Presto

19
PRESTO
February 28, 1925.
SMALL GOODS AND SUPPLIES
STOCK UP FOR SUMMER
The Observant Musical Merchandise Dealer
Plans Ahead and Assures Himself of Busi-
ness in the Torrid Season.
One of the advantages of the musical merchandise
department is that it experiences uo periods when the
word dullness may be used to describe the conditions.
When pianos and players lag in sales during the torrid
months, partly because the dealers and salesmen pos-
sibly accept the old summer hoodoo belief, the small
goods and accessory customers keep coming in with-
out special urging right along. Perhaps the profits
are small in the aggregate, but they make encourag-
ing music on the cash register.
Now that summer is near the music merchant
should inake himself secure for the season by enlarg-
ing his musical merchandise lines and making the
public in his community acquainted with their extent.
The ukulele, for instance, is something associated with
summer. It is easy to learn and easy to carry, and
their ability to make dance music and accompani-
ments for the camping party is much appreciated by
young people. The uke may not make a fortune in
profits, but it makes lots of customers for other
things, and that is a consideration that should inter-
est every dealer.
The guitar is another instrument suggestive of vaca-
tion days and an instrument becoming more popular
every day. The guitar has a place in the family
orchestra, and for song accompaniment is consider-
ably prized.
The harmonica has every season as a good period
for sales. It is a little item as to size, but its sales
possibilities are big and growing bigger. The har-
monicas come in attractive counter displays and may
be said to seli themselves. They make a widespread
appeal, and it may truly be said that a stock of har-
monicas is money in the pocket of the music dealer
throughout the summer months.
And of course the saxophone will continue to be a
leading attraction for the summer customer, as it has
been for the winter buyer. Like the harmonica, it
has all the vear round as a season. The amateur and
professional trades for the saxophone vie in impor-
tance. There is a feature about the professional saxo-
phone trade that is interesting. The saxophonists are
important personages in the dance orchestra and in
the smaller organizations they are doubling in the
clarinet and piccolo where the leader insists on the
finer shadings in the music. It means further sales
of wood wind instruments that the dealer should be
aware of. The school is now a feature of the musical
merchandise departments that means a perpetuation
of sales and of interest in musical merchandise
throughout the year.
FRIELDIMILLER & CO. MOVES
Indianapolis Key Rebushing Plant Finds Larger
Quarters for Growing Business.
Frield Miller & Co., Indianapolis, has moved from
112 West 30th street, to 3767 North Illinois street
and the reasons are stated in a special announcement
to the music trade last week: "In order to properly
handle our increasing business, we have found it
necessary to move our shop and office." The re-
moval notice is the best kind of a trade report.
An increasing number of dealers and tuners now
are aware of the helpfulness to their business in the
activities of Frield Miller & Co. in recovering and
Wide Range of Work for Music Dealers Performed rebushing keys, and the fact has a pleasant result of
by the Busy Chicago Company.
bringing more business to the company. Long ago
the necessity for more space became apparent, but
The Piano Repair Shop, 339 South Wabash ave- owing to the great amount of rush orders coming
nue, Chicago, continues to prove its ability to ably
into the plant, a change to a larger shop seemed an
serve the dealers in repairing and rebuilding pianos, event calculated to cause inconvenience to some cus-
playerpianos and phonographs. In response to a tomers. But at last the change was affected and the
great increase in the business from out-of-town deal- company is now better able than ever to attend to
ers, the company has added to its staff of expert
the work of the dealers and tuners.
workmen and every order is now attended to at the
Machinery of the latest type has been installed and
moment of its arrival.
The range of work in the shop shows the wonder- the staff of expert workmen has been materially in-
ful extent of the usefulness of The Piano Repair Shop creased. In every job from the Frield Miller & Co.
to the retail music trade. Player actions are installed, shop the customer is assured of correct spacing.
When keys are replaced they appear exactly as they
instruments refinished or remodeled and actions and
keys repaired. The work is guaranteed and the prices did when the instrument left the piano factory. Prices
reasonable. What the Piano Repair Shop can do for and instructions on how to send the keys to be
treated will be forwarded on request by the com-
the piano and talking machine dealer is information
pany from the new address, 3767 North Illinois
the company will be glad to send to the inquiring
street, Indianapolis.
dealer. Write for the interesting repair facts.
THE PIANO REPAIR SHOP
WESSELL, NICKEL & GROSS
The (new) Buckeye Sill Piano Truck
Manufacturers of
The New Buckeye Sill
PIANO ACTIONS
HIGHEST GRADE
BUYS PHONOGRAPH STOCK.
NEW BRANCH STORE MANAGER.
The Ridge Music Shop, 1806 Ridge avenue, Phila-
Oscar Feinberg is manager of Miller's Music Shop,
Ansonia, Conn., which was recently opened. The delphia, recently purchased the stock of talking ma-
main store is in New Haven, Conn. Mr. Feinberg chines and records of the George B. Davis Co., and
T
has had valuable experience in the sales field and has opened a Victrola department in conjunction w ith
is admirably fitted for his new position in Ansonia. the Brunswick, Vocalion and Columbia phonographs
and records. The Ridge Music Shop recently took
A complete line of musical merchandise, phonographs
over the Girard Music Shop and consolidated it with
and sheet music is carried. Mr. Feinberg puts great
the Ridge Shop, having bought out the former owner,
dependence on an outside sales staff with an automo-
bile equipment.
L. H. Silnutzer, of 609 Girard avenue.
For
Grands
and Uprights and best for
stair work.
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
NEW YORK
11 Hi VY
OFFICE:
7 W<
1 VSf\f\>
45th
Comstock, Cheney & Co.
Better your SERVICE with a new Buckeye Sill. We have re-
built and greatly improved, for longer service, the handles, center
rock shaft and the uprights of both ends.
Send for circular.
Eight styles of End Trucks, Piano Hoists, Covers and special
made straps.
Ivory Cutters and Manufacturers
Manufactured by
Piano Keys, Actions and Hammers
Self Lifting Piano Truck Co,
FINDLAY, OHIO
IVORY AND COMPOSITION-COVERED ORGAN KEYS
Th« »nly Company Furntohing th« Keys, Actions, H t m m M and Braolwts Compact*
Telegraph and R. R. Station: Easex, Conn.
Office and Factories: Ivory ton, Conn.
THE! O. S. KELLY CO.
Manufacturers
of
I—light
-
Manufacturers of
-
OHIO
and
Tupper Lake
Piano Backs, Boards, Bridges, Bars*
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLF GIESE WIRE
WESTERN REPRESENTATIVE:
Grade
PIANO PLATES
SPRINGFIELD
JULIUS BRECKWOLOT & SON, ING.
CENTRAL STEEL & WIRE CO.,
119-127 N. Peorla Street,
J. BRECKWOLDT. Prea.
Chicago, Dl.
W. A. BREGKWOLDT, S*c. & Trea
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