Presto

January 24, 1925.
13
PRESTO
JANUARY TRADE
GROWS IN MILWAUKEE
Sales of All Classes of Music Goods Pick Up
in the Second Week of the
New Year.
The Milwaukee, Wis., music dealers experienced a
breathing spell for the week following the frantic
finish on Christmas Eve. And for a succession of
dull days the voluntary appearance of a customer was
considered a matter for surprise. On the tenth day
of the new year the period of quiet seemingly ended,
and that particular Saturday was called a propitious
opening of a new season. Ljttle special advertising
had been done by the music houses, and the com-
paratively large sales of pianos and other music goods
on that date were largely matters of surprise. But
they were cheering, and since then the sales have
been effected in a very satisfactory way.
The joint uses of a clever advertising manager are
now enjoyed by two Milwaukee music houses, which
provides a precedent in the retail trade. The Kessel-
man-O'Driscoll Co. decided not to appoint a succes-
sor to the head of its advertising department, who re-
cently retired, and instead named F. D. Chamberlin
to the office, whose services the company shares with
Carberry-Parker Co. The companies are distinct and
the management of each of the broad-minded kind,
which sees no bar to clean competition in the ar-
rangement.
Among the trade visitors to Milwaukee this week
was Ray McNeany, partner with Oscar Hall in a
new music store recently opened in Madison, Wis.,
known as the Campus Harmony Shop. A dance
orchestra is one of the service features of the new
Madison store in which is handled a full line of music
goods.
The J. B. Bradford Piano Co. has added a line of
radio which Salesmanager Hugh M. Holmes pur-
poses giving a prominence which the interest in the
receiving sets calls for. The company specially fea-
tures the Zenith line. E. D. A. Colvin, of the sales
staff of the piano department of the south side branch
of the company, has been transferred to the main
store, where he takes the place made vacant by the
resignation recently of C. W. Houseman.
MAURICE WALSH JOINS
STARR TRAVELING STAFF
Traveler Formerly Connected with Prominent Indus-
tries Well Known to the Trade.
The announcement was made by the Starr Piano
Co. this week that Maurice Walsh had become a
member of the wholesale force at the Chicago store.
Mr. Walsh, who was formerly connected with the
Steger & Sons Piano Mfg. Co., Chicago, is popular
in the trade in that city and surrounding territory.
His capacity in the wholesale department has been
demonstrated and his services will strengthen the live
wholesale staff now employed by the Chicago Starr
store.
WEAVER IN CONCERT.
The Weaver piano, made by the Weaver Piano
Co., Inc., York, Pa., was used at the concert given
recently by the Music League of York. The concert,
held in the high school auditorium, was one of the
community efforts to emphasize the value of music
and to spread its benefits as widely as possible.
Those taking part were Miss Mabel Garrison, so-
prano, formerly with the Metropolitan Opera Com-
pany George Siemonn, at the piano, and Alberto
Salvi, the world's greatest harpist.
DENVER FIRM ENLARGES STORE.
The plan of improvements for the Denver Music
Co., 1532-38 Stout street, Denver, Colo., will provide
additional floor space to bring the wareroom accom-
modations up to 18,000 square feet. The enlarge-
ments were made possible by the leasing of the ad-
joining building at 1540 Stout street. Two new show-
rooms on the ground floor and space for new sheet
music section are included in the plans.
Gibson Bros., music merchants, has opened a
branch in Middlesboro, Ky.
Grand and
Reproducing
Grand Pianos
MANY ORDERS FOR
WESSELL, NICKEL & GROSS
Activities in Big Factory in New York and
Woodworking Mills in Vermont Signifi-
cant Facts in Piano Trade.
The activities in the factory of Wessell, Nickel &
Gross, New York, shows that the good pianos, the
fine artistic instruments are assured of a high degree
of favor for this season. For customers seeking the
fine piano, make the action made by Wessell, Nickel
& Gross a determining factor in the selection of their
instruments.
In successive years since 1874 no distraction in the
music business has materially affected the continuous
growth in the production of the Wessell, Nickel &
Gross action. It has always been the constant pride
zealously to maintain the prestige of the Wessell,
Nickel & Gross action as "the standard of the world."
An observation of the piano business shows that
the instruments of the finer kind, in which the Wes-
sell, Nickel & Gross actions are found, are the strong-
est factor in the sales. The actions are made only in
one grade and that the highest, and the well-known
octagonal trade-mark is the stamp of assurance that
satisfies the discriminating piano purchaser.
Of course the -wideawake dealers recognize the
superior character of this famous product and are
aware that the Wessell, Nickel & Gross action in
their pianos is always a force for quick sales to the
customers appreciative of the finest qualities in a
piano.
Fernando Wessell, president of the company, looks
cheerfully ahead to a continuance of favor for the
fine pianos and the consequent demand for the meri-
torious actions of the company. The advent of new
years, he says, brings no deviation from the policy
of Wessell, Nickel & Gross to make only one type
of action and that the highest. The trade-mark of
the company has the same meaning now that it al-
ways had. That the action of which it is a part is
the best product of the company.
PEARSON SALESMEN ENTERTAINED.
The Pearson Piano Company, Indianapolis, last
week entertained its salesmen and managers with a
dinner at the Indianapolis Athletic Club. George E.
Mansfield, salesmanager of the Kurtzmann Piano
Company, of Buffalo, N. Y., was the principal
speaker. Short talks were made by John Pearson
and E. W. Stockdale. Out-of-town guests included
the managers and salesmen of the Pearson stores in
Muncie, Anderson, Kokomo, Shelbyville and Portland.
About fiftv attended.
DECKER
are the last word in
musical perfection.
Lester Piano Co.
Cincinnati Factories of The Baldwin Piano Company
1806 Chestnut St.
Philadelphia
mJ
EST. 1856
51 SON
SUCCESS
Grand, Upright
is assured the dealer who takes advantage of
and
THE BALDWIN
CO-OPERATION P U N
which offers every opportunity to represent
under the mos w favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
For injormaflon wtitt
Palbtoin $iano Companp
/ncorporated
CHICAGO
ST. LOTJIS
DALLAS
CINCINNATI
INDIANAPOLIS
LODIBVILLK
NBWYORK -
DBNYES
SAN FRANCISCO
Welte-Mignon
{Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Established 1870
Factories, 816 DIX ST., Chicago, 111.
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
| E St. 18937
Kindler & Collins
New York
Pianos
520-524 W. 48th S
NEW YORK
When In Doubt See Presto Buyers' Guide
POOLE
—BOSTON—
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
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