Presto

January 10, 1925.
REMICK SONG FAVORITES
Dealers Continue to Make Big Profits on the
Popular Numbers of Jerome H.
Remick & Co.
One of the big sellers in the sheet music depart-
ments is the Remick folio of popular dance music.
It is considered a natural sequence to the persistent
demand for the song-dance music published by
Jerome H. Remick & Co., New York, with branches
in Chicago and Detroit. The quickness with which
the Remick publications become "hits" immediately
when issued is a tribute to the musical and lyrical
merits of the numbers. A healthy sentiment in the
words is reflected in the music. The music is in
keeping with the words in such successful Remick
ballads as "There's Yes, Yes in Your Eyes" and "It
Had to Be You" and other excellent songs of the
same publisher.
It is the desirable quality in the song that makes it
a hit. Or, rather, the dual qualities of fine music
•and good, suitable words, as in "Dreamer of Dreams,"
which is now a popular number from ocean to ocean.
Everywhere theater organists and orchestras are re-
questing permission to play it. The song is easily the
•greatest seller at the sheet music counters.
"Mandalay" of course continues to be a hot favor-
ite and a big profit maker for the sheet music dealers.
Other numbers in the Remick list which are good
sellers are "Follow the Swallow," "New Kind of
Man" and "My Best Girl," and they are growing in
favor every day. They also have the qualities of
pleasing words and charm in music that distinguishes
Remick publications.
KNOWING STOCK AND CUSTOMERS
Sheet Music Dealer Should Be Familiar with Every
Phase of the Business.
In order to conduct a sheet music business so that
it will attract sheet music buyers of all kinds, the
person in charge must know all phases of the busi-
ness. There are the wants of the professionals, the
teachers and musical folk generally, to be considered
in a comprehensive sheet music business. To grow,
a sheet music department must become noted for its
attention to all classes of trade. Its show of pride
depends on its ability to respond to every species of
:sheet music demand.
An odd thing about many sheet music dealers and
managers of sheet music counters in department
stores is that they grumble about certain effects
without trying to find out the contributory causes,"
:said a veteran in charge of a prosperous sheet music
business in Chicago this week. "And these reasons
are the causes of failure to make good in sheet music
departments. A principal one is that the managers
hire inexperienced help, which can be secured for
little money, but fail to fulfill the end for which they
:are hired—sell the music.
The person placed inside a sheet music counter
must understand all about the goods just as a piano
•or phonograph salesman must know all about his
commodities. Selling sheet music is a distinct busi-
PREST0
ness and requires special training. Sheet music does
not sell itself any more than pianos sell themselves.
I don't call responding to a frantic rush for a silly,
ephemeral popular song salesmanship. The valuable
sheet music salesman or saleswoman is something
more than a wrapping clerk.
65"
STIMULATES CANADA SALES
Q R S Music Co. of Canada, Ltd., Employs Active
Sales Campaign with Great Results.
Talking Machine and Radio Men, Inc., also Enjoy
Banquet at Cafe Boulevard.
A large representation of the membership of Talk-
ing Machine and Radio Men, Inc., started the New
Year with the right foot forward by attending the
first meeting of 1925 of the association, held at the
Cafe Boulevard on Wednesday, January 7. Quite a
few brought as a guest a non-member phonograph
or radio man. A luncheon was served.
There was a talk by F. A. Shiller, of the United
Radio & Electric Corporation, on radio tubes. There
was also a display of the product of the Newport
Radio Corporation and a discussion of their trade
policy and their products by officers of this company.
The meeting heard some of the 1925 music numbers
and reports of the various committees of interest to
the trade, and also learned all the details of the ball
to be held on January 19.
The new Q R S Music Company of Canada, Ltd.,
under the direction of F. A. and B. A. Trestrail,
vice-president and treasurer respectively, has stimu-
lated radio sales during the past few months in a
very effective way. The company was delayed in
getting the new line of De Forest-Crosley sets intro-
duced to the Ontario trade, and it was not until the
middle of September that the Q R S Music Company
was organized to take over distribution of this prod-
uct for Ontario. Then come the proofs of its energy
to impress the merits of the line on the prospective
buyers.
Within a month of the opening of this campaign
over 100 dealers had been established, including many
of the largest and most successful firms in Ontario,
and the De Forest factory has since that time used
its utmost to keep up on the orders.
The company believes that the combined advertis-
ing of the De Forest-Crosley Radio Corporation, the
Q R S Music Co. of Canada, Ltd., and the dealers
this season will certainly put De Forest-Crosley
where anyone purchasing a radio set will give it
consideration.
PHONOGRAPH AIDS BLIND
HOW RADIO BUSINESS GROWS
Discs Have Important Part in Building Up Famous
Braile Library in Paris.
An unusual example of the blind almost literally
leading the blind is found in the old home of the
Count of Clcrmont-Tonnerre in the aristocratic quar-
ter about Place de l'Etoile, Paris. Forty blind men
and women are employed in this house, which now
bears the sign, "Cromwell foundation: Aid for the
Blind." It is a "printing house" for making a
library for the blind.
The book to be printed is first recorded on phono-
graph discs. Each of the blind then listens to the
playing of his share of these discs through ear pieces,
typing out the story in the Braille language on spe-
cial linotype machines. In this way a very remark-
able library for the blind has been built up in Paris,
and useful work at the same time provided for some
forty men and women who are themselves totally
without sight.
Figures of Manufacturers and Jobbers Show Amaz-
ing Increase in Sales Within a Year.
As radiocasting has widened its scope and gained
more followers, so has the industry developed. The
radio business has grown in four years to a sales
volume of $115,000,000 in 1923, and the Copper and
Brass Research Association, after a survey of the
radio field, estimates that the business for 1924 will
reach $300,000,000, and within two or three years sales
will reach $500,000,000.
Sales of home radio equipment alone for 1924 will
reach a total of $240,000,000 in the United States, or
double those for 1923, and radio audiences, listening
in on receiving sets to the broadcast speeches, lec-
tures, concerts and musical entertainments of various
sorts are now estimated at 5,000,000 persons.
Figures of the American Radio Association show
that there are probably between 3,500,000 and 5,000,-
000 tube sets in use. Probably 5,000,000 to 7,000,000
crystal sets are owned in this country.
There are now 537 broadcasting stations in the
United States and close to a total of 1,000 in the
world; 18,000 amateur transmitters in the United
States, and about 16,000 ship and shore commercial
stations. England has 800,000 licensed broadcast
listeners.
EASTERN ASSOCIATION MEETS
SOME RADIO NOTES.
The Wisconsin Radio Trade Association, Inc., Mil-
waukee, is the organization which made the recent
radio show in Milwaukee a great success.
A new radio department has been added by the
Munson-Rayner Corp., 86 Third street, San
Francisco.
Seal & Brawner, music dealers, Winchester, Va,
has changed its firm name to Brawner-Anderson
Music Store.
A RADIO ANTIQUE.
Antiques in Radio? Yes. The first radio ever
built in the United States will be shown at the radio
exhibit to be held this week at Marshall Field & Co.
It is an ancient thing; goes way back to 1902.
AN "INDIANA NIGHT."
"Indiana Night," when songs and poems of the
Hoosier state will be broadcasted from WBAP, Fort
Worth Star-Telegram studio, has been designated as
Wednesday night, January 28th. The newspapers of
each state are apprising Indiana folk away from home
of the event, that they might tune in. Jim Riley,
once orphan newsboy, now known to radio fans as
"America's Little Playmate," will feature the musical
numbers.
ADVERTISING SONG BOOKS
Editor Presto: One of our customers inquires
a~bout a collection of old-fashioned songs, suitable for
giving out to prospects and the general public. If
you can inform us where these are printed, you will
confer a great favor, and incidentally boost the piano
business, as it is a foregone conclusion that every-
one receiving a book will need a piano on which to
produce the accompaniments.—A Jobber.
Reply: About the best book of the kind within
our knowledge is put forth in quantities by the Illi-
nois State Register of Springfield, 111. We believe
if you write to that concern you will get a sample of
about what you want.—Presto.
Over 50 songs, words and music for 4 voices and piano,
32 p.p.. 6x9, in editions with special illuminated cover
printed to order as wanted. Mention Presto.
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Music Printers (
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A N Y PUBLISHER
OUR REFERENCE
"Waltz in E flat"
for the Pianoforte
REMICK SONG HITS
by Clark Ernest Pyle.
A beautiful waltz for recital,
teaching and home use.
Published by
CLARK ERNEST PYLE
437 W. Main St.
Rockwood, Pa.
Order from your dealer or direct from Publisher
^ . WORK DONE BY
ALL. PROCESSES
BAYNER,DALHEM& 0 0 ^ = ^ 1 0 . ^ 2 0 6 0 W.Lake St, Chicago, III
Mandalay
It Had to Be You
There's Yes, Yes in Your Eyes
Dreamer of Dreams
Follow the Swallow
New Kind of Man
My Best Girl
Me and the Boy Friend
Little Black Buddy
Until Tomorrow
Old Pal
Goodnight, Sleep Tight
Where the Lazy Daisies Grow
Bring Back the Old Fashioned Waltz
The Grass Is Always Greener (In the
Other Fellow's Yard)
J. H. REMICK & CO.
New York
Chicago
D«tt*it
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