Presto

Issue: 1925 2011

Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
PRESTO
E«abiuhed 1884. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
to ce n t. : 92.00 a Year
CHICAGO, SATURDAY, FEBRUARY 7, 1925
TONK PIANOS DRAW
FAVORABLE COMMENT
Discriminating Dealers in Both This Country
and Abroad Express Preference for New
York Instruments.
A letter recently appeared in Presto from a dis-
criminating piano merchant who commented upon the
fine qualities of the Tonk pianos. And not long ago
a letter came to this paper from a foreign buyer of
pianos in which reference was made to his success
in sale of the instruments from New York.
There are piano industries the progress of which
has been of a kind to seem almost unique. They have
moved forward with a fixed principle of thorough-
ness and dependability which no consideration of
commercial kind could alter. And the Tonk piano is
one of them. There has never been an '"ordinary"
instrument issued from the factory of William Tonk
& Bro. Nor has there ever been a serious thought
given to any suggestion by which the least deteriora-
tion might be permitted to interfere with the aim to
produce, in the Tonk, as refined and meritorious a
piano as possible. Tonk pianos have been uniformly
good, and they have steadily advanced in the refine-
ments of quality, as they have grown in their years
of production.
It is probable that, without being "high priced," in
the sense that they might be made prohibitive to the
average dealer, no Tonk piano has ever appeared in
which there was any material or any part of the
construction that represented any other than the
desire to improve and to present the highest example
of attainment.
The fact that for many years Tonk pianos have
been considered as among the leaders in the Ameri-
can exportation of musical instruments, and that
they have been giving satisfaction in all parts of the
world, is the highest possible testimony to the scien-
tific basis of their construction, and the thorough-
ness with which every part is planned and carried out
to a rare degree of musical excellence. Just now
Tonk pianos are having a share in the trade revival
which has become manifest in the piano trade, as
elsewhere, in nearly all sections of the country.
MORE FACTORY SPACE
FOR CABLE=NELSON CO.
two hundred and fifty friends to a piano recital by
Sergei Rachmaninoff, for which Mr. Junge made the
arrangements.
At the musicale last week the artists were Silvia
Lent, violinist, and Emilio Gogorza, baritone. Other
artistic musical events of the kind will follow.
STRAUCH PIANO COMPANY
INCORPORATES IN BRONX
AMERICAN PIANOS
AND GERMAN TRADE
The Piano Industry in Wurtemberg Showed
Decline Last Year as Compared with
Two Years Preceding.
Information regarding the piano manufacturing in-
dustry in Wurtemberg is issued by the LI. S. Bureau
Albert T. Strauch, Formerly of Famous Piano Action of Foreign Commerce. The report indicates a fall-
ing off in production since 1913, with some improve-
Industry, Embarks Again in the Trade.
An item in the list of new corporations, which ap- ment, however, in 1924. The figures given are as
follows:
pears in this issue of Presto, includes that of the
"The output of 1923 in Wurtemberg is given at
Strauch Piano Co., of New York. It will be a source
of satisfaction to friends of Albert Strauch and his 6,300 instruments, a decrease of 5,500. The produc-
tion of 1924 estimated by the president of the Wur-
son to know that the plan of those gentlemen in
temberg
Piano Manufacturers' Association, is placed
withdrawing from the distinguished piano action in-
dustry founded by the late Peter D. Strauch did not at 8,000. During the period of inflation the export
trade flourished and the home demand was about nil.
mean giving up the piano business.
"Wurtemberg's foreign trade statistics record an
The new company is formed to conduct a retail
business, but eventually the name of Strauch will export of 68,122 pianos during 1922, and 67,614 dur-
probably appear upon a line of good pianos—that is ing 1923. In the period January 1, 1924, to and in-
the report from the Bronx, New York. And, with cluding September 30, 1924, 38,821 pianos were ex-
a lifetime of experience with pianos there can be no ported. Taking the same ratio for the remaining
question of the success of the new company, which three months of the year, the exports during the year
1924 will amount to 51,762 pianos, a decrease of 15,852
consists of Albert Strauch, Albert Strauch, Jr., and
M. Strauch. Members of the trade everywhere will in comparison with 1923. Great Britain, the Nether-
wish the enterprise all possible success, for the mem- lands, Australia, Argentine, British South Africa and
Italy received the greater part of the exports during
bers of the company deserve it.
1924.
"American manufacturers are stated to be the
EXPANDS IN PHILADELPHIA.
strongest competitors, and it is further stated that
When the building at 2140 Ridge avenue, Phila-
during the war American manufacturers succeeded
delphia, has been remodeled for the Lang Piano Co. in entering the markets previously held by German
it will be given over to the sale of pianos. The manufacturers of pianos. Local manufacturers com-
company, of which Max Lang is proprietor, now plain that their American competitors are swamping
operates a string of three stores. The main store foreign markets with low-priced pianos. Notwith-
is at 1204 Columbia avenue. The third store is lo- standing strong American competition the local man-
cated at 1514 South street and is devoted to the sale ufacturers claim that they are still able to ship to
of musical instruments and talking machines. The South America, the British Colonies, and Australia,
Columbia avenue store also carries a line of pianos. due to the good quality of their products. The high
Associated with Max Lang in the business are his rates of duty, however, are keeping exports within
sons, Myer and Samuel Lang.
comparatively modest limits."
AEOLIAN CO.'S WINDOW DISPLAY
New Room for Grand Construction Now Being
Added to Factory Will Increase Output.
An important step towards making 1925 a big
production year has been taken by the Cable-Nelson
Piano Co., South Haven, Mich., which has announced
that an addition is being added to the factory that
will facilitate production to a large extent.
The new, wing to the factory will be used for a
grand room exclusively, thereby allowing more space
in the main factory for other styles. The measure-
ments of the addition are 175 by 200 feet, and the
room will be put in use at an early date.
"Everything is ready except the machinery, which
is expected to be installed in a very short time," said
Salesmanager Carlson this week.
HENRY JUNGE PLANS
WHITE HOUSE MUSICALES
Excellent Programs Make the Events Notable Occa-
sions in the Social Life of Washington.
The special White House Musicale given on Thurs-
day of last week, when the members of the Supreme
Court were entertained at dinner, was arranged by
Henry Junge, of Steinway & Sons. For years Mr.
Junge has had charge of the artistic musical events at
the White House at which noted artists participated.
On Mr. Junge's program recently when President
and Mrs. Coolidge entertained the Diplomatic Corps
at dinner were Beniamino Gigli, the noted tenor, with
Vito Carnevali at the piano and Magdaliene Brard,
pianist. On another occasion Mrs. Coolidge invited
The influence of an artistic window display is not
doubted by observing business men. The public is
led by what it sees, to investigate beyond the object
of first vision. And some of the piano houses have
of late years given great care to their attractive win-
dow opportunities.
One of the most compelling of recent window dis-
plays, by the larger piano houses, was the one which
is reproduced above. The photograph was taken by
a Presto representative in New York City during the
last holiday season. It is an Aeolian Company dis-
play, showing the "dressing" of the great center win-
dow of the Aeolian Hall building on West Forty-
Second street.
Of course the Aeolian Company possesses every
possible facility, in equipment, instruments and loca-
tion, with which to make an effective window display,
and the one here reproduced gives a good idea of the
way it looked, although the window itself is so
large that it might contain the entire stock of some
of the smaller stores.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
WHERE DOUBTS ARE DISPELLED
Under This Head Presto Will Answer Any Question Pertaining to Pianos, or
Other Subjects of Direct Interest to the Trade and Musical Public
Inquiries must bear the signature and address of
writer in order to receive attention. Answers thought
to be of general trade interest will be Published. If an
answer is not of general interest it will be mailed pro-
vided stamp is inclosed.
THE MEHLIN PIANO.
Ashland, Ky.
Editor Presto: I am considering the purchase of
a Mehlin grand piano but note, in the Presto Buyers'
Guide that there is a very limited discourse on Paul
G. Mehlin & Sons and the pianos they manufacture.
In view of this I would greatly appreciate any fur-
ther information you may obtain regarding the relia-
bility of this firm and the quality of their instruments.
GEO. F. SCHULZE.
The Mehlin & Sons piano is a good one. You
seem to think that because the instrument did not re-
ceive an extended descriptive article in Presto Buy-
ers' Guide that fact in some way implied some
negative qualification of its character.
If you will refer to page 3 of Presto Buyers' Guide
you will find that the last paragraph on that page
makes the very clear statement that "the length of
the analysis of the instrument has no significance
with respect to the character of the subject under
discussion." The purpose is to make the descriptive
matter as brief as possible.
The Mehlin piano is in every way one of distinc-
tion, and it is regarded by competent critics as pos-
sessing every fine quality of an artistic instrument.
The manufacturers are perfectly reliable and finan-
cially responsible.
* * *
THE "MIESSNER" PIANO.
Atlantic, Iowa.
Editor Presto: Will you kindly advise me what
connection there is between the present Miessner
Piano Co. and the Jackson & Morton Piano Co. as
listed in the Presto Guide of '23?
C. H. ECKLES.
There is no connection further than that the Miess-
ner Piano Co. bought the effects, patents and rights
of the Jackson & Morton Company and thus became
the successors. Mr. Otto Miessner was a stock-
holder in the older industry and is the originator of
the "Little Piano with the Big Tone." You will find
the Miessner piano properly classified in the succes-
sive issues of Presto Buyers' Guide for several years
past.
* * *
THE "PAL" PHONOGRAPH.
New York City.
Editor Presto: One of our customers has re-
quested us to purchase for him a Pal Portable Pho-
nograph.
Will you be good enough to advise us the manu-
facturer of this phonograph? We are unable v to
locate this manufacturer's name, but undoubtedly, as
you are familiar with the musical field, you can give
it to us.
We assure you that any assistance you can be to us
in locating the manufacturer of this particular pho-
nograph will be very much appreciated.
FOX BROS. & CO., INC.
The Pal Portable Phonograph, according to our
records, is made by, or for, the Plaza Music Co., 18
West Twentieth street, New York.
* * *
TONE VIBRATION.
Pauls Valley, Okla.
Editor Presto: Enclosed you will find my check
for $2.00 for the year of 1925. Please mail me Presto
Buyers' Guide.
I have been asked to tune a grand piano "In A,
444." I do not understand the term. Please give
this in your next issue.
J. T. BAKER.
The term "in A 440" has reference to the number
of vibrations of the fork used in tuning pianos or to
indicate Middle A in the musical scale. For a great
many years the scale was made practically uniform
pitch so as to tune all instruments alike. The pitch
indicated used to be about 400 vibrations per second.
It has, however, been variously fixed at 405, 425 or
448 vibrations per second. The 400 vibrations per
second is about the pitch ordinarily aimed at by mod-
ern piano tuners.
* * *
KNOCKING THE "EMERSON."
Jamestown, N. D.
Editor Presto: As you will note, I am representa-
tive for the A. B. Chase Piano Co., Emerson Piano
Co., and Lindeman & Sons Piano Co. I am taking
the liberty to ask you for a little help.
I have some very good prospects for Emerson
pianos here, but my competitor has made things
February 7, 1925.
WHAT ABOUT YOUR
PLAYER ROLL TRADE?
Here's the Story of a Sales Manager in the
Roll Department Whose Example Many-
Others Should Follow.
rather miserable for me, as he has stated to my pros-
Speaking of player roll retail sales, and salespeople
pects that there is no such a thing as Emerson pianos
with the advertising manager of the Q R S Music
since they sold out in Boston, and that the present
Company, Chicago, something was learned of in-
Emerson piano is not much of a piano.
terest that goes to show what one young lady is
I wish you would write fully and state the exact doing and what, no doubt, others can do if they try
condition about the Emerson.
hard enough.
PAUL I. MORCK.
The Witzel Music Company, of Chicago, carries a
The Emerson piano has been in the field since full line of O R S rolls. The department is in charge
1849.
The Emerson Piano Co. was, however, of Miss Grace Yaeger. This lady does not think so
merged with, or purchased by, the United Piano Cor- very much of selling $25 or $30 worth of player rolls
poration with factories at Norwalk, Ohio. While to a customer, but she was a little proud of a sale, a
the Boston factory of the Emerson Piano Co. was few days ago, of $80 worth to one customer at one
relinquished, and the manufacturing is now done at
the plant in Norwalk, the Emerson is still individual time. The order was for Blue Bird ballads, classics
in that it is made with its own scale and peculiar and German rolls mostly with just a few popular
case features. At least the condition is we understand numbers.
as is here stated.
Miss Yaeger works on the principle of developing
We certainly can see no reason for any competi- small sales into larger ones, and proves the correct-
tor's attempt to injure the old Emerson piano and, ness of her policy by doing it. Very rarely does the
under the existing conditions, there is no reason why customer who comes in for one roll leave without
the instrument should not be just as good and the plus sale, and she does not stop at one roll more,
dependable as it ever was. You will find the Emer- but keeps on selling until she knows she has reached
son and its manufacturers treated in the 1925 edition
ths customer's absolute limit. How many roll sales-
of Presto Buyers' Guide, which you probably have.
people really do that, or even half try?
* * *
Miss Yaeger says that her customers are leaning
THE MIESSNER PIANO.
more each day to the worth-while music, and that
Highland, 111.
when she sells them popular music it slows down
Editor Presto: Can you advise us who manufac- their future purchases. One thing is sure. Individual
tures a portable piano for school use? I think there sales of $25, $38 and $42 in Miss Yaeger's sales bojk
is a Miessner piano but fail to know address. Also are unusual for player roll sales, and this fact leads
kindly send us a new Presto Buyers' Guide.
us to believe, with her, that taking the lines of least
TIBBETTS & CO.
resistance, and filling orders for popular rolls the
A school piano which is in very general and favor- customer comes in to buy, and just letting it go at
able use throughout the country is the Miessner, that, is bad for the player owner, the player business
"the Little Piano with the Big Tone." It is manu- and the roll department.
factured by the Miessner Piano Co., 126 Reed street,
Presto would like to know of some more roll sales-
Milwaukee, Wis. If you address the Miessner Piano people with a record like Miss Yaeger's. Won't
Co. you can depend upon receiving a prompt reply
some one please write in and tell about them?
and courteous attention.
* * *
FARRAND ORGAN CO.
Bangor, Mich.
Editor Presto: Will you please advise me if the
Farrand Organ Co., of Detroit, is still in business,
and if so what is the address?
Committee of State Wide Music Memory Contest
GLENN M. SLAWSON.
Select Style 218 for Class A.
The Farrand Organ Co. of Detroit, ceased opera-
tions a good many years ago and it later became a
Announcement has just been made by the Ken-
piano industry which was finally sold to the Bush & tucky State Wide Music Memory Contest Commit-
Lane Piano Co., of Holland, Mich., which is now tee that the first prizes in Class A (for boys) and
making the Farrand-Cecilian playerpiano. Without
Class A (for girls) for the forthcoming contests will
doubt the Bush & Lane Piano Co. can give you any
further information.
* * *
NON-TAXABLE ROLLS.
Sturgis, Ky.
Editor Presto: Can you tell us where we can buy
non-taxable piano rolls? We don't want to use any
of the music put out by the American Society of
Composers and Publishers.
L I N D L E BROS.
We suggest that the best way would be to get a
list of publishers who tax performers and singers
for using their copyrights in public. It may be had
by addressing the Music Industries Chamber of Com-
merce, Sheet Music DT*i^Lojj^ or perhaps the regular
source of supply, or dealer, from whom you buy,
may be able to secure it for you.
Of course, any music rolls are non-taxable except
those which pay copyright fees to the American So-
ciety of Composers and Publishers.
* * *
ROLLS AND RECORDS.
Hillsdale, Mich.
Editor Presto: The writer has composed three
good songs and has the records in the making at
Rodeheaver's, 218 South Wabash avenue, Chicago.
HAMILTON PIANO, STYLE 218.
There will be music roll composers that will want to
use these songs, and this is to ask you to advise
be Hamilton pianos. Such tnagnificient awards are
me who to write to.
made possible through the co-operation of The Bald-
ERNEST KOONS.
win Piano Company, of Louisville.
The foremost music roll manufacturers are the
The Hamilton piano, aptly termed the "World
Q R S Co., Chicago; the United States Music Co., Wide Favorite," has been recognized for many years
Chicago; and The Vocalstyle Co. of Cincinnati. Any as an instrument of exceptional tone quality and
of these concerns will be glad to correspond with durability. It is used and endorsed by schools and
you.
musical institutions all over the United States, and
* * *
has the approval of leading musicians.
DAVIS & SON PIANO.
The selection of these instruments as the first
Fremont, Nebr.
awards in Class A will lend splendid impetus to the
T
Editor Presto: W ire, at our expense, information
State Wide Music Memory Contests and will be an
on Davis & Son piano. Is it standard or stencil inspiration to all the contestants.
piano, and who it is made by.
CONRAD MUSIC HOUSE.
MATTER OF INTEREST.
A piano bearing the name of Davis & Son has
According to "Roycrofter," F. M. Cooke, of Wash-
been on the market for a number of years and our
understanding is it is made in several industries. ington, tells the following: Teacher: "Can anyone
It is a trademark piano, but from what factory it tell me what is meant by 'mournful numbers'?"
comes we have not been able to ascertain.
Pupil: "Dad says it means one-half of one per
HAMILTON PIANO PRIZES
IN KENTUCKY CONTEST
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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