Presto

PRESTO
NEW DEALERS FOR
NORDLUND PIANO CO.
Sales Manager Sees Possibilities for Nordlund
Grand in Many Cities Where Connections
with Dealers Were Made.
H. I. Searles, sales manager of the Nordlund Piano
Co., 400 West Erie street, Chicago, recently returned
from a trip covering the western and southwestern
states which was marked with a success for the
Nordlund grand piano. Many prominent dealers took
the agency of the Chicago firm and will push it to
their profit.
Mr. Searles made his first stop in Des Moines, la.,
now the work, scientifically of Max Richsteig, one
of the recognized experts, and it is a vastly better
instrument than the earlier instruments from the same
manufacturers. Mr. Searles will cover the country
thoroughly, in the interests of the Nordlund Grand,
and he has already made a fine start in the expan-
sion of trade of the popular instrument.
Mr. Searles will depart for the East on Monday of
next week, his itinerary including the cities of Cleve-
land, Buffalo, Pittsburgh, Indianapolis and Columbus,
Ohio.
WESTERN MUSICIANS
USE RARE INSTRUMENT
California Ramblers Feature a Strange Musical Con-
trivance Which They Call the "Goofus."
The California Ramblers, exclusive Columbia re-
cording artists, is probably the only orchestra in ex-
istence employing a rare instrument known as a
"Goofus."
The technical name of the instrument is "Coucho-
phone," and few musicians have been able to master
its intricacies. Adrian Rollini, member of the "Cali-
fornia Ramblers," is the user of the "Goofus," which
is employed largely in recording work. One of the
"Ramblers" subsidiary recording orchestras, in fact,
is known as "The Goofus Five."
OAKLAND FIRM EXPANDS.
The Fox Piano Co., Oakland, Calif., formerly lo-
cated on an upper floor at 582 Fourteenth street, has
acquired the ground floor in the same location and
considerably increased its selling space. Special
rooms have been fitted up for the display of grand
pianos. Business during 1924 showed a gain over
that of 1923, and now with the greater facilities it is
expected that a marked increase will be noted for the
ensuing year.
March 21, 1925.
TIME FIXED FOR NEXT
WESTERN TRADE MEETING
Convention Will Be Held at Los Angeles June
23-25, When It Is Believed Many from
East Will Attend.
The dates for the Western Music Trades Conven-
tion, at Los Angeles, Cal., have been set for June
23, 24 and 25. It is expected that the meeting will
be the most important thus far in the history of the
western trade. Following but a short while after the
National Convention in Chicago, it is believed that
many from the East will continue westward and at-
tend the Los Angeles event.
The Great West is of great importance to the east-
ern industries, and Presto expects to do full justice
to the Los Angeles meetings. Reports in detail will
appear in this paper, and all from the East who ex-
pect to attend are invited to send in their names for
advance publication.
Of course it must interest the dealsr of the Pacific
Coast, and the entire West, to know in advance the
event of the manufacturers they represent, or the rep-
resentatives of their sources of supplies, expect to
be in Los Angeles in June. That kind of advance
information is sure to swell the dealers' attendance.
INDIANA REPORTS
BETTER CONDITIONS
Pearson House, of Indianapolis, and Its
Branches Tell of Brisk Trade with the
Steinway Piano.
On Monday evening, March the 16th, the St. Louis
Symphony Orchestra in connection with Rudolf Ganz
gave a concert at the Murat Theater. The Steinway
concert grand, furnished by the Pearson Music Com-
BIG "SETTERGREN" SALES.
pany for the occasion, afforded the artist the oppor-
It is certain that the small Grands of the B. Setter-
tunity to display his unusual skill.
gren Company, BlufFton, Ind., are meeting with a
On March the 19th John McCormack will use the
good demand from representative dealers. One day
H. I. SEARLES.
Steinway Concert Grand at Muncie, Indiana. It will
this week a prominent piano man from the West told
be furnished by the Pearson Piano Company's branch
a Presto representative that one of the foremost
and from there proceeded to Kansas City, Mo., Den-
house of that city, and on March the 21st, Indian-
houses in California recently placed a contract with
ver, Colo., Salt Lake City, Utah, San Antonio,
apolis music lovers will hear Mr. McCormack in this
Mr. Settergren for 300 of the instruments from the
Houston, Galveston and Dallas, Texas, New Or-
city where the Steinway piano will again be used.
BlufFton industry. The buyer in the case is of the
leans, La., Memphis, Tenn., and St. Louis, Mo., in critical kind of dealers, which makes the transaction
The Pearson Piano Company report Steinway sales
order named. In every city visited Mr. Searles took
up to expectations and indeed are very optimistic over
the more conclusive as to Settergren piano quality.
note of the improvement now under way in the trade,
prospects for future sales. While business is not up
and was especially interested in the increasing de-
to normal, things have taken a decided turn for the
mand for grand pianos.
AN OKLAHOMA EVENT.
better.
The cities in which Mr. Searles made his calls, con-
The new three-story home of the Frederickson-
"Some very good sales of Steinway pianos have
stitute the trade centers of the west and southwest, Kroh Piano Co., at 407 West Main street, Oklahoma
been made since we have taken over the agency for
and the energetic sales manager had the distinction
City, Okla., will be completed in a few weeks and
the instrument," was the report of the Pearson piano
of making substantial connections for the Nordlund
formally dedicated. Modern effects of the lighting dpartment.
grand in each one visited.
have been made a feature of the appointments. The
The general report on business conditions is very
Mr. Searles had made a record in the piano busi- complete stock of musical instruments has already
satisfactory, and there are bright prospects for a good
ness before he joined the Nordlund Piano Co. He
been moved into the new building from the old
spring trade. There is a gradual trend to the higher
was formerly head of a music house in Los Angeles, location.
grade pianos. The prevailing piano trade condition is
Cal., in which he is still interested. His father has,
unusual, considering the condition of general business
for many years, been prominent in the piano trade
and dealers are elated over the situation.
ROOM
TO
EXPAND.
of the West, having been latterly at the head of a
financing company making a specialty of piano dis-
Friekl Miller & Co., Indianapolis, which recently
counts. Just prior to going to the Nordlund Piano removed its piano key repairing business from 112
A new music and radio shop at 1643 California
Co. Mr. Searles was in the sales department of one West Thirtieth street to 3767 Illinois street, is now street, Denver, Colo., is known as the Royal Music
of the foremost piano industries, whose headquarters enjoying the conveniences of larger quarters for their
& Radio Co., of which Irving Hershey is the head.
are at Rockford, 111. Under his management the business, which Mr. Miller says is increasing in fine
Pianos, players, musical instruments and radio sets
Nordlund Grand has been entirely re-created. It is style.
are handled.
THE
BOWEN LOADER
makes of the Ford Roadster the Ideal piano truck,—most Convenient, most Economical and most Efficient.—Goes anywhere, over any
kind of roads, and distance makes no difference.
It will greatly assist any energetic Salesman, City or Country, but is indispensable for successful country work.
-,-A^:
It's the best outfit for making collections and repossessions.
Our latest model is fool-proof and indestructible, and the price has been reduced to $95.00 including an extra good water-proof
moving cover. Satisfaction guaranteed or money refunded.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
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