Presto

Issue: 1925 2015

March 7, 1925.
PRESTO
MME. BLOOMF1ELD=ZEISLER
HONOR GUEST OF CLUB
poor, this woman kept plugging right away, and
when the years sales were checked up it stood at
eighty-three. Let the Woman's World's Fair take
that!
NEWS OF THE TRADE
IN CLEVELAND, OHIO
Distinguished Pianist Played at Last Monday's
Meeting and Was Made Life Member of
Chicago Piano Club.
WILL USE RADIO TO
EXPOSE SONG SHARKS
Schulz Store Moved to the Piano Row and
Radio Dealers Are So Thick That
Protection Is Needed.
Gala days at the Chicago Piano Club arc becoming
numerous, for many distinguished individuals have
been guests at the Monday noonday luncheons of
late. No individual, however, has been more welome
or more congenially received than was the guest of
honor last Monday noon, Madam Fannie Bloomncld
Zeisler. And no one more distinguished has ever
been the guest of the club.
Madam Zeisler, as we all know, this week cele-
brated the golden anniversary of her life in music.
For it was fifty years ago when, as a child, she
made her first appearance in concert. And from the
start of Mme. Bloomfield Zeisler's artistic career
she has been recognized as one of the greatest con-
cert pianists.
The Piano Club not only fetes this celebrated lady
but it bestows all the honor in its power to her by
making her an honorary life member of the club and
passes resolutions in praise of her signal qualifications
as a torch bearer of the best in music and her
eminent position as pianist and interpreter. The
resolutions, adopted unanimously by the club, paid
tribute to the high place held by Mme. Bloomneld-
Zeisler as an artist, her nobleness of character and
her almost matchless contribution to Chicago's place
among the music-loving cities of the world.
Beside Madam Zeisler the club was honored by the
presence of the stars of "Blossom Time," the Franz
Schubert musical play now at the Auditorium. These
artists gave several selections from "Blossom Time,"
among them the serenade, which is the famous Schu-
bert Serenade, and the immortal composer's Song
of Love.
The meeting Monday was another overflow affair
and was an occasion that will be remembered for a
long time to come.
C. L. Dennis, of Music Industries Chamber of Com-
merce, Will Tell of Swindling Methods.
The May Co., who carry a larger line of musical
instruments than any other concern in Northern
Ohio, are enlarging several of their departments and
making other changes. The radio and brass, string
and reed departments have heretofore been located
on the third floor, while the piano and phonagrphs
were on the fourth floor. All are now adjacent to
each other on the fourth floor.
The company will now specialize in general mu-
sical instruments and greatly enlarge this depart-
ment. A full line of saxophones and all other brass
instruments will be carried, as well as larger stocks
of string and other wind instruments. The radio
department is also being enlarged, and both it and
the musical instrument sare placed under the man-
agement of D. Bumbaugh.
The Schulz Piano Co. have just moved into their
new store at 1904 Euclid avenue. Their old loca-
tion, on Huron Road, is being torn down to make
room for the new Bell Telephone Building. This
part of Euclid avenue is now becoming a regular
piano row, as there are already a number of piano
concerns located in close proximity to each other
here.
The Schulz Co. have much more attractive quar-
ters and are in a better business location than be-
fore. They have an exceptionally deep store and,
in addition to the main salesroom, have three
smaller rooms which will be devoted to the display
of reproducing pianos, players and used instruments.
The next meeting of the Cleveland Music Club
is to be held on March 9th. Luncheon w T ill be
Served at the Hotel Statler and a good speaker will
be on hand. It is to be a radio meeting, and there
is ample to discuss on this subject.
Price slashing seems to be the aim of a majority
of radio dealers in Cleveland,' and hardly a day
passes but announcement is not made of a new set
being placed on the market. Drug stores, washing
machine dealers, and even confectionery stores, sell
sets, and the legitimate dealers fell that the time
must soon come for the industry to be stabilized.
It is expected that a radio show will be held at
Grays Armory the first week of April, which will
be the first real radio show to be held in Cleveland.
REMARKABLE RECORD OF
A PIANO SALESWOMAN
Coming Women's World's Fair Will Make No
Better Showing than Tireless Worker.
The Woman's World's Fair, to be held in Chicago
April 18th to 25th, has as its foundation the showing
of the progress and accomplishments of women. The
exhibits already arranged for will show the part
women take in the practice of law, in advertising, in
missionary work, in the conducting of railroad tours,
hospital work, banking, chiropractic, welfare work,
education, the telephone, in selling, etc.
It is doubtful, however, if any exhibit of successful
effort .by women will equal, for pluck, determination
and results, the record of a woman in the business of
piano selling. This particular woman sold 83 Gul-
bransens in the year 1924, under the most trying con-
ditions. Crop conditions were adverse and roads
were almost impassable—so bad, in fact, that in one
trip of 12 miles, with a Gulbranscn loaded on to a
Ford roadster, and entire new set of tires was ruined.
Four tires—twelve miles! Yet with all the handicaps,
with all the valid reasons whv business should be
The exposure of song sharks and their methods of
defrauding amateur song writers will be continued in
a radio talk by C. L. Dennis, of the Music Industries
Chamber of Commerce, to be broadcasted at 3:20
o'clock Monday afternoon, March 9th.
The song swindle has not yet been stamped out,
in spite of the three years' campaign of the Music
Industries Chamber of Commerce to eliminate these
parasites on legitimate music business, because of the
ignorance of would-be song-writers which makes
them so easily defrauded.
In a radio interview January 7th by Terese Rose
Nagel. of Station WGBS, Mr. Dennis answered ques-
tions about the "Musical Moonshiners," as they were
termed by Carl Engel, of the copyright division of
the Library of Congress, and was asked to return
again Monday, March 9th, to explain in more detail
the methods of the song sharks and the pathetic
cases of their victims.
MORE ABOUT NEW
ADDITION TO PLANT
More About the New Addition Which Will Be Built
to Plant at Hammond, Ind.
Construction work on an addition to the Straube
Piano Company's plant in Hammond, Ind., that will
make the factory one of the biggest in the industry,
was started last week: The new structure will face
on Manilla avenue, and will be four stories high and
basement. The new addition, which is expected to
be completed by early summer, will be devoted to
the manufacture of grand and reproducing grand
piaons.
With the new addition completed, the Straube
company will have a total frontage of 435 feet
with floor space approximating 160,000 square feet.
There could be no better evidence of the Straube
Piano Co. and the favor of the instruments with the
trade.
HELPS EXPORT SERVICE.
The Export Bureau of the Music Industries Cham-
ber of Commerce is used by about one hundred mem-
bers of the musical industry interested in foreign
trade, that maintains a monthly service of reports
based on information received from the United States
Department of Commerce showing shipments of
pianos, phonographs and parts to practically all of the
countries in the world. The Bureau also issues spe-
cial bulletins from time to time whenever it receives
information on foreign conditions or on markets for
musical instruments in foreign countries. Up to the
present date this service has issued nearly 500 reports,
and it is anticipated that it will become more valuable
to its users with the expected increase in activity in
the export field during the coming year.
ROCHESTER FIRM REOPENS.
The S. M. Wallace Eurniture Co., Rochester, N. Y.,
has opened in its new building in West Main street,
Rochester, with five times as much floor space as
that occupied before the fire which destroyed its
building nine months ago. The music department is
one of the principal features of the new store, which
is the largest in Rochester's West Side shopping dis-
trict, it has a frontage of 114 feet and is five stories
high.
INTEREST IN HADDORFF GRANDS.
Ernest Dickerson, manager of the Haddorff Music
House, Rockford, 111., reports excellent business since
the company moved' to its new quarters at 220 N.
Main street. The interest in the models in Haddorff
grands is very lively and many sales have been made.
THE BOWEN LOADER
makes of the Ford Roadster the Ideal piano truck,—most Convenient, most Economical and most Efficient.—Goes anywhere, over any
kind of roads, and distance makes no difference.
It will greatly assist any energetic Salesman, City or Country, but is indispensable for successful country work.
It's the best outfit for making collections and repossessions,
_ Our latest model is fool-proof and indestructible, and the price has been reduced to $95.00 including an extra good water-proof
moving cover. Satisfaction guaranteed or money refunded.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March 7, 1925.
PRESTO
NEWS NOTES FROM
PORTLAND, ORE., FIELD
Steinway Used in Concert by Rachmaninoff
Furnished by Sherman, Clay & Co.—Bush
& Lane Piano Co.'s New Location.
every dealer
knew what
successful
SEEBUR6
dealers know
about conduct-
ing and oper-
ating auto-
matic piano
businesses,
every dealer
would be en-
gaged in the
business!
Rachmaninoff, the noted pianist, composer, Ampico,
Victor and Edison recorder, who uses the Steinway
in his concerts, appeared in concert in the public
auditorium in Portland, Ore., on February 18, when
he was welcomed by a capacity house. The famous
artist had on his program a number of his recordings,
among them "Hopak" ( Moussorgsky-Rachmaninoff)
and "Troika, Op. 37, No. 11, C Sharp Minor"
(Tschaikowsky). He used a Steinway concert grand
for his recital, furnished through the courtesy of
Sherman, Clay & Co. All of the Ampico houses in
the city as well as the Victor and Edison dealers fea-
tured his appearance by attractive window displays
and extensive advertisement in the daily newspapers,
and Sherman, Clay & Co. called attention to his
preference to the Steinway.
The Employes' Association of Sherman; Clay &
Co., of Portland, Ore., gave a reception on February
19th at the Hotel Mallory in honor of the new man-
ager, Frank M. Case, and his charming wife. A five-
piece orchestra furnished Sherman, Clay & Co. hits
for the dancing, among the numbers used being the
fox trots "Oh Vera," "China Girl" and "My Best
Girl," and the waltz "Bygones" was an especial favor-
ite. Those in charge of the affair were Maud
McCauley, general manager; reception, Irene Gross,
Serge Halman, and Charles Burnett; music, S. H.
Johnson, Bob Christiansen and Walter A. McDonnell,
and refreshments, Walter Brown and Wm. Maxwell.
The Bush & Lane Piano Co., Portland, Ore., is
located in the new store in the Royal Annex on
Morrison street, between Broadway and Park streets.
The new store is just a block and a half from the old
location at Broadway and Alder, where the company
did business for the past 15 years. In the new store
the first floor is utilized for the musical merchandise
and record departments, and is supplied with coun-
ters and cases as well as a number of Audak tables
for the record department.
The piano and phonograph departments have been
located on the second floor, while the mezzanine
floor utilized for the radio department, in which the
company carries the Thermiodyne, the Gilfillan, the
Neutrodyne, the Radiola and the Federal lines. The
finishing of the entire store is in old ivory, French
grey and mahogany, and these colors set off to ad-
vantage their stock. The firm has a five-year lease
on the store, and according to P. J. O'Gara, the Port-
land manager, has an option for the renewal of the
lease as well as an opportunity to expand and take
on adjoining space should it be desired.
The player roll department of the G. F, Johnson
Piano Co., of Portland, Ore., has been placed in
charge of Rodney, the son of G. F. Johnson.
NEW ITALIAN MUSIC TRADE
ASSOCIATIONS ORGANIZED
Three New Bodies Result from National Congress
of Music Industries in Florence.
At the Italian Musical Industries Congress held re-
cently in Florence, it was resolved, on the initiative
of the National Association of the Pianoforte and As-
sociated Industry, that the existing abuse of attach-
ing labels with imaginary foreign names to pianos of
Italian make, to satisfy mistaken public preferences,
should disappear entirely, for while it continues it in-
jures the good name of Italian industry generally, as
well as in the eyes of foreign industrialists.
Other important results of the congress were the
new trade organizations. Associations of makers of
and dealers in talking machines, of the makers of and
dealers in wind instruments, and of the makers of
and dealers in stringed instruments, were formed as
additions to the Federatione Generale dell'Industria e
del Commercio Musicale (General Federation of
Musical Industry and Commerce). The seat of the
Federation is provisionally in Milan.
The conference is to be repeated in Turin next year,
and to be accompanied by an exhibition of the musi-
cal industry.
POLISH DEALERS' TROUBLES.
The sale of musical instruments in Poland is made
difficult by the high prices, as duties are heavy. An
upright piano costs in duty and incidental expenses
about 450 zloty—360 Reichsmarks; a grand 700 zloty.
This is already too high for good-brand pianos, while
for the cheaper sorts it is "impossible." The duty
amounts to 50 per cent of the value of the piano. To
this has to be added the dealers' sales tax of 2]/ 2 per
cent, and a luxury tax of 10 per cent. If such ob-
stacles were reduced the volume of trade could be
substantially increased.
DEALERS IN CHICAGO.
Among the dealers recently seen at Lyon & Healy's
wholesale were the following: H. W. Hudson,
Strauch Music Store, Urbana, 111.; Mr. Bertrand,
Bertrand Music Company, Spring Valley, 111.; C. D.
Bievert, Aberdeen, S. D.; Mr. Brown, Mattoon, III.;
O. B. McLaughlin, Paducah, Ky.; Mr. Weigand,
Weigand Bros., Racine, Wis.; Mr. Forbes, Forbes-
Meagher Company, Madison, Wis., and Mr. Shuey,
Minneapolis, Minn.
A DENVER WINDOW DISPLAY
J. P. SEEBURG
PIANO CO.
CHICAGO
"Leaders in the
Automatic Line "
General Offices: 1510 Dayton St.
Factory 1508-16 Dayton St.
The manager of the Baldwin Piano Co., Denver,
Colo., is aware of the persuasive effect of a striking
window display on the possible buyers of music
goods. He evidently considers the show window of
great importance in the scheme of sales. The win-
dow he considers a silent salesman willing to be on
duty twenty-four hours out of every day, giving a
mental impression of business to every passerby.
The accompanying cut shows a characteristic dis-
play in the show window of the Baldwin Piano Co.,
and one of the many window shows that have had a
stimulating effect on sales. Special lighting effects
were utilized in this window, so that the merchandise
in the window was seen at night as well as during
the day, and also providing an atmosphere of happi-
ness, warmth and cheerfulness.
Public service companies everywhere are paying
particular attention to show window lighting. If
you have not discussed this point with your local
electric lighting company, you should do so at once.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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