February 14, 1925.
17
PRESTO
UP-TO-DATE ROLL DEPARTMENT
WELTE
N L CE N
S» < ' IN B BALTIMORE
?PS
FEATURED
Stieff Piano with Reproducing Action Aids Fine
Program in Century Theater.
The above picture shows the up-to-date roll depart-
ment of Gimbel Bros., Milwaukee, Wis.
Mr. Schroetter, the wide awake manager of the
piano and roll department, keeps things humming.
and Miss Helen Nemitz, in charge of the roll de-
partment, is the right girl in the right place. As
you can see, O R S rolls are what the shelves are
PIPE ORGAN DEVELOPMENT
IN TWENTY=FIVE YEARS
organ playing were entirely definite and soon reached.
But then came a discovery. It was that you could
do it better with electricity. Electricity would do
the work that used to be done by muscle. All you
needed to do was to depress a key and thereby com-
plete an electric circuit. A valve was opened, air
pressure released, and the pipe sounded.
This was the essential discovery of modern organ
building, and modern organs began to grow as the
green bay tree. Today you can buy an organ as
ponderous and complex as the size of your inclosure
and your bank account will permit, and it will be as
easy to play as though it possessed only a single
stop and perhaps easier.
What Use of Electricity in Controlling Action Ac-
complishes Told Interestingly by Edward Moore.
Only a few outside of organ builders and organ
players seem to realize that in the last quarter of a
century there has been enormous progress in the solu-
tion of organ mechanics, writes Edward Moore,
music critic of the Chicago Tribune. The old-time
organ was something for a man of brawn and sinews
to play. The former "tracker" action meant mus-
cular force, and the larger the organ the greater the
force. I once sat at the console of what in these
days would be on a medium-sized organ. If organs
were measured as shoes are, this one would have
been about a six and one-half B. But when coupled
up to its full power, it required a pressure of twenty-
four ounces on each key. A full grown chord of both
hands needed fifteen pounds of pressure to make it
sound.
It does not take a great amount of thinking to dis-
cover from this fact alone that the limitations of
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHERN BRANCH: 730 Gander Bid*, ATLANTA, GA
full of.
The Stieff Welte-Mignon (Licensee) Reproducing
Piano is now used in the Century Theater, Balti-
more, among the finest theaters in the country. It
boasts a fine symphony orchestra, under the direction
of George Wild.
The management is alive to the value of unlooked
for bits of entertainment. Recently the Century
staged what is termed a "Special Musical Act." The
artists engaged were Sylvan Levin, pianist, Jose-
phine Rochlitz, vocalist, and Leon Frengut, violin-
ist. In the first number the reproducing piano played
Part One of the Concerto in B, by Henry Holden
Huff, which was recorded for the Welte-Mignou
(Licensee) Library by Mr. Levin. At the conclu-
sion, Mr. Levin himself played Part Two of this
Concerto on a second piano in duet with his own
recording.
1
In the second number of this act, Miss Rochtitz
sang "Love Sends a Little Gift of Roses," accom-
panied by the violinist, Mr. Frengut, and by the
Stieff Welte-Mignon (Licensee) reproducing piano.
Both these numbers, in which the Welte-Mignon
(Licensee) Reproducing Action was used, elicited
much applause from the audience. The use of pianos
equipped with the Welte-Mignon (Licensee) Repro-
ducing action in theaters is spreading, and with its
increasing use the excellence of its recordings is gain-
ing more and more in the appreciation of those
classes of people who appreciate the finer things of
life.
WEBSTER PIANOS
Noted for Their Musical Beauty
of Tone and Artistic Style
ATTRACTIVE
Factory
Leominstor,
Mats.
PRICES
ExecutiT* Offictt
138th St. and Walton AT*.
N«w York
Diri.ion W. P. HAINES A CO, Inc.
ANOTHER EUCKER BROTHERS
STORE IN MILWAUKEE
Successful Representatives of Story & Clark Piano
Present Evidence of Substantial Progress.
G. H. Eucker, president of the G. H. Eucker Music
Company, of Milwaukee, and also general manager
of the Story & Clark Piano Company's retail stores,
was a visitor at the Story & Clark headquarters in
Chicago this week. The business in Milwaukee under
the able management of his brother, W. H.
Eucker, has gone ahead by leaps and bounds, and
the prospects for 1925 are very bright indeed.
Both the Eucker brothers have been and G. H.
Eucker still is in the employ of the Story & Clark
Piano Company, whose line they feature. The Story
& Clark piano is well known in Milwaukee, and Mr.
Eucker says that they are having such splendid suc-
cess with it in that territory that they are now com-
pleting arrangements to open still another store in
Milwaukee and will operate two stores there in the
future.
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
PORTLAND DEALERS BUSY.
H. H. Thompson of the Thompson Piano Co.,
Portland, Ore , doing business in the Seiberling,
Lucas Music House, at 151 Fourth street, says that
he has just received the largest shipment of Gul-
bransen grands since he has been in the business,
and stated that he considered himself very fortunate
as the Gulbransen grands were at a premium. The
Thompson Piano Co. also has received a large ship-
ment of Kranich & Bach grandettes.
GOT IT RIGHT FIRST TIME.
Customer from out where the West Side begins—
"The biano I want iss big insidt and small oudtside
yet."
Intelligent Salesman—"I see. The little piano with
the big tone? This way, please, to the Miessner
models."
SMALL NEW YORK FAILURE.
The Regal Music Shops, Inc., 737 J / 2 Eighth avenue,
New York, has been put into bankruptcy by Leddy &
Johnston, for $160; General Phonograph Corporation,
$89; Pathe Phonograph & Radio Corporation, $700.
Style 32—4 ft. 4 in.
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
i Weser Bros., Inc.
520 to 528 W. 43rd St., New York
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