Presto

12
PRESTO
MUSIC ROLL SALES
ARE AIDED BY RADIO
Now Live Dealers Everywhere Tie Up with
Broadcasters' Programs with Excel-
lent Results.
Radio is a great factor in the music business and
no observant dealer disregards its influence on sales.
The keen ones see its power to influence the music
business in a beneficial way. It is a change from the
panic among the timid in the music trade when radio
became recognized as a reality, a thing to buy and sell
and not something to write thrilling stories about in
the newspaper. Of course it was only natural that
music dealers should have been disturbed at the great
attention given by the public to radio and the great
amount of money spent on apparatus.
But the operation of radio has been made a great
agency for a greater sale of music rolls by the dealers
with energy and vision. They have "tied up" with
radio in that they distinguish the normal roll demand
from the radio variety. To do this the roll depart-
ment must follow the programs of the different broad-
casting stations. The observant roll department man-
agers who keenly observe the radio programs note
that a noticeable demand for the selections follow the
broadcasting.
The effect on roll sales is more noticeable when a
particular song or piece of music is featured by sev-
eral stations for a week or so. It is not the broad-
casting of the populars that alone brings the custom-
ers in flocks to the roll departments. Dealers are
often surprised at an unexpected big demand for a
classical number. This happens when a station gets
a request for the repetition of a certain song by an
artist who is a radio favorite. Station directors are
The LEADING LINE
WEAVER PIANOS
Qrand4, Uprights and Players
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Upright* and Player Pianos
A high grade piano of great
vaiue and with charming tone quality.
Livingston Pianos— Uprights and Player Pianos
A popular piano at a popular price.
Over 70,000 instruments made by this company are sing-
Ing their own praises in all parts of the civilised world.
Write for catalogues and state on what terms you would
like to deal, and we will make yon a proposition if yea are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, P \ .
Established 1870
There's Money
for the Dealer in
Automatic Pianos
Fine Electric Self-Players of eye-
catching design and perfect perform-
ance. Also
COIN OPERATED
for places of entertainment, Theatres,
Movies, Ice Cream Parlors, Etc., Etc.
The best line including the famous
"PIAN-O-GRAND"
"BANJ-O-GRAND"
and "HARP-O-GRAND"
Wide-awake Piano D e a l e r s find
them easy sellers in every community.
Send for illustrated
descriptive circulars.
Nelson-Wiggen Piano Co.
1731 Belmont Ave.,
CHICAGO
pretty responsive to the wishes of the listeners-in.
The song is broadcast and other stations immediately
put the song on the ether. The effect in the roll de-
partments is immediately noticeable.
It is not always that the roll departments can an-
ticipate the radio-created roll demands no matter
how closely the programs are watched, but the fact
that the department caters to what they call "radio
demands" is well advertised. Patrons know that if a
number heard over radio is not procurable at the
moment in roll form, the dealer can satisfy their de-
mands in a day or two. The radio customers, as
they are called, have added thousands of names to the
customer list of the roll department which ties up
with radio.
That radio is a great means towards familiarizing
the public with fine music it is only natural ta sup-
pose it exercises an influence on the sales of other
goods in the music store. Radio broadcasting is not
listed as one of the aids of the Music Industries
Chamber of Commerce Bureau for the Encourage-
ment of Music, but it most assuredly is a potent aid
to increasing the interest in music of all kinds in
that it is helpful to sales of music goods. But the
effect in the sale of rolls and records is most marked.
SPRING SALE ANNOUNCED
BY TENNESSEE BRANCH
Columbia Store of the Claude P. Street Piano Com-
pany Inaugurates Active Drive for Customers.
The Claude P. Street Piano Co., Nashville, Tenn..
is holding an introductory piano sale in the Bethel
House. Colombia, Tenn. In an announcement in the
local newspapers this is said:
"We sell more pianos than any other house in Nash-
ville—and we can prove it.
"There is reason for this. Our buyers are always
on the alert for opportunities to pick up standard
pianos at a price so that we can pass the savings on
to our customers. This has been the policy that has
built up the largest piano business in Nashville in a
very few years. If you are looking for a real value
in a high-grade piano or player do not fail to attend
this sale."
The store will be open each evening and is in
charge of T. W. Rains, R. L. Rich and R. S. Morri-
son, who are all experienced salesmen.
BARBOURVILLE, TENN., MUSIC
FIRM IS DISSOLVED
Barbourville Music Co.'s Store Closed by Consent
of All the Stockholders.
Notice of the dissolution of the Barbourville Music
Co., Barbourville, Ky., was given in the newspapers
and the actual closing of the store occurred March
3€. This was printed over the signatures of L. L.
Blankership, secretary, and T. K. Gillis, president:
"Notice is hereby given that the Barbourville Music
Company, incorporated, is closing up its business.
All persons who are indebted to said firm please call
and settle their accounts, and all creditors please pre-
sent their claims." The corporation was dissolved by
unanimous consent of all the stockholders and all of
its business will be closed.
FEATURES REPRODUCING PIANOS.
A spirited drive after the reproducing piano cus-
tomer has been a feature of the business of the
Frederickson-Kroh Music Co., Oklahoma City, Okla.,
since the firm moved into its new home at 407 West
Main street. John Frederickson, who takes charge
of the publicity of the company, says that the repro-
ducing piano sales have been made bigger by strong
and persistent advertising along that line. An ex-
cellent showing of the reproducing pianos is made in
the handsome new warerooms.
March 14, 1925.
PLAN TO REGULATE
PATENT PROTECTION ABROAD
International Measure Sougrt to Make
Applicable in All Countries.
Policies
International measures for the safeguarding of
patents and trademarks and the prevention of unfair
trade practices are being considered by the American
Section of the International Chamber of Commerce
in anticipation of the meeting of the full committee
on the Protection of Industrial Property, which is to
be held in Paris soon, and the discussion of the sub-
ject by the Economic Section of the League of Na-
tions. The American Section has announced the ap-
pointment to membership on its committee of Ed-
ward S. Rogers of Chicago, chairman of a similar
committee of the American Bar Association dealing
with the same question.
The question is of particular interest to the United
States in. view of the fact that this country is not a
signatory to the Madrid convention which provides,
through an international agency established at Berne,
Switzerland, for the International registration of pat-
ents and trademarks. It is expected that the Inter-
national Chamber will formulate a policy approved
by the business interests of the countries represented
in its membership which will eventually be submit-
ted to the League and to non-member governments
for approval and adoption.
J. D. Beemer & Son, of Connersville, Ind., opened
a music store in Brnokville, Ind., this week.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Facfory and Offices, 304 W. 42 id Si
NEW YORK
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
COME IN AND PUMP.
The Emerson Piano House, Decatur, 111., adver-
tising the Gulbransen Registering Piano, says: "The
Gulbransen is in a class by itself. It is like no other
player on the market. Its many good features are
distinctive—its action is perfect, and it may be played,
even by a beginner, with that 'human touch' which
is so desirable. Come in and pump the Gulbransen
and see for yourself how easily it is played."
P. E. BURLING IN KANSAS CITY.
Paul E. Burling, formerly vice-president and man-
ager of the Bush & Gerts Piano Co., Dallas, Tex., has
been appointed sales manager of the piano depart-
ment of the Wunderlich Piano Company, Kansas
City, Mo. Mr. Burling has been very successful in
devising means to interest the public in pianos and is
a firm believer in the personal appeal to the prospects.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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