Presto

Issue: 1925 2014

February 28, 1925.
11
PRESTO
FRANK M. HOOD STARTS ON
JOURNEY THROUGH SOUTH
Schiller Piano Co. Traveler Will Introduce His
Line to Enterprising Merchants in
Promising Territory.
Frank M. Hood, vice-president of the Schiller
Piano Co., Oregon, 111., took leave of the Chicago
office, 209 S. State street, late this week for an ex-
tensive tour of the southern states, where the com-
plete Schiller line will be introduced to the mer-
chants in that territory. The plans made by Mr.
Hood call for a six weeks' trip, including all the
southern states except the south Atlantic group. The
trade centers of the states will be visited and condi-
tions noted, said Mr. Hood last week, the first stop
after departure being Nashville, Tenn., and the last
St. Louis, Mo.
The time chosen for the business trip is considered
appropriate by Mr. Hood in view of the fact that
many dealers are considering new connections at
early period preparatory to the spring and summer
trade. The Schiller instruments have attained a high
standard in the mind of the musical public, being
consistent sellers where the better class of pianos
are in demand. Dealers of long standing with the
Schiller Piano Company have expressed their satis-
faction of the company's products and policies.
NEWS ABOUT THE MEN
WHO RETAIL THE PIANOS
Brief Items of Trade News Gathered Here and
There in Music Field.
A carload of Schumann pianos was received last
week by the Bush & Gerts Piano Co., Dallas, Tex.
The A. Hospe Co. furnished the Mason & Hamlin
piano for Renee Chemet, violinist, who appeared at a
recent concert of the Omaha Symphony Orchestra.
Mrs. F. Stoner, formerly of the Brandeis Store,
Omaha, has succeeded Ed Pfeiffer as assistant
manager.
The Padelford Music Co., Oklahoma City, Okla.,
has been incorporated with an authorized capital of
$50,000. The officers are A. S., I. B. and L. M.
Padelford, all of Oklahoma City.
D. L. Whittle, of the Whittle Music Co., Dallas,
Tex., on retiring as president of the Retail Merchants'
Association recently, was elected a director.
A lively interest in small grand pianos is reported
by the Oakford Music Co., Omaha, Neb.
The store of Rouffer & Co., 537 Cambridge street,
Cambridge, Mass., was damaged by fire recently.
A service department of a comprehensive kind has
been established by Atwood's Music Shop, 69 Mon-
roe avenue, Memphis, Tenn.
Two Baldwin-made pianos have recently been in-
stalled in the new Grand Theater, Keokuk, la., one
being placed in the orchestra pit and the other on the
stage.
H. S. Lee, southwestern representative of the Les-
ter Piano Co., Philadelphia, was a visitor to Dallas,
Tex., recently.
An informal dinner was given recently for all em-
ployees of the Flanner-Hafsoos Music House, Inc.,
Milwaukee.
THE COST OF FORGERY.
Watch your checks, is advice of Bankers' Asso-
ciation, which says a pecuniary loss of fully $100,000-
000 yearly is laid to forgery, including the passing of
worthless and bogus checks. Because of this need-
less monetary sacrifice, the American Bankers' Asso-
ciation is back of a campaign to induce greater care
on the part of the drawers of checks, and, similarly,
to persuade the rightful owners of canceled checks
either to destroy these checks or to keep them under
lock and key.
BALDWIN IN CONCERT.
The Baldwin grand was played by Nadia Bou-
langer, the great French pianist, in four concerts in
Boston recently. The artist appeared at Miss May's
School, February 18; Women's City Club, February
21; Steinert Hall, February 22, and Harvard Univer-
sity, February 24.
BEST TEST OF THE
KRAKAUER PIANOS
Wide Appreciation of Instruments of Kra-
kauer Bros., New York, Shown by Use
in Schools, Theaters and Clubs.
The success of Krakauer Bros, pianos has been
attained by a consistent adherence to high ideals,
musical, artistic and mechanical adopted as a policy
when the company was established in 1869. The
trade was made aware then of the purpose of the
house and every new dealer added to the list of
Krakauer Bros, representatives since that time is im-
pressed with the ambitious methods which govern
piano production in the busy factory at Cypress
avenue. East 136th and 137th strets, New York City.
No more enlightening booklet showing the wide-
spread appreciation of a piano was ever issued by a
manufacturer than "The Krakauer Best Test," the
little book which is used to such good advantage by
the representatives of Krakauer. The "Krakauer
Best Test" contains long lists of colleges, convents,
schools, theaters, concert halls, libraries, reading
rooms, churches, missions, lodge halls and clubs
from every state in the Union in which one or more
Krakauer pianos are giving satisfaction. The list in-
cludes the name of close to eighty public schools in
the city of New York.
The booklet confirms the claims of the Krakauer
dealers when talking to a prospective buyer and no
more forceful argument can be used by a dealer. It
is the printed acknowledgment of the Krakauer
Bros, claims for the tone qualities and reliability
generally of the fine line of pianos, uprights, grands,
players and reproducing instruments.
Another booklet of Krakauer Bros, which tells the
story of Krakauer dependability and artistic char-
acter is "Those Who Know, and What They Say,"
which contains a number of voluntary and convincing
testimonials from professionals and others.
A PORTLAND EVENT.
The Wiley B. Allen Co., Portland, Ore., last week
featured the Mason & Hamlin Ampico in special ad-
vertising and demonstrations of the instrument in
the Ampico Room, recently remodeled and decorated
by Miss Baggs, the company's decorator.
MUSICAL INSTRUMENTS
AT LEIPZIG FAIR
Talking Machines Also Included in Exhibits
in Great Annual German Event
of Next Month.
FOR SALE
THREE GRAND
PIANO SCALES
Baby — Parlor — Concert
These scales are not new and untried, but have
been developed from the theoretical to the acceptable
practical stage, at a cost of approximately $50,000.
Any manufacturer buying one scale, or all three,
is insured against any costly experimental or develop-
ment work.
For prices, terms and condiotins, address
GEO. P. BENT
214 South Wabash Ave., Chicago
Harrison 4765
The next Leipzig Fair will take place this spring
from March 1 to March 7. The entire system of the
Leipzig Fair comprises two distinct groups of exhi-
bitions, namely the general trades fair and the tech-
nical fair. The general trades fair is housed in more
than 80 large exhibition buildings which are located
within the limits of the older section of Leipzig and
in which musical instruments and talking machines
are numbered among the various branches of the
trades exhibit.
Of great interest is the new underground exhibi-
tion hall which has just been completed and which is
located on the Market Place in the inner city. It
covers an exhibiting area of 20,000 square feet. The
technical fair will also show a number of new build-
ings, so that the total available exhibition space will
now amount to more than 3.3 million square feet.
American business men who contemplate visiting
the spring fair will be interested to know that the
steamer "Deutschland," of the Hamburg American
Line, leaving New York for Hamburg on February
17, will be provided with a direct connection for
the Leipzig Fair. Should a sufficient number of pas-
sengers sail on that vessel, arrangements for a spe-
cial train from Cuxhaven via Hamburg to Leipzig
will be made, or special cars will be attached to the
first available express train to Leipzig in case the
number of passengers should not justify the placing
of a special train at their disposal.
This year's autumn fair will take place from August
30 to September 9.
MUSICAL INSTRUMENTS BURNED.
The J. W. Jenkins Sons Co. and the Brunswick Co.
were heavy losers among music dealers in the fire
which recently destroyed the American Royal Build-
ing, which housed the Automobile Show. The total
loss is estimated in millions. Brunswick Radiolas to
the amount of $3,000 were burned. A Weber Duo-
Art piano, Victrolas and high-priced radio sets were
among the losses of the J. W. Jenkins Sons Co.-
MUSIC GOODS AT SHOW.
Retail music houses in Canton, O., will have ex-
hibits at the annual Food Show and Household Appli-
ance Exposition, which will be held early in March
at the city auditorium. The Alford & Fryar Piano
Co., George C. Wille Co. and the D. W. Lerch Co.
will be among the exhibitors.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
February 28, 1925.
PRESTO
MAKE SERVICE
DEPARTMENT PAY
The Possibilities for a Return Are in Prestige,
Friendship, Character for Progressiveness
as Well as the Coin of the Realm in
Satisfactory Profits.
SERVICE AND SALES
A Greater Assurance of Satisfaction with Purchases
Provided for Customers in Store with Proper
Service Department.
Quite a number of music firms have built up busi-
ness considerably in a comparatively short time by
creating and maintaining a character for service.
There is something suggestive of dependability in the
word. It stands for assurance in the music goods
customer that the piano or musical instrument of any
kind he buys in the service store is insured against a
failure to perform its functions.
There is a certain measure of dependence on the
music dealer by the customer who buys a playerpiano.
Or a straight piano for that matter. But the niceties
of construction in the playerpiano makes it more or
less of a mystery to the average buyer. No matter
how simple the action may be and no matter what
warmth of fool-proof recommendation the instrument
may receive from the manufacturer, the customer, in
a greater or lesser degree, relies on the dealer he buys
from to see him through. Many purchases of player-
pianos are considered adventures by trusting buyers
who pin their faith in the character for service of the
house from which they buy.
Service Makes Friendship.
the dealer who builds friendship as he increases his
clientele. Service is of many kinds, and sometimes
just plain sympathy with a man or a movement is as
beireficial to the dealer as action.
Under certain circumstances the dealer of a neces-
sity must be associated with events into which music
enters. Creating the band spirit in a community, for
instance, is a duty of the dealer with ambitions to
extend his musical merchandise department. The re-
wards of fostering the saxophone and banjo tastes of
the young are represented by bigger annual profits
in ambitious houses. Dealers, even in the smallest
towns, have opportunities for encouraging and estab-
lishing a musical merchandise business.
Repair Service Important.
A feature of the dealers' service is the repair of
musical merchandise and the supply of necessary
accessories and parts. Such a phase of the service
calls for efficiency in the man who manages it, but
undeniably it is a certain way to sales. Service in the
musical merchandise department is advising and in-
structing the buyers. An instance related by a west-
ern dealer recently shows how important and valu-
able is the ability to advise.
Advising the Boys.
A drum corps was organized in his town in which
the drum sticks followed the fancies of the drummers
rather than matched the drums they played. To the
uninitiated that seems unimportant, but to the dealer
who was an ex-professional drummer it wouldn't do
at all. He explained to the boys the requirements in
drumsticks which are graded into three distinct
classes: Orchestra, band and street models.
An orchestra stick used on a street drum, he
pointed out, would not have sufficient weight to prop-
erly agitate the snares or rebound and would in addi-
tion to producing only a poor tone make playing
harder. He showed them that the sticks are as im-
portant as the drums and that drumstick models are
selected to suit the head and drum in use.
It was an ambitious bunch of boys and they started
a movement to have the heterogeneous collection of
drums and sticks discarded and a perfectly new out-
fit of drums with the proper sticks supplied instead.
From the drum corps the band movement spread. A
result within a month was the organization of a band
outfitted with reed and brass instruments from C. G.
Conn, Inc., Elkhart, Ind.
The dealer may satisfy the ambitions of the cus-
tomer by selling him a piano of the best type, an in-
strument famed for its tonal and structural qualities.
But to perpetuate the pleasures of the customer the
dealer must have a tuner service that is prompt if
desired and reliable at all times. Professional musi-
cal people or musical families aware of the periodic
tuning requirements of even the best and highest
priced piano, voluntarily ask for the services of the
tuner or maybe occasionally of the repairman. It is
different with what you might call the average owner
of even the best piano. An important part of the
dealers' service is reminding the careless or indiffer-
ent or ignorant owner of a piano of the vital neces-
Record Business for September Commemorated by
sity of keeping the piano in tune.
SAN FRANCISCO BRANCH OF
BALDWIN CO. CELEBRATES
Value of Dependability.
It is the association of the dealer with the ability
and the organization for providing service that gives
his house the character of dependability in the public
mind. The dealer who does not consider the sale a
closing incident in his relations with the customer is
Dinner for Entire Staff.
i T. J. Jurgenson presided at a dinner recently of
the force of salesmen and office staff of the Baldwin
Piano Co., San Francisco, given to celebrate the
for places of entertainment, Theatres,
Movies, Ice Cream Parlors, Etc., Etc.
The best line including the famous
"PIAN-O-GRAND"
"BANJ-O-GRAND"
and "HARP-O-GRAND"
Wide-awake Piano D e a l e r s find
them easy sellers in every community.
Send for illustrated
descriptive circulars.
Nelson -Wiggen Piano Co.
1731 Belmont Ave.,
CHICAGO
W. P. HAIHES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Av«.
New York City
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St
NEW YORK
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years*
of Experience.
There's Money
for the Dealer in
Automatic Pianos
Fine Electric Self-Players of eye-
catching design and perfect perform-
ance. Also
COIN OPERATED
THE
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
BALDWIN FORCE DINES.
amazing sales record for last September. The sales
for that month were the largest in the history of the
New"York branch.
After the delicious dinner had been served, the
rest of the evening was devoted to a general discus-
sion of various selling problems, and plans were
made to make October, November and December
exceed the September figures.
BUYS MISSOURI BUSINESS.
Edgar Reynolds, who recently purchased the in-
terest of Clyde Maxwell in the Chillicothe Music Co.,
Chillicothe, Mo., is now sole proprietor of the busi-
ness. Mr. Reynolds has been associated with the
music firm for three years and has helped to build
up its business.
BLOW MUSIC STORE SAFE.
When employes of the Chicago Musical Instrument
Company at 214 S. Wabash avenue, arrived at the
store on Tuesday they found that the safe had been
blown during the night and $50 taken, they reported
to police.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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