Presto

Issue: 1925 2007

64
P R E S T O
January 10, 1925.
SHEET MUSIC AND RADIO
WHAT PRESIDENT FAVORS
Recommendation for Bigger Appropriation for
Inspection Made to Director of Budget
Bureau.
President Coolidge recommends an additional ap-
propriation for the radio inspection service, and from
hearings already held by the Budget Bureau on the
matter there is every indication that a favorable re-
port will be made to the President within a very
short time.
If the budget bureau recommends that more money
be appropriated for the radio service the recommen-
dation probably will be sent to Congress by the
President, where it is likely to receive favorable con-
sideration.
Additional money for the radio bureau, it is be-
lieved, will result in decreased interference. It will
enable the radio bureau to double its field force and
give it a chance to investigate the thousands of com-
plaints of interference which are received monthly.
President Coolidge has high hopes for the benefits
of radio to the public and desires to do anything with-
in his power to stimulate its growth. The President,
it was said, is sympathetic not only from a personal
but also official point of view in attempts to improve
reception through the elimination of interference.
For the fiscal year 1925 (June 30, 1924, to June 30,
1925) Congress appropriated $205,238 for the radio
service. For the fiscal year 1926 the Bureau of the
Budget has recommended that Congress appropriate
$220,525. It is estimated that at least $100,000 in
addition is required for 1926.
U. S. JAZZ WINS LONDONERS
American Syncopation Enthusiastically Received at
Well-Attended Concert in Queen's Hall.
London music lovers had their first taste of Ameri-
can syncopation on a concert platform when the
Savoy Orpheans gave a symphonic concert in the
historic Queen's Hall, and as a consequence Ameri-
can jazz has come into its highest own, like the
prophet, outside its own country.
The house was jammed and gave an unexampled
reception_to every number, although the majority of
those present are patrons af admittedly serious classic
and romantic music.
The program was divided into three parts and ran
from "Alexander's Ragtime Band" of Irving Berlin to
a syncopated version of "Love Is Just a Gamble."
The British audience was intrigued with fragments
of Dvorak's "New World Symphony," and the ec-
centric treatment accorded Wagner's "Tannhauser."
Among the patrons and patronesses of this unique
attempt to elevate jazz to the same level with classic
music were Serge Diaghileff, Frieda Hempel, Fritz
Kreisler, Nellie Melba and Luisa Tetrazzini.
HOOVER ON RADIO SERVICE
Attitude of Public Towards Broadcasted Programs
Has Undergone Complete Change, He Saya.
The change in attitude of the public on radio has
been the most marked development in radio during
the last year, according to Secretary of Commerce
Herbert Hoover, who informs the Chicago Herald
and Examiner that "listeners are becoming more ap-
preciative of the real service of radio and increas-
ingly critical both as to the character of the matter
furnished them and as to the efficiency with which it
reaches them. The whole broadcasting structure is
built up on service to the listeners. They are be-
ginning to realize their importance, to assert their
interest and to voice their wishes. Broadcasting must
be conducted to meet their demands and this neces-
sarily means higher character in what is transmitted
and better quality in its reproduction to the ears of
the listener.
"The broadcasters as a whole are alive to the situ-
ation. There is a growing realization on their part
of the public responsibilities they assume in conduct-
ing an agency so greatly affecting the cultural prog-
ress of our people.
"The innovations of which we hear so much—na-
tional programs, wire interconnection, short wave re-
broadcasting, increased power, and wired radio, which
are playing so important a part and are destined to
have still greater influence for good—are based en-
tirely upon the necessity for meeting the growing
popular requirement for better service.
"The demand will continue to increase, and new
methods of efficiency will continue to be found to
meet it. Beyond all, radio has begun to enrich
American life by a real contribution to the home. It
yet has far greater service to perform in this way
and I believe the next year will see great and more
definite advance in this direction."
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
Royal Claycomb is the successor to H. Reed & Co.
in the music business in Marshall, Mo.
The Little Music Shop, Charles F. Smith, pro-
prietor, has been opened on Center street, New
Haven, Conn.
Emil H. Schwerd opened a music and radio store
at 117 West Fifty-seventh street, New York, soon.
E. Harry Ambrosia, 104 Court street, Middletown,
Conn., has added a radio department.
The Har Mo Nee Music Shop, a new store, was
opened in Decorah, Iowa, recently.
Brown's Music House in Reading, Pa., has moved
from 28 North Eighth street to 17 North Eighth
street.
A combination radio and phonograph was recently
provided for the patients of the veterans' hospital of
the National Soldiers' Home in Milwaukee, Wis., by
the Kesselman-O'Driscoll Co.
August Krueger and A. Pass have opened a music
store at Shakopee, Minn.
The public schools in southern Indiana are now
nearly all supplied with either a phonograph or radio
set.
Arthur B. Flint, who was retired last spring after
63 years' services with the Oliver Ditson Co., Boston,
died last week.
Jerome H. Remick & Co., music publishers, New
York, recently won a suit in the U. S. Court in Bos-
ton against the Globe Theater Co. on a charge of
copyright violation. The organist had played "Bar-
ney Google" without the necessary permission from
publishers.
Stephen Basternocki Co. has engaged in the music
business at 4750 Woodward avenue, Detroit.
The Cowlitz Music Co., Masonic Temple Building,
Kolso, Wash., has been succeeded by G. E. Cooper.
The Radio Sales Studios, Inc., 1506 Connecticut
avenue, N. W., Washington, D. C., has added musi-
cal instruments to its stock of radio equipment.
. Bush & Lane moved last week from 518 Water
street, Port Huron, Mich., to 234 Huron avenue.
A. J. Cunningham, Inc., recently opened a new
music store at 3 Belmont avenue, Newark, N. J.
The Ashby Piano Co. opened for business recently
at 3317 Adeline street, Berkeley, suburb of San Fran-
cisco, Cal. Bernice K. Chisholm is manager.
DON'T BE B L U F F E D .
The dealer should remember that few songs create
a demand for themselves by intrinsic musical and
lyrical merits; that even the admittedly good songs
must be featured and exploited before they are "put
over"; then he can realize his own opportunities for
exploiting something already in stock. Merchants in
other trades see the advantages of "showing the
goods." Why shouldn't the sheet music dealer pre-
vent the accumulation of copies by varying the "hit"
featuring with the playing of something from the
leftover shelf? Don't be bluffed by the "newest"
song fans into relegating the not so new or even the
admittedly old to the limbo of the sheet music de-
partment—the dusty resting place of the supposedly
dead.
JAZZ AN OBSESSION.
That the jazz spirit today is a positive menace but
that it will play itself out ultimately was the state-
ment made by Eugene Liels, special representative of
the National Playground and Recreational Associa-
tion of New York, in a discussion at the tenth annual
National Social Hygiene Conference. He said: "Our
youth and our adults are obsessed with too great an
eagerness to make a show of themselves."
A C O M P E T E N T MANAGER.
Willard Stark has taken charge of the radio de-
partment of the Shroyer Music Co., of Bethany, Mo.
The store has established a service department and
gives operating instructions with every receiving set
sold. Mr. Starck is well known as a radio enthusiast
and expert in constructing and regulating sets.
PLANS FOR PARIS MEETING
Legal Problems of International Character Relating
to Radio Broadcasting to Be Discussed.
The
International
Committee
for Wireless
Telephony, which was founded in 1923, is planning
to hold a great international meeting in Paris, France,
from April 16 to April 20, 1925.
Twenty-seven nations are represented in this or-
ganization, which is in close relations with the League
of Nations, the International Chamber of Commerce,
the International Law Association and many other
international organizations with wide interests in the
legal, artistic and business development of wireless.
In view of the coming meeting, which is to be
largely devoted to working out legal problems con-
nected with wireless broadcasting and communica-
tion, radio amateurs throughout the world have de-
cided to hold a meeting in Paris at the same time,
and the two groups have decided to co-operate in the
fullest measure possible.
STORE HOLDS RADIO SHOW
Instructive Exhibit by Marshall Field & Co., Chicago,
Adds to Prospect List.
The history of radio and its present status of de-
velopment were considerations that brought crowds
oi people interested in radio to a radio exhibit at
Marshall Field & Co.'s store in Chicago this week.
The show put on by the Radio Corporation of
America presented to the public a clear picture of the
growth of radio, its station twenty years ago, and its
many far-reaching outgrowths of today.
Visitors were given a new conception of how long
radio has been developing, how many uses it has to-
day other than for home amusement and instruction,
and how dependent the world has become on its use.
Ship communication, communication between na-
tions, military radio, as well as broadcasting, were
made clearer and nearer to the visitor by seeing the
actual apparatus and listening to the lectures.
This traveling exposition is under the direction of
G. H. Clark, an old-time radio engineer, who has
been associated with the art, in governmental as well
as commercial lines, since its beginning.
UNIQUE RADIO DISPLAY
Lyon & Healy, Chicago, Features a Fine Line of
Radio and Accessories in Corner Window.
For the first time since it entered the radio field,
Lyon & Healy, Chicago, utilized its large corner
window at Jackson and Wabash for the showing of
radio.
The beautiful arrangement of radio sets makes it
the most impressive radio display seen on Chicago's
piano row since radio was admitted into the big music
houses.
The color chosen for the artistic exhibit is green,
and all radio apparatus is set on velvet of that color.
Receiving sets ranging from the most expensive to
the small, inexpensive crystal sets are shown in the
colorful window, which shows the fine progress made
by the big music house in radio since its addition to
the retail departments.
The line chosen for the display include the R. C. A.
Superheterodyne, Operadio, Crossley and the Walt
& Skeezix crystal set. Loud speakers are also shown
with prominence.
GEORGE D. LOTTMAN'S CHANGE.
George D. Lottman, for the past four years in
charge of publicity and advertising for Jack Mills,
Inc., music publishers, has severed his connection
with that firm to engage in the publicity and adver-
tising business under his own shingle. Lottman is
located in the Publicity building, at 1576 Broadway,
New York, and has already made connections with
some important accounts in the theatrical and allied
professions.
COMPOSER DIES.
Prof. S. B. Stambaugh, a well-known musician and
composer of Bedford, Pa., died recently at the age
of 43. He was the composer of "The Gettysburg
March," "The Frog and the Turtle" and other widely
known selections. He had been leader of the Altoona
Band, Altoona, Pa., for several years before his
death.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 10, 1925.
REMICK SONG FAVORITES
Dealers Continue to Make Big Profits on the
Popular Numbers of Jerome H.
Remick & Co.
One of the big sellers in the sheet music depart-
ments is the Remick folio of popular dance music.
It is considered a natural sequence to the persistent
demand for the song-dance music published by
Jerome H. Remick & Co., New York, with branches
in Chicago and Detroit. The quickness with which
the Remick publications become "hits" immediately
when issued is a tribute to the musical and lyrical
merits of the numbers. A healthy sentiment in the
words is reflected in the music. The music is in
keeping with the words in such successful Remick
ballads as "There's Yes, Yes in Your Eyes" and "It
Had to Be You" and other excellent songs of the
same publisher.
It is the desirable quality in the song that makes it
a hit. Or, rather, the dual qualities of fine music
•and good, suitable words, as in "Dreamer of Dreams,"
which is now a popular number from ocean to ocean.
Everywhere theater organists and orchestras are re-
questing permission to play it. The song is easily the
•greatest seller at the sheet music counters.
"Mandalay" of course continues to be a hot favor-
ite and a big profit maker for the sheet music dealers.
Other numbers in the Remick list which are good
sellers are "Follow the Swallow," "New Kind of
Man" and "My Best Girl," and they are growing in
favor every day. They also have the qualities of
pleasing words and charm in music that distinguishes
Remick publications.
KNOWING STOCK AND CUSTOMERS
Sheet Music Dealer Should Be Familiar with Every
Phase of the Business.
In order to conduct a sheet music business so that
it will attract sheet music buyers of all kinds, the
person in charge must know all phases of the busi-
ness. There are the wants of the professionals, the
teachers and musical folk generally, to be considered
in a comprehensive sheet music business. To grow,
a sheet music department must become noted for its
attention to all classes of trade. Its show of pride
depends on its ability to respond to every species of
:sheet music demand.
An odd thing about many sheet music dealers and
managers of sheet music counters in department
stores is that they grumble about certain effects
without trying to find out the contributory causes,"
:said a veteran in charge of a prosperous sheet music
business in Chicago this week. "And these reasons
are the causes of failure to make good in sheet music
departments. A principal one is that the managers
hire inexperienced help, which can be secured for
little money, but fail to fulfill the end for which they
:are hired—sell the music.
The person placed inside a sheet music counter
must understand all about the goods just as a piano
•or phonograph salesman must know all about his
commodities. Selling sheet music is a distinct busi-
PREST0
ness and requires special training. Sheet music does
not sell itself any more than pianos sell themselves.
I don't call responding to a frantic rush for a silly,
ephemeral popular song salesmanship. The valuable
sheet music salesman or saleswoman is something
more than a wrapping clerk.
65"
STIMULATES CANADA SALES
Q R S Music Co. of Canada, Ltd., Employs Active
Sales Campaign with Great Results.
Talking Machine and Radio Men, Inc., also Enjoy
Banquet at Cafe Boulevard.
A large representation of the membership of Talk-
ing Machine and Radio Men, Inc., started the New
Year with the right foot forward by attending the
first meeting of 1925 of the association, held at the
Cafe Boulevard on Wednesday, January 7. Quite a
few brought as a guest a non-member phonograph
or radio man. A luncheon was served.
There was a talk by F. A. Shiller, of the United
Radio & Electric Corporation, on radio tubes. There
was also a display of the product of the Newport
Radio Corporation and a discussion of their trade
policy and their products by officers of this company.
The meeting heard some of the 1925 music numbers
and reports of the various committees of interest to
the trade, and also learned all the details of the ball
to be held on January 19.
The new Q R S Music Company of Canada, Ltd.,
under the direction of F. A. and B. A. Trestrail,
vice-president and treasurer respectively, has stimu-
lated radio sales during the past few months in a
very effective way. The company was delayed in
getting the new line of De Forest-Crosley sets intro-
duced to the Ontario trade, and it was not until the
middle of September that the Q R S Music Company
was organized to take over distribution of this prod-
uct for Ontario. Then come the proofs of its energy
to impress the merits of the line on the prospective
buyers.
Within a month of the opening of this campaign
over 100 dealers had been established, including many
of the largest and most successful firms in Ontario,
and the De Forest factory has since that time used
its utmost to keep up on the orders.
The company believes that the combined advertis-
ing of the De Forest-Crosley Radio Corporation, the
Q R S Music Co. of Canada, Ltd., and the dealers
this season will certainly put De Forest-Crosley
where anyone purchasing a radio set will give it
consideration.
PHONOGRAPH AIDS BLIND
HOW RADIO BUSINESS GROWS
Discs Have Important Part in Building Up Famous
Braile Library in Paris.
An unusual example of the blind almost literally
leading the blind is found in the old home of the
Count of Clcrmont-Tonnerre in the aristocratic quar-
ter about Place de l'Etoile, Paris. Forty blind men
and women are employed in this house, which now
bears the sign, "Cromwell foundation: Aid for the
Blind." It is a "printing house" for making a
library for the blind.
The book to be printed is first recorded on phono-
graph discs. Each of the blind then listens to the
playing of his share of these discs through ear pieces,
typing out the story in the Braille language on spe-
cial linotype machines. In this way a very remark-
able library for the blind has been built up in Paris,
and useful work at the same time provided for some
forty men and women who are themselves totally
without sight.
Figures of Manufacturers and Jobbers Show Amaz-
ing Increase in Sales Within a Year.
As radiocasting has widened its scope and gained
more followers, so has the industry developed. The
radio business has grown in four years to a sales
volume of $115,000,000 in 1923, and the Copper and
Brass Research Association, after a survey of the
radio field, estimates that the business for 1924 will
reach $300,000,000, and within two or three years sales
will reach $500,000,000.
Sales of home radio equipment alone for 1924 will
reach a total of $240,000,000 in the United States, or
double those for 1923, and radio audiences, listening
in on receiving sets to the broadcast speeches, lec-
tures, concerts and musical entertainments of various
sorts are now estimated at 5,000,000 persons.
Figures of the American Radio Association show
that there are probably between 3,500,000 and 5,000,-
000 tube sets in use. Probably 5,000,000 to 7,000,000
crystal sets are owned in this country.
There are now 537 broadcasting stations in the
United States and close to a total of 1,000 in the
world; 18,000 amateur transmitters in the United
States, and about 16,000 ship and shore commercial
stations. England has 800,000 licensed broadcast
listeners.
EASTERN ASSOCIATION MEETS
SOME RADIO NOTES.
The Wisconsin Radio Trade Association, Inc., Mil-
waukee, is the organization which made the recent
radio show in Milwaukee a great success.
A new radio department has been added by the
Munson-Rayner Corp., 86 Third street, San
Francisco.
Seal & Brawner, music dealers, Winchester, Va,
has changed its firm name to Brawner-Anderson
Music Store.
A RADIO ANTIQUE.
Antiques in Radio? Yes. The first radio ever
built in the United States will be shown at the radio
exhibit to be held this week at Marshall Field & Co.
It is an ancient thing; goes way back to 1902.
AN "INDIANA NIGHT."
"Indiana Night," when songs and poems of the
Hoosier state will be broadcasted from WBAP, Fort
Worth Star-Telegram studio, has been designated as
Wednesday night, January 28th. The newspapers of
each state are apprising Indiana folk away from home
of the event, that they might tune in. Jim Riley,
once orphan newsboy, now known to radio fans as
"America's Little Playmate," will feature the musical
numbers.
ADVERTISING SONG BOOKS
Editor Presto: One of our customers inquires
a~bout a collection of old-fashioned songs, suitable for
giving out to prospects and the general public. If
you can inform us where these are printed, you will
confer a great favor, and incidentally boost the piano
business, as it is a foregone conclusion that every-
one receiving a book will need a piano on which to
produce the accompaniments.—A Jobber.
Reply: About the best book of the kind within
our knowledge is put forth in quantities by the Illi-
nois State Register of Springfield, 111. We believe
if you write to that concern you will get a sample of
about what you want.—Presto.
Over 50 songs, words and music for 4 voices and piano,
32 p.p.. 6x9, in editions with special illuminated cover
printed to order as wanted. Mention Presto.
> g s t
/
Music Printers (
WestbfNewYorkV X
A N Y PUBLISHER
OUR REFERENCE
"Waltz in E flat"
for the Pianoforte
REMICK SONG HITS
by Clark Ernest Pyle.
A beautiful waltz for recital,
teaching and home use.
Published by
CLARK ERNEST PYLE
437 W. Main St.
Rockwood, Pa.
Order from your dealer or direct from Publisher
^ . WORK DONE BY
ALL. PROCESSES
BAYNER,DALHEM& 0 0 ^ = ^ 1 0 . ^ 2 0 6 0 W.Lake St, Chicago, III
Mandalay
It Had to Be You
There's Yes, Yes in Your Eyes
Dreamer of Dreams
Follow the Swallow
New Kind of Man
My Best Girl
Me and the Boy Friend
Little Black Buddy
Until Tomorrow
Old Pal
Goodnight, Sleep Tight
Where the Lazy Daisies Grow
Bring Back the Old Fashioned Waltz
The Grass Is Always Greener (In the
Other Fellow's Yard)
J. H. REMICK & CO.
New York
Chicago
D«tt*it
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 64: PDF File | Image

Download Page 65 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.