December 20, 1924.
P R E S T O
THE GULBRANSEN
AND ITS MAKERS
Public Interest in Who Makes the Registering
Piano and Incidents in the Making Accu-
rately Gauged by Great Extent of
Newspaper Mention.
PROVIDES GOOD "COPY'
List of Papers Carrying Gulbransen "Stories" in a
Two-Month Period Covers Entire
Country.
Public interest in the Gulbransen Company, its
product and personnel has developed to a point where
the daily newspapers of the country are not only will-
ing" but anxious to devote free reading column space
to the Gulbransen proposition. An accurate check-
up of newspapers of the United States from Septem-
ber 15th to November 15th indicates that the free
publicity given Gulbransen reading items in the two-
month period reached a circulation of 3,316,598.
Some of these newspaper stories are illustrated, and
some are not as shown in the cut reproduced here-
with. It can very readily be seen that the name
"Gulbransen" will be indelibly impressed on the
public consciousness as this publicity continues. The
man who "never reads ads" will read "Gulbransen"
time and time again as lie peruses his morning or
evening papers.
This publicity reinforces, supplements and aug-
ments Gulbransen national advertising in the millions
of magazines, farm papers and newspapers of the
country. Without national advertising and national
prominence, this free publicity in the reading columns
of newspapers could not be obtained, for it would not
be of sufficient general interest to warrant its
publication.
Going the Rounds.
One of the stories that has been going the rounds
is a two-column illustrated item regarding Henry
Ford, Thomas A. Edison and the late President
Harding, whose camping trip in Maryland was en-
livened by the music of a Gulbransen Registering
Piano.
Another relates to community music, also an illus-
trated story, and the part that the Registering Piano
plays in enabling people to express themselves
musically. This item says: "What community sing-
ing is doing for communities, the Registering Piano
is doing for the individual and families, enabling
them to be real producers and interpreters of music."
Another item quotes A. G. Gulbransen, president
of the Gulbransen Company, on the necessity of piano
tuning twice a year. One tells of the health-giving
qualities of music, quoting Mr. Gulbransen on the
subject.
A. G. Gulbransen Quoted.
The fact that plain people support the opera was
the point of another item, which concluded by quot-
ing Mr. Gulbransen in this way: "I wish everyone
in America could be induced to make some personal
effort in music, either in buying seats for opera and
concerts, or by playing some instrument. Personal
participation in some constructive musical activity is
the great educative factor that will bring about a real
musical America."
Other items relate to the spending of $700,000,000
a year on music, by Americans; to a suggestion that
schools be opened to teach the proper playing of
Registering Pianos and playerpianos; to the large
production of the Gulbransen factory, etc. One of
these items, of particular interest to the trade, was as
follows:
Admirable Proposition.
"A school for teaching the understanding and in-
terpretation of music to enable persons with Regis-
tering Pianos to get all the possibilities out of the
masterpiece put at their command was proposed by
A. G. Gulbransen, piano manufacturer, at a civic
music conference in Chicago.
" 'It is not possible and it is no longer necessary
for everybody wishing to be a performer of music on
the piano to spend years in acquiring the gymnastic
skill to play high class music,' said Mr. Gulbransen.
'The Registering Piano has put that music where
anyone can play it and the need is now to teach them
how to interpret it.' "
This particular item appeared in the Lawrence,
Mass., Sun. Just exactly how many more news-
papers that the list appended are using Gulbransen
reading items is difficult to estimate, but the chances
are that there are a great many more and that it
will result in giving the Gulbransen free newspaper
space in millions more copies in the course of a
year than an actual lineage check indicates. Actual
clippings are on file, however, from newspapers in
the following list of cities in the two-month period:
The Big List.
Chicago, 111.; Menominee, Mich.; Boise, Idaho;
Oskaloosa, Iowa; Lawrence, Mass.; Anderson, S. C ;
Miami. Fla.; Indianapolis, Ind.; -Geneva, N. Y.;
Hammond, Ind.; Jackson, Miss.; Eufaula, Ala.;
Schenectady, N. Y.; Hartford City, Ind.; Louisville,
Ky.; Kokomo, Ind.; Troy, Ala.; Washington, D. C ;
Shenandoah, Pa.; New Bedford, Mass.; Springfield,
Mass.; Trenton, N. J.; Camden, N. J.; Tiffin, O ;
Vicksburg, Miss.; Norwalk, Conn.; Stamford, Conn.;
Willimantic. Conn.; Danville, N. Y.; Canadaigua,
N. Y.; Palestine, Texas; Wheeling, W. Va.; Murphys-
boro, 111.; Logansport, Ind.; Danville, Va ; Roanoke,
Va.; Paducah, Ky.; Duquoin, 111.; Rocky Mount,
N. C.; Winston-Salem, N. C ; Greensboro, N. C ;
Wilkes-Barre, Pa.; Indiana, Pa.; Yonkers, N. Y.;
Oleans, N. Y.; Charles, Iowa; W. Frankfort, 111.;
Newcastle, Pa.; Newark, O ; Troy, Ala.; Talladega,
Ala.; Kearney, Nebr.; Poplar Bluff, Mo.; Hamilton,
O.; Kirksville, Mo.; Macon, Mo.; Henderson, Ky.;
Jamaica, N. Y.; Rochester, N. Y.; Allen'.own, Pa.;
Du Bois, Pa.; Monroe, La.; Huntingdon, Pa.; New
RELATION OF MUSIC TO
HEALTH TOLD IN BOOK
Piano Club of Chicago Favors Distribution of Dr.
Bundesen's Brochure as a Sales Maker.
Music has a beneficial influence on health, accord-
ing to the official bulletin distributed by the Depart-
ment of Health of Chicago. It is suggested by
Harry D. Schoenwald, president of the Piano Club
of Chicago, that a copy of this bulletin sent to each
name on the mailing list of music dealers should
definitely force a decision to buy some kind of a
musical instrument, in the minds of many prospects.
The Piano Club of Chicago has secured permis-
sion from Dr. Bundesen to distribute copies of these
bulletins to the music trade. The club, being organ-
ized for the promotion of music as well as good fel-
lowship among music men, feels that this bulletin
can and will be of great benefit to the trade at large.
A sample copy is being mailed to members of the
National Association of Music Merchants.
"Read it carefully." writes Mr. Schoenwald to
members. "It will give you several new and splen-
did angles in selling musical merchandise. We will
be glad to ship you any quantity you need for your
mailing list, in thousand lots at the exact cost to us
of these reprints—$8.50 per thousand. Please send
your check with your order. Make it payable to the
Piano Club of Chicago for whatever quantity you
can use.
"Circulars will be sent promptly if ordered through
Mr. Kenneth W. Curtis, 1222 Kimball Building, Chi-
cago, who is chairman of our Musical Promotion
Committee. This bulletin being an official document,
we are not permitted to imprint same with any
advertising."
Brunswick, N. J.; Platts'nouth, Ncbr.; New Britain,
Conn.; Stamford, Conn ; Kankakee, 111.; Valparaiso,
Ind.; New Cas'.le, Ind.; LTniontown, Pa.; Concord,
N. C ; Ardmore, Okla ; Latrobe, Ind.; Mexia, Texas;
Mineral Wells, Texas; Suffolk, Va.; Sistersville, W.
Va.; Milwaukee, Wis.; Yuma, Ariz.; Madera, Calif.;
Cripple Creek, Colo.; Boulder, Colo.; West Palm
Beach. Fla.; Manhattan, Kans.; Santa Fe, N. M.;
Tanopah, New; Omaha, Nebr.; Nowata, Okla.; Dela-
ware, O.; Hanover, Pa.; Greeneville, Tenn.;
McKinney. Texas; Keyser, W. Va.
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