March 28, 1925.
LIVE RETAIL HOUSE
SENDS SPECIMEN ADV.
The Bungalow Music Shop, of Taylorville, 111.,
Introduces Forceful Educational Publicity
Matter in Its Selling Campaigns.
Taylorville, 111., March 20, 1925.
Editor Presto: We are a subscriber of Presto and
like it very much, devouring each page as soon as
the weekly issue reaches us.
We have derived a lot of good from reading the
paper, and have also connected up with several of
the advertisers that have been advertising in Presto.
We are inclosing a copy of an advertisement that
we run on the educational advantages of a piano in
the home and we have been running this kind of
advertising along the first of each week, for some
time, followed up the latter part of the week with
well displayed cuts and prices, saying nothing about
educational advantages. And this kind of advertising
has proved a winner for us. It is building a founda-
tion that is giving us the busiest, up-to-date, de-
pendable music house in Central Illinois, for which
we are very proud.
Thinking that this might help someone else, I am
sending it in to you and if you see fit to use any
of the selections, at any time, you are at liberty
to do so.
Yours very truly,
THE BUNGALOW MUSIC HOUSE,
By W. H. Fowler.
The specimen advertisement, to which Mr. Fowler,
of the Bungalow Music House refers, is well dis-
played, with a series of illustrations. The text is as
follows:
"Are you gambling with your son and daughter's
future? That boy or girl of yours is at a friendly
age; their hungry minds and busy imaginations are
BRINKERHOFF
Grands
15
PRESTO
-
Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
reaching out to absorb new ideas and inspirations;
fellows you don't know—reading you would blush to
own—and your boy or girl has added another hazard
to his future. Some day he or she must shift for
themselves; but between the ages of ten and twenty
a boy and girl must learn to steer a straight course
to manhood and womanhood, and because boys and
girls are left unchecked, unmolested, is why so many
come to wreck.
"Don't gamble with your son or daughter's future.
Give them educational advantages and pleasure and
entertainment at home. Your girls are going to have
beaux, they are going to have dates, they are going
to dance, they are going to have amusement; you
can't help that. One thing, you can guide them,
protect them and keep them from excess and bad
influences.
"Give them pleasure and entertainment at home.
It will not only help to educate them, but will help
to keep them at home; it will help to keep your son
away from the street corner gang and your daughter
away from the cabaret. Every father and mother is
interested in their child taking up the study of some
kind of a musical instrument some time. Now is
your opportunity.
"Our service is your service. Our prices are rea-
sonable. Our terms are your terms. Come in at once,
let's talk it over, don't put it off another day. Hun-
dreds of people in Taylorville and vicinity own the
musical merchandise we sell. Every article sold car-
ries a Gold Bond guarantee; if not entirely satisfied
we will make good to you."
SPRING ORDERS KEEP
STRING MANUFACTURER BUSY
Otto R. Trefz, Jr., Reports Very Cheering Demand
for Commodities in His Line.
WE'LL SOON HEAR
MUSIC OF PARADISE
Speaker Before New York Political Club Told
How Radio Would Solve Riddle of
Life or Death.
Cosmo Hamilton, author and playwright, told a
large audience at the National Democratic Club in
New York last Saturday afternoon that the radio was
a growing menace to the theater and that the future
of the stage was in the home.
He predicted that in the near future plays, as well
as books, would be written especially for the radio,
and that families would listen in on their favorite
play while lounging comfortably at home.
With the playwright it will be a process of elimina-
tion, he said, plays being boiled down to one act,
with one strong moment, and all unnecessary charac-
ters.
Still more chilling, even if less original, was the
prediction that within five years radio "fans" could
tune in on what he termed the fourth dominion, and
listen in not only to Caruso but to Mozart, and per-
haps hear a new opera by Puccini—"these so-called
dead men."
The radio is going to solve the problem of life
after death, and the fear of death will go, he pre-
dicted.
D. L. Whittle Music Co., of Dallas, Tex., band in-
strument division, has issued a completed catalog of
the lines carried. Chief attention is given to band
instruments. It has 136 pages.
Otto R. Trefz, Jr., 2110 Fairmount avenue, Phila-
delphia, reports a very cheering increase in orders
for piano bass strings and piano repair supplies, and
the department devoted to special dealer and tuner
repair sets is particularly busy. In that department
many new small but important items have been added
to the stock within recent months. This special sec-
tion of the business is a most complete one. The
stock was recently increased in view of prosperity in
the music trades during 1925.
The excellent quality of his strings is now widely
known and appreciated in the piano industry. Mod-
ern machinery of the best type is employed in making
the high grade strings for pianos which are the spe-
cialty of this firm. It has been manufacturing such
goods for the industry since 1913. The customers of
this house are among the leaders in the piano manu-
facturing industry. Piano tuners or dealers can be
furnished by this house with supplies of every de-
scription, especially all kinds of piano wire, tuning
pins, casters, pedals and action parts.
J k onduring*
THE
BALDWIN GRAND PIANO
FOR TEXAS HIGH SCHOOL
is a complete line
H. C. Benson, Stamford, Provides Senior Class with
Happy Idea for Graduation Gift.
H. C. Benson, exclusive Baldwin dealer in Stam-
ford, Tex., provides an excellent suggestion for
dealers everywhere. The senior class in many a high
school in the United States at this time is planning
ahead for an appropriate graduation gift to its Alma
Mater. The seniors in the Stamford high school
were divided on the choice of a gift for their school
until Mr. Benson came forward with an excellent idea.
His suggestion was a Baldwin grand as something
suitable and worthy of the students, the school and
the occasion. The happy idea was acted upon. This
handsome gift bears a silver plate suitably inscribed
"Seniors '25," and has already been installed in the
new high school auditorium.
CHICAGO
It comprises a range of artisti-
cally worthy instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
The Heppe, Marcellus and Edouard Jules Piaeo
manufactured by the
MOVES IN FORT WORTH, TEX.
HEPPE PIANO COMPANY
W. W. Dyer is manager of the Edison Shop, Fort
Worth, Tex., which has been moved to new quarters
at 606 East Main street, Fort Worth, Tex. A formal
opening was held recently. The building in which
the firm now makes its home has been remodeled to
suit the needs of a growing music house. Mrs. Eva
Ward is in charge of the record department.
are the only pianos In the world with
Three Sounding Boards.
Patented in the United States, Great Britain,
Prance, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut Sfc.
PHILADELPHIA, PA.
ADAM SCHAAF, Inc.
REP
P?,?NOS N G
GRANDS AND UPRIGHTS
^ g g
Established Reputation and Quality Since 1873
FACTORY
OFFICES AND SALESROOMS
1020 So. Central Park Ave.,
319-321 So. Wabash Ave.,
Corner Fillmore Street
CHICAGO, ILL.
^Hardman
The HHardman Jzine
OFFICES, REPUBLIC BLDG.
209 State Street
i
(
RADLE TONE The Musician's Delight
Whenever you hear the name RADLE you immediately
think of a wonderful tone quality, durabilily and design.
Musicians insist on RADLE
New Adam Schaaf Building,
F. RADLE, Inc. Est. 1850. 609-11 W. 36th St., New York City
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