000,000 can buy
comparative luxuries, Mexico ranked eighth in our
entire foreign trade in 1923 and second in our Latin-
American trade, Cuba ranking first.
NEW AMPICO RECORDINGS
New List for April Is Remarkable for the Variety
and Choice Character of Music Rolls.
The Ampico Corporation, New York, his issued
the following list of new April recordings:
Gigue G Major; Passepied; Causerie; La Danse de
Salomee; L'Almanach Aux Images; Rigoletto;
Zampa; Prelude; Fugue and Variation; The Island
Spell; L'Amour de L'Apache; The Theory of Music,
No. 1; The Theory of Music, No. 2; Musical Comedy
Favorites, No. 4; Humorestless; I Look Into Your
Garden; Swing Low, Sweet Chariot; "Do Not Go,
My Love," F sharp minor; "Do Not Go My Love,"
D minor; Tommy, Lad! tenor; Tommy Lad! bari-
tone or bass; Listening; Serenade, "The Student
Prince"; Show Me the Way; Tangletoes; Honest and
Truly; Fascinating Rhythm; Alabamy Bound; No
One; Away from You; Me Neenyah (My Little
One); Oh, Katharina!
CONNS LEAD PARADE.
Conn instruments led the inaugural parade March
4 down Pennsylvania avenue. They were played by
the United States Army Band of ninety pieces,
"Pershing's Own," which had the place of honor in
the march to the White House following the in-
augural ceremonies at the Capitol. The equipment
included a full complement of the famous Conn sousa-
phones. William J. Stannard is the conductor of the
band, Capt. Raymond G. Sherman is commanding
officer and Willis S. Ross is drum major.
Charles Hershberger has purchased full interest in
the C. J. Schmidt Piano Co., on South Washington
street, Tiffin, O.
THE "BILGER" LOADER
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The "BILGER" HOIST—puts it up
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Light—"BILGER JR." TRUCKS—Strong
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Piano Movers Supply Co.
HARRISONBURG
VIRGINIA
A Pneumatic Action bearing the name
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The high quality which has characterized
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STRAUCH BROS., INC.
327 Wabtut Are.
New York City
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