Classic Mode

Presto

Issue: 1925 2014

PRESTO
February 28, 1925.
RECORDS THAT PEOPLE WANT
That Is the Kind Profitable Trade Requires, the
Only Trade That Counts.
The appeal of the talking machine record and not
the price is what makes the numbers move. Of
course the sacrificial cut in price will bring the bar-
gain hunters who are always to be attracted by low
prices but in the scheme of profit-making that kind
of business does not count. It is hard to make the
phonograph owner with the appreciative taste buy
what he doesn't want, even at the lowest prices,
whereas he will come unsolicited for the number he
specially desires.
It depends on the dealer to make his record de-
partment a lively and profitable one. It largely de-
pends on looking ahead. It needs energy of course
but understanding of the possibilities of this or that
number and quickness of action is what leads to
profits and business expansion in the talking machine
record business.
When business can be achieved by the alert man
who foresees the possibilities, the complaint about
poor record sales sounds like the bleat of the lazy.
A dealer in a certain midwest city a little while
ago wrote a letter of complaint about the excessive
number of so-called unsaleable records on his shelves.
His complaint was that the new hits were produced
so rapidly, no record, no matter how good it may be
has chance for full exploiting. But the experience
of a competitor of his was the best commentary on
his attitude.
The city has about 200,000 population and at that
particular time had a local event of great interest to
people of the city at home and living elsewhere. A
new song by a local composer celebrated the event.
Bands played it and everybody sang it or tried to
sing it. Anyway it was an instantaneous hit in records
and the competitor was quick to see his chances. In
a week he sold or took orders for 8,000 records al-
though the record had only been made for delivery
late in the week of the event. Since then his sales of
the record have reached 10,000.
SPUR COMPOSERS FOR ORGAN.
Unfortunately for the reputation of the modern
organ, composers have allowed themselves to be out-
stripped by builders. Here is an enormous quantity
of potentialities in music, and so few composers have
undertaken to study them out that most of them are
still undiscovered. It is about the biggest field of the
generation, and practically untrodden. Organists and
21
SHOWING Q R S ROLLS IN DALLAS
The above window of the Will A. Watkins Com-
pany, of Dallas, Texas, was put in as a tie-up with
two well known and widely advertised musical prod-
ucts. Q R S Player Rolls are very much in evi-
dence as a background for Gulbransen registering
pianos. Robert Watkin says this kind of tie-up pays.
symphony orchestra combined forces a few nights
ago at Orchestra Hall, Chicago, in an effort, accord-
ing to the prospectus, to demonstrate the resources
of the organ as a solo instrument and likewise in com-
bination with the orchestra. The demonstration was
perfectly successful as far as it went, but it proved
something else as well—namely, that there is room
for a large amount of good organ music which has
not yet been written.
The school in connection with the musical mer-
chandise department of the Kesselman-O'Driscoll
Co., Milwaukee, has materially increased the sales
of band and orchestra instruments in the store.
SLINGERLAND
May Bell
VIOLIN, CELLO AND DOUBLE
BASS WOUND STRINGS
OF SUPERIOR QUALITY
Guaranteed for thirty days after they are sold
SEND FOR CATALOG
S. SIMON
8106 Chappell Avenue,
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
2110 Fairmount Ave.
Slingerland Banjos
CHICAGO, ILLS.
are sold the country over because
they are Highest quality and sold
at a reasonable price.
Over 40 Styles of Banjos, Banjo Mandolins, Tenor Banjo*
and Banjo Ukuleles, to select from.
Write for Catalogue
PHILADELPHIA, PA.
SLINGERLAND BANJO CO.
1815 Orchard Street
CHICAGO
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pre«.
J. F. BOYER, Sec'y
World's largest manufacturer* of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to ten days free trial. Branch store
or agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
22
February 28, 1925.
PRESTO
ters come from players who have been playing for a
long time and have used practically every make of
trumpet on the market. Typical of the letters re-
Letter from Irving Robinson Tells Why Many Solo- ceived is one that came in from Irving L. Robinson^
prominent professional trumpeter of Los Angeles.
ists Prefer the Elkhart Instruments.
He says:
Trumpet players throughout the country are en- "My new 'Dansant' is a wonderful horn and many
thusiastic regarding the new Dansant Model Martin of my friends after trying it have also purchased. R.
Handcraft trumpet, according to a statement recently LaVerne Dadisman, a very well-known player here
just recently bought a 'Dansant' and his instrument
alone made four more sales. I showed my trumpet
to Harry Owens of Vincent Rose's Orchestra, Mont-
marte Cafe, Hollywood, and he bought one before
going East to begin an engagement at the Ritz-Carle-
ton Hotel, New York."
LIKES ' DANSANT" TRUMPET
FRED L,. HOLTZ.
made by Fred L. Holtz, sales and advertising man-
ager of the Martin Band Instrument Company, of
Elkhart, Indiana.
"Almost every day I personally receive several
letters from players telling of the merits of the new
trumpet," said Mr. Holtz. "In many cases these let-
NEW MAHOGANY STAIN
Finish Recently Introduced in the Furniture Field Is
Sponsored by Leading Manufacturers.
Walter K. Schmidt, writing in the Furniture Manu-
facturer and Artisan, comments on the practice of
piano manufacturers and phonograph manufacturers
in putting too dark a stain on mahogany, thereby
minimizing the natural beauties of the grain. He
points to a new furniture finish for mahogany intro-
duced into the furniture field in January and spon-
sored by a prominent group of manufacturers.
This finish is called Claramont mahogany, which is
an exemplification of the natural beauties of the wood,
GENNETTS FOR MARCH 17.
enhanced by the thoroughness of an up-to-the-min-
The Starr Piano Co, Richmond. Ind., has pro- ute finishing art. This innovation and its effect on
vided a long list of salable music for St. Patrick's popular taste in the matter of mahogany finishes is
Day. For the phonograph owners with a taste for discussed by Mr. Schmidt. The stain, according to
the lilt of Irish fiddle music or the skirl of the bag- Mr. Schmidt, is made up as follows: "Orange
pipes at the hands of Jimmie McLaughlin, Tom (Hiller & Merz), 200 grains; Nigrosine (Hiller &
Ennis and Michael J. Gallagher or the heart-gripping Merz, 95 grains; Napthol Yellow (Hiller & Merz), 25
songs of the Irish ballad kind, have a big list to grains; Bicarbonate of Potash, 25 grains, added to
choose from in the special Gennett list.
one pint of water. It is at its best when some crotch
or burl mahogany is used in the make-up of the
piece. The drawer fronts, top, etc., built in this way
L. M. SEVERSON SELLS PROPERTY.
make
possible a beautiful composite which particu-
Albert F. Keeney has bought forty acres bounded
by Armitage, Bloomingdale, 76th and 78th streets, larly lends itself to the finisher's art.
"The stain is laid on by successive brushing, pro-
Chicago, from L. M. Severson, president of the Oper-
ators Piano Company. This land is part of the old ducing a high-lighted effect on the larger figures of
Marwood farm and adjoins the Oak Park Country the crotch, which then take on a color, augmenting
Club. This valuable purchase of choice suburban the natural beauty of the wood, and the various
building property from Mr. Severson gives the new gradations of shades typical of crotch and typical of
owner a holding of 130 acres in this locality with mahogany. For it will be seen that certain parts will
one-half mile of frontage on North avenue and the depict mahogany wood, giving it the color of mahog-
any when wet. Everyone would recognize it as
same on Thatcher.
mahogany, no one can mistake it, and the entire re-
sults give to mahogany a color effect that at once
LINE OF RADIO CABINETS.
appeals to everyone as a finish which should become
The growing demand for radio cabinets and stands a standard because it is so truly mahogany."
has prompted Lyon & Healy, Chicago, to offer music
dealers an extremely attractive assortment. This
The Victrola and radio departments of Cohen
includes ten different styles. The horns are built in,
and each style can be furnished with or without the Brothers, Jacksonville, Fla., have been moved from
the quarters formerly occupied at Laura street to the
loud speaker unit.
new quarters at Duval street.
"SUPERIOR" PIANO
PLATES
In order to properly
handle our increasing
business we have
found it necessary to
move our shop and
office to
Manufactured by
SUPERIOR FOUNDRY CO.
Cleveland, Ohio
FAIRBANKS
3767 North Illinois Street
Indianapolis, Indiana
FRIELD MILLER & CO.
THE FAIRBANKS CO., Springfield, Ohio
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price litt.
PERFECTION PIANO BENCH MFG. COMPANY
No. 25
Perfection Benches with Smith's Patented Interlock-
ing mitre joint.
)
1514-1520 Blue Island Ave.
Chicago, HL
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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