December 13, 1924.
GRAND PIANOS AND
THE HOLIDAY TRADE
Manufacturers of the Middle West Have Lit-
erally Been Swamped with Orders for In-
struments During the Month of Novem-
ber and Early December.
AT PRODUCTION LIMIT
every dealer
knew what
successful
SEEBURG
dealers know
about conduct-
ing and oper-
ating auto-
matic piano
businesses,
every dealer
would be en-
gaged in the
business!
J. P. SEEBURG
PIANO CO.
CHICAGO
"Leaders in the
A utomatic Line
General Offices: 1510 Dayton St.
Factory 1508-16 Dayton St.
11
PRESTO
Factory Holiday Schedules Call for Overtime in
Many Cases Where Supply of Instruments
Is Short.
the city has been productive of great interest in the
line of Baldwin grands and four sales within two
weeks. Ralph L. Pettit, manager of the grand piano
department, last week announced the sale of a grand
piano for the Grand Avenue Public School.
Cable-Nelson Factory Busy.
The problem of production has been solved at the
Cable-Nelson factory, South Haven, Mich., by over-
time schedule which was considered the only alterna-
tive in the course of giving service to dealers who
have shown aggressiveness in exploiting the line of
the South Haven, Mich., industry.
John Parnham, president, recently made a tour of
the coast states where conditions were found to be
greatly improved and the outlook bright for the
Cable-Nelson Line.
POLK'S SCHOOL OF TUNING
WILL MOVE TO LA PORTE
The grand piano is at the height of its glory in the
fall season, and particularly the days preceding
Christmas when its value as a gift is fully appreciated.
The volume of business accorded the grand during Willard Powell, of the Valparaiso Institution,
the holidays this year is abreast of the sales of other
Accepts Flattering Offer to Locate in
classes of instruments, which is indicative of the pres-
tige the instrument has attained.
the Piano-Making City.
All styles and types of pianos have been moving at
Polk's School of Piano Tuning, which has for
a rapid pace from the wholesale warerooms of manu-
forty years been located at Valparaiso, Indiana, will
facturers, at all the producing points, but the demand
move to LaPorte. in the same state in the near future.
for grands has exceeded expectations to the extent
that many manufacturers are facing a shortage of the President Willard Powell, who succeeded the late
C. C. Polk as head of the school, has been consider-
popular instruments, and some have expressed doubt
if enough grands can be produced to supply the pres- ing a new location where advantages for greater
growth might lie expected. For, while Valparaiso
ent holiday demand.
has not been lacking in appreciation, LaPorte has
Fill Orders Promptly.
largely outbid it in substantial evidences of the pos-
This condition is more or less attributed to dealers sibilities such a school has for any community.
At LaPorte the School of Piano Tuning will pos-
who wait until the greatest season of the year is at
hand before making their requirements known to the sess a number of very special advantages. One will
manufacturers. This late ordering not only incon- be an entirely new building, to be erected especially
veniences the manufacturers but is injurious to the for the purposes of tuning and expert repair work.
There will be large class and demonstration rooms,
dealers themselves as many sales are lost.
T
Manufacturers of the middle-west are accustomed and all other equipment essential to the w ork of per-
fecting
young
men
and
women
in
the
work
of their
to this condition and accordingly have made prepara-
tions to fill orders as cxpeditiously as possible. Every- lives.
Another special advantage of LaPorte is the fact
where facilities were increased and in anticipation of
a big fall business, production was speeded up in that an up-to-date and successful piano factory exists
there. The Hobart M. Cable Company, headed by
many factories.
Hobart M. Cable, Jr., and Howard B. Morenus, is
M. Schulz Co.'s Big Business.
the sort of an institution to encourage any enterprise
But in spi'.e of this fact Chicago manufacturers by which their community may be given still further
have reported a shortage of grands. A Presto repre- prominence as a music center.
sentative was informed at the M. Schulz Co.'s offices
Polk's School of Piano Tuning, already the most
at 711 Milwaukee avenue last week that grands were widely known institution of its kind in the world,
more popular with their dealers this year than ever will give added distinction to the city where the
before. The factory has maintained a steady produc- • Hobart M. Cable instruments are made. The school
tion of grands which seemingly has made a strong is enjoying the most prosperous season of its long
impression on the trade as large and frequent orders career. And the outlook is that, with the new build-
have been received for all styles in the line.
ing, erected with special view to the needs of such
an institution, the future will bring such results as
Story & Clark Grand Popular.
must not only be gratifying to its directors and
The Story & Clark Piano Co, 315 South Wabash teachers, but prove a great help to all manufacturers
avenue, Chicago, in building grand prestige through and dealers, as well as the general public, who under-
national advertising, and musicales in the New York stand the need of more competent tuners to keep the
branch have attracted much attention from the music instrument in order everywhere throughout the
loving public to its fine product which is now the country.
official piano of the English Grand Opera Company,
Mr. Powell and the city of LaPorte and piano
New York. The selection of the Story & Clark owners the country over are to be congratulated upon
grand in this capacity is significant in the fact that the increased possibilities of Polk's School of Piano
it was chosen solely upon its merits as the most de- Tuning in its new, enlarged and greatly improved
sirable instrument for accompaniments. The English surroundings and equipment.
Opera Co. will tour the principal cities of the United
Sta'es and Canada.
FIRST ANNIVERSARY.
The Story & Clark Piano Co. is elated over the fine
business procured for the grand and its possibilities
William F. Grosvenor, who owns and operates the
in the future. With the Repro-Phraso, the latest
Grosvenor Music House at 1022 Wilson avenue,
creation of the company, the grand stands forth in a
Chicago, a large and beautiful music store in Uptown
popular line.
Chicago, is being congratulated on his first anniver-
sary in his new location. Three years ago, Mr.
Adam Schaaf, Inc.
Grosvenor decided that Uptown Chicago needed a
Adam Schaaf, I n c . 319 South Wabash avenue, Chi- real music store and opened at Broadway and Mont-
cago, recently issued to dealers a beautifully engraved rose streets. After two years of successful music
catalog showing the many styles of instruments now
merchandising to Uptown music lovers, he moved
ready for the trade which include the Adam Schaaf
to still larger quarters on Wilson avenue, where he
Art grand and Colonial Style A grand. These two claims to have one of the most beautiful outlying
instruments as well as other models of grands are stores in the United States.
strong sellers, being recognized in the trade as instru-
ments possessing tone power far above the ordi-
nary. Every department of the Adam Schaaf factory
GOOD PUBLICITYSTUFF.
is busy in the endeavor to supply the wants of the
Broadcasted weekly programs are features in the
dealers who have been successful in featuring the publicity of the Miles-Meyer Music Co., Wichita,
Adam Schaaf grands for the holiday trade.
Kans , which recently opened a store at 132 North
Market street. Pianos, band instruments, phono-
Baldwin Sales Increase.
graphs and radio are handled. Mr. Miles was for-
The Chicago store of the Baldwin Piano Co., Cin- merly manager of the Whittle Music Co., Dallas,
cinnati, Ohio, has reported a heavy pick-up in the Tex., and Mr. Meyer was formerly connected with
sale of grands in the retail department at 323 South
the banking business in Wichita.
Wabash avenue. Many grands of artistic case design
are shown to holiday shoppers who throng the big
PIANO BENCH CHANGE.
store all day long. The Baldwin instrument is a fa-
vorite wi'h many musical people who appreciate its
Novelty Works at Millersburg, Ind., owned by
fine tone quality and its tasteful construction.
C. C. Method and T. J. Longacre, have sold the fin-
A report to the Baldwin Piano Co., from the Wil- ishing and selling end of their piano bench business
liam A. Kami Music Co., Milwaukee, tells of a very to W. H. Risser and Russell Appleman, owners of
cheering business in grand models for the holiday the Millersburg Finishing Co., a recently established
institution of that town.
trade. A thorough canvass of the music teachers of
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