Presto

Issue: 1925 2007

Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
PRESTO
ErtablUhed 1$$4. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
JO Cent.; $*.00 a Year
CHICAGO, SATURDAY, JANUARY 10, 1925
THEY ONCE WERE PIANOS
Tropical Dilapidations, Among Which Is "Methuselah", a Haunted Qhost=Ridden Instrument
Which Has Traveled Far and Served Many Kinds of People
By GEORGE CECIL
Long-lived
though
the
piano is, there are, in various
parts of the world, and espe-
cially in Eastern countries, in-
struments which might well
be converted into sideboards
—or burned. They have been
thumped upon by genera-
tions; the yellowed keys are
in the last stage of decay; the
felts are as ineffective as a
sheet of paper; the hammers
refuse to hammer; the few re-
maining strings yield little
response. For decades they
have been subjected to tropi-
cal heat and to the inroads of
the musk-rat, the white-ant
(a pernicious insect which is
GEORGE CRCIL.
distressingly partial to wood-
work) and the devouring moth. Yet their proud and
too-casily contented owners sometimes continue to
use them, and even to extol the utility of these ancient
back-numbers. How true the saying, "Man wants
but little here below."
Ceylon, India, Burma, Java and Sumatra provide
instances of pianos being played upon long after their
days are numbered. A certain elderly Ceylon planter,
for example, is the unfortunate possessor of—well,
what once was a concert grand. Of British origin,
and really imposing appearance, it takes up about a
third of the sitting-room in which the white exile
reads improving literature, assuages an ever-present
thirst, and dreams of the (alas!) far-distant day when
he will be able to afford something less unmusical.
For the aged instrument, which during its sixty
years' existence has served no fewer than seven of
the planter's predecessors, a native chief with Euro-
pean taste and a burgher (half-caste) judge, suffers
from a highly defective interior. Quite three-fourths
of the strings are broken; the pedal (there is but one
left) has not acted for a quarter of a century; the
keys, with half a dozen exceptions, have lost their
ivories. The faint tinkling which the musician (he
professes to be a musical enthusiast) extracts from
the formidable-looking relic is ghostly in the extreme.
A deplorable result.
Where's the Repair Man?
"Are there," you will ask ; "no piano repairers in
Colombo, the—according to the- guide-book—down-
to-date, go-ahead and ever-pushful capital?"
Possibly there are, if one knows where to find
them. Your scribe, however, when last in this super-
heated town, was unsuccessful in his quest, the near-
est approach to a piano-tinker being a chocolate-hued
gentleman who, after offering to mend the hotel piano
and to tune it, admitted that he was by trade an un-
dertaker. And incidentally the fellow had soaked
himself to the teeth in native liquor, it being his
custom to do so.
Ceylon rejoices in many an instrument which has
seen better days, and which might advantageously
be heaved into Colombo harbor, there to feed the
sharks. But, rendered dear by ties of lon"g owner-
ship, they are treated as cherished heirlooms and
given house-room. Really a fatal attachment to an
unworthy "thump-box."
Where the Warrior Kept the Whisky.
Goa (an Indian dependency) also possesses pianos
which have retained but a shadow of their pristine
glory. One of the dark inhabitants, a retired waiter,
who claims that the blood of Portuguese royalty
courses in his veins, recently invested a hundred
rupees (the proceeds of a good day at the Bombay
races) in a sort of upright grand. So infinitesimal a
sum is a mere nothing for a piano, even if it happens
to be a strikingly bad one. But the instrument in
question is as mute as the harp which once decorated
Tara's hall, its unseen mechanism having been irrep-
arably damaged by a former owner, a subaltern of
native infantry. The warrior used the innermost re-
cesses of the doomed piano as a cellaret, brutally re-
moving hammers, sounding-board and strings for
this fell purpose, and introducing sundry bottles of
whisky.
Learning that the baja had originally been imported
from England by the famous Richard Burton, when
studying Pustu, Telague, Urdu and other strange
tongues at Barada, and thus being in a position to
vouch for its antiquity, he named it "Methuselah."
Rather a happy thought.
A Near Piano.
The Goanee, though, alas, realizing that sounds
neither musical nor unmusicalcan be extracted from
his acquisition, is not displeased with the investment.
When all's said and done, a piano is a piano—
whether it is permanently dumb or capable of emit-
ting unlimited melody. And no other waiter in Goa,
either active or retired, is likely to have a hundred
rupees to spend in this direction. Meanwhile, the
old man (he is almost as aged as the piano) takes the
greatest pride in drawing attention to the-rosewood
case, the elegant, well-turned legs, and the faded
green silk, which, by a marvel, has escaped the at-
tentions of the white ants and the enormous moths
which infest the island. None more proud than
Antonio de Souza, Esquire, as he signs his name
when acknowledging the pension which reaches him
monthly.
Java Dutch Want 'Em.
The Dutch settlers in Java also hanker after pianos.
But the Javanese climate plays the very mischief
with the action and with everything else, the tone
becoming as feeble as that of the early clavichord and
harpsichord. Even the Governor's piano, a drawing-
room grand, of antiquated make and shape, has long
been a derelict in which the mice and the insects have
taken up their quarters.
Perhaps the strangest instrument of all is one
which was brought out to Java by the good Italian
missionaries about the time that Bartolommeo Cris-
tofoxi invented his gravecenibalo col piano e forte.
Upon it these well-meaning—though unnecessary—
divines accompanied themselves while singing hymns
to the heathen. During a certain fatal twenty-four
hours the enraged yellow men, taking umbrage at
what the mission people had to say about the local
gods and goddesses, emulated the Kanakas. Seeing
red, they slaughtered each of the twenty priests and
confiscated the piano.
For many a decade not even the most intrepid
native dared strike the keys, a naat (ghost) having,
according to the populace, elected to inhabit the hut
in which the gravecembalo col piano e forte had been
boused. Only a few years ago was the interesting
museum exhibit unearthed by a Dutch curacao manu-
facturer with a taste for the antique. But all he
found was a heap of worm-eaten wood and a few
imperishable accessories.
The Japs Dote on Music.
Japan, happily, is favored with "a climate in which
stringed instruments thrive, while the emancipated
Japanese geisha sometimes charms her admirers by
playing upon the imported piano. Yet, there may be
found in remote districts antiquities from which, as
the poet so aptly puts it, the soul of melody has fled.
One of these curiosities is not unlike the claveciu a
malletiers, a very early eighteenth century French
harpsichord with hammers. How this forerunner of
the modern piano came to be exported to the land of
the cherry blossom is unknown; perhaps some digni-
tary accepted it from a "foreign devil"—as the trav-
eling European merchant of the period was termed—
in return for trading favors granted after the cus-
tomary presents had been made. Meanwhile, it is
(or, at all events, was some years ago) to be seen at
a tea-house near Kobe. The hoary proprietor of the
establishment, by the way, is known as "the first
native to have worn trousers," his wife, a singularly
enlightened person, having introduced corsets into
Japan. When, in the 'eighties, confronted with a pair
of pantaloons, the innovator buttoned them up wrong
side before, and the lady wore the stays outside her
kimono. Still, they meant well.
. A Jap's Pride.
The Jap who has been educated in Europe some-
times prides himself on his musical taste, and, to that
end, he returns to Nippon (all patriotic Japanese en-
title their country "Nippon") with a piano amongst
his luggage. Those who learn the equivalent for
"reading, writing and Yithmetic" on the spot also
yearn to distinguish themselves in a musical direc-
tion, especially if they have been promoted to wear-
ing trousers. It perhaps is as well that these people
do not demand passable instruments. For the pianos
on which they are condemned to perform often are in
the last stage of decrepitude, the sounding-board hav-
ing collapsed and the strings being in tatters. The
case also is in a sorry plight.
Mercifully, these travesties of the genuine article
are gradually disappearing, a scarcity of firewood ac-
counting for many a desirable gap.
Blood Bath for Piano.
There is, however, in a nagasaki tea-house, where
sailors of all nationalities make merry with drink and
song, a piano which is worth preserving if only as
an object of interest. Made by a London firm, in
the days of very long ago, it adorned the picturesque
and flower-embowered mansion of a blue-blooded
Japanese marquis, who, owing to domestic troubles,
was forced to commit hari-kari. The instrument
(splashed with the rash man's blood) then found its
way to the coast, being carted from one purchaser to
another and sustaining accumulated damage in
transit, to eventually find i'.s present haven. Thou-
sands of seafaring men must have pounded the rat-
tling keys and tippling Japs have in foolish moments
poured saki into the interior. Yet it is not destitute
of sound. . . .
Astonishing pianos also may be found in other
Eastern ports. They are like nothing else on earth.
GEORGE CECIL.
Hotel rln Dauphin, \2 Rue St. Roch. Paris, I.
J. R. A. LANG APPOINTED
WESER BROS.' SUPERINTENDENT
New Head of Big New York Factory Well Known
for His Ability in Piano Construction.
An important item of news from the New York
field is the appointment of J. R. A. Lang as superin-
tendent of the factory of Weser Bros, Inc. It is a
perfectly suitable combination, as Mr. Lang's abilities
are equal to the exacting requirements of the Weser
Rros.' plant.
Mr. Lang is known as one of the ablest piano
superintendents in the country, and his past experi-
ences have been in the construction of pianos of the
better grades. It is an assurance that the depend-
able qualities in the Weser Bros, pianos and players
will be preserved. Being head of the Weser Bros,
plant has always been considered a recognition of
piano making ability. The factory has always been
associated with the production of pianos sold with
the assurance of durability. The announcement of
Mr. Lang as superintendent of the Weser Bros, fac-
tory is good news for Weser Bros, dealers.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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PRESTO
PIANO LESSONS
IN THE SCHOOLS
W. Otto Miessner in Advocating a Piano-
Music-in-the-Schools Movement Discloses
Alarming Facts and Cites Means to
Minimize Their Influences.
HIS FEASIBLE PLAN
Eagerness with Which Ten Thousand Children
Applied for Piano Instruction in One City
Called Enlightening Fact.
A dependable way to get pianos into the homes is
to inculcate the taste for piano playing in the grow-
ing children now in the schools. The extent of the
necessity and the importance of the opportunity sug-
W. OTTO MIESSNER.
gested are points disclosed by W. Otto Miessner,
president of the Miessner Piano Co., Milwaukee, who
is specially interested in musical education.
The gravity of the situation in American homes
was learned by Mr. Miessner in the answers to ques-
tionnaires sent out during 1924. The information ac-
quired disclosed the fact that at least ten million
American homes are still without pianos and that
out of twenty-five million children of school age
more than fifteen million receive no musical educa-
tion at all.
The Story of Census.
Mr. Miessner points to U. S. census statistics to
prove a regrettable decline in piano and player pro-
duction between 1911 and 1921 in the face of a
growth in population. During the same time, he
says, the sale of phonographs increased enormously
and within the past two years the radio has been
supplanting the phonograph. "In other words we
have become a nation of passive listeners instead of
active participants in the enjoyment of music/' said
Mr. Miessner this week. Continuing a subject on
which he is always enthusiastic, he said:
Mr. Miessner's Plea.
"While exposure to music through listening is the
first step in music appreciation, there is always some
danger that the novelty will fade. You will find that
the interest in any subject increases with active par-
ticipation in it. In music this principle applies to in-
dividual performance on a musical instrument. It is
a demonstration of the psychological premise that
every human being is seeking means and medio of
self-expression. The phonograph and the piano-
player are not heard as frequently as they were five
years ago, and in many families of my acquaintance
the interest in the radio is not so strong as it was a
year ago. 1925 radio purchasers may be in this class
a year or two hence. This is sure to be the case un-
less better programs are broadcasted than are preva-
lent today.
"Some ten years ago the public schools began to
organize high school and grammar school orchestras.
At the same time some of the more enterprising
public school music supervisors formed violin classes.
They also taught some of the other orchestral instru-
ments to* small groups. Largely as a result of this
educational work the sale of small instruments has
more than doubled during this same decade during
which the sale of pianos decreased nearly 40 per
cent.
"The real music enthusiast is the one who starts
to play some kind of an instrument. In most cases
the real key to the sale of a piano in a home is the
child who has reached the age of six to nine years
when learning to play is easiest for him. Therefore,
I am particularly interested in simplyfying the proc-
esses of learning to play the piano, both from the
standpoint of the child's interest in music and the in-
roads upon the family purse.
Getting Child's Interest.
"By using appealing melodies as a foundation of
the child's early piano instruction we are sure to gain
his interest. By teaching twenty children at once
we bring the cost of piano instruction to fifteen or
twenty cents per lesson as compared with two or
three dollars per lesson. The children learn faster
and more thoroughly during the first year when
taught in groups of twenty than they do when taught
singly. Proof of this statement is borne out by the
experience of nearly one hundred teachers who are
now teaching the Melody Way and who have taught
over ten thousand children during the past six
months.
/
His Ernest Desire,
;
"It is my ambition to have piano playing taught in
every public school in this country just as every
other art, science and skill is taught today in classes.
It is safe to predict that at least five million children
would take up the study of the piano within the next
year if the public schools would offer the opportunity.
At least 40 per cent of these, or two million, would
come from homes where there are no pianos today.
In Kansas City, Missouri, ten thousand children ap-
plied for piano instruction last September. Four
thousand of these children are getting lessons today
at a cost of ten cents per lesson and they are taught
in classes of twenty. The other six thousand have
not had a chance to start because the schools have
neither the trained teachers nor sufficient equipment
required to conduct piano classes.
"This problem is big enough to win the support of
the entire industry, which is now benefiting and will
continue to benefit by the effort we are making and
will benefit in increasing proportion as the entire in-
dustry gets behind the movement for the teaching of
piano in the schools."
ANNUAL CONVENTION
OF STRAUBE SALESMEN
Enthusiastic Gathering of Road Forces of
Straube Piano Co. Held January 5 to 7 at
Home Offices in Hammond, Ind.
The annual sales convention of the Straube Piano
Company, of Hammond, Indiana, was held January
S, 6 and 7, and resulted in more enthusiasm than has
ever before been manifested on such occasions. The
various sessions were attended by the executive group
of the Straube Company, the wholesale representa-
tives, and the company's advertising counselors.
During the session a large wall map of the United
States was unveiled showing the distribution of
Straube products in the United States. As shown
on the map the company has representation in all sec-
tions of the country, with new location tacks being
added to the map all the while. This year's distribu-
tion map is a remarkable improvement over that of
1923, thus proving that the Straube Company has
gone ahead during a year which is generally con-
ceded not having been up to par.
Plans for merchandising and advertising in 1925
were discussed and again revealed that the institution
is progressive in every sense of the term. While
definite information as to the advertising appropria-
tion for 1925 has not been made, it has been an-
nounced that the national advertising will consist of
whole pages of publicity in what is considered to be
the foremost advertising publication of the country.
Supplementing this national advertising will be news-
papers and direct mail work of the highest class, thus
assuring Straube dealers the utmost merchandising
assistance.
1.
HIDDEN NAME PUZZLE.
(See Page 50.)
You eat it in the morning,
With eggs and coffee hot;
And now, with this clear warning,
You've guessed it, have you not?
January 10, 1925.
KNABE AMPICO IS
SOLD FOR $50,000
Unique Benefit Concert at Which Pianos Da
the Largest Share in Providing for
New York's Needy and
Unfortunate.
STEINWAYS GIVE $5,000
Rare Display of Eighteen Grand Pianos on Stage at
Once, All Played by Artists of More than
Local Distinction.
A unique event in New York's musical life took
place last week. It was an extraordinary benefit
concert, at the Metropolitan Opera House, and sev-
eral prominent piano industries were the chief con-
tributors. The concert was given for the needy in
New York, with a special share devoted to Moritz
Moszkowski, a colleague of musicians taking part.
The receipts reached the sum of $50,000.
The Golden Horseshoe was filled at $10 a chair,
or about $25,000 for tickets alone, but more especially
a musical instrument of the "reproducing" type was
auctioned by Joseph P. Day to the highest bidder
with equally remarkable results.
Bankers vs. Doctors.
A group of bankers present to bid against a group
of physicians, Dr. J. S. Wheelwright, Dr. Lee and
others had put the bid up to $20,000, with the result
that the price of the piano jumped rapidly until it
was knocked down for $22,000 to Thomas Cochran
of the firm of J. P. Morgan & Co., who won from
William C. Potter of the Guaranty Trust and Charles
E. Mitchell of-the National City Bank, for their bids
of $20,500 and $21,500 respectively.
Gave Back Piano.
Mr. Cochran not only paid top price, but added
the piano, a Knabe Ampico, as a gift for the work
of the A. I. C. P. The firm of Steinway & Sons,
since there could be no more auctions, made a gift
of $5,000 cash to the Association.
Dwight W. Morrow, who presided, spoke extem-
poraneously and briefly on behalf of the New York
Association for Improving the Condition of the
Poor. The "piano festival" committee was headed
by Mrs. Courtlandt D. Barnes, as chairman, and Mrs.
E. Roland Harriman, treasurer.
Eighteen Performers.
On the rise of the curtain on the "piano festival,"
a rapidly filling house turned to applaud a stage on
which the eye had to search keenly to discover
famous artists seated at four solid phalanxes of in-
struments.
One pianist announced was missing, nor did there
appear to be room for another, where eighteen irregu-
larly shaped grand pianos were jammed close by
margins of inches.
It was such a "piano display" as the world of
music had never seen before on a public stage.
E. Q. MAHONEY TRAVELS FOR
JACOB DOLL & SONS, LTD.
Popular Roadman with Hosts of Friends to Take Up
New Duties This Week.
Edward F. Mahoney, the new man on the road
staff of Jacob Doll & Sons, Inc., New York, will
need no formal introduction to the dealer when he
makes his calls. Few travelers are as well known as
Mr. Mahoney, who resigned January 1 from Kranich
& Bach, New York, to become general traveler for
Jacob Doll & Sons.
Mr. Mahoney might be described as a "practical
traveler" in that he could take a hand at the making
of the pianos he sells. His knowledge of the
mechanical processes of piano construction are well
known to the dealers and the fact is one of his
psychological helps to sales. His say-so is a clincher
when the points of a piano are being discussed.
But the selling end of the business has always at-
tracted him. It has been a job that proves his
geniality an asset. He has the facility of making
friends and keeping them. According to Otto Doll,
president of Jacob Doll & Sons, Mr. Mahoney will
set out on his first trip for the house this week.
NEW ADVERTISING MANAGER.
Albert Chamberlain is the new advertising man-
ager of the Kisselman-O'Driscoll Co., Milwaukee,
to succeed R. J. Gierach, who recently resigned. Mr.
Chamberlain has been connected with advertising
work for a number of years in both Milwaukee and
Chicago.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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