Presto

Issue: 1924 2003

December 13, 1924.
PRESTO
CHRISTMAN
"The First Touch Tells
THREE
generations of Christmans
1
have made the Christman Piano
what it is today—one of the world's
truly great pianos.
PRECURSOR OF
THE MODERN PIANO
Prominent Manufacturer Believes That the
Harpsichord Should Experience a Revival
and That in Some Respects It Has
Advantages Over Its Successor.
MME. LANDOWSKA'S VIEWS
Great Contemporary Pianist, Who Is Giving Recitals
on the Quaint Little Instrument, Discusses
Subject in Her Recent Book.
The Famous
Studio Grand
(only 5 ft. long)
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
of design and tone quality it remains
the favorite w i t h discriminating
customers.
CHRISTMAN
Reproducing Grand
the most satisfactory both in imme-
diate profits and in building more
business.
Many More Dealers Have
Arranged to Start the New-
Year with the Entire Line of
CHRISTMAN
Players and Pianos 1
"The First Touch Tells"
Reg. U. S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
One of the interesting performers in concerts this
season is Mme. Wanda Landowska, whose harpsi-
chord recitals have awakened new interest in the
ancient precursor of the piano. The lady has also
proved an entertaining writer on musical subjects,
and her book on "Music of the East" presents much
of permanent concern to lovers of the keyed instru-
ment.
For Mme. Landowski advances the idea that there
is nothing "ancient" in music; that the harpsichord,
which many think is a thing of the past, is as up-to-.
date as the piano; that the music of the little instru-
ment is as good or better than the more sonorous
splendor of the grand piano of today.
And in this many prominent musicians agree with
Mme. Landowska, and a few of the piano manufac-
turers believe that the piano should not altogether
supplant the harp-like tones of the older instrument.
For instance, M. H. Edgar French writes as follows:
New Castle, Ind., November 28, 1924.
Editor Presto: On page eight of the Presto for
November 22nd you have a paragraph reading as
follows:
"The thin, tinkling tones of the harpsichord are
still to be heard at fashionable freak concerts, but the
failure to arouse public interest in the forerunner of
the piano proves again that the world is not willing
to turn backward in its way of progress."
Now I believe that the old harpsichord had its
merits and there are tone qualities which are better
in certain ways than the big booming tone, and our
dulcet tone is the answer to the problem. I am sure
the failure to arouse public interest in New York is
because on the harpsichord the performer is abso-
lutely limited to the harpsichord tone, but in the
Jesse French & Sons grand the harpsichord or dulcet
tone is to be heard right along with a wonderful
volume of normal piano tone.
For this reason I would certainly appreciate the
address of a few of the "freak concert artists" who
use the harpsichords.
Yours truly,
JESSE FRENCH & SONS PIANO CO.
H. Edgar French, General Manager.
The reference to the harpsichord concerts in Presto
upon which Mr. French comments was not intended
to criticize the instrument itself so much as the fickle-
ness of the public. No doubt there is a growing feel-
ing along the line suggested by Mr. French. And,
aside from the great tone volume, the piano in its
modern perfection presents all of the advantages for
which harpsichord lovers may seek. Of course there
is in the return of the harpsichord also often the
quaint vision of a lovely woman seated at the minia-
ture instrument, attired in the costume of our great
grandmothers. Mr. French's suggestion is timely,
and, no doubt, would be profitable to piano dealers
if acted upon. In connection with what Mr. French
says the present season of harpsichord recitals by
Mme. Landowska seems to have an added interest.
Her New Book.
Mme. Landowska is as celebrated a harpsichordist
as she is a pianist, and her virtuosity on the harpsi-
chord is the symbol of her erudition in matters of
seventeenth and eighteenth century music. Her re-
cent textbook upon the music of the past is not so
much a matter of instruction as it is a protest against
the term "music of the past" and an attack upon the
whole concept of musical "progress."
"Music is pre-eminently a modern art"—how often
has one heard it said. "Born obscurely at a not very
distant date, it has during the last two centuries
made magnificent progress, and we are witnessing its
glory." Mme. Landowska devotes her first chapter
to showing how, all the way back to Seneca, the vari-
ous ages of the world have said the same thing, set-
ting the origins of music back about two centuries,
thinking that they themselves were seeing its climax.
The Lyra Gracea might have given her data for
putting it back six or seven hundred years farther.
Is It "Progress"?
Bit by bit, then, she pulls apart this idea of prog-
ress, taking the words of Victor Hugo, himself a
pioneer of progress, as her text: "The beauty of art
lies in its not being susceptible of improvement. Art
is art, and, taken in itself, goes neither forward nor
backward. The transformations of poetry are only
undulations of the beautiful."
The fallacy that old music thought only of charm-
ing the ears, that it lacked grandeur and pathos, is
the first to go, and, having made her argument, Mme.
Landowska finds a picturesque way of clinching it:
"A combative critic of the second half of the last
century, Azevedo, was accustomed to say of a score
which failed to please him: 'This score lacks gen-
darmes; it does not collar me.'
"In old music, it was bad taste to make excessive
use of gendarmes."
The Love of Change.
People, of course, like a change now and then, and
after the classic centuries came romanticism. Now
we are getting a little tired of romanticism. And
there you have the principle, not of progress, but of
undulation, says a writer in the Chicago Evening
Post.
Mme. Landowska points out how foolish we have
been to discard the harpsichord, an instrument which
goes excellently with orchestra, simply because we
have the pianoforte, a more powerful instrument, but
one which does not blend with orchestra. She also
points out that many modern writers do not seem to
know what the harpsichord is, some of them even
using the term interchangeably with clavichord.
The proof of the pudding is, of course, in the eat-
ing. Mme. Landowska has made a good and a
scholarly argument, and takes us as far along the
path to conviction as words can. The real proof,
however, will come when she and her harpsichord
have had a hearing in the course of their present
tour. There can be little doubt that they will bring
with them the final conviction. "I have been con-
verted myself," wrote Susan Wilbur in the Post, "by
less than the argument of the harpsichord played by
one who knows its technique. It was enough for me
to hear a composition of Sir John Blow played on a
little octavina—an instrument small enough to hold
on the lap—by a player whose only technique was
that of the piano."
ASKS FOR INCREASE OF
FEES ON PARCEL POST
Postmaster General Desires Power to Establish a
Charge for Return of Receipt.
The Postmaster General favors legislation to estab-
lish a charge for the return to the sender of a receipt
for any registered article. Other measures favored
are increases in fees for registration of mail matter
and an increase to $1,000 of the maximum for which
such insurance can be secured the establishment of
demurrage charges on parcels which addresses fail
to remove from the post office within a reasonable
time or their return to the sender, and the revision
of the present scale of fees for money orders are
recommended by Postmaster General Harry S. New
in his annual report, just submitted to the President.
The Postmaster General reports an increase in the
total of 148,251,039 domestic parcels being insured
during the fiscal year ended June 30 last, an increase
of some 7,000,000 over the preceding year. The fees
for this service totaled $7,460,997, and indemnities
amounted to $3,025,339. A total of 46,900,372 parcels
were sent C.O.D., an increase of approximately
6,500,000 over 1923, with total fees for the service
amounting to $4,733,623 and claims totaling $733,259,
according to report.
GOOD FELLOWSHIP LUNCHEON
IS SET FOR DECEMBER 11
To Make Plans for Year Ahead One of the Reasons
for the Meeting.
The contemplated Good Fellowship Luncheon of
the Chicago Piano & Organ Association is definitely
called for Thursday, Dec. 11, at 12:30 p. m. sharp, in
the East Room, second floor Great Northern Hotel.
The reasons for the Good Fellowship luncheon are
three in number: 1st, the good of the order; 2nd,
some plans for the year ahead; 3rd, to prevent rust
accumulating on your very valuable trade connec-
tions.
"Jot the date down on your desk-pad—right now,
then mail a note in the stamped, addressed envelope
enclosed, saying you will be there—or give me a
ring, Harrison 4015. Advance reservations are neces-
sary. Bring a friend along if you wish," is the advice
in a letter to members by F. P. Whitmore, secretary.
G. L. Brawner, of Seal-Brawner, music dealers,
Winchester, Va., has purchased the interest of his
partner, Henry Seal. The store will continue to
operate at the same location under the name of the
Brawner-Anderson Music Store in the future.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
ARTISTIC BOOK OF
THE CHICKERING
Centennial Celebration of Founding of the
Famous Old Boston Industry Is Made
the subject of a Remarkably Inter-
esting Brochure.
HUNDREDTH ANNIVERSARY
A Publication of Unique Concern to the Trade and
to All Lovers of Fine Musical
Instruments.
With characteristic consideration for the art side
of things, Chickering & Sons have published another
brochure devoted to the career of the famous Boston
piano industry. The slender but elegant book is dedi-
cated to "Jonas Chickering, Centennial Celebration."
The frontispiece is a fine photogravure of the founder
of the houes, and the literary style of the booklet is
delightfully concise and void of the customary flour-
ishes which too often blemish semi-commercial litera-
ture. The opening paragraph is suggestive of the
whole:
"In the rush and bustle of modern American life,
with the insistent call of immediate social and eco-
nomic problems, it is easy to overlook the permanent
significance of aesthetic ideals and their necessary
place in the life of the country." And, too, this
truism:
"Business routine inevitably develops an inertia
toward the arts which only a great event, or a great
memory, can shake off."
An Art Influence.
There can be no question as to the influence of the
Chickering piano upon the art life of this country.
It has been consistent and continuous until the very
name itself has become an inspiration which per-
meates not only music circles, but even trade and
industry in other lines than music as well.
It w T ould be a pleasure to quote liberally from this
new Chickering booklet. The pages set forth again
the beginning and steady development of the house
and its product. It pays beautiful tribute to Jonas
Chickering as it carries the reader through the years
from 1823 to the present time. The illustrations are
fascinating from the first little factory in Boston to
New York's old Chickering Hall and the present-day
splendor of the various establishments which find
their crowning glory in the new buildingg on West
57th street, New York.
As the title plainly implies, the occasion of the pub-
lication was the recent Centennial Chickering cele-
bration, in which many prominent people and public
leaders took part. Among them was President Coo-
lidge, whose address is a part of the proceedings as
reprinted in the Concluding chapter of the book.
There are also several other addresses by foremost
musical men and critics. The program of the cele-
bration concert at Symphony Hall, Boston, also ap-
pears, in which the Boston Symphony Orchestra
takes prominent part.
In connection with the book, President C. Alfred
Wagner, of Chickering & Sons, writes as follows:
"Its publication has been delayed so that it might
include a record of the opening of the new Chicker-
ing Hall, at 27 West 57th street, New York, thus
covering this important event as well as others which
have taken place in our history.
"We take this opportunity also of informing you
that our project to present a grand piano to the
owner of the oldest Chickering brought to our atten-
tion during our centennial year has resulted in the
discovery of one of the" earliest pianos made by Jonas
Chickering—a tiny square, No. 293. While several
numbers lower than this were registered with us, it
was found upon investigation that in each case these
numbers proved to be the number designating the
scale rather than the actual serial number of the com-
plete instrument.
"The piano was found in the possession of Lewis
Herreshoff, of Bristol, R. I., and was purchased by
his ancestor, Captain- J. W. Lewis, on December 18,
1923. The purchase of the instrument is verified by
records in Jonas Chickering's own handwriting. Mr.
Herreshoff has therefore been presented with the
'Centennial' Grand piano, and the instrument has been
installed in his home.
"The widespread interest in the plan brought to us
many enthusiastic and interesting letters from own-
ers of Chickering pianos from all over the world.
That the completion of our century of existence is a
matter of pride to each individual Chickering owner
is evidenced by the many congratulatory expressions
which have reached us, for which we take great pleas-
ure in voicing our appreciation."
Dealers Should Have It.
If there are any Chickering dealers or others in-
terested in fine pianos and beautiful literature who
have not received a copy of "The Jonas Chickering
Centennial Celebration," they are missing a good deal,
and should apply to the Boston house for one. We
do not know, however,, whether the edition is limited
or not. We hope not.
PACKARD PIANO STRONGLY
FEATURED IN PEORIA, ILL
Fine Tribute to Instrument Printed in Newspapers
by Black, Derges & Marshall.
6« Inches Long
The best exponent of the present Baby Grand Age.
Its tone — ija lines — its restricted space requirement and
attractive price—
MARE IT THE PREMIER AGENCY
Get full details of this valuable selling franchise NOW.
Premier Grand Piano Corporation
Largest Institution in the World Building Grand
Pianos Exclusively
WALTER C. HEPPERLA
Substantial Industry at Columbus, After
Twenty-four Years of Steady Going,
Will Withdraw from the Ranks
and Factory Be Closed.
PAUL LINDENBERG'S DECISION
Many Members of the Trade Will Learn of This
Determination to Cease Operations with a
Genuine Regret.
There will be widespread regret in the trade to
learn that it is the purpose of Paul Lindenberg, presi-
dent of the piano industry which bears his name, at
Columbus, Ohio, to discontinue business. The
Lindenberg Piano Co. has made a good record. Its
instruments are first class, and the conduct of the
industry has been above reproach in every way.
The Columbus piano industry was established in
1904. For many years it made a record with the
small upright known as the "Boudoir." Later the
regulation size pianos were produced and became
popular with many prominent dealers.
Several years ago Mr. Lindenberg secured the
services of an expert player action man who created
the "Adapto" action. That specialty has been on the
market for some time, with steadily growing favor.
But Mr. Lindenberg has other business interests re-
quiring a large share of his attention, and so has de-
cided to close up the piano factory, dispose of the re-
maining assets of the business, and withdraw his
name from the piano business entirely.
The name and trademark are not for sale, but the
Columbus factory will be closed out promptly. Presto,
with many others, regrets this decision on the part of
Mr. Lindenberg, who will succeed in whatever line
of business into which he may invest his time and
energies.
COURSE IN PIANO MUSIC
CONTAINED NEW IN BOOK
A sixty-page book issued by the National Bureau
for the Advancement of Music contains a course of
study in the piano and piano music for junior and
juvenile clubs for 1924-26. This is the second volume
of a series issued by the Bureau in co-operation with
the National Federation of Music Clubs.
The new booklet in addition to presenting the piano
in various capacities includes considerable historical
data both regarding the instrument itself and the
music written for it. An noteworthy feature is a
series of program suggestions both for lectures and
recitals, as well as pertinent questions offered at
various points and suggestions as to reading material.
The course is intended to aid the clubs already
formed and to stimulate the formation and affiliation
of new clubs. No rigid rules are laid down for the
formation or conduct of clubs, but there are a num-
ber of helpful suggestions. At the present time there
are over 1,000 junior clubs in various sections of the
country, they having increased from 200 in 1921.
ine
is a complete line
It comprises a range of artisti-
cally worthy instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
JUSTUS HATTEMER
510-532 West £Zid Street
NEW YORK
LINDENBERG CO. TO
BE DISCONTINUED
The Packard line of pianos, players and repro-
ducing pianos are leaders in the new piano depart-
ment recently added by Black, Derges & Marshall,
Peoria, 111. This enterprising company is showing its
well known sales energy in the way it is featuring the
instruments of the Packard Piano Co., Fort Wayne,
Ind. In a newspaper display this week this is said:
"Ever since 1871—more than half a century—Pack-
ard has been building instruments to meet the most
exacting tastes of music lovers. Upward of 200,000
Packard instruments are in use all over the globe.
"Packard pianos are recognized as a standard in
piano value—musically and artistically—and are han-
dled by many of the leading dealers throughout the
country. In their manufacture only the very pick
of the choicest materials are used. Packard pianos
are noted for their richness and fullness of tone.
And because of this, they are used by noted musical
folk throughout America and in many other coun-
tries."
Second Book Helpful to Study of Piano Music
Issued by Bureau.
GRAND PIANO
December 13, 1924.
VISITING BRANCH STORES.
A. C. Clausen, sales promotion manager of the
Henry F. Miller Stores Co., Boston, is in the West
visiting several of the branch stores.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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