Presto

February 21, 1925.
RADIO TRUCK BRINGS SET
READY TO OPERATE
Hustling Methods of Retailer Prove Advan-
tages of Ready-to-Use Radio Set to
Rural Prospects.
Morris G. Knight, of Alexandria Bay, New York,
has a novel idea of servicing and selling Zenith
Radio Sets. He has various models arranged on a
shelf inside his truck. The antenna is erected on four
corners of the truck top. The ground is made on the
chassis. Mr. Knight hears of someone who is in-
terested in radio. He starts his truck and in a short
time pulls up to the door of the prospect's home.
L
The prospect has the radio brought to him without
the need of' actual installation in his home. He is
immediately impressed by the performance of the set
and arranges to have a model installed at once.
Mr. Knight claims to have sold many sets to
prospects in this way, that would have been lost
had it been necessary to erect an antenna^and ground
connection on the premises.
The speed with which Mr. Knight follows up in-
quiries is another factor which accounts for his suc-
cess. In a community of 2000 population, Mr. Knight
has installed twenty-six Zenith receiving sets this
winter. This shows aggressiveness and up-to-the-
minute merchandising.
Mr. Knight runs Zenith advertising in the local
paper which is published every Thursday. He spends
the rest of the week following up the leads this ad-
vertising brings him.
Sales of one and one quarter sets to every 100
population in four months shows effective territory
coverage and speaks well for future business. It
shows the extent of the vast radio buying public
which has yet been practically untouched.
reproducing this broadcasting are likewise being per-
fected.
"But the efficient and successful use of this repro-
ducing equipment is too often left to the initiative
arid resourcefulness of the individual purchasing it,
and to my mind there is need in this country for the
merchandising of radio equipment in a manner
whereby each buyer receiving equipment will be
taught not only how to use it so as to obtain satisfac-
tory results, but in addition how to avoid abuse of
the privilege of having in his home an instrument
that permits him to receive the news of the day or
the entertainment of the hour from almost whatever
section of the country he wills."
In support of the Secretary of Commerce, the De
Forest Company officials expressed the belief that
this program should have the united support of all far
sighted manufacturers in the various ramifications of
the industry, and pointed to their own contribution,
the De Forest Radio Institute, that was organized
last December and is now successfully functioning
with a large number of students among the employes
of over two thousand authorized De Forest dealers
in all parts of the country.
PLAYING MUSIC BY ROLL
AND PEDALS IN MODERN WAY
Specimen of the Compelling National Advertising
of the Gulbransen Company This Month.
The mothers and daddies will stop to look at the
attractive picture used in Gulbransen National Ad-
vertising for February, appearing in a full-page ad in
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHRRN BRANCH: 730 Candle* Bid*. ATLANTA. GA
"Rural Trade," a Capper Publication, Tells of Ap-
peal by the Registering Piano.
"Rural Trade," in its February issue, contains a
reproduction of a Gulbransen farm paper ad. The
following comment is made:
" 'No month in the year more logical than this to
invest in a Gulbransen Registering Piano.' Did you
ever stop to think that folks in your trade territory
will be in a receptive mood just at this time of year?
"Why? Well, for one reason they have been
through some rather severe weather which kept them
close at home, and now they feel more than ever the
very great necessity of having things in the home
that will add comfort, happiness and amusement, and
what could fill the bill better than good music?
"This month Capper's Farmer carries a message
that will create the desire of ownership, and key it up
to such a pitch that you will be able to go to your
share of these Capper's Farmer readers and make
sales. Once you follow-up this Capper's Farmer
advertisement you will resolve to do it regularly.
"Music in the home is an essential and you will be
doing your customers a favor by helping them get a
Gulbransen Registering Piano into their home."
BALDWIN FOR ARTISTS.
The A. M. Hume Piano Co., Boston, supplied a
Baldwin grand used by Harry Nagerly, of New
York, when he played at St. Botolph Club last Sun-
day. The A. M. Hume Piano Co. provided the stars
of the Chicago Civic Opera Company who were sing-
ing here at the Opera House in Boston recently.
Noted for Their Musical Beauty
of Tone and Artistic Style
Secretary of Commerce Points Out Need of Proper
Education of Radio Users.
For a
Bigger and Better
Business
WELL KNOWN FARM PAPER
ON GULBRANSEN AD
WEBSTER PIANOS
HERBERT HOOVER REVIEWS
GRAVE TRADE SITUATION
A masterly review of the radio situation for the
past six months enunciated by Secretary of Com-
merce Herbert Hoover recently showed the need for
the proper education of radio users, and that its at-
tainment will mark the greatest advancement and
constructive step in the short history of the industry.
In part Mr. Hoover said:
"It is my ideal, and I hope it will be that of the
merchandizers of radio apparatus, that this new great
instrument of education and entertainment, placed in
our hands by science, shall be expanded along the
lines that will give us maximum benefit. The technic
of radio broadcasting is daily being improved upon
and the efficiency and reliability of instruments for
17
P R E S T O
ATTRACTIVE
Factory
Leominstar,
Mas*.
The Saturday Evening Post of the 21st. A news-
paper cut of it is shown in this column.
The February ad reflects the spirit of the month—•
American patriotism and progress. These points are
closely linked up with a strong sales message on the
Gulbransen Registering Piano, focusing attention on
the fact that, "The Gulbransen way of personally
playing music, by roll and pedals is the modern way."
NEW ORGAN DEDICATED
BY THE W. W. KIMBALL CO.
New Four-Manual Instrument Installed with Pro-
gram by Charles M. Courboin.
The new concert organ installed in Kimball Hall,
Chicago, by the W. W. Kimball Co., was dedicated
on Tuesday evening of this week w T ith a program by
Charles M. Courboin, formerly of the Antwerp
Cathedral and now guest organist for Wanamaker in
Philadelphia and New York.
The original three-manual Kimball Hall organ, now
being installed in a prominent church in one of our
neighboring cities, won a host of friends with its
beautiful voicing, responsive action and unfailing serv-
ice. An organist of international fame expressed the
wish that it possessed four manuals—a wish so fre-
quently echoed that the W. W. Kimball Company at
last decided to build for Chicago this, the largest and
most resourceful of the city's modern concert instru-
ments.
The new four-manual organ occupies three sound-
proof chambers surrounding the stage, the great, choir
and main pedal at the left and left rear, the swell and
its pedal at the right rear and the solo and corre-
sponding pedal at the right. The echo organ of two
manuals and pedal is installed in a chamber at the
back of the balcony. It is worthy of note that the
new organ is built with liberal speaking room and
ample passage ways in the chambers which housed
the old. The electric blower (Orgoblo), direct
coupled generator, main pressure regulators, relaps
and tremolos are below the stage.
A SURE CURE.
Doctor: You must go away for a long rest.
Overworked Merchant: But, doctor, I'm too busy
to go away.
Doctor: Well, then, you must stop advertising.
PRICES
Executive Offices
138th St. and Walton AT*.
Naw York
Division W. P. HAINES & CO- Inc.
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
Style 32—4 ft. 4 in.
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W. 43rd St., New York
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