Presto

Issue: 1924 2005

PRESTO
December 27, 1924.
CHRISTMAN
"The First Touch Tells 9 t
The Famous
Studio Grand
(only 5 ft. long)
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
of design and tone quality it remains
the favorite w i t h discriminating
customers.
HAPPY NEW YEAR WISHES
FOR GOOD PIANO MEN
Some of the Best Things Presto Can Think
of for Experts Who Already Possess
Almost Everything.
Alex. McDonald—a real news trade paper.
William B. Armstrong—More time to meet the
trade editors.
Howard B. Morenus—A portable golf course.
William Tonk—An inspiration for a mantel won-
der-picture more beautiful than he has already pro-
duced.
A. S. Bond—Same as Howard B. Morenus.
Will L. Bush—Some way by which to see fifty
of his friends a minute.
Henry G. Johnson—A geni to send him all the
workers he needs and insure him against any more
fires.
H. C. Bay—Some process by which to produce
a million small Grands a month.
C. N. Kimball—An architect who can design for
him a more beautiful house than he already has.
E. H. Story—The possibility of living in Pasadena,
Chicago, New York and Paris all at once.
Will Brinkerhoff—Some transportation by which
he may travel from Oak Park to Chicago and vice
versa in less than a minute.
Geo. P. Bent—More moderate demand for ''Life,
Travel and Love."
Geo. Burt—A patent on his plan for being on the
road selling Newman Bros, pianos and in the factory
making them at one and the same time.
Willard Powell—An Alladdin's lamp to rub and
see the new tuning college win in a twinkling.
A. G. Gulbransen—Half the earth upon which to
still further spread his great factory.
Paul Lindenberg—Some magic influence against
quenchless longing to get back into piano making.
Frank Story—A plan of instantaneous travel be-
tween New York and Chicago.
Kenneth W. Curtis—Same as A. S. Bond.
Geo. M. Slawson—More young men to establish
in a good business and more time to watch apples
grow at Bangor, Mich.
I. N. Rice—Some way to till his farm at Desplaines
while traveling in the Golden West selling W. P.
Haines & Co. pianos.
D. D. Luxton—Same as Kenneth W. Curtis.
Arthur L. Wessell—Bigger Maine woods in which
to hunt bear.
Adam Schneider—Some way to compute the count
of his countless friends.
THE PROPER DAY FOR
GOOD RESOLUTIONS
CHRISTMAN
Reproducing Grand
the most satisfactory both in imme-
diate profits and in building more
business.
•THREE generations of Christmans
have made the Christman Piano
what it is today—one of the world's
truly great pianos.
Many More Dealers Have
Arranged to Start the New-
Year with the Entire Line of
CHRISTMAN
Players and Pianos
<(
The First Touch Tells"
Ree U. S. Pat Off
Christman Piano Co.
597 East 137th St.
New York
Jan. 15, Not Jan. 1, Suggested as the Pos-
sible Best Date for Turning Over
the New Leaf.
It might be a good idea to adjourn the good
resolution time from Jan. 1 to say Jan. 15. Jan. 1,
on top of a hysterical time in business and society,
has its objections as a swearing off time. It is not a
good time to make a proper estimate of our short-
comings, of our needs for the character building or
character patching resolution.
It is really a time for a pause and a yawn. The
close of the old year is a cue for a good open-faced
yawn of introspection, and the more cavernous the
yawn and the deeper the look in upon ourselves, the
better and more masterful our mental resolves will
be for the year just opening. There is an earnest of
success for the good resolution when one yawningly
mumbles, "Well, the year is over and past, over
and gone, and I see where I can improve my ways."
We've something to build on after we yawn and
exhale and get an old, used-up year and old unsatis-
factory thoughts out of our systems.
Making good resolutions now is different in kind
from what the process used to be. There was a
time when there was the necessity for swearing off.
We all, or at least most of us swore off with annual'
consistency but too often the odor of sanctity
did not clog our nostrils to any great extent. Pos-
sibly because a good resolution, which may be audi-
ble and visible is not smellable. Anyway, one heard
good resolutions being verbally recorded and saw
their effect with gratification and sometimes with
unworthy doubt.
Today these times are often alluded to as the dear,
dead days," although they were sometimes too lively
and the degree of liveliness was in equal ratio to the
warmth of the New Year resolution to "cut it out."
In the crucial days following the making of the anti-
stimulant form of good resolution, breakages oc-
curred and therein the evidence of one's nose was
convincing, cloves to the baffle notwithstanding.
Riding the first lap of the new year on the water
wagon used to be the result of conscience more often
than straight purpose. When one ended an old year
chaotically, reaction was a natural sequence.
The trouble is that many good-resolution makers
do not wait long enough after easing up on, or slip-
ping off the bad habits, whatever they may be.
Good resolutions are made before a proper mental
poise is effected. Dante gave expression to the fact
when he wrote that "hell is paved with good res-
olutions."
This is not an effort to decry good resolution-
making or discourage the annual swear-off from this
or that objectionable habit that grips our poor weak
human nature. There are none of us that wouldn't
be improved mentally, physically and temperament-
ally by a few good resolutions made to stick.
Perhaps the old year has been fruitful and you
have accomplished some even relatively small part
of what you set out to do, then it is good to pause
and contemplate how chance has aided Fate. There
are excellent lessons in a good old yawn-filled
thought of that kind. It is humbling but guiding.
Healthy recreation results from such a look back.
Or maybe the dead and gone year proved unpro-
ductive to purse or personality. Then yawn. The
big wide-stretched mental yawn is an acknowledg-
ment that the results make you tired. It is full of
hope for healthy reaction. It is a sign that your
head is still level and its measurements normal.
A noted alienist said that the insane never yawn.
The unfortunates lack the ability to lucidly look back
or hopefully and purposely forward. Your ability
to yawn is the ability to properly judge of your
efforts in the past. The yawn-filled resolve is a sign
of your sanity. It is the kind that helps us cut away
from the mistakes of the past; allows us to relax
and sanely rest for a moment in the hurly-burly
of life.
The time for good resolutions is not Jan. 1. Per-
haps Jan. 15 is a better date for turning over the
new leaf. Then you can do it calmly, sanely, yawn-
ingly, with head clear and spirit free.
ARTISTS TESTIMONIALS
FOR STORY AND CLARK PIANO
Members of Metropolitan and English Grand Opera
Companies Appreciate Qualities of Grand.
The December issue of the "Story Book," house
organ of the Story & Clark Piano Co., 315 South
Wabash avenue, Chicago, is dedicated to the artists
who have found the character of the Story & Clark
instrument worthy in every sense of the word.
Prominent artists, formerly with the Metropolitan
Opera Co , New York City, and artists now with the
English Grand Opera Co. of that city, which organ-
ization has selected the Story & Clark grand as its
official piano, have expressed their appreciation of the
beautiful structural lines and fine tonal qualities of
the Story & Clark instrument.
Letters of commendation have been received from
such well-known artists as Alexis Kosloff, Andreas
Dippel, Grace Bradley, Joy Sweet, George Gordon,
Lillian Shurr, Mariska Aldrich, Ignatz Waghalter,
Annice Taylor Marshall, Fred Patton, Ruth Ely,
Louis Dornay, Leonard Braun, John H. Kuebler
and a host of others.
RICHMOND HARRIS DESIGNS
WORLD'S BIGGEST PIANO
Head of Reproducing Piano Department of the Bald-
win Piano Co., Chicago, Plans Wonder.
Richmond Harris, head of the reproducing depart-
ment of the Baldwin Piano Co., 323 South Wabash
avenue, Chicago, has designed the world's largest
piano, which is actually twenty-feet long, and is in
true proportion to the standard 9 foot Baldwin con-
cert grand ordinary used by artists of the concert
stage.
The first presentation of this remarkable instru-
ment was given at the Senate Theater, Chicago, to an
audience numbering over 2,300 persons.
The leader of the orchestra which christened the
piano was the famous Art Kahn, recording artist for
Columbia records and Welte-Mignon reproducing
rolls.
Preceding the performance of the orchestra on top
of the instrument, a cartoon of the various instru-
mentalists taking their position on the piano was
thrown on the screen. Several popular songs were
then played by the musicians.
Mr. Harris, who has shown wonderful initiative;
and ability in bringing out the true merits of the;.,
Baldwin line, is soon to start on a coast to coast;
tour featuring the piano.
;;
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
has been poor and the drought this year prevented a
full crop. But the growers are getting good returns
on what they produced and the outlook is encourag-
ing both to them and the music dealers.
New Department Busy.
The John Breuner Co., the big furniture house, is
Driest Year in Annals of Weather Man Did considerably pleased with the success of the new
piano department in its Oakland branch. The man-
Not Dull the Ardor of Music Dealers,
ager, T. Stahlberg, is strong for the show window
Who Tell of Good Business in All
featuring of his pianos and players and the house
gives him the proper facilities for the purpose.
Departments.
What M. P. Thompson Says.
M. P. Thompson, manager of the Pacific Coast
THE CHEERFUL VIEW
interests of the Baldwin Piano Co., last week took a
glance backward and a look ahead for 1925. "Splen-
Everything Points to a Big Music Goods Business did" is the term he used to characterize the results
for the year now drawing to a close. Every month
and Expectations for 1925 Are Very En-
has shown an increase in sales over the corresponding
livening.
month in 1923 and despite. the driest season in the
Music merchants all over California responded to annals of the weather man he anticipates at least a 30
the spirit of the season and Yuletide thoughts were per cent increase over 1923.
synonymous with the desire for Christmas sales of
pianos and other musical goods. The general opin-
ion was that Christmas business would be unusually WESTERN ELECTRIC PIANO
big and that the activity now being felt in the music
trade will continue far into the new year. An abnor-
CO. BUSY AS YEAR WANES
mally low rainfall which resulted in a condition
affecting water supplies and water power and inter-
fering with farming interests generally, also meant All Styles of Automatic Instruments Manufactured
quiet business for the music dealers. The reaction
by Chicago Firm Popular in the Trade.
following the rains which relieved the conditions from
the drought, showed how much the fortunes of the
The newest entry into the automatic piano field is
state depend on the moisture supply at the proper terminating a year that marked certain success in the
period.
fact that its product has gained a recognition in the
But from reports of music houses in San Francisco, trade that has brought gratification to the officials of
Los Angeles and other large cities it would seem the company located at 439 West Superior street,
that the music business is independent of weather Chicago.
phenomena. A great amount of piano selling has
Several new and distinct styles are now ready for
gone on despite drought, cattle epidemics and other aggressive dealers who realize the possibilities in this
happenings which one would expect to have a dis- interesting field.
tressing influence on sales. In San Francisco, Sher-
Of the new models the Selectra Model "B" has
man, Clay & Co., the Wiley B. Allen Co. and Kohler proven
itself a consistent money-maker. Its height
& Chase, delightedly tell of a November business sur- is 62 inches
and with a width of 46j4 inches. The
prising in its size and heads of piano departments in original design
case, with beautiful art and bevel
all three houses have anticipations of a Christmas glass panels, will of appeal
to lovers of art and will meet
business that will break all records for the season.
the demand of high class business houses and amuse-
Other Instruments Sell.
ment parlors.
But pianos and players do not monopolize the at-
tention of the California public and the fact is pointed
BUSINESS TO BE CONTINUED.
out in the increase of phonograph sales despite an
The jewelry and music store of the late W. T.
alleged interference by radio. San Francisco is a Bowles, Bloomington, Ind., will be continued by the
good radio city but it continues to be a place of great Bowles family. The jewelry department will be in
opportunities for the phonograph dealers. A big charge of Mr. Hallingsworth and the music depart-
business in phonographs is reported by the Kruschke ment will be conducted by Mrs. Jessie Mercer.
Sales Co., 539 Market street, the Western Phono-
graph Co., in the Hobart Building, the Emporium,
and Sherman, Clay & Co.
Good Business Everywhere.
James J. Black, treasurer of the Wiley B. Allen Co.,
San Francisco, includes all the Wiley B. Allen Co.'s
branches in the bright report he made last week.
Even in the Fresno branch Manager R. W. Young
Graceful lines, rugged construc-
is achieving an excellent holiday business, a happy
tion, moderately priced. It's the
result that is surprising when the nature of the fruit
growing industry in that section is considered. In
very best commercial piano from
the territory surrounding Fresno the community is
every standpoint.
dependent almost entirely on the raisin crop and on
the manner in which it grows and is saved depends
the ability of the people to buy pianos and other
means towards music. For two years the raisin crop
BRIGHT REPORTS
FROM CALIFORNIA
December 27, 1924.
GREAT ARTISTS AND
THEIR STEINWAYS
Confidence in Their Instruments Animates the
Famous Concert Pianists in Dramatic Moments.
Mischa Levitski at his Steinway is the subject of
the artistic illustration in the page advertisement of
Steinway & Sons in the current number of the Sat-
urday Evening Post. The portrait is one of the ad-
mirable collection presented in Steinway advertising,
which associates the Steinway piano as the "instru-
ment of the immortals." This suitable type matter
accompanies the cut:
"In that dramatic moment of quiet before the first
note is struck, the concert pianist marshals swiftly
all his genius, his spirit, his skill. And there is
scarcely a great pianist since Liszt who has not
drawn, in that moment, new courage from his utter
confidence in his chosen instrument—the Steinway.
Paderewski, Hofmann, Levitzki—these and others of
the great pianists know how perfectly the Steinway
translates the mellow, golden harmonies of Schu-
mann or the sharply etched roulades of a Bach fugue.
They know how the Steinway at a touch becomes a
singing, animate voice, instantly responsive to the
most extraordinary demands.
"This knowledge of the superiority of the Stein-
way is shared by the public at large. For the great
majority of Steinway pianos are purchased on limited
incomes and for unassuming homes. As a matter of
principle, it has been kept within the reach of every
true lover of music—sold at the lowest .possible
price and upon the most convenient terms. Each of
the various models is a true Steinway. And each
will return, decade after decade, full measures of
pleasure and delight. You need never buy another
piano."
A GOOD MILWAUKEE REPORT.
The Flanner-Haufsoos Music House, Inc., Milwau-
kee, is now assured that sales for 1924 will be far
ahead of sales for 1923. Big sales in Kurtzmann and
BrinkerhofT pianos were a feature of the holiday
business. F. F. Flanner says the sale of grands
shows continuous growth with the small models
leading. The reproducing grand shows an upward
trend in sales.
ond tiring*
Tone
l
The Best Yet
The £J~{ardman Jzine
is a complete line
Style 32—4 ft. 4 in.
GRAND PIANO
58 Inches Long
The best exponent of the prevent Baby Grand Age.
1 tone — at lines — its rtatricted space requirement and
tractive price—
3
MAKE IT THE PREMIER AGENGY
Get full details of this valuable selling franchise NOW.
Premier Grand Piano Corporation
Largest Institution in the World Building Grand
Pianos Exclusively
WAITER C HffPPSRU
JDS
3J£
510-532 West /3rd Street
NEW YORK
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
It comprises a range of artisti-
cally worthy instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
HA
Weser Bros., Inc.
520 to 528 W. 43rd St., New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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