Presto

Issue: 1925 2012

PRESTO
Presto
THE AMERICAN MUSIC TRADE WEEKLY.
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. DANIELL and FRANK D. ABBOTT -
• Editors
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 23, 1896, at the
Post Office, Chicago, Illinois, under Act of March 3, 1879.
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Payable In advance. No extra charge in United States
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application.
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before
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page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current
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Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
purely "original." He will only create
strained and tortuous tunes, and dress them
in strange and distorted accompaniments.
There have been examples of the kind, but
never a successfulone, in the popular sense.
The writers of popular songs are seldom
musicians. They snatch their waifs out of the
air that has been filled by other singers. They
snatch the melody as it passes, and they can
not examine it closely, or they would have no
time to pass on to the enmeshing of other
colorfully winged wanderers in the land of
lilting tunes.
Popular songs are not plagiarized. They
are all original to their writers. And even the
"composer" of the one-time great "hit,"
"Somebody's Coming When the Dewdrops
Fall," who adapted the second movement of
Chopin's Funeral March to maudlin verse, did
not know where he found his theme until after
the song had made a fortune for the publish-
ers. And then the "critics" told him of it.
So, too, with scores of others.
Nevertheless, the fact that songs are not
stolen doesn't seem to justify the trust formed
by the authors and composers who do not
write "hits" but who want to place a tax upon
the performance of everything that is copy-
righted by them.
AN INSPIRING ITEM
SATURDAY, FEBRUARY 14, 1925.
SONGS ARE NOT STOLEN
The vivid statements of Mr. Alfred L. Smith
before the House Patents Committee, as re-
ported in this issue of Presto, seem to suggest
that the energetic manager of the Music In-
dustries Chamber of Commerce ha? had little
experience in the mysteries of song writing.
He repeated the ancient charge that popular
songs are merely plagiarisms, and not vital-
ized by originality of theme or melody.
That has always been the notion of critical
inexperience in the practical side of the sub-
ject. As a matter of fact, it is almost never
true that a song is deliberately plagiarized.
If a song is thus appropriated, it is either a
case of unconscious assimilation or it is theft.
In the latter case it is a crime. In the former,
it is only what happens in all departments of
intellectual effort.
The great poets have been charged with it.
So have the great writers and public preach-
ers. Books on the subject have been pub-
lished, and some of the world's mightiest dis-
putes have centered in the seeming similarity
between the intellectual gems of immortal
masters. Perhaps the most conspicuous is the
never-ending charge that Shakespeare did not
write his tragedies, because Lord Bacon did.
And in the minor matters of popular songs,
the writer of this editorial, having himself put
forth several hundred songs, some of which
were charged with being "hits," knows some-
thing about the subject. He has passed upon
thousands of musical compositions, and has
detected similarities between scores of the
lesser works of famous musicians. But he
has never been able to charge a composer with
deliberate theft of a theme or musical subject.
Of course, there is nothing absolutely new
in music, any more than in poetry. The ele-
ments are the same. The treatment varies.
And the writer of simple song who stops to
analyze every theme that may haunt his musi-
cal mind will never turn out a real "hit." He
can not win along the very narrow line of the
The story about a music house, in a com-
paratively small city in the west, is worth all
the space it takes in this issue of Presto. It
is more than an item of trade news. It tells
of the reward, by an appreciative and saga-
cious employer, to employes by whose faith-
fulness success has been wrung from a not too
fertile soil, as perhaps most easterners may
see it.
Bakersfield, California, is in a rich center of
the great State of romance and adventure.
When Mr. Don C. Preston opened his music
store there, there was not a great promise of
anything like large growth. But the music
store man was far-sighted. He knew that by
his own efforts alone he could not get very
far toward the goal of his ambitions. He un-
derstood what, seemingly, not many piano
men understand. He realized that only by
the intelligent support and co-operation of his
helpers imbued with more than the salary-
earning instinct, could he hope to develop be-
yond the average rent-paying, hard-scratch-
ing music store. And within a few years he
has spread out until, besides several branch
stores, in smaller places, he could invest in
still larger prospects in the thriving metropolis
of Seattle.
And then he passed to his faithful employees
their share of his prosperity. He made them
partners in the business they had been so
largely instrumental in creating. A story of
this kind, so well told as the one about the
Preston music store at Bakersfield, presents
an inspiring bit of trade history. It will be
read with the kind of interest that stirs the
energies of workers in other music stores and
stimulates employers who can see the divi-
dend-paying values of investments in the kind
of help that builds after the foundation has
been laid.
A country newspaper startles itself by de-
claring that radio is "killing" music of all
kinds. And if that is as true as it might be
important, isn't it equally true that radio is
killing itself? For what could there be of
February 14, 1925.
radio without music, aside from its usefulness
as a new agency and political loud-speaker?
* * *
When the moving picture first appeared it
was quickly followed by the advertising film.
And the public soon revolted with threats of
staying away from the theaters. The same
thing will happen if the radio-senders persist
in announcing "concealed" advertising.
* * *
Fights in ether threaten to become common.
It is almost time the broadcasters hung out
signs warning others to keep off the lines they
have laid out and staked in the atmosphere.
No doubt the mails have been heavy this
week with the Valentines from piano dealers
to manufacturers in full settlement of every-
thing that was past due.
* * #
The cost of crime in the U. S. A. alone
would supply the whole world with good
pianos.
30 YEARS AGO IN THE TRADE
From the Files of Presto
(January 14, 1895.)
The addition to the Lester piano factory, at Les-
ter, Pa., will consist of an additional brick story on
the present building" and also a brick extension to
the plant, making the whole 200 by 80 feet.
Mr. Augustus Beall, a well known piano man, has
become connected with the Cincinnati house of The
John Church Co., in charge of the office of the
piano department. Mr. Beall was for many years
associated with Thomas & Barton, of Augusta, Ga.
"Denny Luxton of the firm of Luxton & Black,
piano dealers, 25 West Swan St., Buffalo, took in
the glove contest last Tuesday night." Possibly
Mr. Luxton, growing weary of boxing pianos,
thought he'd try his hand at boxing matches.
Two personal items of some interest have been
floating about just out of reach of verification the
past week. One says that Mr. John C. Freund has
accepted a position on the New York "Herald," the
other intimates that Mr. R. S. Howard proposes
to take an interest in a music trade paper.
Here is a villainous slander from the Boston
"Times":—"A subscriber to the Theodore Thomas
Guarantee fund in Chicago offered to subscribe
$2,000 more if Thomas would let his orchestra play
Sweet Marie. Why not? $2,000 is a deal of money."
What is this "Sweet Marie" which seems to have
Boston by the ears, anyhow?
20 YEARS AGO THIS WEEK
(From Presto February 16, 1905.)
E. V. Church, of The John Church Co., expects
to arrive at his office in Chicago from his California
trip next Tuesday or Wednesday.
The death of Charles H. Hackley, multimillion-
aire and philanthrophist, at Muskegon, Mich., last
Friday morning removes a notable character from
the piano manufacturing field. Mr. Hackley was ill
three days with heart trouble.
A new small grand made in London is called the
"Lilliputian." This is one of the names suggested
by Presto a little more than a year ago. In adver-
tising the little piano the London manufacturers
use an engraving
showing giant Gulliver holding
the "Lilliputian" 1 in his outstretched hand. The
picture is quite effective.
David E. McKee, manager of The Cable Piano
Company, said that a combination of the regulation
piano and mechanical piano player was the coming
instrument. Recent trust movements indicating the
formation of a gigantic trust by eastern piano man-
ufacturers, who are already featuring the hybrid
piano, inclines Mr. McKee to the opinion that the
combinaticjiii instrument will eventually supersede
all others.
Not even the little god is permitted to escape duty
as a purveyor of Crown piano allurements. Today
the spirit of St. Valentine pervades the Crown piano
industry, and friends of that instrument received a
dainty reminder of the day that suggests to so
many the divine couplet that runs—
"If you love cheese as I love you
No knife shall cut our cheese in two."
The "Crown" valentine runs differently, however,
but it means the same. It is in the shape of a
heart—a red, red heart, cut from Chinese bristol
board and scented like a rire cracker. Across the
heart is a broad band upon which is printed in gold
letters this—
"Won't you be my valentine? My heart strings
respond to your lightest touch. Crown Piano."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February 14, 1925.
PRESTO
NEAR ROMANCE OF A
WESTERN MUSIC HOUSE
Don C. Preston, of Bakersfield, Cal., Takes in
as Partners Employes Whose Loyalty
Has Contributed to Success.
You must
GET
satisfaction
when'you
deal with the
TONKBENCH
organization.
Read about
the TONK
Guarantee
in the next
issue of
Don C. Preston, Inc., is the new title of the Don C.
Preston Exclusive Music Stores, Bakersfield, Calif.
An element of romance enters into the history of
the concern from its formation, five years ago, to the
day recently when it was incorporated with a capital
stock of $200,000.
That was the estimate of the business which, since
1920, had grown from a modest $6,000. It was the
proud announcement of Don C. Preston at the meet-
ing at which he took in as his copartners in business
several members of his organization who had been
with him the greater part of his business life in
Bakersfield.
The officers and members of the new Don C. Pres-
ton, Incorporated, consist of Don C. Preston, presi-
dent; Edna F. Preston, vice-president; John Macdon-
ald, vice-president and general manager; Jesse G.
Gray, of the branch store at Taft, manager; D. M.
Crites, secretary-treasurer, and Mrs. E. M. Cure,
A. B. Freyschlag, Miss Hazel Kruse, C. F. Trone
and E A. Tapne, who are all department heads and
have been members of the Preston business family
for some time.
"It was not necessary, of course, to do this," said
Mr. Preston to his associates, "but out of gratitude
for service rendered and in view of the fact that a
great deal of my time will be required in Seattle,
where I have other business connection in the music
line. These young people have helped me to build
this business and to take them in as my partners
will instill in them new energy and a desire to make
greater growth as time goes on."
"I attribute my success to the fact that I have
had competent help. To build a business is easy,
but to build a business organization that will team
together is quite different. I have really been more
interested in building an organization than in build-
ing business, because when you have the proper or-
ganization the business will take care of itself. It
was not for any financial reason, other than the em-
ployes themselves, that they were taken into the busi-
ness. It will make better men and women and make
them better satisfied to receive a dividend check at
the end of the year in addition to a salary for their
efforts. I sincerely hope that each of them is able
to draw a healthy dividend check at the end of this
year and know that they will, because undoubtedly
1925 promises to be the biggest year Kern county has
ever had."
John Macdonald, who is well known in the musical
world in Kern county and who for the past two
years has been the manager of the Taft branch, is in
charge of the Bakersfield store. Mr. Macdonald is
well versed in the music business, having spent the
greater part of his life in this work, and he has
taken up his residence in Bakersfield and will be in
charge there. Jesse G. Gray, who has been in the
Bakersfield store for the past three years, will take
charge of the Taft branch, where he will make his
residence.
Although Mr. Preston has taken over extensive in-
terests in the music business in Seattle he will be
absent from Bakersfield only a few weeks at a time.
Mr. Preston is now on a trip to the East. He will
visit Chicago on business and later Des Moines,
returning via New Orleans the latter part of Febru-
ary with Mrs. Preston, who joins him in the Iowa
capital.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
Edison Phonograph Distributing Company of New
Jersey; to transact business in Indiana with a capital
stock represented in Indiana of $170,000; for buying,
selling and dealing in phonographs, records, parts,
etc.
Ashby Veneer & Lumber Co., Jackson, Tenn.;
$150,000. Thomas and Fred Ashby, G. H. Smith,
Carl Ward and Fred H. Grimes.
Henry Piano Co., Clarksburg, W. Va.; D. J. Henry
and H. G. Fretwell.
The American Radio & Equipment Co., Milwaukee,
Wis.; $50,000; E Smart, E. Shea and C. Weeks.
The Piano Brokerage Co., Portland, Ore.; $50,000;
W. D. Bell, H. J. Witter and L. W. Myers.
Amendola Bros., New Haven, Conn.; $75,000; to
sell musical goods and radio.
Cline Music Store, Staunton, Va. Increase of capi-
tal from $5,000 to $50,000. S. Garber Cline, president.
The Plaza, Inc., Cranford, N. J.; $25,000; musical
instruments. Mary J. Wentworth.
The Hall Music Co., Abilene, Tex.; $50,000; Mrs.
Ozia Hall, Emmett Hall and Elmon Hall.
Henry Piano Co., Clarksburg, W. Va.; to do a gen-
eral music business. D. J. Henry and H. G. Fretwell.
Bell & Co., 1389 Milwaukee avenue, Chicago;
pianos, organs and radio; $1,000.
Chisholm-Barfield Corp., New York; radio; $200,-
000; B. Chilholm, D. Barfield. Attorney, A. Segall,
132 Nassau street.
D. Agostino Bros., New York; music publishing;
$20,000; D. L. Agostino, E. Monetti, E. R. Accetta.
Attorneys, Greco & Strizver, 38 Park row.
Combined Radio Dealers Corp, New York; $100,-
000; S. A. Strimple, E. A. and W. J. Nugent. Attor-
ney, S. Ryan, Albany.
Q R S MUSIC ROLLS EXCLUSIVELY
TONK
TOPICS
TONK MFG. CO.
1912 Lewis St., CHICAGO, ILL.
The Lyric Music Company, of Milwaukee, Wis.,
always has a wonderful window display because they
have a wonderful window dresser in Mrs. Rousselot.
, r

, - i
J C I I
Mrs. Rousselot is also a wonderful saleswoman.
Yes, there is a Mr. Rousselot also. He is the boss
of the store—maybe—but whether he is or not, 88
Wisconsin street is known to a host of their friends
and always a show place for the music lover.
Q R S rolls exclusively is the policy of this store,
and they
say that
the w i n d o w and
t h e n e w $1
brought lots-of business.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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