10
PRESTO
A. R. FARMER JOINS
STRAUCH BROS., INC.
Widely Known Traveller Acquires Interest in
Industry and Is Elected Vice-President
at Meeting.
Allen R. Farmer, well known traveler fur piano
supplies has, as was announced last week, acquired
a financial interest in Strauch Bros., Inc., New York,
and has been elected vice-president and general man-
ager. Albert T. Strauch and Albert T. Strauch, Jr.,
have resigned as officers and directors of Strauch
Rros.. Inc., the action to be effective January 1, 1925.
It is their intention to enter another line of business.
William E. Strauch will remain with the old com-
pany as president, and will continue the benefits of
December 6, 1924.
makes its efficiency for the quick and economical
production of actions and hammers a well known fact
in the piano industry. The house is one of the old-
est in the action business, being founded in 1867 by
Peter D. Strauch. After the retirement of the latter,
in 1906, the business was taken over and operated by
Albert T. and William E. Strauch.
MUSIC EXPOSITION PLANNED
FOR ATLANTIC CITY, N. J.
DEALERS SEEK MUSIC GOODS
FOR THEIR HOLIDAY TRADE
The music industries are expected to participate in
the National Art and Industry Exposition planned
for Atlantic City, N. J., in 1926, and A. Conrad
Ekholm, managing director of the exposition, believes
he has secured the hearty co-operation of many
people prominent in musical art and industry. Such
an exposition held in Atlantic City, he says, should
appeal to national advertisers in the music industry.
According to the program, the exposition will in-
clude a music trades exhibit of leading musical in-
struments, demonstrated by competent artists, em-
ployed by the manufacturers; a music course, pro-
viding instructions by famous teachers for the vari-
ous leading instruments, and the voice; a national
musical talent contest, with attractive prizes offered
to the winners; an information bureau to serve the
various musical publications and a series of recitals,
lectures and concerts.
Julius Horvath, president of the American Violin
Makers' Association, says his organization, represent-
ing over four hundred violin makers in America,
would like to avail itself of the opportunity to be
represented.
H. A. Selmer, president of the Association of Musi-
cal Instrument Dealei s of New York, gave Mr.
Ekholm assurance of hearty co-operation from the
association.
Several States Were Represented in Visitors to Lyon
& Healy, Chicago, This Week.
Dealers seen in the offices of manufacturers and
jobbers in music goods this week were mostly in
search of suitable goods for the holiday trade.
Among the buyers recently seen in the wholesale
department of Lyon & Healy, Chicago, were:
L. M. Moyer, Buchanan, Mich.; John A. Ryan,
East St. Louis, 111.; Mr. Becht, Naponee, Ind.; Mr.
Fiknart, Lincoln, 111.; Mr. Strawn, of Nordheimer
Company, Toronto, Can.; Miss Jessie R. Hand, Lake
Geneva, Wis.; representative of the Miles Music Co.,
Duluth. Minn.; Mr. Cherney, Menominee, Mich ; Mr.
Beihofif from Luebtow Music Co., Milwaukee, Wis.:
E. A. Gardner, Gardner Music Co., Iowa Falls, la.,
and Mr. Cowan, Cowan Drug Company, Bismark,
North Dakota.
SOME LATE DOINGS IN
THE RETAIL TRADE
Items of General News Value from
Throughout the Country.
iT.TC.V R. FARMER.
his technical knowledge and business experience to
the continued success of the famous action house
founded by his father. For his entire business life
Mr. Strauch has given thought and labor to create
and preserve the high quality which characterizes the
Strauch Bros, piano actions.
Mr. Farmer has a wide acquaintance among piano
manufacturers and dealers, and his knowledge of
piano supplies was gained in the actual selling field,
while traveler for the New York Piano Hardware
Co , and later the Musical Instrument Sales Co., and
more recently still as traveler for the Standard Pneu-
matic Action Co.
The plant of Strauch Bros., Inc.. at 327 Walnut
avenue. New York city, covers over 100,000 square
feet, is modern in construction and its equipment
ESTABLISHED 1854
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leomintter,
Man.
Executive Offices
138th St. and Walton Ave.
New York
Division W. P. HA1NES & CO., Inc.
the
Field
G. H. Schroeder and William Ogle has opened a
music store in North Platte, Neb.
A music shop was opened recently on East Maiai
street, Corry, Pa., by L. R. Tiffany.
A second store has been opened by William Beierle,
the Milwaukee dealer at 463 Mitchell street, and
carries a complete line of pianos, phonographs, radio
and small goods.
A. F. Byers, of San Antonio, Tex., recently moved
to new quarters at 318 East Houston street.
The Thornton Music Shop was opened recently at
1932 Filmore street, .San Francisco.
Miller's Music Shop, Inc., recently opened a store
on Main stret, Ansonia, Conn. A varied stock of
pianos, phonographs, records, music rolls and radio
sets is carried.
Edgar Bros, has opened a music store on East
Second street, Fordyce, Ark.
LOS ANGELES STORE BUSY.
A vigorous pursuit of the holiday piano customer
is being made by the Barks Music Co., which has re-
cently been formed in Los Angeles to represent the
Wiley B. Allen Co, and a satisfactory business is re-
ported by the warerooms at Wilton avenue and
Forty-eighth street. Mr. Barks has had many years'
experience as manager of music stores in Seattle,
Tacotna and Portland.
Trade and Industry Asked to Co-operate in Biff
Show Next Year.
WINNING WITH STARRS.
Holzwasser's, Inc., San Diego, which has just com-
pleted a successful special sale of pianos and players,
is finding great success with the line of pianos, play-
ers and phonographs of the Starr Piano Co., Rich-
mond, Ind. The results of the sale far exceeded the
expectations of both the Holzwasser store and the
Starr Piano Co. The company is now featuring the
Starr pianos and phonographs in the newspapers in a
big drive for holiday sales.
Sidney T. Nimmo & Son, piano dealers, 609 North
Eutaw street, Baltimore, Md., will move to 502 Penn-
sylvania avenue at the end of this month.
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
NEW STORE ACTIVE.
The Modern Music House is the title of a new
store recently opened at 34 Golden Gate avenue, San
Francisco. The firm has been busy from the start
and has increased the* stock and has added a large
line of toy musical instruments for the holiday trade.
The location is proving an excellent one and the
possibilities of a good business are very cheering.
A WISE REMOVAL.
A recent removal by Glann's Music Shop, Palo
Alto, Cal.. from Liddicoat's Market to 379 Univer-
sity, avenue, has proved a wise course according to
the management. The new store has almost twice
the floor space of the one formerly occupied, and the
location is much more desirable for music store pur-
poses. A big drive for the holiday sales is now
proceeding.
Becker Bros.
Manufacturer*
of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
767-769 Tenth Avenue, New York
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all lnfringers
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company, Schu-
mann tk Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing; a name in
imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Request.
Schumann Piano Co.
W- N. VAN MATRE, President
Rockford, 111.
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