18
February 28, 1925.
P R E S TC
PROBLEM OF LOCATING
A MUSIC BUSINESS
Dealer About to Move or Establish a New
Store Should Study the Conditions
Making for Success.
tracted from the natural dignity of a music business.
In seeking a location for a music business the
dealer should remember that women will be his most
numerous customers. In every town there is a
favored side of the principal shopping streets. And
it is also a fact that the character of desirability has
been given to them by the women shoppers, who, for
the most part, are daytime shoppers. It may be
that the big dry goods stores are located there or the
principal theaters or other places frequented by
women in the middle of the day.
Of course, it often happens that the music store
may be located remote from the principal shipping
points of a town and still be successful. There are
certain communities which grew up around big per-
manent industries that may be relied upon for
patronage of a music store. In many instances the
neighborhood store is favored by the dwellers there,
and the dealer has the advantage of a personal ac-
quaintance with a good number of the possible
customers.
Transportation, rental, condition of the building,
the nature of the business of the adjoining stores are
elements that enter into the choice of a site for a
piano store or a general music store.
Changes in business locations are about the most
numerous incidents reported in Presto, and they are
always significant of expansion and improvement in
the operating conditions. The first necessity for
growth is more space to show a larger stock. Im-
provement in the business of the dealer very often
depends on the location of the store. In fact, there
arc usually vital problems depending on solution in
the choice of a place for the music business. Light
or dimness in a store have their effect on sales.
Cheerfulness in surroundings is a psychological re-
quirement for the music goods customer. Sales are
pleasantly helped by the atmosphere of taste in the
wareroom. A great many considerations are in-
volved in the choice of a building in which to launch
a business or to which to move an established one.
The matter of store location is rarely mentioned as
an asset in summing up the condition of a music
firm, whereas it is a valuable thing, while a poor
situation may be a cause of failure. It would be in-
teresting to know how many firms have failed be-
cause they were on the wrong side of the street, too
far up a side street or located in a building which de- How Travelers May Save Trouble in Locating
HINT TO SALESMEN IN
SOUTHERN COUNTIES
Baggage in the Latin Americas by
Marking Trunks.
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH ft LANE CECILIAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
BUSH ft LANE PIANO CO.
Holland, Midi.
The American salesman who has covered the Latin
American territory realizes how much of his time is
devoted to managing his baggage—particularly his
trunks, writes H. P. MacGowan, in Commerce Re-
ports. It must be loaded, unloaded, cleared, carted,
unpacked, repacked, and watched through each
operation. Every step in his itinerary means a re-
petition of this routine, so that a few minutes saved
at each handling amounts at the end of a six months'
trip to a considerable number of hours.
In order to facilitate the identification of his per-
sonal and sample trunks, an American salesman has
devised a scheme which seems worthy to be called
to the attention of others. Each of his trunks is
marked with a bright red stripe, which is painted
completely around the trunk. On a pier, in a custom-
house, railway shed, or warehouse, he is, by the dis-
tinctive marking, enabled to identify his baggage at
a glance, and therefore is usually the first man to
receive the attention of the customs, railway, or what-
ever officials he is immediately concerned with. If
each salesman were to adopt some individual, char-
acteristic marking such as this, he would find his
baggage problems greatly simplified.
FORMAL OPENING IN PHOENIX, ARIZ.
KURTZMANN
Grands—Players
Manufactured by
C. KURTZMANN & CO.
The Kerr Music Co., 27 South Central avenue,
Phoenix, Ariz., recently held a formal opening at
which several hundred visitors were entertained with
a musical program. The store has been fitted out
with four up-to-date demonstration booths for phono-
graph records. Every model of Brunswick phono-
graphs, including the Brunswick-Radiola, was placed
on display.
NEW BIRMINGHAM MANAGER.
Maurice D. Manning, who has been named general
manager of the E. E. Forbes Piano Co., Birmingham,
Ala., has had long experience in the piano field, dur-
ing which he has made a host of friends and a very
successful sales record. The Forbes Piano Co.'s
store will be remodeled and new floors added.
IMPROVEMENT IN MUSIC
TRADE OF MILWAUKEE
Dealers in Wisconsin City Notice a Gradual
Improvement as the Month of Feb-
ruary Closes.
There is one city in the middle west where music
merchants have good reason to be optimistic, and that
city is Milwaukee. Reports from the Cream City
relative to trade conditions' have been most gratify-
ing and prove that there is a general improvement
under way. The sales of pianos, phonographs, radio
and records have been stimulated by the persistent
methods employed by the progressive merchants in
that city.
Among the Milwaukee merchants who visited the
Chicago trade recently was E. S. Hafsoos, president
of the Flanner-Hafsoos Music Co , who made the re-
port that the trade was in good shape and was on the
upward trend.
Another evidence of improvement in the Milwau-
kee trade is the fine showing of the G. H. Eucker
Music Co., representing the Story & Clark line, which
reports a steady trade for the popular instruments.
H. S. Conover, wholesale representative of the Starr
Piano Co.. 430 South Wabash avenue, Chicago, is at
present calling on Milwaukee dealers and has found
the record trade far better than anticipated, as the
report to headquarters states. The sale of Gennetts
has been stimulated largely through the efforts of Mr.
Conover and their ability to satisfy a discriminating
demand.
A CLEVER SHOW WINDOW.
A clever bit of show window publicity was achieved
by the Flanner-Hafsoos Music House, Inc., Milwau-
kee, during Boy Scout Week, and the effects in sales
are now being noted. The window featured bugles,
drums, field radios and other things of a musical
nature to interest the boys. A camp scene provided
a suitable background.
D. J. TREMBLAY RESIGNS.
D. J. Tremblay has resigned as general manager of
Chickcring Warerooms, Inc., and Knabe Studios,
Inc., Baltimore, Md. Mr. Tremblay, who succeeded
E. Paul Hamilton about a year ago, came from New
Orleans. His successor as general manager of the
two firms has not vet been announced.
BRINKERHOFF
Grands
- Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
Factories and General Offices
526-536 Niagara Street
BUFFALO, N. Y.
The True Test
Compare the new Jesse French & Sons Piano
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
WILLIAMS
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
•nd substantial patronage.
WIHIAMS
TflLLIttlTIJ
M k rs
« «
Epworth
(
° Pi«
WiUUms
Piano.,
.
Organs
no
-nd
Jesse French & Sons Style BB
Write today fa catalog and prices
"They are the one best buy on the market"
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE,
INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/