23
PRESTO
March 14, 1925.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
STIMULATING ROLL SALES
Mel-o-Dee Company Supplies Trade with Cards for
Direct Dealers to Send to Customers.
The Mel-o-Dee Music Company, of New York, has
been supplying postcards to its customers designed to
mail to prospective buyers. The plan stimulates local
trade. The Mel-o-Dee Company says:
"Two ways which open to more business are: to
sell new customers, and second, to sell more goods
to the same customer.
"We send herewith postal card to be mailed to
prospects—to persons who do not presently buy from
you—and to persons whom you hope to sell more fre-
quently.
"Appoint some one to address the cards to your
good, hand picked music roll prospect list. These
cards are for March Specials and should be given
immediate attention.
"Rather than make no other use of them, use them
as counter literature."
IN THE RADIO TRADE FIELD
Items of Interest to Dealers and Jobbers Gathered
from Many Sources.
Style C-2
FROM THE BIGGEST
ORCHESTRION
Charles M. Lambert, music dealer, Jackson Center,
Ohio, has added radio to his music goods line.
The demand for radio receiving sets and equipment
has increased a great deal in Hamilton, Ontario, con-
sular district, during the past year. Several whole-
sale and retail dealers are actively engaged in this
business, reports Consul Richard F. Boyce.
Wireless fans are following with interest the con-
struction of the world's largest station at Konigs-
wurstenhausen, Germany, to be 850 feet high. The
foundation and first elevation tower, now completed,
vaguely resembles the base of the Eiffel Tower.
Radio "free lunch counters" are growing increas-
ingly popular in Vienna, where the newspapers, large
stores, and radio dealers have installed so-called radio
saloons where those unable to afford receiving sets
may hear the latest programs.
WGI of the American Radio and Research cor-
poration, Medford Hillside, Mass , will open a mod-
ern broadcasting studio in the Houghton and Dut-
ton building, corner of Tremont and Beacon streets,
Boston, within the next sixty days. Arrangements
have been made to obtain the most up to date trans-
mitting apparatus, which will have a power of 500
watts.
Prices on radio tubes quoted by American firms
are two hundred per cent higher than those of Euro-
pean competitors. Complete radio sets offered by
European manufacturers are thirty per cent cheaper
than corresponding American equipment.
OPERATING A DRY KILN.
The way to properly operate a dry kiln is told in
the "Kiln Drying Handbook," by Rolf Thelen, in
charge of the section of timber pyhsics at the Forest
Products Laboratory, Madison, Wis. In this publi-
cation Mr. Thelen says it is not necessary for the
operator to understand all of the details of the move-
ment of the moisture through the wood and all of the
attendant phenomena. However, he should remem-
ber that moisture tends to distribute itself evenly
through the wood, moving from the more moist sec-
tions to the dryer ones. This movement of moisture
P
e e r 1 e s s
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Embody Five Cardinal Features;
THE SMALLEST
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DURABILITY
SIMPLICITY
ACCESSIBILITY
SOLIDARITY
GUARANTEE
Write for Prices and Territory
We Have Something of Interest for You
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
Peerless Pneumatic Piano Action
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TALBUT F. CHEEK, President
469-485 East 132nd Street
NEW YORK
within the wood, he explains, is affected by three con-
trollable external factors—heat, humidity and circu- ; '
lation. A constant application of these factors in,
proper proportion is essential to the successful drying:
of lumber to the moisture content required for a
specific use. The regulation of the heat, humidity and
circulation is, in fact, the main problem in the suc-
cessful operation of kilns.
;
RADIO DOES WONDERS.
':',
Air. Holman, broadcasting manager for the Ameri-;
can Telephone and Telegraph Co., in addressing the
New York Merchants' Association at a luncheon at!
the Hotel Astor last week, said that radio has made'.;
"life worth living to the shut-in and diverted the mind
of the shell-shocked from his troubles." To show the,
importance of radio, he quoted figures, saying 36,500,--
000 ride in automobiles in the United States; 38,500,-
000 listen to phonographs, 20,000,000 attending mov-
ing picture theaters and 20,000,000 "listen in" regu-
larly on the radio. A total of 3,750,000 persons in-
this country have radio sets, he said, with an average;
of 5 4 listeners to each set.
CONGRESS TO ACT.
Although an appropriation of $125,000, approved
by the Budget Bureau for use by the Commerce De-
partment in attempting to eliminate radio interfer-
ence, was killed in the final legislative jam in Con-
gress, Secretary Hoover said this week the request
for it would be renewed before the next Congress.
Interference in radio broadcasting has become more
and more serious, the secretary said.
OVERHAULS BROADCASTING SET.
The radio broadcasting apparatus, formerly in use
by the Page Organ Co , Lima, O., which was to have
been installed at the new plant of the company at
Defiance, O., has been sent to the plant of the Zenith
Radio Corporation for an overhauling. Engineer
West of that company is expected to bring it to De-
fiance within the next few days for completion of the
station which has already been started.
THE "BILGER" LOADER
Simple
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Satisfactory
$75 15 days' approval to reliable parties
The "BILGER" HOIST—puts it up
with a smile
Light—"BILGER JR." TRUCKS—Strong
Let Our STEEL SILL Move Your Grands
Piano Movers Supply Co.
HARRISONBURG
VIRGINIA
A Pneumatic Action bearing the name
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
STRAUCH BROS.
PNEUMATIC ACTIONS
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STRAUCH BROS., INC.
327 Walnut Aye.
New York City
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