Presto

Issue: 1924 2004

22
PRESTO
IN SMALL GOODS DEPARTMENT
Greater Interest in Musical Merchandise Shows in
New Stores and Old Ones.
C. C. Chris'ensen recently opened a music store in
Nile?, Mich.
A movement to aid band instrument sales is now
on foot in New York state for the Municipal Band
or Concert Law. Pat Conway, the famous band-
master, of Ithaca, New York, has consented to act
as state chairman in this movement.
The Premier Music Roll Co. and the Exhibitors'
Music Roll Co., San Francisco, were recently merged,
though the two names are still retained.
The player roll department in the Portland, Ore.,
branch of Sherman, Clay & Co is being remodeled
and the space increased. The Duo-Art and Q R S
music rolls are handled in the department and the
business in the roll line constantly increases.
The Palmer Piano House, Medford, Ore., has se-
cured the exclusive agency for Couturier band iu-
strume'.ns and saxophones made by Lyon & Healy,
Chicago.
L. F. Pollock is a new man on the sales staff of
the Wholesale Musical Merchandise Division of Lvon
December 20, 1924.
& Healy, Chicago, traveling in southern Illinois,
Missouri and Kentucky.
Weiler's, Quincy, 111., has further added to the
lines in its talking machine department.
The new . band instrument department of the
Luebow Music Co., Milwaukee, is in the charge of
N. T. Biehoff, a saxophone player of note.
The Kelley Music Co., Gainesville, Fla., formerly
located on East University avenue, has been removed
to the corner store at East University avenue and
Main street.
A branch of the Charles Emdee Music Store, of
Catskill, has been opened at 107 Main street, Phil-
mont, N. Y.
CHRISTMAS "MUSICAL JOY."
The largest run of "Musical Joy," the dealer book-
let service prepared by Lyon & Healy, Chicago, to
stimulate musical merchandise sales, has just been
printed. This issue is beautifully illustrated in
Christmas colors, with effective sales appeals on
every page. Several hundred dealers in every sec-
tion of the country are making use of this service.
The Widener's Music Store, Inc., at 869 Broad
street, Newark, N. J... handles a small but well se-
lected stock of radio merchandise in conjunction with
its piano and talking machine departments.
Special Numbers Issued on Standing Orders Are
Assured of Big Sales.
Another special release of Q R S music rolls was
made December 16 by the Q R S Music Roll Co.,
Chicago, and shipped on standing orders on that date.
The numbers in the hands of dealers assure added
opportunities for numerous Christmas sales. The fol-
lowing comprise the list:
2953—Ev'rything You Do, fox-trot.
2959— Mille Lac, waltz.
2961—Paradise Valley and You, marimba waltz.
2966—Take Me Back to Your Heart, waltz.
2976—On My Ukulele (Tra La La La La), fox-
trot and one-step.
2985—College Memories, Bluebird march.
2988—Seal It with a Kiss, fox-trot.
2994—Jelly's Blues, fox-trot.
STARR MODELS' APPEAL
Console Types of Phonographs with Singing Throat
Sell Well for Holiday Trade.
The comparisons of different loud speakers in radio
suggest the merits of the "Singing throat of silver
grain spruce" that distinguish the Starr phono-
graph from all others. That feature of the phono-
graph provides an effective talking point to Starr
dealers. By the aid of the "singing throat" the buyer
of a Starr Phonograph is enabled to bring to his
home the world's very best music just as the world's
best artis'.s played or sang it.
The console models in Starr Phonographs are de-
servedly favored by buyers at this time. The Starr
console or "table" phonographs are instruments of
genuine distinction. Beautiful in contour their outer
charm becomes the symbol of their innermost worth,
for from their superb hand-wrought finish to the
most minute point of refinement they are achieve-
ments of artistic supremacy. Immediate appeal is
made because their excellence is at once apparent.
In their rich, pure tone, in design and appointments
is well exemplified the musical character of all Starr-
made instruments.
"SUPERIOR" PIANO PLATES
Manufactured by
Cleveland, Ohio
SUPERIOR FOUNDRY CO.
0 R S RELEASES THIS WEEK
SCHOOL BAND CONTESTS
Movement by the National Bureau of Music Ad-
vancement Is Meeting with Enthusiastic Support.
NATUREL
Reg. U. S. P a t . Off.
The now famous reproducer, will help you increase your
sales of Phonographs and Records. Keep it on your dem-
onstrating machine. Every phonograph owner in your
neighborhood is a prospective buyer.
Dealer's Price $2.50—Send for Sample.
THE SPECIALTY PHONO. & ACCESS. CO.
210-212 East 113th St.
FAIRBANKS
NEW YORK
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
The booklet of rules for next year's state and Na-
tional school band contests prepared by the National
Bureau for the Advancement of Music has been
mailed to the ten thousand and more music super-
visors and directors of instrumental music in the
schools all over the country.
A substantial start has been made in the inaugura-
tion of state band contests, and much further progress
will be made this coming year, and it is expected that
the movement will develop so that in a few years
there may be a national school band contest on a
broad and comprehensive basis, covering nearly all
the states in the Union. There is no doubt that such
a contest will give a material impetus to the sale of
band instruments. The booklet and the band con-
tests campaign should have great interest to all men
of music and the general music loving public.
The prizes and expenses of the campaign are being
contributed by the National Association of Band In-
strument Manufacturers. Dealers can help greatly
by calling attention of local band leaders to the move-
ment already well started by the National Bureau for
the Advancement of Music.
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price list,
No. 25
Perfection Benches with Smith's Patented Interlock*
ing mitre joint.
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 20, 1924.
23
PRESTO
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
MUSIC FOR HOLIDAY SHOPPERS
By Colored Boys' Band in Terre Haute, Ind.,
Equipped with Conn Instruments.
The Paul Stuart Orchestra, Terre Haute, Ind.,
equipped with instruments made by C. G. Conn, Ltd.,
Elkhart, Ind., provided music for Christmas shop-
pers in the John Jensen Brunswick Shop in that city
one afternoon and evening last week. The seventy-
five piece orchestra is composed of a group of highly
talented local colored boys, under the direction of
Paul Stuart, who is a city fireman. They can play
practically anything from the well known classics to
the latest popular song hits.
The music soon attracted the attention of several
hundred people who overflowed the shop and even
the sidewalk and traffic was blocked while men,
women and children listened to the syncopated
strains of the latest hits.
FINE PORTLAND STORE
with October, 1923, shipments, numbering 267,997,
valued at $115,818.
The trade in band instruments for the same periods
numbered 723, valued at $29,638, and 487, worth
$14,448. String instrument exports made similar
gains, shipments of these amounting in October, 1924,
to 4,322, valued at $23,566 and in October, 1923, to
3,615, worth $15,749.
GROWTH OF RADIO BUSINESS.
Today radio is a real business and getting more
staple every day. It has reached a state in which it
can be handled profitably by the careful dealer. Some
are entering it in a big way creating a separate radio
department, separate management, separate sales
force, separate advertising and separate sales plans.
It is up to the progressive dealer to investigate radio.
It goes well with the phonograph, which will never
be a thing of the past.
STANDARD
(CAMBRIDGE.)
Fully Equipped and Representing Conn Instruments,
Leedy Drums and Other Fine Lines.
Style C-2
FROM THE BIGGEST
ORCHESTRION
The McDougall-Conn Music Co. are now nicely
installed in their new home in the million dollar Elks
building at Eleventh and Alder streets, Portland, Ore.
The firm is the exclusive distributor of the Conn
band instruments and carry a complete line of Conn
instruments, and in addition handle Leedy drums and
supplies, Vega and Bacon banjos, and Conn and Heb-
erlein violins.
They have a complete sheet music department,
under the management of Stanley Baylis, a talented
musician, and carry a complete stock of classical,
popular, orchestral and band music. The store is
one of the best lighted, both by day and night in the
city. With high ceilings, and high windows on both
sides of the store, and a large amount of electric
lights, artistically and conveniently placed, the light-
ing facilities are not exceeded in the city.
Mr. McDougall is the leader of the 60 piece Elks
band and has built up an organization that is the
peer of any in the Pacific Northwest. Mr. McDou-
gall reports having recently supplied the American
Legion, Lester Reese post of Newberg, Ore, with
12 Leedy drums for their fife and drum corps.
Piano Actions
She Standard Action company
Cambridge, ^Massachusttts
PSYCHOLOGY OF BUYERS
Customers Visiting the Record Department Influ-
enced by Appeal, Not Price of Number.
The manner of presenting the records is all impor-
tant with the dealer. Appeal, not price, is what
makes talking machine records move. It is hard to
make the phonograph owner buy what he doesn't
want even at the lowest prices, whereas he will come
unsolocited for the number he specially desires.
A dealer in a certain city recently raised a howl
about the excessive number of unsalable records on
his shelves. He complained that the new hits were
produced so rapidly that no record, however good, has
a chance for full exploiting. But in his city of about
200,000 population a competitor sold close to ,000
copies of a record within a week during a special
local event, and the calls will continue in a lesser but
steady way as long as there is a city and the maker
of the record is willing to produce it.
Record salesmanship is a matter of looking ahead.
Energy is needed of course, but understanding of the
possibilities of this or that number and quickness of
action is what leads to profits and business expansion
in the talking machine record business. When busi-
ness can be achieved by the wise man who foresees it,
the talk of poor record sales sounds like the bleat of
the lazy.
INCREASE IN EXPORTS
Tiny Coinola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
Phonographs, Band and String Instruments Show
Big Gain for October, 1924.
October exports of musical instruments show an
increase over the figures for October, 1923, according
to the latest report from the Department of Com-
merce. The musical instrument exports for the
month this year totaled $1,275,141, as compared with
those for October, 1923, of $1,152,192.
This change was made up of large advances in
phonographs, records, band and string instruments
and musical supplies, which more than offset the de-
clines in the piano items. October, 1924, shipments
of phonographs reached the number of 10,272, valued
at $363,801, thereby establishing new high records for
some time. Foreign sales of records also broke into
new high ground with figures for October, 1924, of
408,603 in number and $151,961 in value as compared
While our surplus stock of Loaders lasts
your check for
$60—SIXTY DOLLARS—$60
Gets One "BILGER" Loader
Satisfaction, or Money Back
Trucks, Hoists, Covers etc.
Address
Piano Movers Supply Co.
Manufacturers
Lancaster, Penna.
A Pneumatic Action bearing the name
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product,, the
STRAUCH BROS.
PNEUMATIC ACTIONS
Simple in construction they are
dependable in every particular.
STRAUCH BROS., INC.
327 Walnut Arc.
New York City
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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