Presto

Issue: 1925 2006

TU
YUrTK
TiLDiN
Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
PRESTO
E*ablhhed 1M4. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
10 Cen U; S2.00 a Year
CHICAGO, SATURDAY, JANUARY 3, 1925
the dealer, of an average of fourteen cents (14c)
per roll. Fourteen cents multiplied by Cwc million
(5,000,000) rolls means, on our present sales of
rolls a loss to us in money received for the same
number of rolls, of seven hundred thousand dollars
($700,000.00) and since this is approximately twice
as much as our largest year's profits you can
perhaps better understand why we hesitated so
Word Rolls, Both Popular and Blue Bird Bal- long to make the reduction.
The New Box.
lads, of the Q R S Music Co., Chicago,
Another item is the new box. This new one-
Down to One Dollar After
piece box will cost us sixty thousand dollars
January 1...
($60,000.00) more on our present output of rolls
than it would cost us in the old style box.
This new box has been out long enough now to
convince us that the public approves, and appre-
ciates, its wonderful convenience, and we are con-
fident that this new one-piece box, the Dollar price,
How Nation-wide Publicity Work of Player Roll and the increase in our national advertising will
double our business, as this price on Q R S rolls
Industry Helps Piano Trade to Profit by This
should practically eliminate any necessity of a
Week's Announcement.
cheaper roll.
Our great problem and regret, however, is that
The most important item of trade news coming at we find it impossible to refund our dealers on the
the beginning of a new year is the notice of a reduc- rolls they have on their shelves. After making as
tion in price to one dollar on all the rolls of the accurate a survey as possible, we arrive at an esti-
Q R S Music Co., Chicago, both the popular kind mate of four.million (4,000,000) rolls on the shelves
and the Blue Bird Ballads. The announcement to of our eight thousand, three hundred (8,300) deal-
the trade is in the form of a letter from T. M. er*. Of course if we undertook to make an adjust-
ment, we quite naturally would extend it • to all
Fletcher, president of the company.
dealers alike. . This would mean a loss to us of
With the new price for the rolls there is an assur- another live hundred thousand dollars ($500,000.00)
ance that the effective publicity campaign of the and there are lew industries, especially one as lim-
Q R S Music Co., which has served the dealers in ited as is the roll manufacturing business, that
such an able manner, will be continued. The color could stand that kind of a jolt.
cutouts, and the fine colored printing generally, will
The Proposition.
be a greater factor than ever in the dealers' aids pro-
You
can
now
sell
all the $1.25, both popular and
vided by the Q R S Music Co.- for stimulating the Blue Bird Ballad rolls
for $1.00 (excepting Repro-
roll sales of representatives of the Q R S music roll ducing Rolls), and from January 1st. all such rolls
line.
in Q H S will be billed at $1.00 list, and because
we believe that Q R S word rolls in the new box
Thought for the Dealer.
When the new price concession is considered, an- and played by real artists are, at $1.00, the best
roll value in the world, we will use every fair
other generous feature of the Q R S Company's music
influence to see that they 'arc sold at the uniform
dealings with the trade is suggested. That is the price of $1.00. You will do your part to help us
great and comprehensive scheme of national adver- maintain it, won't you?
tising which specifically promotes the sale of player-
W r e earnestly suggest that you immediately notify
pianos. The Q R S roll advertising, which is so at- all of your branch stores, alt of your salespeople
tractive to the public, is directly a continuous and and everyone connected with you, that Q R S word
very powerful stimulation to playerpiano sales. The rolls and Blue Bird Ballads are now $1.00. This
company is one of the great advertisers in nationally is to prevent your competitors from unintentionally
read publications, and the makers of players, and the conveying the thought to the public's mind that
they may be selling Q R S rolls for less than
dealers who sell them, have been benefited in in- you
are.
creased sales from every nationally read display of
1 take this opportunity to thank you for the sup-
the Q R S rolls. In fact, it may be said that a large port you have been giving us heretofore, even at
proportion of the profits earned by the Q R S Music the $1.25 price, and wishing you a Happy and
Co. have been returned to the dealers and manufac- Prosperous New Year, I am
Yours very truly,
turers in this broadcast advertising. All business
T H E Q R S MUSIC COMPANY,
men know, or have some definite idea of the cost of
T. M. Pletcher, President.
nation-wide publicity by means bf the high class
Dec. 29, 1924.
mediums. It is safe to say that no other music roll
P. S.—We will mail to you in a day or two, some
industry, the world over, has done so much of it or
beautiful seven color cutouts for window display
so effectively as the Q R S company.
There will be no charge for these or any additional
The price reduction m Q R S rolls will be followed ones you order.
by an increase in the sales and in view of this the
A Page in Evidence.
fullest capacity of every department in the four
Referring
briefly
again to the broadcast advertising
Q R S factories, at Chicago, New York, San Fran-
cisco and Toronto, Can., has been assured. The of the Q R S player rolls, there is a good specimen
of it in this issue of Presto. It is a full page dis-
letter of Mr. Pletcher to the trade follows:
play as it appears in this week's issue of the Saturday
IMPORTANT ANNOUNCEMENT.
Evening Post. The cost of that page alone is as
Gentlemen: Beginning January 1, 1925, all (J R much as some manufacturers invest in advertising in
S word rolls, both popular and Blue Bird Ballads, the entire year.
•will.be reduced to One Dollar ($1.00).
But indirectly that Saturday Evening Post is repre-
There will also be a slight reduction in Concert sentative of the interests of every manufacturer of
Series, Recbrdo, and Art Echo Rolls.
For the past six months, through our road men playerpianos, of whatever grade or name. It points
and other agencies, we have been getting the wishes directly to an absolute essential to playerpiano values,
of our dealers, and over 90 per cent of them ex- and directs something like two millions of readers
pressed their hopes and requests that \\v reduce the to the instrument, telling them how to make it indis-
price of Q R S rolls to One Dollar ($1.00). We pensable to home delight, and just what to buy to
are now complying with that overwhelming major- that end, and where to buy it—at "your music
ity's wishes.
dealer's."
Announcement of this price reduction will be
The Girl in the Window.
made in leading magazines and newspapers of, the
country, the first being a full page ad in the Satur-
"W r atch for this little girl in Music Store Windows
day Evening Post of January 10th, copy of which when you buy your Playerpiano." Could any sug-
is enclosed herewith. What do you think of it?
You will note that we are still urging the public gestion, or any dealer's publicity, be more direct or
more to the point? If any piano dealer were to pre-
to buy a playerpiano.
pare his own advertisement, could he do it any better
Facts for the Dealer.
for his local purposes of drawing attention to player-
We will now give you a little of the inside of our pianos? And the following paragraph, from the
business, profits, losses, etc.
Saturday Evening Post page, is proof enough of the
Our normal output of Q R S rolls is six million value, to the retail piano dealer, of the Q R S adver-
(6,000,000) rolls annually, five million of which are
popular and Blue Bird Ballads. This reduction in tising. And it bears upon a point in business that
price of 25 per cent retail will, as you can readily must effect sales, and must bear fruit, in a general
see, mean a loss to us in our getting price from way, and largely for the music business everywhere;
Q R S MUSIC ROLLS
REDUCED IN PRICE
DEALER COOPERATION
ESTEY ORGAN CO. TELLS
OF 1924 SUCCESSES
More Two-Manual Organs Sold in Year Just
Closed Than in Any Previous Year in
Its Triumphant History.
The growth and prosperity of the organ industry
is the reflection of the business in organs of all kinds,
being developed by the dealers with vision through-
out the country. For several years the call for or-
gans has been increasing in proportion to the spread
of the uses of the instruments so that the business in
organs is considered one of great possibilities.
A very cheering report of the business for 1924
comes from the Estey Organ Company, Brattleboro,
Yt.. and in it the company points to a very satisfac-
tory increase in orders and organs shipped for the
year just closed in comparison to the figures for
1923. Tn 1924 the company sold more two-manual
organs than in any one year in its history.
The character of the business is also a matter of
pride with the Estey Organ Company, which finds
it specially gratifying to point to a great number
of its two-manual organs installed in educational in-
stitutions. Among the- leading colleges and schools
are:
The Newton Technical High School, Newtonville,
Mass.; Union College, College View, Neb.; Billings
Hall. Wellesley College, Wellesley, Mass.; Lesell
Seminary, Auburndale. Mass.; Conservatory of Mu-
sic, Wooster, Mass., and others of similar character
and prominence.
It is noticed that the ambitious dealers who are
achieving a big and profitable table organ business
make provision for properly featuring the instru-
ments. Every means of publicity is employed to
acquaint the public with the delightful musical abili-
ties of the organ and the schools, colleges, conserva-
tories, fraternal organizations with halls, churches
and owners of fine homes where music is an impor-
tant factor in the scheme of domestic happiness.
Some of the most prominent dealers in the coun-
try have recognized the value of window displays of
the Estey organs and the artistic shows have had an
informative effect that has led to a large number
of organ sales by the Estey Organ Company. Among
those which during the year just closed have made
special window displays of Estey organs were: W.
J. Dyer & Bro., St. Paul, Minn.; Sherman, Clay &
Company, San Franciscg; Lyon & Healy, Inc., Chi-
cago; George J. Birkel Company, Los Angeles, and
Grinncll Bros , Detroit.
CALLERS IN CHICAGO.
E. E. Smith and F. W. Van Scoyoc, formerly of
the Smith & Mitten Piano Co., Akron, Ohio, have
been Chicago visitors this week. These gentlemen,
when they severed their connection with the Smith
& Mitten concern, engaged in business under the
name of Grand Piano Company. Their store is at
1.13' East Market street, Akron. They have taken
for their slogan: "A Better Piano Store." Their
leading pianos are Story & Clark, Stultz & Bauer
and Becker Bros.—certainly a good line which augurs
BUYS WASHINGTON BUSINESS.
Mr. and Mrs. G. E. Cooper, formerly with the
Thomas Music Co., at Marshfield, Ore., recently pur-
chased the Cowlitz Music Co.'s stock and fixtures in
Kelso, Wash. Mr. and Mrs. Cooper have moved to
Kelso and will continue the. business, carrying a full
line of pianos, phonographs and small goods and
musical merchandise.
"Thank your music dealer for this price reduction.
The one thing that made it possible was his co-opera-
tion and willingness to sell the best music roll at a
small margin of profit."
As was said at the beginning of this article, the
price reduction by the Q R S Music Company is one
of the really important announcements of the trade at
the start of the new year. Take advantage of it,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
PLAYER DISPUTE
BOBS UP AGAIN
After Subsidence of Discussion Which Raged
for Many Years, a New Claimant to
Music Roll Invention Appears
in the East.
RECALLS MCTAMMANY FIGHT
National Electric Light Association Publishes Re-
view in Which Credit Is Accorded to C. T.
Shelton of New Haven, Conn.
Fifty-one years ago this month the first electro-
music reporter was constructed, according to the Na-
tional Electric Light Association, in a review of the
progress of the industry, just issued.
The electro-music reporter, continues the Light As-
sociation review, was the forerunner of the modern
playerpiano roll. It was invented by C. T. Shelton
of New Haven, Conn., and, according to the review,
it was referred to by The Scientific American at
that time as a "machine-made strip that will faith-
fully reproduce on an organ the original tunes re-
corded."
An Old Controversy.
And all that opens again the ancient controversy
as to who invented the playerpiano, and especially
the player music roll, or perforated paper music. It
seems to be a good thing for Mr. Shelton, of New
Haven, and the National Electric Light Association,
that the late John McTammany is not still here to
rise up in his wrath and denounce the present-day his-
torians with his well known Scotch command of the
vernacular and cutting reference to his own poverty
when a struggling inventor.
For it is a matter of record that Mr. McTammany
stood forth fearlessly to defend his inventive genius
as against claimants for the music roll proposition,
and claimed to himself the automatic instruments as
far back as 1870, or three years prior to the time re-
ferred to by Mr. Shelton of New Haven. The year
1870 is the time in which Mr. McTammany claimed to
have invented the "machine made strip that will
faithfully reproduce on an organ the original tunes
recorded." Perhaps Mr. Shelton's invention was not
a "paper strip," but, in that case he was antidated by
a century or so by other means of automatic per-
formance.
The First Music Rolls.
John McTammany's invention unquestionably re-
lated, originally at least, to the reed organ. His in-
dustry, at Meriden, Conn., in the seventies, was the
first in this country to manufacture the perforated
music sheets. And he made them in quantities, issu-
ing catalogues and regular monthly lists of new
music. His first discussion in the newspapers had
long before appeared in many places, the first claims
having been set forth, in an Ohio paper, in the year
1870. And the discussion, or dispute, was continued
from that time to the day of his death, nearly twenty
years ago.
It will probably never be settled, to the satisfaction
of all interested, as to who actually "invented" the
"automatic" instruments, as exemplified in their
highest state by the playerpiano. The music roll, or
"machine-made strip," is essential to that invention.
It could not have been invented by the New Haven
gentlemen, if the Scientific American was referring
to the perforated music slip which had become a
regular part of the industry and trade in musical
instruments.
Credit Music Industry.
What, then, did Mr. Sheldon, of New Haven, in-
vent? And is it to be again disputed that McTam-
many was the first to manufacture the very essential
means by which the automatic organs, and later the
playerpianos, have been operated.
It is still an interesting subject, and with reams
of material, and other evidence on hand, Presto may
find occasion to reopen it again, if new claimants to
the "inventive" side of the subject outside of the
music industry, are going to continue to bob up on
every pretext of history or records of the past.
The invention of the music roll, and every impor-
tant feature of the playerpiano, belong within the
ranks of the piano industry. That has not heretofore
been denied.
PRICE & TEEPLE PLAYER
PROVED HOLIDAY FAVORITE
Warerooms at 218 S. Wabash Avenue, Chicago,
Cleared of Instruments by December Trade.
The December trade was especially kind to the
Price & Teeple Company, at 218 S. Wabash avenue,
Chicago, which reports that practically all the instru-
ments exhibited in its large wareroom, at the begin-
ning of the holidays, were sold. And the report was
verified this week when a Presto representative visited
the wareroom and found it almost vacant.
A. F. Price, when questioned about the holiday
trade, said: "Our holiday business was very good
and we almost cleared our wareroom except for a few
grands. The player trade was above the ordinary
during the month of Docember, and showed a gain
over other instruments by a big margin."
PAUL J. HEALY BURIED.
Paul Joseph Healy, former president of Lyon &
Healy, son of the founder of the firm, who died in
Paris Nov. 9, was buried on December 22, in the
Healy mausoleum at Calvary cemetery, Chicago. Mr.
Healy was born in Chicago in 1874. After his gradu-
ation from Fordham college he entered his father's
company, of which he later became the chief execu-
tive. He retired from this position in 1915 and had
spent his time traveling. He married Marie Alexan-
der in 1907. Mrs. Healy was with her husband when
he was stricken with heart disease last fall.
OPENS AT HAWTHORNE, CAL.
Q. E. Carr, of El Segundo, has leased a store build-
ing just completed at 321 North Hawthorne avenue,
Hawthorne, California. Mr. Carr has taken a long-
time lease on this building and has opened a music
store, where he will handle Brunswick phonographs,
records and Brunswick-Radiolas. Mr. Carr is a mer-
chant of seasoned experience, having been one of the
partners in the firm of Carr & Brady, of El Segundo,
dealers in musical instruments. Hawthorne has, for
some time, been without a music store.
MOVES IN PHILADELPHIA.
ESTABLISHED 1*54
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
taominster,
Matt.
Executive Offices
138th St. and Walton Ave.
New York
DirUion W. P. HAINES & CO., Inc.
The Brunswick-Balke-Collender Co., Philadelphia
branch, which was recently removed to new quarters
in the building at 40 N. Sixth street, will have more
space, which will enable the stocking of larger quali-
ties of the Brunswick machines, records and supplies.
OPENS IN VISALIA, CAL.
Broderson & Butler, Visalia, Cal., recently leased
the west half of the building formerly occupied by
the Visalia Furniture Co., and established a music
business there. The new firm carries a general line
of music goods.
NEW WISCONSIN BUSINESS.
Ray Charbonneau, Denmark, Wis., who has been
operating a music business in Green Bay, Wis., for
many years, has opened a branch store in the former
city. The new store carries a complete line of music
goods.
RESUMES BUSINESS AFTER FIRE.
The Johnson Music Store, located at High and
Church streets, Clinton, Mass., which was consider-
ably damaged in a recent fire, has been made ready
lor resumption of business.
B. F. Budd and son, T. L. Budd, St. Joseph, Mich.,
have leased a new store building and will open a
music and radio store business.
January 3, 1925.
HENRY F. MILLER FACTORY
EMPLOYEES ENTERTAINED
Christmas Party by Boston Division of Continental
Piano Co. Was an Event.
Employees of the Henry F. Miller factory of the
Continental Piano Co. held a very enjoyable Christ-
mas party at the factory Wednesday afternoon, De-
cember 24. Officials of the company from the Bos-
ton office were present, and from the superintendent
down to the watchman all made merry during the
afternoon.
A buffet lunch, provided by the firm, was served
by the Grattan Baking Company. This was followed
by an entertainment by W. Raymond Eldridge, tenor
solos by E. A. Mayo with L. A. French as accom-
panist, and humorous selections by P. F. Reynolds.
Joseph Monighan just returned from a long walk in
the Polar regions, acting as Santa Claus, distributed
presents to everyone, and these, exhibited as received,
were found to be very appropriate and humorous,
many of them accompanied by verses composed by
the factory poet, Maurice J. Lane. A sample of what
was early received was a hair net for a baldheaded
man and gave an inkling of what would follow.
Good cheer and Christmas spirit prevailed and every-
body went home soon after five to fill stockings and
make others happy.
VOCALION RECORD SALE
EXPLAINED BY PURCHASER
Brunswick-Balke-Collender Co. Tells of Big Deal
with The Aeolian Company.
B. E. Bensinger, president of the Brunswick-Balke-
Collender Company, in a statement issued in connec-
tion with the purchase of the Vocalion record busi-
ness of The Aeolian Company, of New York, said:
"The agreement between the Brunswick-Balke-
Collender Company and The Aeolian Company, of
New York, which becomes effective January 1, 1925,
is the culmination of the recent negotiations between
the two companies. It provides, among other things,
that The Aeolian Company will feature exclusively
for a period of five years the Brunswick phonograph
and the Brunswick-Radiola.
"In addition the Brunswick organization will take
over the entire record business and the manufacturing
of the Vocalion records at present manufactured by
The Aeoiian Company. The Brunswick-Balke-Col-
lender Company will also take over The Aeolian Com-
pany contracts with artists for the recording of
records."
THE CONTINUING FLOOD OF
EVIDENCE OF GOOD WILL
More of the Beautiful Greetings for Which Presto
Returns Its Acknowledgments.
In addition to the lists of graceful and often very
original cards and other forms of holiday greetings
which have already appeared, Presto extends ac-
knowledgements to the following representative
friends and firms:
E. W. Furbush, of Haddorff Piano Co.; William
Strich, of Strich & Zeidler; the Rock Island System;
John Vennema, consul for the Netherlands; T. E.
Cook, Warren Piano Co., Warren, Pa.; Mansfield
Piano Co., New York; Edwin Jarrett, Allentown,
Pa.; Shoninger Piano Co.; Frank J. Gibbons, for
Buescher Band Instruments, Elkhart, Ind.; Kindler
& Collins, New York; the Vocalstyle Company, Cin-
cinnati; the Fairbanks Co., Springfield, Ohio; J. P.
Simmons, southern representative U. S. Music Com-
pany; Newman Bros. Piano Co., Chicago; Jesse
French & Sons Piano Co., and many others whose
favors will have come after the writing of this
acknowledgment.
R. E. DAVIS WILL GO WEST.
Chicago is to lose another good piano man and
California, as usual, will gain him. R. E. Davis, one-
time editor of the Indicator, later export manager for
Smith, Barnes & Strohber, and, until New Year's,
western representative of Wickham piano plates, has
resigned from active business for a time, and will
leave for San Diego in a few days. There he will
do some fishing and golfing, and then represent a
good line of pianos in the Pacific Coast trade. Mr.
Davis is a man of genial characteristics and will suc-
ceed in whatever he may undertake—even making the
nine-hole ahead of the rest or catching strings of
albecora almost equal in size to those captured re-
cently by Geo. P. Bent, as related in Presto.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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