Presto

Issue: 1924 2002

December 6, 1924.
23
PRESTO
SHOWING THE B A N D I N S T R U M E N T S
IN SMALL Q00DS
DEPARTMENT
Greater Interest in Musical Merchandise Shows in
New Stores and Old Ones.
The Standard Talking Machine Co., 305 Pennsyl-
vania avenue, Pittsburgh, Pa., well-known Victor
jobber, recently purchased the wholesale Victor busi-
ness, building, stock and good will of the C. C.
Mellor Co., also a Victor jobber in Pittsburgh.
The record service now being given the Pacific
Coast by the Victor Talking Machine Co.'s record
manufacturing plant at Oakland, Cal., is meeting with
a great deal of approbation and is the subject of much
favorable comment.
Announcement was made recently by the whole-
sale musical merchandise firm of Gretsch & Brenner,
Inc., 46 East Twentieth street, New York, of the ap-
pointment of Fred Brenner as a member of the staff
of traveling representatives of the firm.
Dealers in Buffalo, N. Y., are experiencing a strong
demand for talking machines and all the well known
makes are included in the increased volume of sales.
In fact, it is reported by a number of retailers that
talking machine sales have taken a decided jump.
A patent covering the invention of a piano key
mechanism for accordions has been allowed to James
Palmer, Philadelphia. The patent is No. 1,505,486,
dated August 19.
The W. Morgan Electrical Co., Commercial street,
Inglewood, Cal., has added a big line of pianos and
phonographs.
An impressive display of
Lyon & Healy Couturier
Rand instruments was ex-
hibited in the larger corner
window at Jackson and Wa-
bash, Chicago, during the last
two weeks in November. The
instruments finished in silver
were arranged before a back-
ground of rich green plush
drapes. The effect, as can be
seen in the accompanying cut.
was very striking. An idea of
the size of the display may be
secured by comparing the
giant Lyon & Healy bell front
Helicons with the other ob-
jects in the window.
makes of instruments must tie up with the national
advertising by making known the name of the makers
of the instruments.
The saxophone business is good, but dealers seem-
Keen Pursuit of the Musical Merchandise ingly do not want to neglect the instrument in the
NEW INCORPORATION.
advertising. Every city has had its epidemic of
Customer by Dealers Is Creating a Lively
Imlay Radio Electric Corp., Niagara Falls, N. Y.;
saxophone
advertising
in
the
local
newspapers,
which
Publicity Condition.
signified a great deal of competition for saxophone calculating machines, 500 shares preferred stock, $100
each; 1,000 common, no par value; F. Irwin, A. E.
Musical merchandise dealers everywhere have
business. This competition was fair but keen, and it
Kitchen, A. S. Norris.
adopted more vigorous methods of advertising, and
brought out some very interesting advertisements.
the Christmas publicity now so forceful is only a sea-
Empire Musical Instruments, Wilmington, Del.;
sonable increase in the continuous effort that has no
manufacture; $300,000.
ANTICIPATES
BIG
DRUM
TRADE.
let-up throughout the year. The advertising gener-
General Operating Co., Wilmington, Del.; phono-
With the drummer realizing his importance, and
ally is for all the instruments of the line and not con-
graphs; $5,000.
with drummer's salaries commensurate with that, it
fined to the saxophone as heretofore.
is only natural to expect that he will be in the mar-
Violins, banjos, ukuleles, band instruments anr
ket for a good bit of equipment. The fact is recog-
drums are being put forward in a forceful manner
that is creating a bigger and growing interest in the nized by observant dealers who are playing up the
drum department, according to the manager of a
goods. A feature to be noted in the present style
successful musical merchandise jobbing house in
of retail dealer small goods advertising is the offer-
ing of outfits instead of the mere instrument. It is Chicago. He declares that the coming months will
see one of the greatest revivals in drum business that
found much more effective, for instance, to show a
the
trade has yet undergone, basing his prediction
cut of an entire trap drum outfit at a certain figure
upon an experience in selling all kinds of musical in-
than the bare drum alone. The same applies to
struments over a long period of years.
violins, saxophones, banjos and other instruments.
Low first payments and easy terms are not stressed
EQUIPPED WITH MARTINS.
in the copy, although mention is invariably made in
The splendid Rockford High School Band, Rock-
small type of the fact that convenient terms can be
arranged when the customer visits the store. As a ford, 111., was recently equipped completely with Mar-
tin Handcraft instruments. In deciding upon Mar-
rule in dealers' newspaper advertising everything in
tin Handcraft instruments as standard equipment for
the copy is directed toward getting the prospect into
the store where the salesman is expected to do the its band, the Rockford Board of Education carefully
While our surplus stock of Loaders lasts
considered oilier makes of instruments and also got
your check for
work.
expressions of opinion from many members of the
The advertisements prepared by the band instru-
$60—SIXTY DOLLARS—$60
band. The Rockford Band is one of the best known
ment manufacturers provide good models for the re-
Gets One "BILGER" Loader
high school bands in the country and their splendid
tailers. These advertisements follow the fundamental
Satisfaction, or Money Back
performance at various gatherings has won for them
principles of good advertising, and a study of them
Trucks,
Hoists, Covers etc.
national
prominence.
shows the dealer that there are certain subjects that
Address
must be covered as often as practicable in advertise-
CONCERTS HELP SALES.
ments. In the first place, the advertisements must
sell the prestige, good-will and service of the house.
Charles Mauzy, manager of the phonograph and
Manufacturers
Secondly, the house that handles nationally known
radio departments of the Emporium, San Francisco,
Lancaster, Penna.
is giving a series of concerts in the auditorium of
the company in which the phonographs and radio
sets are featured. Prominent vocalists engaged sing
the songs for which they have made records. The
department is holding a successful sale on console
A Pneumatic Action bearing the name
models in talking machines. The radio department
handles the Radiola, Atwater-Kent, Eagle Neutrodyne
and the Magnavox.
ADVERTISING SMALL GOODS
Piano Movers Supply Co.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
2110 Fainnount Aye.
PHILADELPHIA, PA.
STRAUCH BROS.
STANDARD
(CAMBRIDGE)
The Piano Repair Shop
Piano Actions
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product., the
STRAUCH BROS.
PNEUMATIC ACTIONS
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
is your guide for unfailing quality.
Simple \n construction they are
dependhble in every particular.
Standard Action Company
Csmbridit, JAassachusitti
STRAUCH BROS., INC.
327 Walnut Arc.
New York City
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
December 6, 1924.
SHEET MUSIC AND RADIO
FINAL SHOW REPORT
the song will be presented at the Hennepin Theater
and will appear the following week at the State-
Lake Theater, Chicago.
RETAILING RADIO
Figures About Third Annual Radio Exposition
at the Coliseum, Chicago, Tell Story
of Success.
E. GRANT EGE'S APPEAL
Amazingly Quick Development of the Newest
Business Brings the Goods Into Impos-
sible as Well as Ideal Places to
Sell.
The final report of the Third Annual Chicago Radio
Show proves that this season's local wireless exposi-
tion was by far the most successful industrial ex-
hibition ever held in this country. The total attend-
ance there for six days was 173,200.
The wholesale business transacted by the exhibi-
tors was more than double that of the Manhattan
fair. The 239 Chicago exhibitors booked over
$6,500,000 worth of orders, and, strange to say, most
of the business was done by the younger and smaller
concerns. Fourteen nationally known manufacturers
went into the exposition oversold for 1924-1925, due
principally to the large number of orders taken by
them at the First Radio World's Fair, and, conse-
quently, were unable to accept any new business at
the Coliseum.
Close to 5/J00 jobbers and dealers from all parts of
the world were in attendance at the show. The DX
Instrument Company, Harrisburg, Pa., won the silver
cup awarded by the management to the exhibitor
securing an order from the most distant point from
Chicago. The DX Company sold a bill of $2,000 to,
the Australian Radio Corporation, Perth, West
Australia. The runner-up in this unique competition
was the Westinghouse Union Battery Company,
Swissvale, Pa., which landed a good sized order from
John Chambers, Ltd., Hobart, Tasmania. Another
distant order was booked by H. C. Forster, of the
Utah Products Company, Salt Lake City, Utah, who
sold a bill of goods to a Melbourne, Australia, con-
cern, while the J. T. Boone Corporation, Detroit, sold
considerable equipment to the United Distributers,
Ltd., Sydney, Australia. Orders numbers 984 were
booked from European countries and close to 1,400
orders were taken from dealers in Mexico, Central
and South America.
Three handsome trophies and one "honorable men-
tion" were awarded to new inventions, as follows:
Miss Gail Savage, Brooklyn, N. Y., a silver cup
for the excellence of her combined amplifier and loud
speaker; the Celotex Company, Chicago, a silver cup
for the superior qualities of Acousti-Celotex for
acoustical control of sound; Paul B. Armstrong, Chi-
cago, a silver cup for the excellence of his "Arm-
strong Speaker"; E. T. Flewelling, of Highland Park,
111.; A. J. Haynes, of New York City, and J. Elliott
Jenkins, of Chicago, were awarded silver cups as
tokens of appreciation of their various ul'.ra-valuable
contributions to radio.
Oscar Ryan, of Chicago, was given an "honorable
mention" on his "Ryau Diaphragm," and several other
minor honors were conferred, which will be an-
nounced later.
One outstanding feature of the show was the ap-
pearance of Miss Edith Bennett, the young American
concert star, who was acclaimed "The World's Fin-
est Radio Einger" by a special jury of radio-musical
experts.
FEATURES HEARST HIT
Celia De Neppel, Mexican Singer, to Travel Orpheum
Circuit Singing "Broken Dreams."
Celia De Neppel, who is called Mexico's Galli-
Curci, is to tour the principal cities of the West with
the Orpheum Vaudeville Circuit and sing a number
of popular hits, among which "Broken Dreams," late
Hearst release, is foremost.
The Hearst Music Publishers, Ltd., Toronto, Can-
ada, considers itself fortunate in securing the famous
Mexican coloratura soprano to further popularize the
song already well liked by song lovers.
The merits of "Broken Dreams" were recognized
by Mme. De Neppel upon her arrival in Chicago re-
cently where she visited the offices of the Hearst
Music Publishers, Ltd., at 54 West Ran'dolph street,
and immediately accepted the offer to use the song
on her tour in the vaudeville circuit.
Mme. De Neppel recently sang over WEBH, Chi-
cago Evening Post broadcasting station, and she
was termed by that paper, "One of the world's
greatest soprano singers."
The first city to hear "Broken Dreams" from the
vaudeville stage will be Minneapolis, Minn., where
President of National Sheet Music Dealers' Associa-
tion Asks Co-operation in Near East Project.
E. Grant Ege, president of the National Associa-
tion of Sheet Music Dealers, in a recent letter to
members, asks co-operation in observing Golden
Rule Sunday, December 7, which was set as the
occasion to help destitute children of the Near East.
He asked members to use the photographs andpo^st-
ers provided for window and store display "and
matrices and other material for newspaper adver-
tising.
"The children who will profit by this contribution
are a part of the legacy of the World War," wrote
Mr. Egc. "They are not only without father or
mother, but most of them are without country. The
majority of the children are under twelve years of
age. Exclusive of these already being cared for
there are 100,000 in refugee camps hungry and
shivering."
SUE OVER RADIO PATENTS
Hazeltine Corporation and Others Claim Neutrodyne
Receiving Patent Rights Have Been Violated.
A complaint filed last week in the Federal Court in
New York City by the Hazeltine Corporation, the
Independent Radio Manufacturers, Inc., and thirteen
associated companies, accuses the Radio Industries
Corporation of infringing the neutrodyne radio re-
ceiving patents, having "aided and encouraged acts
of infringement" against the inventions of Professor
L. A. Hazeltine.
The plaintiffs ask for a permanent injunction re-
straining the defendants from making or selling
apparatus which infringes the neutrodyne patents,
and that the defendant be compelled to pay "all such
lawful gains, profits and advantages had by said
defendant," as well as three times the total damages
sustained by the plaintiffs.
GERMAN RADIO EXPORTS.
Exports of radio equipment from Germany have
grown considerably during the past three years, ac-
cording to recent export statistics. Monthly exports
increased steadily from January to April, 1924, but
decreased in May and June. In the January to June
period of 1924 Germany's exports of radio equipment
to Great Britain amounted to 223 metric tons;
Sweden received 86 tons; Argentina, 24 tons; the
Netherlands, 23 tons; Denmark, 13 tons; China, 10
tons; and the United States, 9 tons. Shipment to
all countries amounted to 520 metric tons. In the
first half of 1923 total shipments were 289 tons, and
in the corresponding period of 1922 they were only
137 tons. Exports of radio equipment to the Nether-
lands, to Argentina, and to the United States' were
less in 1924 than in the last two years.
PREDICTS RADIO MOVIES.
The first demonstration in sending photographs by
wireless from England to the United States was
given at Radio House, London, last Sunday. A new
system, developed by R. H. Ranger of the engineer-
ing department of the Radio Corporation of America,
was used. Sixteen photographs were transmitted in
eight hours. The demonstration, which was made
at half the possible speed of the apparatus to insure
perfect results, was under the direction of G. S. Whit-
more, chief of the Marconi communication bureau,
and R. G. Ward, engineer of the Radio Corporation.
It was predicted the next thing which would be
accomplished by radio would be the sending of mov-
ing pictures.
SHEET MUSIC DAY AT CLUB.
Monday, December 8, will be Sheet Music Men's
Day at the luncheon and meeting of the Piano Club
of Chicago at the Illinois Athletic Club. The sheet
music phase of the music business is well represented
in the membership of the club and more members
from that division are expected Dec. 8. It is the
purpose of President Schoenfeld to make, the sheet
music representation in the club the equal of any
other branch of the music trade.
RADIO IN MUSIC STORE
Manufacturers and Jobbers Find Musical Character
•»X-J
of a Store Helps Sales of Receiving
Sets.
A couple of years ago the store sign denoting
the sale of radio supplies was of scant interest to the
average passer-by. Radio was something generally
associated with the communication between ships at
sea or between ships at sea and wireless stations on
land. The wireless operating room on ships was
made familiar to the public in the movie dramas
where the disabled wireless operator with one hand
frantically tries to send forth the S. O. S. call for
help for the doomed ship. Old stuff today!
But with the improvement of receiving sets came
a greater degree of interest in radio science, first
among the people of scientific minds, the students in
technical schools and such. Then with the spread of
broadcasting stations the number of radio fans in-
creased; radio became known as a means to home
entertainment of a most interesting and enjoyable
kind. Radio had projected itself as a profit possibil-
ity for merchants.
Saw It First.
The first to embark in the radio business were the
electrical goods dealers because of the character of
the new line and the t-upposed ability of the electrical
goods handlers to give radio service. But with a
rush the call for radio sets and accessories demanded
a wider field of showing and selling. Radio goods
appeared in the most unlooked for places. Butchers,
bakers and candlestick makers saw in radio the means
to amassing a fortune. It is amazing how many have
tried or are "trying" radio. The hardware merchants
vie with the electrical goods dealers in numbers and
energy in the new fieid.
Music Stores Ideal.
But from the first the music stores were considered
by the radio manufacturers and jobbers as the ideal
places for the sale of radio sets and they have now
become the most important means to distribution.
Unquestionably the music store is the most suitable
place for the retailing of radio. The musical features
of the broadcasted programs, in a convincing way, as-
sociates radio with the music store.
The radio manufacturers and jobbers found in the
music stores radio sak's places that commended them-
selves from several standpoints. For one thing the
music stores are usually tasteful in appearance and
well appointed. They have attractive booths and
rooms well adapted to display radio and provide
opportunities to prospective customers to listen-in to
the brodcasting programs. In handsome and com-
fortable surroundings the radio receiving set "sells
itself."
The Financial Considerations.
In the music store, too, the radio prospect finds
a more capable class of sales people. The wholesale
dealers in radio are mindful of the fact that the music
stores have staffs of outside salesmen thoroughly
familiar with the house-to-house canvassing phase of
selling. And not the least important consideration is
that the financial considerations in the retailing of
radio are best understood by a trade which has per-
fected the installment plan in selling. As the radio
industry develops this phase in the distribution of
radio products will gain even greater consideration.
EAST BEATS WEST.
Tho Soon Hee, a Chinese youth attending the Lane
Technical High School, Chicago, met and vanquished
all competitors in the test at the recent Radio Show
in the Coliseum, by wiring up The Chicago Evening
America's filter tuner in one hour and twenty-eight
minutes elapsed time. The filter tuner which he con-
s t r u c t e d in the test has wonderful capabili-
ties in cutting through interference and bring-
ing in far away stations.
Tho Soon Hee's
closest competitor in the set making test was John
Harrison Hartley, New York, prize winner at the
Radio World's Fair and challenger in the Chicago
contest.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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