Presto

Issue: 1925 2014

PRESTO
GET-TOGETHER DINNER OF
ST. LOUIS PIANO HOUSES
Salesmen of Kieselhorst Piano Co. Meet, Eat
and Hear Instructive Sales Methods
and Other Topics.
The first of a series of dinners to be given to the
salesmen of the Kieselhorst Piano Co., of St.
Louis, Mo., took place Tuesday evening at the City
Club. Thirty-three of the thirty-six employes of the
sales department were present.
W. J. Eden, salesman for the Gulbransen Co., of
Chicago, was the guest of the evening. He made a
talk on "What Constitutes a Salesman" and also gave
some constructive sales pointers on the Gulbransen
Registering Piano. E. A. Kieselhorst made a very
inspiring talk to the men and asked for an enthusi-
astic family spirit on their part. He said he would
rather be "Papa Ed" Kieselhorst than formal "Presi-
dent E. A." Kieselhorst.
Salesmanager Mattean gave a little talk on a gen-
eral lining up of sales efforts and policies, and E. T.
Hammon spoke enthusiastically on selling Kieselhorst
products. Throughout the evening a highly energetic
and gratifying spirit on the part of all the men pres-
ent was manifested. There is no question in the mind
of Mr. Kieselhorst but that the series of get-together
dinners which was inaugurated Monday will have a
very beneficial influence on everyone in the Kiesel-
horst "family?"
In connection with each place card was a fine-line
limerick about the particular individual, poking good-
natured fun at him or paying him a nice compliment.
LATEST HAPPENINGS OF
TRADE IN PORTLAND, ORE.
New Music Store Is Opened, Many Chicker-
ings Are Sold, and Prominent Piano
Salesmen Are Visitors.
The G. F. Johnson Piano Co., of Portland, has
placed a number of Chickering concert grands in
many prominent clubs and schools recently. A
Chickering grand was installed in the Multnomah
Amateur Athletic Club, the largest and most promi-
nent athletic club west of Chicago; another in the
auditorium of the Lincoln High School, which has
a capacity of 1,500 and is the scene of many of Port-
land's musical concerts and recitals, and still another
in the auditorium of the handsome new Women's
Club Building, which is also the scene of many musi-
cal events and is the meeting place of the Monday
Musical Club, the Portland Civic Music Club and the
MacDowell Club. Two Chickering concert grands
were placed by the Johnson company in the Willa-
mette University at Salem, Ore., one was installed in
their general assembly hall and the other in the uni-
versity's Conservatory of Music.
A new music store opened its doors in Portland,
Ore., this month, known as the Portland Music Co.
The new store is located at 227 Sixth street in a new
concrete fireproof building, where the company has
secured a long time lease. They have ample floor
space to display their pianos and phonographs and
musical products. They will be the retail distributors
of the Starr pianos and phonographs and will carry
the Gennett records. The company was organized
THE
by Lewis Lunsford and P. J. Hibler and B. H.
Barber has been placed in charge, who will be
assisted by his wife.
Visitors to the Portland music trade recently were
R. K. Maynard, representing the M. Schultz Co. of
Chicago; Fred Christianer, of Story & Clark Piano
Co., Chicago, and W. Mansfield, of the C. Kurtz-
mann Co., of Buffalo.
Art Stein, for many years connected with the local
branch of Sherman, Clay & Co., of Portland, Ore.,
dropped into his old headquarters, coming up from
Salem, Ore,, where he is connected with the Moore
Music House. Mr. Stein reports business excellent
in Oregon's capital city.
ACTIVITIES OF THE
CONTINENTAL PIANO CO.
Transfers of Individual Workers and Improve-
ments of Equipment in the Factory at
North Milwaukee.
Frank A. Butler, of the Continental Piano Com-
pany, who has been visiting the wholesale trade for
the past two weeks along the Atlantic Coast states,
is at the Boston offices for a few days. He reports
that the outlook for this year's business is very en-
couraging, with trade showing especially good im-
provement in the southern, states.
A. C. Clausen, general sales manager of the Henry
F. Miller Stores Company, has established his head-
quarters at the company's store at 214 South Wabash
avenue, Chicago, in order to be more closely in touch
with the western stores.
The Continental Piano Company is installing in-
dividual motors at the North Milwaukee factory to
take the place of the large plant motor which has
been used. This is another forward step toward the
greatest possible efficiency in manufacture and dis-
tribution which has been typical of the Continental
Piano Co. since its organization.
BELL BROTHERS' FACTORY
FINALLY FINDS BUYER
After Long Effort Plant of Late Piano Industry at
Muncie Is Sold.
The factory of the Bell Brothers Piano Co., at
Muncie, Indiana, has at last been sold. It has been
for sale ever since the failure of the piano industry
several years ago. The purchase, from the receiver,
of the Bell Brothers Piano Co. plant, by the Acme
Realty Company, for the Griffith Furniture Co., took
place last week. The was sold for $25,000, and it
will be used as a warehouse.
The Griffith company specializes in the production
of novelty furniture. The Bell Brothers Piano Co.
was complete and creditors will realize very little.
The Bells started in Kansas and built the Muncie fac-
tory about fifteen years ago. One of the brothers
was manager of the Fenton Piano Co. store in Chi-
cago until that enterprise closed a few weeks ago.
February 28, 1925.
THEY DIDN'T TOUCH
THE INSTALLMENT PAPER
Baldwin Piano Company's Indianapolis Store
Robbed Sunday Morning and Only the
Money Was Taken.
Breaking the combinations off of two safes in the
Bildwin Piano Co. store at 18 North Pennsylvania
street, Indianapolis, Ind., early Sunday morning, rob-
bers obtained $400 from one of the safes, but were
scared away before they could open the other one.
The robbery was discovered about 9 o'clock Sunday
morning, when John Lawson, colored porter, noticed
the lights out in the building and the door to the
office room, where the safes are kept, open. He noti--
fied E. G. Hereth, vice-president and manager of the
company, who with Harry Wert, sales manager, went
at once to the office.
The safe that was broken open contained six com-
partments, each of which had been opened. Checks,
stamps, papers and ledgers were found scattered
about the floor of the office, Mr. Hereth declared.
He said nothing was taken except the Cash and a
small steel cash box.
Although the combination of the second safe was
broken off, the robbers did not opert.it. Mr. Hereth
said that it had a double lock which closed when th«>,
combination was broken 'off." There was about $7(W)
in cash in the second safe. 1 .The store was locked'
about 6 o'clock Saturday iw'gftt. There are about
fifty-five employes working for the company and Hfe;
was not sure who locked tlae store Saturday night.ff
W. S. JENKINS IS MADE
DETROIT CABLE HEAD
Long-Time Manager of the John Church Co.,
Chicago House, Joins The Cable
Company Forces.
,
W. S. Jenkine. who has been Chicago manager for
The John Church Company and is one of the most
popular members of the western piano trade, has
accepted the position of manager of the Detroit house
of The Cable Company. He makes the change with
March first, and will go to the Michigan city at once
to take hold of his new duties.
As is told in another place in this issue of Presto,
the Detroit Cable manager, George L. Hall, comes to
Chicago to assume an important place in the parent
house of the great industry.
Mr. Jenkins has so long been active in Chicago
piano circles that he will be badly missed. As a
member of the Chicago Piano Club and in many
other activities he has made a place in the Chicago
trade which it will be hard to fill. In Detroit he will
speedily assume a correspondingly important place.
NEW MANAGER IN PADUCAH.
A. L. Davis, of St. Louis, has gone to Paducah,
Ky., to become sales manager for McLaughlin's
Music Store, 317 Broadway. Mr. Davis comes to
NEW KIMBALL STORE.
Paducah from the Lehman Piano Co., of which he
The \V. W. Kimball Co. has opened a store in
has been sales manager for several years. He has
Cameron, Mo., under the supervision of C. M. Rob- had long experience in the music store business. Mr.
ertson, working out of the Kimball midwest brancji
Davis will have supervision of the sales and adver-
at 1009 Grand avenue, Kansas City, Mo.
tising departments of McLaughlin's store.
BOWEN LOADER
makes of the Ford Roadster the Ideal piano truck,—most Convenient, most Economical and most Efficient.—Goes anywhere, over any
kind of roads, and distance makes no difference.
It will greatly assist any energetic Salesman, City or Country, but is indispensable for successful country work. -
It's the best outfit for making collections and repossessions.
Our latest model is fool-proof and indestructible, and the price has been reduced to $95.00 including an extra good water-proof
moving cover. Satisfaction guaranteed or money refunded.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February 28, 1925.
PRESTO
PRODUCTION OF
GRANDS INCREASES
Small Varieties Especially Continue the Most
Interesting Models to Prospects of Music
Merchants in All Sections of the
United States.
FAVORED IN WEST
every dealer
knew what
successful
SEEBURG
dealers know
about conduct-
ing and oper-
ating auto-
matic piano
businesses,
every dealer
would be en-
gaged in the
business!
J. P. SEEBURG
PIANO CO.
CHICAGO
"Leaders in the
Automatic Line"
General Offices: 1510 Dayton St.
Factory 1508-16 Dayton St.
Pacific Coast States Reputed the Biggest Buyers of
All Grand Piano Models with Demands for
Instruments Growing.
Buyers in piano departments are divided into two
classes by a veteran piano department manager, the
kind who buy because they love to play and the kind
who buy because they hope their children will learn
to play. It is possible to enumerate other varieties of
the piano buyer, but the manager names the most
numerous varieties. But the two varieties may be
further subdivided into grand piano buyers and
playerpiano buyers.
It was at one time predicted by observers in the
trade that eventually there would only be grands and
players to interest the piano store customer—grands
for the people who love to produce piano music with
their own hands and players for the people who hope
their children will learn to play, but who in the mean-
time will enjoy pumping a little music for themselves.
Race for Favor.
The grand has come on in numbers, but the upright
appears to hold its own in production ratios. The
playerpiano has a bright future, but depends for the
intensity of its brightness on the manner in which
the dealers will co-operate with the playerpiano man-
ufacturers and the makers of player rolls.
The growth in the production of grand pianos in
recent years has been amazing. This increase in pro-
duction was a response to actual calls for the instru-
ments, the largest percentage coming from the west.
The Pacific Coast states are given the credit of com-
prising the leading grand piano section. There the
grand piano sales are set down as sixteen per cent of
the sales of pianos of all kinds.
Exclusive Grand Production.
Several manufacturers make grand pianos exclu-
sively and the calls seem to warrant them in increas-
ing their output facilities at frequent intervals. Other
manufacturers devote about three-fourths of their out-
put to grands and the tendency is to increase the
figure.
The baby grand has been a strong number since
1919, in which year the production jumped to close on
18,000. Production has been increasing in volume
since that year, and the instrument was not so much
affected by the uncertainties of 1924 than other piano
factory products. With the growth in baby grand
sales the increase in retail prices is significant. Baby
grand trade is considered highly desirable from the
instalment point of view.
Effect of Methods.
The energetic manner in which the dealers pre-
sented the baby grand has led to a revision of the
belief that the grand was a "high-brow" instrument.
The baby grand is selling today with freedom to
classes of people who heretofore considered them-
selves in the upright class and looked upon grand
piano ownership as the mark of the plutocrat. In a
way it gives the owner a stamp of social prestige and
without snobbishness the piano buyers in well-to-do
circumstances like the baby grand for its distinctive-
ness. It is easily shown by the clever salesman that
the baby grand or the large grand graces an apart-
ment in a different way from the upright.
Other Considerations.
The grand piano has been influenced by the same
conditions that afreet the player and the upright. But
the baby grand shows more lively reaction. The in-
struments are selling readily and the season promises
well for the instrument. And the desire to have a
grand either the manual or reproducing kind is grow-
ing and the manufacturers are giving more and more
attention to that type. One prominent grand manu-
facturer predicts a production of 100,000 grands by
1927, and it does not sound exaggerated when it is
remembered that 58,000 grands were sold in 1923, ac-
cording to the figures of the Music Industries Cham-
ber of Commerce. The manufacturer based his pre-
diction for 1927 by comparing the figures of 8,500
grand pianos in 1912 and the latest official estimates
for 1923.
OHIO DEALER OPTIMISTIC.
While in Chicago recently, F. Smerda, of the
Smerda Music House, Cleveland, Ohio, visited Lyon
& Healy. Mr. Smerda, in a statement to M. A.
Healy, president of Lyon & Healy, said that 1925
promises a very substantial improvement in business
conditions. An order for Lyon & Healy uprights,
grands and reproducing pianos was placed by Mr.
Smerda.
NEW ART ROOM.
A highly attractive part of the J. B. Bradford Music
Co.'s store in Milwaukee is the new art department
on the fourth floor, where a special display of period
models in grand and reproducing pianos are shown.
An accompanying line of artistic benches and cabinets
is also shown.
ATTRACTIVE DALLAS WINDOW
The accompanying cut
was made from a photo-
graph of a notable show
window display in the
store of the Will A. Wat-
kin Company, D a l l a s ,
Texas, recently. It was
characteristic of the ar-
tistic window dressing
methods of the progres-
sive Dallas house and
proved an attraction that
as usual resulted in many
profitable sales There is
always a plain lesson
conveyed in the show
window displays of the
Will A. Watkin Com-
pany. The artist does not
depend on mere pretti-
ness for effectiveness but
on one main point in
connection with the goods
on display.
In the display pictured
a Gulbransen registering
piano is the central ob-
ject. T h i s
prominent
house is making an in-
tensive drive for Gulbran-
sen sales, in its store win-
dow display, in its news-
papers and in its direct
mail matter. This window
is simple but effective.
Note how music rolls
and Gulbransen B a b y
cut-outs have been used
to good advantage.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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