March 14, 1925.
13
PRESTO
work, but as the situation stands today there is not
enough demand for those who are practicing the
noble art, otherwise prices would be nearer what
they ought to be, and the tuner would not have to go
to the expense of covering so much territory in order
to eke out an existence. Between need and demand
Strong Featuring of Instrument in Chicago there is a wide difference. Need means nothing until
it is linked up with dmand. Demand means every-
Window Includes Testimony and Pictures
thing, better prices, more money, less traveling and
of Giorgio Polacco and Henry G. Weber.
better living conditions. Every piano on castors, and
The Cable Piano Co., Wabash and Jackson, Chi- some that are not on castors, needs the services of a
cago, in exploiting the Mason & Hamlin piano in its tuner. Less than 15 per cent of their owners are de-
characteristic manner, has arranged a window display manding that service.
Think of it, brother tuner, 85 per cent of all the
of a beautiful instrument with the pictures and com-
ment of the artists of international prominence who pianos in the United States are neglected pianos re-
have expressed their praise of the Mason & Hamlin quiring the services of an association tuner, and the
instrument. The artists in question are Giorgio fundamental reason why the negligent piano owners
Polacco, conductor, and Henry G. Weber, assistant do not put in an immediate order for tuning is igno-
conductor of the Chicago Civic Opera Company, both rance, lack of instruction or information as to the
proper care of the piano. Ignorance, lack of instruc-
of whom have purchased a Mason & Hamlin.
Mr. Polacco says: "Tone quality, control, design tion or information, aside from its detrimental effects
and durability are combined in the Mason & Hamlin upon the cultivation of music and the true tone sense,
piano in a manner that compels the most enthusiastic is depriving the tuners and tuning departments of
admiration of every artist. It is a great pleasure to millions of dollars annually. What have you done,
have these incomparable instruments for my work in brother tuner, or what are you going to do to remove
this great obstacle from our right of way?
both studio and concert."
Henry G. Weber is quoted as follows: "My Mason
& Hamlin has convinced me that never before has a
piano been able to satisfy my expectations in every
detail to the same degree. I consider it to be the
most perfect instrument of its time."
SNAPPY ROLLS HELP
ELECTRIC PIANO TRADE
CABLE PIANO CO. AND
MASON & HAMLIN PIANO
Monthly Bulletins of Automatic Music Roll Co., Chi-
cago, Contain List of Profit Makers.
The business in electric pianos, orchestrions and
organs grows in an amazing degree and every day
adds to the number of dealers who realize the im-
portance of the instruments in the pursuit of profits.
The help provided for the stimulation of this phase
of the music business includes the rolls issued every
month by alert roll manufacturers.
The new bulletin of. Seeburg Specials for electric
pianos, orchestrions and organs, is a remarkably
large one. The Automatic Music Roll Co. of Chi-
cago, which produces the Seeburg music, presents
one of the best lists that industry has ever put forth.
It embraces new standard 65-note music, for coin
operated instruments, pianos, motion picture players,
pipe organs, orchestra, hand-played organ, rolls
everything in the automatic instrument roll line. This
advice is given ownvvers:
Automatic music rolls are being used by all live
and up-to-date electric piano owners.
Music rolls should be changed often to obtain the
best financial results from your piano.
Are you keeping your piano alive? Are you get-
ting big returns from your instrument or have you
neglected to get new music as needed? Neglect is
expensive habit.
Columbia Hardware & Furniture Co. Declares an Many
owners of electric pianos have a standing
Last Year Brought Its Biggest
order with us for one or more new rolls each week
. or month. Our roll department is up on this service.
Piano Sales.
You might as well have the benefit of it, too.
The Columbia Hardware & Furniture Co. is a firm
title that does not suggest a most important phase
in the activities of the company—its big and growing
piano sales. But the firm is so well known in its
territory that a name more clearly denoting its im-
portance as a piano house is hardly necessary.
The city of Columbia is the county seat of pros-
perous Maury County and its liveliness and continu-
ous growth are made possible by its admirable loca-
U
EST. 1856 51 SON
tion. Excellent water power makes possible the cot-
ton and furniture factories and flour mills that bring
the wealth that makes the place such a good piano
town.
and
E. C. Fly, at the head of the Columbia Hardware &
Furniture Company, "Columbia's Music Center," in
speaking of the piano business in that section stated
that his firm had sold more pianos in the last year
(Licensee)
than it had ever sold before. "People are realizing
Reproducing
more and more," said Mr. Fly, "that the piano is one
of the greatest comforts and necessities for the mod-
(Electric)
ern home."
This firm is making a special drive on pianos for
the spring and will continue throughout the entire
of Recognized
summer months with an energetic organization to
Artistic Character
put a piano in every home.
Made by a Decker Since 1856
TENNESSEE FIRM SEES
PIANO POSSIBILITIES
BLAME TUNELESS PIANOS
FOR MARITAL UNHAPPINESS
But National Association of Piano Tuners Denies
Responsibility for Instruments' Condition.
The tuneless piano in the home has been blamed
for connubial infelicity, leading to divorce, frazzled
nerves of listeners and cited generally as a disturber
of the peace, the cause of dissatisfaction by tenants
and the consequent wrath of landlords. Recently a
comic strip artist based his pictorial fun on the tune-
less piano in the new bride's home, and other pro-
ducers of copy for the newspapers and magazines
have found the tuneless piano a source of inspiration.
The National Association of Piano Tuners, how-
ever, denies the entire responsibility for the neglect
of the pianos lies with the housekeeper, and in a re-
cent booklet includes the manufacturer, dealer, sales-
man and tuner in the culpability. The booklet adds:
There is wothout doubt a great need for many
more tuners than there are at present engaged in the
DECKER
Grand, Upright
Welte-Mignon
Pianos and Players
FEDERAL AIDS FOR DEALERS.
Grand and
Reproducing
Grand Pianos
are the last word
musical perfection.
Lester Piano Co.
1806 Chestnut St.
Philadelphia
699-703 East 135th Street
Timely, accurate and substantial information,
which will help the American merchant with his
more difficult retail store problems is made available
in pamphlet form by the U. S. Bureau of Foreign
and Domestic Commerce. "Budgetary Control of
Retail Stores" is the title of the first of a series of
bulletins. Other studies which are listed deal with
"Community Advertising," "Retail Store Location"
and "Cancellations and Returns of Merchandise."
According to Director Klein, such work as these
studies present can only be viewed as the forerunner
of much larger and broader activities carried on
under the direction of skilled organizers who under-
stand the needs of the business man and the pro-
curing of the practical facto in fulfilling the retailers'
needs for substantial information with regard to his
business.
NEW TENNESSEE FIRM.
George Reid has opened a music store in Browns-
ville, Tenn., where he has leased commodious quar-
ters on the west side of the square in one of the new
buildings just recently completed there. He carries
a full line of musical instruments and supplies.
New York
Builders oi Incomparable
{PIANOS, PLAYERS^REPRDDUCING PIANOS
THE BALDWIN
CO-OPERATIVE
PLAN
will increase your sales and
solve your financing problems.
Write to the nearest office
for prices.
BALDWIN IN KANSAS CITY.
The Baldwin Piano Company leased a storeroom
at 3116 Troost avenue, Kansas City, Mo., last week,
where it will operate a retail store selling instruments
manufactured by the company. The lease is for five
years at an annual rental of $2,400.
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
POOLE
^BOSTON—
INCORPORATED
CINCINNATI
INDIANAPOLIS
LOUISVILLK
CHICAGO
ST. LOCIS
NEW YORK
DALLAS
DEWEB
SAN FRANCISCO
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
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