Presto

Issue: 1924 2005

December 27, 1924.
PRESTO
DEALERS PROFIT
BY BUYING SPIRIT
Although Christmas Buying Started Late in
Many Places, the Aggregate of Purely
Seasonable Purchases Will Exceed
That of Last Year.
MUSIC BIG FACTOR
every dealer
knew what
successful
SEEBURG
dealers know
about conduct-
ing and oper-
ating auto-
matic piano
businesses,
every dealer
would be en-
gaged in the
business!
Pianos, Musical Merchandise and Radio All Sharers
in Widespread Exhibit of Generous
Purchasing.
The Christmas trade of 1924, ending Wednesday
evening with an intensification of activity, is generally
reported as exceeding expectations. A good portion
of the Christmas savings checks found its way into
the music stores to pay substantial first payments on
pianos and other musical instruments and radio sets.
It is a pleasant fact noted in piano stores for several
years that the growth of the Christmas clubs with
the banks has resulted in substantial down payments
on pianos purchased at Christmas. The ability to put
down a good sum as first payment has also resulted
in directing the thoughts of customers to pianos of
the finer kinds and to reproducing pianos.
From the newspaper exchanges in the weeks pre-
ceding Christmas it was inspiring to note the extent
and fine character of the advertising of the music
houses. It was seasonable and stimulative of the de-
sire to "say it with music." Even the spontaneous
interest in radio did not influence the dealers to mini-
mize their efforts to effect sales in the sets. In the
small grands and the reproducing pianos the dealers
saw the opportunity for attracting the Christmas
buyers. But the miniature pianos were strongly put
forward for the Christmas business, which was a
tribute to their powers to attract even in a season of
distraction. A noteworthy fact about the Christmas
advertising of pianos was that the quality appeal pre-
dominated.
Contrast Pointed Out.
All over the country the contrast between this
holiday period and that of a year ago and two years
ago was strong. Confidence in the stability of busi-
ness was scant a year ago and the outlook in Europe
was none too good. The facts had their effects on
every department in music stores, although the aver-
age mvisic dealer or music goods buyer never con-
sidered the relation of the inability to buy in coun-
tries across the ocean to the ability or desire to buy
here at home. Today the prospect nationally is
glowing, and internationally it is the most promising
since the world war.
Giving It a Start.
In many cities business needed the stimulation of
the Christmas drive for sales to take the dealers out
of a seemingly unaccountable lethargy. In Balti-
more, for instance, the Christmas buying, which is
reported unusually lively, was delayed in the start.
The actual big drive for Christmas sales began only
about the end of the first week in December.
In Boston and indeed the whole of New England
it required the near approach of Christmas to evoke
the desire to buy in the customers. Two weeks ago,
when the spirit of music goods buying was aroused,
many even among the optimistic dealers discovered
they had inaccurately gauged the public's capacity to
buy. Grands and reproducing pianos were items of
particular interest to the appreciative customers in
the Boston music stores.
Texas Dealers Happy.
Perhaps the report of the Christmas music trade
conditions in Fort Worth may serve to present the
conditions in all the other Texas cities. The state
has had excellent harvests which made for a joyous
Christmas with all the piano buying manifestations
attaching thereto. The smaller Texas towns found
the same evidences of the disposition to express the
Christmas spirit by buying music goods. Texas
farmers, shackled for years by heavy debts, are now
plentifully supplied with funds. Music dealers de-
clare there is no boom, but that business is on a
steady basis with assurances of good business for the
coming years.
In Atlanta, Ga., the music dealers shared in the
lively retail business of the pre-Christmas weeks.
Independent of the holiday stimulus, the retail trade
generally in Atlanta is the greatest since the post-war
boom. With all classes of business the year end in-
ventories are expected to be the healthiest in years.
MUSIC HOUSE CHANGES
HANDS IN MARSHALL, MO.
Claycomb Music House Buys Stock, Fixtures and
Interest of Reed Music Co.
The Claycomb Music House, Marshall, Mo., is now
located at 115 East Arrow street, in the building for-
merly occupied by the Reed Music Co. This an-
nouncement was made last week by the Claycomb
Music House:
"Having purchased the business and fixtures of
Reed Music Co., I am now prepared to furnish my
customers with the very best in my line—Baldwin
pianos, Starr phonographs, a full line of musical
instruments, sheet music, player rolls and records.
In fact anything carried in a first class music store.
Your patronage solicited. My endeavor will be to
give you the very best of service and at reasonable
prices."
LOOKING AHEAD IN MILWAUKEE.
Playerpianos were much in demand during recent
weeks at the Milwaukee Piano Mfg. Co., Milwaukee,
retailer of the Waltham line, and a good holiday
trade is reported by Charles L. Nodine, manager.
He states that playerpianos have been most active,
and reproducing pianos are being sought in increas-
ing numbers. Mr. Nodine expects next year to be
the biggest year in the history of the piano trade.
The Renier Music House, Dubuque, la., organized
a girls' band at Guttenberg, la. Members were
equipped with Conn instruments.
BALDWIN FOR RADIO STATION
J. P. SEEBURG
PIANO CO.
CHICAGO
"Leaders in the
Automatic Line"
General Offices: 1510 Dayton St.
Factory 1508-16 Dayton St.
In this picture of the Cope & Johnson Broadcasting
Station, Deseret News Buliding, Salt Lake City,
Utah, the Baldwin piano used in the radio programs
is shown. This is one of the most powerful radio
operating stations in the west, and when a Baldwin
Grand for use in their studio was recently selected,
that radiod fact was taken by listeners-in as another
evidence of the desire to make the service of greater
merit. This station, famed for the uniform, artistic
excellence of its programs, selected this instrument
after scientific tests in which it was found that the
deep, resonant tone of the Baldwin registered far
better for radio transmission than that of any other
instrument.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
Presto
T H E AMERICAN MUSIC TRADE WEEKLY
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. D A N I E L L and F R A N K D. ABBOTT
Editors
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Tost Office, Chicago, Illinois, under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, f4.
jyable in advance. No extra charge
' - -•

Payable
ge in ~*
United
States
possessions, Cuba and Mexico, Rates for advertising on
application.
comprehensive and complete article of home
adornment and entertainment.
This is the last issue of Presto in 1924. When
the last issue of 1925 shall be written we be-
lieve that things will show a little more rosy
aspect in all branches of the business. Cer-
tainly the piano is destined for a real "come
back" which will pour results into the coffers
of manufacturers and merchants in the best
business on earth—best because of its dual
character of spreading blessings that elevate
a i:l refine, and in bringing both material and
spiritual satisfaction to all who are engaged
in its production or selling. Happy New Year!
FORGOTTEN INVENTIONS
At a recent meeting of the Chicago Piano
& Organ Association a speaker referred to
the changes that had taken place because of
changes in the membership. Of course, death
and removals had a good deal to do with it,
Forms close at noon every Thursday. News mat- and the lapses suggested other changes of
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before another kind.
Tuesday, five p. m., to insure preferred position. Full
What, for instance, has become of a long
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current list of inventions pertaining to the piano, and
week, to insure classification, must not be later than its trade, since this century began?
How
Wednesday noon.
Address all communications for the editorial or business many of the creations of man's ingenuity, in
departments to PRESTO PUBLISHING CO., 417 South
this department of endeavor, have been an-
Dearborn Street, Chicago, III.
nounced and then forgotten, since we first
wrote 1900 on the date line? And which of
SATURDAY, DFCEMBFR 27. 1924.
the long list promised so much more than they
achieved as to present an almost pathetic point
ANOTHER START
of interest ?
Since the advent of Sir Volstead the cus-
Perhaps one of the most interesting inven-
tom of turning- the new leaf has fallen into tions of the last quarter-century was the de-
disuse. We merely roll over and thank God vice designed to render the piano "tunerless."
we are alive, and hope for better things. And A young man of Lyons, N. Y., proclaimed that
usually they come to all who work hard by a chemical adjustment the strings would
enough for them. Rut the New Year greet- be maintained at a fixed tension, and so the
ings are just as hearty and the possibilities discordant sound of pianos out-of-tune would
even greater for good work well done. And be wholly unknown in the near future. At
so the new year about to begin, will dawn one of the annual conventions in New York.
brightly enough for the piano industry and it was said that a certified check for $150,000
trade if we only- feel that way.
had been offered for the patent rights, and
The year closing has not been the best on refused.
record. Things have been in a condition of
Where is the "tunerless" piano today? A
reshaping themselves. The number of pianos specimen instrument was made. What be-
produced, while large, has not reached the came of it ?
high-water mark. As to quality there has
A young genius worked night and day upon
been no advance, nor has there been any de- a player action which should have no tubing
terioration. The feature of the trade has been and no pneumatics. He declared that it was
the steady growth of the Small Grand which, ready and that it would be really trouble-
with some factories, has proved almost, or proof. And then it faded away. Where is it
even quite, a monopoly.
now ?
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
The interfering element of the year has
been radio. The development, in a popular
way, of that wonder has in a measure ob-
scured some other things of the trade, the
phonograph being the chief sufferer.
Of
course anything that creates a noise resem-
bling music must, for a time, at least, put the
brakes upon the piano, and radio has been no
exception.
But. as the public becomes familiar with
radio, it also tires of it and in the end, so far
as the piano is concerned, the result will be
beneficial. And in time the confusion, and
multiplication of broadcasting stations, must
call for some disciplinarian control, and then
the endless discussion and dispute about what
is best for radio, and who shall bestow it, may
be settled.
At present, as a commercial proposition, the
whole thing is chaotic and the competition
promises to be sharper than that of any other
specialty in any way associated with the music
trade. For it has become a part of the music
trade, since the cabinets and other convenient
and beautiful accessories have made radio a
A piano tuner from Canada came across the
St. Lawrence with a machine by which it was
declared any novice could tune a piano in
short order. The device was much like a
miniature reed organ. A company was formed
with prominent capitalists at its head. Then
the inventor moved to California and the cap-
italists closed up shop. One other automatic
tuning device came forth. Where are they
now ?
Twenty years ago there was a great deal
of talk about the cost of piano boxes for
shipping purposes.
Many
manufacturers
shipped by harnessing the instruments to
supports in the freight cars and used no boxes,
just as they do now. This suggested a return-
able crate. A practical piano man in Pitts-
burgh made one. It was demonstrated at a
trade convention in Cleveland. Where is the
collapsible piano case now?
And there have been many more—very
many—including countless "music leaf turn-
ers" and endless phonograph improvements.
Hut through it all a notable fact is that novel
devices by which to still further perfect the
December 27, 1924.
piano have been scarce, except for the devices
designed to stow away music rolls safely and
sightlessly. It has been an inventive age, cer-
tainly, but the piano is not changed much.
This is the last issue of Presto during 1924.
But between the date of this issue a great
many pianos will be shipped to dealers who
are waiting to deliver them again to the retail
trade. And may the New Year soon to dawn
prove so much better than the old one that the
doubts of today may be wholly obliterated by
the warmer suns of the next one.
As a lesson in the constantly enhancing
values of New York property it is interesting
to recall that in 1901 the Chickering Hall, on
Fifth avenue, was sold for $57,500, and a few
weeks ago Aeolian Hall on Twenty-second
street brought $6,000,000.
* * *
For the first time in several years, a new
and quite important piano will be announced
with the incoming of the new year. The head-
quarters will be in Chicago.
30 YEARS AGO IN THE TRADE
From the Files of Presto
(December 27, 1894.)
The time for turning over a new leaf has come
again. We trust that the old one will balance up sat-
isfactorily and that the amount to be carried forward
is a substantial one.
George P. Bent was the first organ manufacturer,
we believe, to add piano manufacturing to his busi-
ness, followed by Tryber & Sweetland. We have
good reasons for believing that Number Three will
appear during 1895.
By order of Emperor William II, a contract has
been made with Herr Humperdinck, the composer of
"Hansel and Gretel," in which he undertakes to give
the first offer of his new works for the next five
years to the Royal Opera, Berlin.
The Story & Clark Co. arc rapidly making head-
way in Europe and under Mr. C. H. Wagener's vig-
orous direction the business this year promises, de-
spite the demolition of the London factory by fire,
to show a large increase on the previous year's turn-
over.
Reference was made last week to the novel and
desirable location of the new Boston warerooms of
Henry F. Miller & Sons, at No. 88 Boylston street.
The building is a new one of modern architecture and
is equipped throughout with every improved appli-
ance for the comfortable conduct of a great business.
20 YEARS AQ0 THIS WEEK
(From Presto December 29, 1904.)
The managers of the W- W. Kimball Company
today released to the trade press the resolutions
passed by the house on the death of their chief, W.
W. Kimball. These resolutions are an expression
of the high esteem and warm appreciation of loyal
men who knew and loved Mr. Kimball through all
the intimate associations of business life. The full
text follows:
It is a fact that the sale of Chickering grands—of
the quarter and infant variety—was so great that the
stock was entirely exhausted last week, and two car-
loads were rushed from Boston to New York by ex-
press.
The death of H. D. Bentley at his home in Free-
port, 111., last Saturday morning, removes from
that city a conspicuous figure among the piano and
organ dealers. Mr. Bentley was more than a dealer;
he was also a manufacturer of stools and scarfs with
headquarters in Freeport.
Happy New Year to every manufacturer irrespec-
tive of the size of his business with Presto. Happy
New Year to all the dealers everywhere. Also and
likewise Happy New Year to the trade papers and
their happy trade editors.
In the last issue of the year, The Presto presents
its compliments to the entire trade, and in addition
extends thanks to the manufacturers for their share,
individually and collectively, in the prosperity with
which the paper has been favored during 1904.
And now the "Old Reliable Stock" has become a
part of The Aeolian Company combination. The
merging of the distinguished piano with the powerful
piano player industry will naturally create great in-
terest in the trade. It is more of a surprise than
was the sale of the Weber to the same interests.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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