Presto

Issue: 1925 2008

January 17, 1925.
15
P R E S T O
would put in the reproducing piano. Presently Lund
commenced playing a piano in another corner of the
recording room. He was playing that piano, al-
though at the very time he himself was across the
room from it expressing his surprise to the boys
around him.
Mr. Heaton had made a recording of his playing
President Heaton, of Auto Pneumatic Action
just to give the boys a first-hand demonstration of
Co. Springs New One in Demonstration of
the speed and accuracy of Welte-Mignon (Licensee)
Welte-Mignon (Licensee) Recording.
recording mechanism.
Wonderful strides, not only in recording, but in
Salesmen from all ports of the country for the
handling
every detail of making Welte-Mignon
Weltc-Mignon (Licensee) gathered in New York last
week to attend the annual conference of the sales (Licensee) records, have been accomplished in the
force and executivs. Each day of th conference there Welte-Mignon (Licensee) Laboratories, and Mr.
were discussions of sales policies, manufacturing Heaton wanted to prove that perfect recordings are
problems, service to dealers, advertising and many actuall ymade in the astonishingly short time of one
other topics that are indispensable to good business. hour. That was the time actually consumed in com-
During the evening, at the dinners, there were pleting Mr. Lund's record so that it reproduced with
speeches and further deliberations when the coffee extraordinary fidelity every little characteristic of his
playing.
and cigars were reached.
HOW SALESMEN WERE
GIVEN BIG SURPRISE
The boys had a busy time in New York, but they
got the biggest surprise of their visit on the first day
of the conference. William C. Heaton, president of
the Auto Pneumatic Action Company, conceived the
idea and it happened this way:
The boys, of course, "know all about" the Welte-
Mignon (Licensee) reproducing mechanism. They
are thoroughly "sold" on it themselves. Yet Mr.
Heaton, nevertheless, did show them something they
didn't know. Some of them know how to "tickle the
ivories," and when they get near a piano they can't
resist playing with the keyboard. In the middle of
this first conference Mr. Heaton asked Walter Lund,
one of the most accomplished among those who can
play, to entertain the gathering with a selection.
"'What shall I play?" asked Lund, as he went over
to one of the pianos in the Welte-Mignon (Licensee)
recording room, where the meeting was in session.
"Anything at all," replied Mr. Heaton; and the
crowd might have suspected from that that something
was going on, but, if they did, none showed any sign
of it.
Lund began to play the dainty little phantasy, "A
Kiss in the Dark." Before the clapping was over a
boom in the recording room announced that Lund
1iad been photographed just as he was about to play
an encore. The playing over, the crowd was im-
mersed again in the discussion of business, when Dr.
Davis, in charge of recording, whispered to Mr.
Heaton. In a moment Mr. Heaton silenced the talk-
ing and told the boys to listen to the roll Dr. Davis
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH & LANE PIANOS
BUSH & LANE CECILIAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
BUSH & LANE PIANO GO.
Holland, Mich.
NEW SALES MANAGER
OF NELSON=WIGGEN CO.
Lee S. Jones, Experienced in Special Line, Is
Secured by the Prosperous Chicago
Industry.
President Oscar Nelson, of the Nelson-Wiggen
Piano Company, Chicago, announces the appointment
of Lee S, Jones as general manager, effective Janu-
ary 12, 1925. In making this announcement Mr. Nel-
son stated:
"We are very glad to be able to avail ourselves of
the services of Mr. Jones, who is perhaps the best
known sales manager and organizer in the automatic
industry today. Mr. Jones' experience in both the
home piano business and the automatic is of many
years standing. In fact, most of the modern day
plans of merchandising the automatic piano are due
to Mr. Jones' intense study of the market and its
possibilities.
"Our manufacturing activities have grown to the
point where we are now offering our product to piano
merchants all over the world. In securing Mr. Jones
we have done so with the idea in mind of building a
larger and more efficient organization to the point
that we may cover the entire country very carefully.
"Mr. Jones will have the assistance of F. M. Drury,
who has been connected with him for the past three
years and who is also well known to most of the
piano merchants in the country."
BRINKERHOFF
Player-Pianos
and Pianos
INDUSTRY PREPARES TO
FIGHT FREIGHT INCREASE
Committee Is Appointed by Chamber of Com-
merce to Co-operate in Interests of
the Trade.
The Music Industries Chamber of Commerce has
announced the appointment of a Transportation Com-
mittee to consider generally all transportation mat-
ters affecting the industry, and particularly to repre-
sent the industry in the matter of increased freight
rates as recently proposed by the railroads.
The Interstate Commerce Commission has ordered
a general investigation into all class rates in the terri-
tory north of Ohio and Potomac and east of the Mis-
sissippi Rivers, including New England, and the rail-
roads have submitted proposed rates which, generally
speaking, will increase the cost of transportation of
all articles covered by the first four numbered classes
and Rules 25 and 26 moving to and from the territory
west of Buffalo and Pittsburgh, including all points
which base upon rates to and from Ohio and
Mississippi River crossings.
The Shippers' Conference of Greater New York
will employ counsel and rate experts to attend hear-
ings, handle witnesses and prepare such exhibits as
will be needed in protecting the interests of shippers
and receivers. The personnel of the permanent
Transportation Committee which President Richard
\V. Lawrence has appointed, and which will co-
operate in this movement is as follows:
Philip T. Clay, Sherman, Clay & Co., San Fran-
cisco, Cal.; E. A. Groff, treasurer, Hallet & Davis
Piano Co., Boston; G. J. Hartl, auditor, Chickering
& Sons, Boston; W. Hildebrand, traffic manager,
Thomas A. Edison, Inc.," Orange, N. J.; E. A. Le-
veille, traffic manager, Chicago Piano Manufacturers'
Association; Gee. M. Licm, traffic manager, Victor
Talking Machine Co., Camden, N. J.; R. H. Lock-
wood, western traffic manager, Brunswick-Balke-
Collender Co., Chicago; John T. Reilly, traffic man-
ager. New York Piano Manufacturers' Association,
New York; E. J. Tarof, eastern traffic manager,
Brunswick-Balke-Collender Company, New York; A.
W. Krohme, traffic manager, Baldwin Piano Mfg. Co.,
Cincinnati; W. F. Yarin, chief accountant, Sonora
Phonograph Co., -$ew York; Parnham Werlein,
Philip Werlein, Ltd.,- New Orleans, La.
The situation of manufacturers in the middle west
is somewhat complicated by conditions which do not
prevail in the east, and, although a number of con-
ferences have been held informally, no organized
action has yet been started. The first hearing on the
proposed changes will be held in Washington, D. C ,
on February 4, 1925.
New members are being sought for the American
Violin Trade Association and an active campaign
has been star'.ed for that purpose by J. D. Horvath,
Madison avenue, New York.
$lorep
The Line That Sells Easily
and Satisfies Always
MAKERS OF
SUPERIOR QUALITY
BRINKERHOFF PIANO CO.
(Sranb
WASHINGTON, NEW JERSEY
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
KURTZMANN
The True Test
Grands—Players
Compare the new Jesse French & Sons Piano
Manufactured by
C. KURTZMANN & CO.
Factories and General Offices
S26-536 Niagara Street
BUFFALO, N. Y.
Jesse French & Sons Style BB
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today fai catalog and prices
"They are the one best buy on the market"
JESSE FRENCH & SONS PIANO CO.
NEW CASTLF,
INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
January 17, 1925.
PRESTO
WINDOW DISPLAYS
HELP MAKE THE SALES
Attractive Displays Along Wabash Avenue
Powerful in Stimulating Business in Music
Goods.
Chicagoans who have waited until after the holi-
days to make a musical purchase, find a variety of
fine merchandise awaiting them along Piano Row.
Merchants have arranged effective window displays
that appeal to the musical taste of passers-by, show-
ing" everything from harmonicas to beautiful pianos.
In the large windows of Lyon & Healy are diversi-
fied displays, the most attractive being the corner
window in which a well chosen line of radio is shown.
In other windows are featured "My Best Girl," a
late hit featured with a drawing; an exhibit of Q R S
rolls displayed in two columns and in which display
onlookers get a view of the material of which the
Q R S Co.'s products are made.
The Cable Piano Co., Jackson and Wabash, in
featuring the Cable Midget upright, has placed three
little instruments in one of its windows which also
shows a picture of the leader of the Trianon orches-
tra, who recently purchased a Cable Midget for his
home.
Another Cable attraction is the display of a Con-
over upright which is arranged to permit spectators
to view the mechanism of the instrument. Cards
with strings attached lead to important parts in its
construction.
Other windows that will aid sales materially are
those of the Baldwin Piano Co., Adam Schaaf, Inc.,
the Story & Clark Piano Co., and the Steger & Sons
Piano Mfg. Co.
PERIOD FURNITURE SHOW
TO ATTRACT PIANO MEN
French Connoisseur Arranges Instructive Display at
Art Institute, Chicago.
Piano manufacturers and manufacturers of talking
machine cabinets ambitious to produce distinctive
models are expected to show interest in the exhibi-
tion of samples of eighteenth century furniture to
open at the Art Institute, Chicago, this week. Rene
Seligmann of Paris, connoisseur of arts and author-
ity on French "period" furniture, has arranged the
exposition of French art and interior decoration of
the century named and which he expects will revolu-
tionize the popular American conception of French
furnishings of that time.
"Gilded furniture or the gilded piano is not
typically French," said Mr. Seligmann. "True there
is some, but the American conception of its im-
portance is so exaggerated that I wish to state that
my own and, to a great extent, my country's taste
is not for the extremely showy. For that reason I
have brought not one piece of gilded furniture with
me. The pieces I have are carved in natural wood
and are simple and genuinely beautiful in design.
"The importance of the display at the Art Insti-
tute for piano case designers and designers of con-
sole and other models of phonographs is in its effec-
tiveness in pointing out many errors in the forms of
the period types. Besides, as always is the case at
furniture expositions a good many piano merchants
will also be present.
The exposition, which is sponsored by Chauncey
McCormick, trustee of the Institute, has been called
by its backers, "the greatest display of eighteenth
century French art ever shown in the United States."
An elegantly furnished "salon" or drawing room of
the' high aristocracy of the time will embody the
showing. Fine tapestries and old paintings will
adorn the walls. A mantelpiece of marble, natural
wood chairs, vases, wall fixtures and candelabra will
be among the furnishings. "Every piece is of the
period and the majority come from the best known
collections in the world," Mr. Seligmann said.
MUSIC IS FIRST CHOICE
OF PUBLIC EVERYWHERE
Music Teachers' National Association Also Learn
That Jazz Declines in Popularity.
Results of a questionnaire sent to broadcasting sta-
tions throughout the country by W. A. Fisher, of
Boston, were revealed at the annual meeting of the
Music Teachers' National Association at St. Louis.
Answers show that music ranks first as a broadcast
feature. Twice as many program directors reported
jazz popularity as waning to those who saw an in-
crease. The predominance of jazz seems to be at-
tributed to the many hotels and dance halls clamor-
ing to be heard "on the air" as a means of publicity.
It was pointed out that there has been little sys-
tematic broadcasting of regular symphony concerts,
KSD, St. Louis; WEAF, New York, and WLW,
Cincinnati, being notable exceptions.
While paying tribute to the more discriminating
program managers discussion at the music teachers'
meeting dwelt at length on the fact that the short-
comings in the present conduct of radio are due to
the fundamental error of wanting something for
nothing.
BALDWINS FOR CHAIN HOTELS
ARTISTIC
IN EVERY
DETAIL
HADDORFF PIANO CO.
ROCKFORD,ILL.
Wholesale Office*:
tyw T«fk Oil
130 W. Utod S»
CMCMO
410 S. MieU^an Ava.
San Franciac*
111 California St.
Schaff Bros.
Players » nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because of their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
GRAND PIANOS
EXCLUSIVELY
One Style—One Quality
giving you the
Unequaled Grand
Unequaled Price
at
HOTEL, CHARLOTTE, CHARLOTTE, N. C.
Baldwin baby grand pianos have been provided for
the foor & Robinson hotels, famed throughout the
South for their attentive service and quiet operation,
and new standards of hotel excellence. The real mis-
sion of a good hotel is, first of all, to restore the
tired traveler. At the end of a business day, the
salesman, especially, has need of complete relaxation,
peace and contentment, to fit him for the next day's
battle.
Smooth service is not enough unless it is performed
in an atmosphere of refined beauty and elegance.
Such an atmosphere is characteristic of all Foor &
Robinson experience without unreasonable expense.
Furniture and decorations are of that beauty, sim-
plicity, grace, durability and comfort that bespeak
high quality and perfect taste.
Hence the choice of the Baldwin baby grand pianos
as the standard for all Foor & Robinson hotels has a
real significance. The Baldwin alone offers the dig-
nity and artistic supremacy that conform to Foor &
Robinson standards.
Foor & Robinson hotels are in Johnson City, Tenn.;
Spartanburg, S. C; Charleston, S. C; Ashevillc,
N. C; High Point, N. C; Charlotte, N. C; Greens-
boro, N. C; Washington, Pa.; Jacksonville, Fla.;
Miami, Fla.
Already being sold by leading dealers
throughout the country
Write today—tell us your next year's re-
quirements and we will meet your demands
with prompt and efficient service.
Columbian Grand Piano Mfg. Co.
400 W. Erie S t
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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