February 28, 1925.
23
PRESTO
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
RADIO PROGRAM IN TIE=UP
Cable Piano Co., Chicago, Features Records of Victor
Artists Over KYW Chicago.
An effective record tie-up that caused many in-
quiries which led to sales in that department was used
by the Cable Piano Co., Wabash and Jackson, Chi-
cago, this week. A window display of unusual char-
acter showed the numbers of the famous Victor
artists, Giuseppe De Luca and Toti Dal Monte who
were the principals in a fine radio program broad-
casted from K Y W Chicago, on Thursday of this
week.
The radio fans of Chicago who heard these artists
perform will be susceptible to the Victor records now
being featured by the Chicago store. Prior to the
Thursday evening KYW program attention was di-
rected to a large sign in the Cable Piano Company's
window which urged every owner of a radio to tune
in on KYW and hear the Victor artists.
test, and a large number of contestants is assured.
As an inducement the firm of M. Hohner, Inc., has
presented Hohner harmonicas to be awarded to each
member of the three leading quartets in the finals.
The members of the first place winning quartet will
receive Hohner Chromatic harmonicas, second place
Hohner Autovalve harmonicas, and third place
Hohner Marine Band harmonicas.
CHANGE IN BOSTON.
The Victor wholesale business of the Eastern Talk-
ing Machine Co., Boston, has been taken over by M.
Steinert & Sons Co, also Victor wholesaler. For
the present the active personnel of the two organiza-
tions will be maintained and the Eastern Talking
Machine Co. will continue to operate under the same
name and at its present place of business under the
management of Herbert Shoemaker.
IN SMALL GOODS DEPARTMENT
Growth of the Musical Merchandise Business Shown
by New Stores and Extensions.
Style C-2
FROM THE BIGGEST
ORCHESTRION
The Kansas City, Mo., branch of C. G. Conn, Ltd ,
Elkhart, Ind., is the thirteenth store to be estab-
lished by the company. The store at 1011 Megee
street is in charge of F. D. Streep who has had the
honor of opening many Conn stores, among them
the New York branch in 1918.
The "antique" fiddle evil so worries the British
trade that Geo. Withers & Sons, London, recently
issued a booklet exposing the fakes of the evil.
Violin outfits are advertised and otherwise featured
to good advantage by the Fuller-Ryde Music Co.,
Indianapolis.
Fra.uk Fancher, of the sales department of Ludwig
& Ludwig, drum manufacturers, Chicago, has won
upwards of two hundred cups and medals in drum-
ming contests at one time or another.
The silent show case is one of the things which
leads to increased sales of Cleo strings, made by S.
Simon, 6163 South Michigan avenue, Chicago.
Four new Victor records of Chinese hymns were
recently distributed by the American Sunday School
Society 1o Chinese residents in this country.
BIG ASSOCIATION MEETS.
At the recent meeting of the Talking Machine &
Radio Men, Inc, New York, Alexander Eisemann,
treasurer of the Freed-Eisemann Corp., Brooklyn,
N. Y., reviewed briefly the growth of the popular de-
mand for the radio. Eric Palmer, director of pub-
licity of the Freed-Eisemann Radio Corp., gave a
short talk on the bettering of the programs which are
being broadcasted and also touched on the value
which school children had in interesting their parents
in the purchase of sets. It was announced that the
annual banquet and ball of the association would be
held at the Hotel Pennsylvania on April 15. The
next meeting of the association will be held March 18.
MOUTH ORGAN CONTEST.
The Grand Rapids Press, Grand Rapids, Mich., is
holding a mouth organ contest open to boys and girls
throughout the city. H. W. Lightner, director of the
municipal recreation department, is directing the con-
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